The COACHpreneur Journey

Joerg Sauer
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The COACHpreneur Journey explores the full spectrum of professional coaching — conversations with coaches, executives, corporate leaders, coaching clients, and coach entrepreneurs. Where coaching meets leadership, transformation & life. Hosted by Joerg Sauer — Transformational Coach, ICF ACC, MSc Professional Coaching & Entrepreneurship. Morphosis Coaching country leader for Indonesia. Coaching in German, English & Bahasa Indonesia. 🌐 joergsauer.coach/explore

  1. Sep 9

    The Coaching Market Nobody Admits They're In | Sanjay Wadhwa | The COACHpreneur Journey #18

    Most coaches build their practice around what they love — without checking if anyone is buying it. Business coach Sanjay Wadhwa says that gap is the real reason so many coaches struggle to sell. In this episode, I sit down with Sanjay Wadhwa — business coach, trainer of business coaches, and founder of a coaching practice in Mumbai, India, who has worked with over 250 business owners. What you'll take away: → Why being fully booked can be the ceiling on your business, not proof it's working → The "aware vs. unaware market" distinction that decides how hard selling will be → Why most coaches resist selling because they see themselves as educators, not salespeople → How turning sales into a process instead of a personality trait changed everything for him → The psychology behind his money-back guarantee "Most human beings are always investing in solving pains more than boosting themselves. They're looking for painkillers, not vitamins." — Sanjay Wadhwa Connect with Sanjay Wadhwa: LinkedIn: https://www.linkedin.com/in/sanjaywadhwa/ Connect with Joerg Sauer: Instagram: @joergsauer_coach LinkedIn: https://www.linkedin.com/in/joergsauer-coach/

    The Coaching Market Nobody Admits They're In | Sanjay Wadhwa | The COACHpreneur Journey #18

  2. Aug 26

    Winning the Game Before the Game: Lessons from Coaching Executives and Athletes | Richard Ferryanto | The COACHpreneur Journey #17

    What if the real performance gap isn't skill — it's what happens in the three seconds before you use it? In this episode, I sit down with Richard Ferryanto — a former CEO in the life insurance industry, now a performance coach working with executives, emerging leaders, and professional athletes in Jakarta. What you'll take away: → The three-step reset before any high-stakes moment: physical reset, external anchor, trigger → Why turning inward under pressure backfires → What "unlearning" looks like for a stuck athlete → Why a bad result is a data point, not a failure → Why coaching a young athlete means coaching the parents too "It's not a failure. It's just a data point." — Richard Ferryanto Connect with Richard Ferryanto: LinkedIn: linkedin.com/in/richardferryanto Instagram: @rferryanto Connect with Joerg Sauer: LinkedIn: linkedin.com/in/joergsauer-coach Instagram: @joergsauer_coach

    Winning the Game Before the Game: Lessons from Coaching Executives and Athletes | Richard Ferryanto | The COACHpreneur Journey #17

  3. Aug 13

    Why Success Doesn't Make You a Leader | T.G. Lim | The COACHpreneur Journey #16

    What if the leader who looks most successful on paper is quietly struggling the most? In this episode, I sit down with T.G. Lim — Managing Director at Maccaferri Indonesia, with over 25 years of international leadership experience — who admits that even at the height of his early success, he was struggling as a leader. What you'll take away: → Why "efficient" and "effective" leadership are not the same thing → Why a manager is a role, but a leader is an identity → Why he made no visible progress in his first two years of coaching → Why psychological safety explains why feedback gets vaguer as you rise → The three components he believes every organization needs to succeed "I didn't make any progress for the first two years, despite the time and the money was spent." — T.G. Lim Connect with T.G. Lim: LinkedIn: linkedin.com/in/teckguanlim Connect with Joerg Sauer: LinkedIn: linkedin.com/in/joergsauer-coach IG / YT: @joergsauer_coach

    Why Success Doesn't Make You a Leader | T.G. Lim | The COACHpreneur Journey #16

  4. Jul 29

    The Courage to Not Know: Coaching, Belief, and Change | Stefan Bannach | The COACHpreneur Journey #15

    What if the biggest obstacle to great coaching isn't what you don't know — it's what you do? In this episode, I sit down with Stefan Bannach, PCC, ESIA — Professional Coach and Coach Supervisor, and ICF board member, who spent years as a professional facilitator before becoming a coach. What you'll take away: → Why forgetting what you know is a coaching skill, not a gap → The self-fulfilling prophecy behind how we talk about risk → Why coaching should be accessible to everyone → How much control you actually have over other people → What coaching supervision offers beyond training "Someone deeply caring — and also telling you truths." — Stefan Bannach Connect with Stefan Bannach: LinkedIn Brand: Coacheedoo Connect with Joerg Sauer: LinkedIn Instagram: @joergsauer_coach Web: joergsauer.coach

    The Courage to Not Know: Coaching, Belief, and Change | Stefan Bannach | The COACHpreneur Journey #15

  5. Jul 15

    The Coaching Budget Is Already There. Most Coaches Are Looking in the Wrong Place. | Ellie Scarf | The COACHpreneur Journey #14

    Most coaches market to individual leaders — but 90–95% of the coaching budget sits inside organizations. Ellie Scarf has spent 20 years coaching executives and now helps coaches access that budget instead of competing for table scraps. What you'll take away: → How to stop pitching coaching and start owning the problem → What a "pick 'n' mix" organizational coaching offer looks like → Why supervision belongs in your proposal as a credibility signal → The honest timeline for building a sustainable coaching practice → Why procrastination on outreach is almost always about visibility fear "The five simple steps to a million-dollar business? That's just not true." — Ellie Scarf Connect with Ellie Scarf: Website: www.elliescarf.com | Podcast: The Business of Executive Coaching | LinkedIn: linkedin.com/in/elliescarf Connect with Joerg Sauer: Instagram: @joergsauer_coach

    The Coaching Budget Is Already There. Most Coaches Are Looking in the Wrong Place. | Ellie Scarf | The COACHpreneur Journey #14

  6. Jul 1

    From CEO to Coach: What 30 Years Across Cultures Taught Me About People | Farhaz Farouk | The COACHpreneur Journey #13

    What happens when a former CFO and CEO who has lived across four countries decides to become a coach? In this episode, I sit down with Farhaz Farouk — Life & Business Coach based in Sri Lanka, former CFO and CEO, and a fellow alumnus of our very first coaching cohort — to talk about how a career spanning Saudi Arabia, Sri Lanka, and Bahrain shaped the way he sees people, why titles and appearances tell you nothing about who someone really is, and why coaching skills belong in every leader's toolkit — not just something you pick up after retirement. What you'll learn: → Why growing up across cultures makes it easier to coach without judgment → The real story behind "never judge a person by how they look" → How Toastmasters training transfers directly into coaching presence → Why your past career — whatever it was — is never wasted when you become a coach → What separates a coach from a mentor, and why that distinction matters for leaders → Why coaching skills should be learned in your 20s, not after decades of leading One line from this conversation that stayed with me: "A coach is not an expert. He's just a facilitator." 🕒 CHAPTERS 00:00 – Introduction and podcast overview 00:51 – Who is Farhaz Farouk? 02:48 – Growing up across cultures: Saudi Arabia, Sri Lanka, Bahrain 05:49 – Seeing the human, not the label 07:43 – Never judge a person by how they look 11:09 – Bias, the ICF Code of Ethics, and our common humanity 14:46 – Toastmasters: building confidence and communication 20:38 – Why your past experience is never wasted in coaching 22:25 – The defining moment that led to coaching 26:56 – How a master's in professional coaching changed his practice 30:25 – The reflective practice that surfaced a hidden pattern 35:11 – Who are Farhaz's clients? 38:40 – What companies are really looking for 41:13 – Conflict, communication, and the marathon analogy 43:37 – What individual clients struggle with 45:41 – A corporate coaching success story 47:19 – Why every leader needs coaching skills 53:03 – Where to find Farhaz 🔗 CONNECT WITH FARHAZ FAROUK LinkedIn: https://www.linkedin.com/in/farhazfarouk/ 🔗 CONNECT WITH JOERG SAUER LinkedIn: https://www.linkedin.com/in/joergsauer-coach/ Instagram: @joergsauer_coach Web: https://joergsauer.coach --- Doing more won't fix what doing more created. I work with leaders ready to become more. #LifeCoaching #BusinessCoaching #ExecutiveCoaching #ProfessionalCoaching #ICF #LeadershipDevelopment #CoachingPsychology #CoachingEcosystem #COACHpreneurJourney #Leadership

    From CEO to Coach: What 30 Years Across Cultures Taught Me About People | Farhaz Farouk | The COACHpreneur Journey #13

  7. Jun 17

    Ep. 12 — Emmanuel Zara, Jr.: Flourishing Leadership in a Complex World

    Most leaders are excellent firefighters. The problem is when constant firefighting becomes the culture — and nobody goes up to the balcony to see why the same fires keep appearing in different locations. Dr. Emmanuel G. Zara, Jr. is an Executive Coach and Leadership & Organizational Development Consultant based in Manila, Philippines. With a PhD in Leadership Studies and 20 years working with senior leaders across sectors, his research focuses on what it takes to flourish — not just survive — in a complex world. He serves as adjunct faculty at Golden Gate University. In this conversation: the difference between thriving and flourishing, why firefighting is physiologically addictive, the square wheels most organizations never see, why the leader you are today mirrors the leader you once reported to, and how mindfulness research is changing the tools available to leaders in crisis. Connect with Emmanuel Zara, Jr.: LinkedIn: https://www.linkedin.com/in/emmanuel-zara-jr-phd-984515a/ Instagram: @emmanueljr.zara About Joerg Sauer (host): Transformational coach, ICF ACC, MSc Professional Coaching & Entrepreneurship. Country Leader, Morphosis Coaching Indonesia. Jakarta, Indonesia. Instagram: @joergsauer_coach | LinkedIn: https://www.linkedin.com/in/joergsauer-coach/ About The COACHpreneur Journey: Conversations with coaches, coach entrepreneurs, clients, and service providers in the coaching ecosystem. Hosted by Joerg Sauer, Jakarta.

    Ep. 12 — Emmanuel Zara, Jr.: Flourishing Leadership in a Complex World

  8. Jun 3

    The Listening CEO: Why the Best Leaders Speak Last | Ryan Charland | The COACHpreneur Journey #11

    Most leaders are hired to have the answers. Ryan Charland — CEO of Manulife Japan — learned that speaking last is a more powerful leadership tool than speaking first. In this episode, Ryan shares how coaching shaped his approach to leadership across three cultures — Canada, Indonesia, and Japan — and why alignment, listening, and psychological safety aren't soft skills. They're the hard work of leadership. What you'll take away: → Why leaders who speak first quietly bias every decision their team makes → The 30 priorities trap and how to escape it → How to choose between internal and external coaching → How to build a values-driven team that holds itself accountable → What coaching across cultures taught a CEO about directness, face, and respect "I tried to be the last one to speak. If I spoke first, it would just naturally — human nature — bias the conversation in that direction." — Ryan Charland Connect with Ryan Charland: LinkedIn: linkedin.com/in/ryan-charland-b884b741 Connect with Joerg Sauer: Instagram: @joergsauer_coach LinkedIn: linkedin.com/in/joergsauer-coach

    The Listening CEO: Why the Best Leaders Speak Last | Ryan Charland | The COACHpreneur Journey #11
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About

The COACHpreneur Journey explores the full spectrum of professional coaching — conversations with coaches, executives, corporate leaders, coaching clients, and coach entrepreneurs. Where coaching meets leadership, transformation & life. Hosted by Joerg Sauer — Transformational Coach, ICF ACC, MSc Professional Coaching & Entrepreneurship. Morphosis Coaching country leader for Indonesia. Coaching in German, English & Bahasa Indonesia. 🌐 joergsauer.coach/explore

Information

  • Creator
    Joerg Sauer
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Joerg Sauer
  • Show Website
    The COACHpreneur Journey