The 5% Club

Bryan Mansell

Reservation Agreement Solutions to help buyers and seller, along with estate agents in the process of moving homes in the UK

  1. Mar 26

    Why are property sales taking longer and longer?

    Bryan Mansell speaks with Natasha Candeias from Property Progressors, who works with hundreds of estate agents across the UK.   They discuss why property transactions are taking longer than ever, what is really causing delays, and how agents can better manage the process.   From overloaded conveyancers to poor communication and lack of preparation, this conversation breaks down the real challenges behind modern property sales and what can be done to improve them.   If you want to reduce delays, improve communication, and keep deals moving, this is a must-watch.

    Why are property sales taking longer and longer?

  2. Mar 25

    Is Gazeal Hard to Introduce? Jack Flower Shares His Experience

    Jack Flower shares how he introduced Gazeal into his sales process and why both Buyers and Sellers responded so positively. In this conversation with Bryan Mansell, he explains how he presents Reservation Agreements, how he handles common objections, and why commitment at offer stage is becoming more important in today’s market. A practical look at how agents can reduce fall-throughs, build trust with clients, and secure stronger deals from the start.

    Is Gazeal Hard to Introduce? Jack Flower Shares His Experience

  3. Mar 12

    How Agents Can Get to Exchange Faster

    In this episode of the 5% Podcast, Bryan Mansell sits down with James Vent, a former estate agent who spent more than a decade on the frontline of the property industry. They discuss one of the biggest frustrations agents face: fall-throughs and slow transactions. Even when the right buyer is found and the price is agreed, deals can still collapse because of delays, lack of preparation and a fragile process.   James explains how preparing a property before a buyer is even found can dramatically speed up the journey to exchange. By ordering searches upfront and getting a sale “ready” from day one, weeks can be removed from the conveyancing timeline. In this conversation, they explore: • Why so many property sales fall through • Why delays in searches slow down transactions • How preparing a sale early can save weeks • Why speed and structure matter in the sales process • How agents can create a stronger process for their clients

    How Agents Can Get to Exchange Faster

  4. Mar 3

    You can be a brilliant agent… and still lose the sale. (David Adams, Cavendish Estate Agents)

    In this episode of the 5% Podcast, Bryan Mansell sits down with David Adams, Managing Director of Cavendish Estate Agents, to talk about the uncomfortable truth in estate agency: one in three agreed sales still fall through. David shares how his team moved from accepting fall-throughs as “just part of the job” to building commitment into their process from day one. Instead of waiting until an offer is agreed, they introduced Reservation Agreements earlier in the conversation: at valuation, during viewings, and as part of their pitch. The result? Fall-through rates closer to 5%, not 30%. In this 16-minute conversation, they cover: Why most agents introduce commitment too lateWhy understanding the product makes it easier to presentCommon objections from sellers, buyers, and solicitorsHow reducing fall-throughs creates a compound effect on your pipeline and profit  If you’re an agent who is tired of watching agreed deals drift or collapse, this episode will challenge how you structure your process.

    You can be a brilliant agent… and still lose the sale. (David Adams, Cavendish Estate Agents)

  5. 09/25/2025

    Why Agents need more than just marketing to win listings.

    In episode 9 of the 5% Podcast, Bryan Mansell sits down with property coach Chris Webb to uncover what really sets successful Estate Agents apart in today’s crowded market. Chris shares: ✅ Why most Agents struggle to stand out from the competition   ✅ The importance of delivering certainty to Sellers and Buyers   ✅ How to launch new services (like Gazeal Agreements) with impact, not silence   ✅ Why repetition and marketing consistency are critical for building trust   ✅ How scarcity creates demand and wins instructions   If you’ve ever asked yourself: “How do I stop losing sellers?” “How do I prove I’m different from other agents?” This conversation is for you.

    Why Agents need more than just marketing to win listings.

  6. 08/07/2025

    Why Reservation Agreements Are Non-Negotiable for Rikki Cassar

    Episode 8: Why Reservation Agreements Are Non-Negotiable for Rikki Cassar In this episode of the 5% Club, Bryan Mansell is joined by Rikki Cassar of Thames & Country. An Agent who has fully embedded Reservation Agreements into his business model. Rikki shares how his international experience, particularly in the Middle East, shaped his belief in upfront commitment, and why he refuses to list a property without a Reservation Agreement in place. With a 97% completion rate, Rikki proves that introducing structure, Buyer/Seller filtering, and accountability into the process isn’t just possible, it’s essential. He reveals: Why timing is everything when presenting the agreement to BuyersHow to overcome common objections from clients and solicitorsWhat makes Reservation Agreements a competitive advantage against bigger agentsReal-life examples of how the Agreement protects both sides and minimises fall-throughsIf you’re an agent looking to reduce your fall-through rate, protect your pipeline, and offer something genuinely different, this is the episode to watch. Watch now and see why Rikki says: “I won’t take a property on without it.”

    Why Reservation Agreements Are Non-Negotiable for Rikki Cassar

  7. 07/23/2025

    How The Avenue Uses Gazeal to Deliver Certainty

    Episode 7, Bryan Mansell sits down with Jack Durkin and James Humphries-Stone, Co-founders of The Avenue. They share how moving to a self-employed model helped them reclaim balance, and how Gazeal’s Reservation, Deposit, and Chain Agreements have become their go-to tools for securing deals, protecting commission, and giving clients real peace of mind. - Why self-employed agents need more security - How Gazeal builds trust and reduces fall-throughs - The secret to confidently discussing fees and commitment - Turning upfront agreements into a powerful differentiator If you’re serious about improving your pipeline, reducing risk, and offering your clients a better experience, this episode is essential. Watch now and learn how to stay ahead in a changing market.

    How The Avenue Uses Gazeal to Deliver Certainty

  8. 06/10/2025

    Securing Sales, Earning Trust: The Knight Edmonds Reservation Strategy

    In this insightful episode of the 5% Club Podcast, Bryan Mansell sits down with Alex Knight, co-founder of Knight Edmonds, to uncover the impact of Gazeal’s Reservation Agreement on their success. From day one, Knight Edmonds embedded Gazeal into their business model, not as a bolt-on, but as a core value proposition. Alex shares the story of why they chose not to go it alone, the power of Gazeal’s independence, and how reservation agreements have helped them reduce fall-through rates, eliminate fee negotiations, and close hundreds in reclaimed listings. They explore: Why timing is everything when introducing a reservation agreement How transparency and independence build trust with buyers and sellers Why Knight Edmonds has never had a negative review following a reservation agreement payout Practical advice for agents who want to make this work Whether you’re sceptical, curious, or ready to take action, this episode is packed with proof, strategy, and the kind of honesty that estate agency needs. Listen now and rethink how you secure your pipeline.

    Securing Sales, Earning Trust: The Knight Edmonds Reservation Strategy
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About

Reservation Agreement Solutions to help buyers and seller, along with estate agents in the process of moving homes in the UK

Information

  • Creator
    Bryan Mansell
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © 2026 The 5% Club
  • Show Website
    The 5% Club