Estheticians in Business

Allyson Steinberg
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Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. 8H AGO

    Your Business Isn’t Slow Because of the Economy (Here’s the Real Reason)

    Resources Mentioned: ⁠Free Class on how to get clients ⁠ ⁠Estheticians in Business Marketing Bundle⁠ In this episode of Estheticians in Business, Allyson records her first podcast after having her baby — newborn on her chest, sitting on the couch, and keeping it very real about what entrepreneurship and life can actually look like. But today’s topic is one that sparked a lot of conversation online. Allyson recently shared that the economy is not the sole reason many estheticians feel like their business is struggling right now… and let’s just say people had opinions. In this episode, she breaks down why slow bookings often have less to do with the economy and more to do with something that is completely fixable: visibility, consistency, and follow-up. If your business has felt slower lately, this episode will help you understand what may actually be happening — and what you can start doing this week to change it. You’ll learn: Why clients don’t disappear… they just stop hearing from you The difference between busy work and money-making work in your business Why inconsistent posting hurts bookings more than you think How lack of follow-up is leaving money on the table The simple visibility shifts that bring clients back into your books Most of the time, a slow week isn’t proof that your business is failing. It’s just feedback. And the good news? The things that usually cause slow bookings are completely fixable. • Free webinar to help you get more clients• Allyson’s marketing and business course bundle for estheticians

    14 min

  2. 3D AGO

    Monday Marketing- Offline Marketing That Actually Gets You Booked (Without Posting Every Day)

    Feeling burned out from posting nonstop and still not seeing bookings?In this Marketing Monday episode of Estheticians in Business, Allyson breaks down offline marketing strategies that still work and often convert faster than social media. If you’re a solo esthetician who’s tired of feeling chained to Instagram, this episode shows you how to redirect your energy into high-return, real-life marketing that fills your books without begging or burning out. ✔️ Why you don’t need 10,000 followers to be fully booked✔️ How to book clients without reels, trends, or daily posting✔️ Simple offline strategies you can do straight from your phone✔️ How to systemize referrals and client reactivation✔️ A realistic weekly booking goal that actually works 1️⃣ Referral Request Text (That Doesn’t Feel Awkward)A simple message you can send to just 3 favorite clients that turns word-of-mouth into actual bookings with a thank-you reward. 2️⃣ Bring-a-Friend Referral Cards or QR CodesHow to use physical cards, punch cards, or QR codes to make referrals easy, tangible, and repeatable. 3️⃣ Client Reactivation MessageA low-pressure “you popped into my head” text that brings past clients back without sounding salesy or desperate. ✔️ Send 3 referral texts✔️ Hand out or mention 5 bring-a-friend cards (or QR code)✔️ Reactivate 3 past clients✔️ Focus on booking 3 appointments per week (not necessarily for this week) Small, consistent actions > chasing the algorithm. Offline strategies: Take less time than editing a reel Feel more personal and human Convert warmer leads faster Create consistent bookings without content burnout You don’t need more visibility.You need intentional action. If this episode helped you, share it with another esthetician who’s tired of posting and still not booked.Have questions or want help implementing these strategies? DM Allyson on Instagram or Facebook 🎙 New Marketing Monday episodes drop weekly, with deeper dives every Thursday.

    6 min

  3. MAR 5

    Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on Google

    Absolutely — here’s an Apple Podcasts + Spotify–optimized version that keeps your voice but tightens keywords, front-loads search terms, and improves discoverability without sounding spammy. I’ll give you: An SEO-optimized title An SEO-optimized description Why this works (brief, so you feel confident) Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on Google Why this works:• “SEO,” “Beauty Businesses,” “Estheticians,” and “Google” are high-intent keywords• Apple + Spotify index titles heavily• Still sounds human, not robotic In this episode of Estheticians in Business, Allyson sits down with Grant Kantsios, Chief Happy Officer and founder of Go Happy Beauty, to break down websites, SEO, and online visibility for beauty businesses heading into 2026. If you’re an esthetician or beauty professional wondering how clients actually find you online — especially through Google, SEO, and AI-driven search — this episode will bring clarity fast. We cover questions like: Do beauty businesses still need a website in 2026? What is SEO (in plain English)? Why some estheticians show up on Google and others don’t How Google Business Profiles impact local bookings Whether blogs still matter for SEO How AI and search engines pull information from websites Grant shares real-world insights from 10+ years in the beauty industry and nearly two decades in website design and SEO, all explained in a way that makes sense for solo estheticians, spa owners, and service-based beauty businesses. This episode is especially helpful if: Your website isn’t bringing in bookings You rely heavily on Instagram but feel invisible on Google SEO feels overwhelming or confusing You want long-term visibility, not just short-term content • Why having a website still matters for estheticians in 2026• How SEO works for local beauty businesses• The role of Google Business Profiles in getting booked• Common website mistakes beauty professionals make• Blogs vs video content for SEO• How long SEO takes and what affects rankings• What to focus on first if you’re overwhelmed• How AI uses website content in search results Grant created a special page just for Estheticians in Business listeners, including: ✔️ A free video website audit✔️ A website checklist for beauty businesses✔️ A limited-time discount for the first 10 listeners 👉 Access it here:https://gohappybeauty.com/eib/ 🌐 Website: https://gohappybeauty.com/📸 Instagram: https://www.instagram.com/gohappybeauty👥 Facebook Group: https://www.facebook.com/groups/spraytanmarketing Grant is also an official Estheticians in Business partner, where he helps beauty professionals understand websites, SEO, and how to get found online without overwhelm. If this episode made you realize your website might be holding your business back, start with the free audit linked above and take the guesswork out of it. Estheticians in Business Facebook Group

    45 min

  4. MAR 2

    Monday Marketing - The Client Gap Audit: Why Clients Love Your Service But Don’t Rebook

    Your clients rave about the facial.They say “this was amazing.”And then… they don’t rebook. If this sounds familiar, this episode is your reality check and fix. In this Marketing Monday mini, Allyson walks you through a 5-step Client Gap Audit to identify exactly where clients are falling through the cracks — and how to close those gaps without being pushy, awkward, or salesy. Rebooking isn’t about pressure.It’s about professionalism, clarity, and leadership. Are you actually making clients feel seen? Why intake forms aren’t enough The follow-up questions that build trust instantly How rushed consults quietly kill rebooking Fix: Ask one clarifying question after every concern they mention. Are you educating during the service or working in silence? Why clients disengage when they don’t understand what you’re doing The simple question that sets expectations upfront How to educate without over-talking or being annoying Fix: Ask, “Do you want me to walk you through everything or let this be nap time?” Clients don’t need vibes. They need a roadmap. Why “we’ll see how your skin does” leads to ghosting How to confidently recommend the next visit When to introduce the future plan during the appointment Fix: Clearly explain when they should come back and why. Hinting is not rebooking. The biggest mistake estheticians make at checkout Why “let me know if you want to rebook” doesn’t work A simple rebooking script that feels natural and professional Fix: Lead the rebooking conversation instead of waiting for permission. You’re the business. They are not. Why clients expect a post-appointment check-in The 3–5 day follow-up that builds loyalty fast How follow-ups increase retention without discounts Fix: Send a quick text, email, or DM checking in and inviting them back. Clients don’t rebook because they’re confused, not because they didn’t love you. When you: Lead the consultation Educate intentionally Give a clear plan Ask confidently Follow up professionally Rebooking becomes automatic. Review your last 3 client appointments Identify one gap from the audit Fix it this week Track how it impacts your rebooking rate Small changes = massive results. Follow Allyson on Instagram: @EstheticiansInBusiness Explore coaching + systems inside the Booked Solid Framework Share this episode with your esty bestie who’s tired of chasing clients If this helped you rethink rebooking: Subscribe to the podcast Leave a quick review on Apple or Spotify Share it with another beauty professional New Marketing Monday episodes drop every week ✨

    7 min

  5. FEB 26

    (4/4) How to Execute Promotions Without Burning Out or Resenting Your Business

    Resources Mentioned: Free Promo Playbook ChecklistA step-by-step guide to planning and executing promotions without panic Booked Solid FrameworkFull marketing system covering visibility, selling, retention, referrals, and promotions Episode Summary In week four of the Promotions Series, Allyson breaks down how to actually execute promotions in a way that supports your life, energy, and business instead of draining you. This episode is for solo estheticians who have ever: Felt exhausted during a promotion Over-posted and over-discounted out of pressure Finished a promo questioning their pricing or business Avoided promotions altogether because they felt overwhelming You’ll learn how to run promotions that feel clear, calm, and sustainable — without becoming someone you’re not or working twice as hard for less money. A promotion that leaves you exhausted, resentful, or questioning your business is not a successful promotion. Burnout usually happens when you: Over-explain Over-discount Over-post Overwork Expect results without actively selling Promotions should support your business, not drain it. The most sustainable promotions do not require you to: Be louder Be everywhere Act salesy Change who you are A promotion is simply a focused message, repeated calmly and consistently. One clear messageNot five angles. Not ten captions.Just clarity: Who it’s for What problem it solves What happens next If you can’t explain your promotion in one sentence, your clients won’t understand it either. One primary place to promoteYou do not need to be everywhere at once.Choose one main channel (Instagram, Facebook, email, in-room conversations, or text) and go deep instead of spreading yourself thin. A clear start and end datePromotions should never run forever.A defined window: Creates urgency for clients Reduces stress for you Prevents endless explaining and follow-up Before launching a promotion, ask: Can I realistically support this right now? Do I have the time and energy? Does this align with my current schedule and availability? If you’re already fully booked, a promo meant to bring in more clients may not be the right move. Retention or cash-flow focused promos may make more sense. Your nervous system is part of your business strategy. The most successful promotions are often: Simple Predictable Repeatable Clear Clients don’t need hype.They need certainty. Adding more discounts, more posts, or more work when bookings feel slow rarely fixes the issue. Consistency does. Every promotion should be followed by a debrief: What worked What didn’t What felt easy What felt heavy What needs refining This is how promotions get easier and more profitable year after year. Pick one promotion you’ll run this year and: Write one sentence explaining it Choose one place to promote it Set a start and end date Stop tweaking it Simple beats complicated. Always. Free Promo Playbook ChecklistA step-by-step guide to planning and executing promotions without panic Booked Solid FrameworkFull marketing system covering visibility, selling, retention, referrals, and promotions

    10 min

  6. FEB 23

    Marketing Monday-How to Create an Irresistible Service Package (Without Confusing Clients)

    If you’ve ever tried service packages that looked good on paper but didn’t sell… this episode is your reset. In this Marketing Monday mini-episode, solo esthetician business coach Allyson Steinberg breaks down exactly how to create service packages that clients actually understand, want, and say yes to — without discounts, overwhelm, or awkward explanations. This episode is for you if: Your bundles flopped You’ve avoided packages because they feel confusing Clients keep asking “what’s the difference?” and still don’t book You want more predictable income without adding more hours The 3 biggest mistakes estheticians make with packages: Too many options that overwhelm clients Overstuffed services that are hard to explain No clear result or reason to buy now What actually makes a package irresistible: A clear outcome (what problem it solves) A simple structure clients can visualize Client-focused perks instead of discounts Built-in urgency that creates action How to build your next package step-by-step: Choose one client problem you solve best Set a realistic frequency and timeframe Add a bonus that feels special (not cheap) Name it in a way that makes the result obvious Promote it without pressure or confusion Real-world examples included: Acne boot camps Seasonal glow packages Waxing and brow maintenance series Event and wedding prep packages Packages are not about selling more services.They’re about delivering better results and creating consistent income. When your package has a clear outcome, simple structure, and a reason to commit, clients stop hesitating and start saying yes. Choose one client problem you solve repeatedly Name a package that clearly reflects the outcome Decide the timeframe and frequency Add one simple bonus or perk Talk about it with confidence this week DM @EstheticiansInBusiness on Instagram if you want help structuring your package Share this episode with another solo esthetician who needs simpler offers Subscribe so you don’t miss future Marketing Monday strategies Estheticians in Business is the go-to podcast for solo estheticians who want more clients, more confidence, and more cash — without burnout or guessing their way through marketing. New episodes every Monday (Marketing Mini) and Thursday (Deep Dive).

    10 min

  7. FEB 19

    (3/4) How to Plan Your Promotions for the Entire Year (Without Last-Minute Panic)

    Resources Mentioned: Free Promo ChecklistA step-by-step guide to planning promotions with clarity Booked Solid FrameworkAllyson’s full system for building a consistent, intentional esthetics businessIncludes the Promo Playbook as a bonus 📌 Episode Summary If promotions always feel rushed, stressful, or last minute, this episode is for you. In Week 3 of the February Promotions Series, Allyson breaks down how to plan your promotions for the entire year so they support your life, your energy, and your business instead of living inside your anxiety. This episode focuses on why promotions feel chaotic, how lack of planning leads to panic decisions, and how creating a simple annual promo map can completely change how you run your business. No scrambling.No emotional discounts.No burnout cycles. Just clarity and intention. Why promotions feel last minute (and why it’s not a creativity problem) How unplanned promotions lead to panic pricing and bad decisions Why promotions should live on your calendar, not in your anxiety How many promotions solo estheticians actually need per year (hint: fewer than you think) How planning ahead creates confidence, consistency, and calm Why skipping certain holidays or trends can be a smart business move How buffer time prevents burnout during promotions The difference between survival-mode promotions and strategic ones How to plan promotions that align with your life, schedule, and capacity Allyson walks you through how to: Identify 4–6 intentional promotion windows per year Assign each promotion a clear purpose(Fill books, cash flow, retention, or positioning) Decide what you’re not doing ahead of time to avoid second-guessing Build buffer time before and after promotions for execution and recovery Create a rhythm that stabilizes your business instead of exhausting it Promotions aren’t supposed to feel chaotic. If they do, they were unplanned. You don’t need to run something for every holiday. Calm, predictable promotions build trust faster than constant sales. Planning gives you permission to breathe. Your calendar should protect your energy, not drain it. A confused promotion creates confused clients. Free Promo ChecklistA step-by-step guide to planning promotions with clarity Booked Solid FrameworkAllyson’s full system for building a consistent, intentional esthetics businessIncludes the Promo Playbook as a bonus Week 4: How to Execute Promotions Without Overworking, Undercharging, or Resenting Your Business Planning is step one.Execution is where confidence is built. If this episode helped you, share it with another esthetician who feels overwhelmed by promotions, tag Allyson on Instagram or Facebook, and don’t forget to subscribe to Estheticians in Business so you don’t miss the rest of the series 💗 You’re not behind.You’re just building with intention now.

    12 min

  8. FEB 16

    Monday Marketing - Stop Feeling Awkward About Rebooking: Why It’s Professional (Not Pushy)

    Rebooking is one of the simplest and most effective marketing strategies for solo estheticians — yet it’s the one most people avoid. In this Marketing Monday episode of Estheticians in Business, Allison Steinberg breaks down why rebooking isn’t salesy, awkward, or pushy — it’s actually part of delivering a professional client experience. If you’re tired of chasing last-minute bookings, dealing with gaps in your schedule, or wondering if clients will come back on their own, this episode is for you. Why most estheticians avoid rebooking (and why that mindset is costing you money) The simple mindset shift that turns rebooking into client care, not pressure Why clients actually want you to guide them on when to come back A clear, professional rebooking script you can start using immediately How rebooking saves clients time and keeps their results consistent Why rebooking reduces burnout and gets you off the “new client hamster wheel” How to handle clients who don’t rebook on the spot without making it awkward How to prompt rebooking at every checkout without sounding pushy When (and how) to use incentives without discounting your services Simple text or DM follow-ups for clients who didn’t rebook How to build rebooking into your weekly CEO schedule Easy ways to track your rebooking rate and set realistic goals Rebooking isn’t about filling your calendar — it’s about creating a plan for your client’s skin, lashes, waxing, or body goals. When you believe in your treatment plan, rebooking becomes the natural next step. Ask every client to rebook before they leave Send 3 rebooking texts to past clients this week Track how many say yes If this episode helped shift how you think about rebooking, share it with another solo esthetician who needs to hear this message. 📲 DM Allyson on Instagram @EstheticiansInBusiness and let her know how rebooking is going for you. 🎧 New Marketing Monday episodes drop every week, with longer strategy episodes every Thursday.

    8 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Information

  • Creator
    Allyson Steinberg
  • Years Active
    2025 - 2026
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © Allyson Steinberg
  • Show Website
    Estheticians in Business

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