Estheticians in Business

Allyson Steinberg
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Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. 2D AGO

    Monday Marketing - Stop Feeling Awkward About Rebooking: Why It’s Professional (Not Pushy)

    Rebooking is one of the simplest and most effective marketing strategies for solo estheticians — yet it’s the one most people avoid. In this Marketing Monday episode of Estheticians in Business, Allison Steinberg breaks down why rebooking isn’t salesy, awkward, or pushy — it’s actually part of delivering a professional client experience. If you’re tired of chasing last-minute bookings, dealing with gaps in your schedule, or wondering if clients will come back on their own, this episode is for you. Why most estheticians avoid rebooking (and why that mindset is costing you money) The simple mindset shift that turns rebooking into client care, not pressure Why clients actually want you to guide them on when to come back A clear, professional rebooking script you can start using immediately How rebooking saves clients time and keeps their results consistent Why rebooking reduces burnout and gets you off the “new client hamster wheel” How to handle clients who don’t rebook on the spot without making it awkward How to prompt rebooking at every checkout without sounding pushy When (and how) to use incentives without discounting your services Simple text or DM follow-ups for clients who didn’t rebook How to build rebooking into your weekly CEO schedule Easy ways to track your rebooking rate and set realistic goals Rebooking isn’t about filling your calendar — it’s about creating a plan for your client’s skin, lashes, waxing, or body goals. When you believe in your treatment plan, rebooking becomes the natural next step. Ask every client to rebook before they leave Send 3 rebooking texts to past clients this week Track how many say yes If this episode helped shift how you think about rebooking, share it with another solo esthetician who needs to hear this message. 📲 DM Allyson on Instagram @EstheticiansInBusiness and let her know how rebooking is going for you. 🎧 New Marketing Monday episodes drop every week, with longer strategy episodes every Thursday.

    8 min

  2. 6D AGO

    (2/4) How to Choose the Right Promo for Your Business

    Resources Mentioned: 🎯 Free Promotion Checklist – to help you plan promos intentionally 📘 Booked Solid Framework – build a strong foundation so promos actually work 🤝 1:1 Coaching – for personalized strategy and clarity Welcome back to Week 2 of the February Promotions Series on Estheticians in Business. This episode is all about choosing the right promotion for your business, not just running whatever sounds fun, trendy, or urgent. Because most promotions don’t fail due to lack of effort. They fail due to misalignment. You’ll learn how to stop guessing, stop copying, and start choosing promotions that actually support your goals, capacity, and energy. A promotion can sound exciting and still be a terrible fit. Promotions don’t exist in a vacuum. They sit inside: Your schedule and capacity Your pricing Your energy Your actual business goals The real question isn’t “What promo should I run?” It’s “What does my business need right now?” Every promotion falls into one of these categories. Once you identify the category, the right promo becomes obvious. Best when: You have gaps in your schedule Cancellations are creeping in You need short-term momentum These are not rescue promos. They work best when your services and pricing are already clear. Best when: You need money in hand Expenses are heavy You want to reduce financial stress Examples include: Prepaid packages Gift card incentives Limited pay-in-full offers These should be planned and intentional, not reactive. Best when: You want clients to come back more often You want stronger loyalty You’re tired of chasing new clients These promos are often: Quiet Client-specific Not flashy on social media Retention works because rebooking trust is easier than building it. Best when: You want to elevate your brand You want different clients, not just more clients You’re moving away from price shoppers These promos help define: Who your business is for What you’re known for What kind of clients you attract Most estheticians choose promotions based on: Emotion Panic Pressure Holidays What someone else is doing Instead of choosing based on what the business actually needs. A flashy promo won’t fix: Poor retention Lack of consistency Weak foundations And discounting often masks the real issue instead of solving it. Promotions should support your business. They should never control it. They are an add-on. A boost. An accelerator. Not the foundation. 🎯 ⁠Free Promotion Checklist ⁠– to help you plan promos intentionally ⁠📘 Booked Solid Framework ⁠– build a strong foundation so promos actually work 🤝 ⁠1:1 Coaching ⁠– for personalized strategy and clarity (All links are in the show notes.) Next week, we’re breaking down how to plan promotions for the entire year so you stop reacting, scrambling, and starting from scratch. If promotions have felt stressful, disappointing, or chaotic, this episode will bring clarity fast. You don’t need more ideas. You need the right ones.

    13 min

  3. FEB 9

    Monday Marketing- “Valentine’s Day Promo Ideas That Don’t Involve Discounts”

    💡 Episode Summary:Tired of slashing your prices every time a holiday rolls around? This Marketing Monday is your permission slip to STOP the discount spiral. In this quick, no-fluff episode, I’m breaking down exactly how to run a Valentine’s Day promo that feels elevated, profitable, and aligned — without cutting into your bottom line. We’re talking real examples you can steal today, like: 💘 What You’ll Learn:✅ Why most holiday promos flop (and what to do instead)✅ 3 no-discount Valentine’s Day promos you can run this week✅ How to create urgency without draining your energy✅ A simple referral script that brings in new clients✅ How to market the promo without feeling like you're screaming into the void 💌 Steal These Promo Ideas: Love Your Skin Week – Add a bonus (like a lip treatment or jelly mask) instead of a discount Treat You & a Friend – Easy referral promo with a small gift that builds your clientele Self-Love Ritual – A limited-edition service using seasonal touches like rose or champagne These work for facials, waxing, lashes, brows, even body services — and they work every February. 📲 Ready to stop discounting and start converting?This episode will help you create an experience that sells itself. 👯‍♀️ Share with an esthy friend who needs a confidence boost this Valentine’s season!💬 Want help planning your promo strategy? DM me @estheticiansinbusiness 🔗 Linked Resources:→ Promo Playbook Freebie→ Booked Solid Bundle→ Instagram: @estheticiansinbusiness

    9 min

  4. FEB 5

    (1/4) Why Most Promotions Fail (And What Actually Makes Them Work)

    Mentioned Resources: • Free Promo Checklist – A step-by-step guide to planning promotions with clarity • Booked Solid Framework – Learn dozens of ways to get clients without ads or panic promos Promotions don’t fail because you’re bad at business.They fail because most estheticians are taught to run them from panic instead of planning. In this episode, Allyson kicks off a 4-part February series all about promotions and breaks down why most promos flop, what clients actually respond to, and how to stop using discounts as a last-ditch rescue plan. If you’ve ever launched a promo, refreshed your booking app, and… nothing happened, this episode will change how you think about promotions forever. Most estheticians only run promotions when they’re stressed, behind, or panicking about money. That energy carries into the promo and clients can feel it. Promotions created from urgency instead of intention rarely convert. Posting a promotion once and expecting immediate bookings isn’t realistic. Clients need time to see it, process it, and decide. Promotions need warm-up, repetition, and clarity to work. Over-explaining pricesApologizing for your offerDiscounting out of fearAdding bonuses you didn’t plan for All of this signals uncertainty and clients don’t buy confidently from uncertainty. You don’t see someone else’s audience size, pricing strategy, consistency, systems, or reputation. What worked for them may not fit your business, your life, or your clients. Alignment matters more than trends. Discounts don’t create desire.They only speed up decisions for people who already wanted the service. When discounts become your default, clients learn to wait instead of commit. Promotions are not emergency money plans.They are decision shortcuts. They help:• Interested clients decide now• Clients feel aligned and ready• Reduce decision fatigue A good promotion meets clients where they already are instead of forcing urgency. Clients aren’t buying facials, waxes, or packages.They’re buying:• Confidence• Relief• Consistency• Feeling prepared• Feeling taken care of If your promotion doesn’t speak to how someone wants to feel, it misses the mark. Do not create a promo out of panicDo not discount just because bookings feel slowDo not rush to “fix” your business overnight Clarity always comes before creation. Instead of judging past promos, ask:• Why did I create it?• What problem was I trying to solve?• Did it actually solve that problem?• What did it teach me? Promotions are data, not a verdict on your business. • ⁠Free Promo Checklist⁠ – A step-by-step guide to planning promotions with clarity ⁠• Booked Solid Framework ⁠– Learn dozens of ways to get clients without ads or panic promos Next week in this series, we’ll cover how to choose the right promotions for your business, not just what sounds good or looks trendy. If this episode helped you rethink promotions, share it with another esthetician who’s tired of throwing discounts at slow weeks. And don’t forget to subscribe so you don’t miss the rest of the February promo series 💗

    14 min

  5. FEB 2

    Marketing Monday: Booking Energy — How Your Confidence Affects Your Calendar

    If your bookings feel stuck, inconsistent, or harder than they should be, this episode might be the mindset shift you didn’t know you needed. In this Marketing Monday, Allyson breaks down why your energy matters just as much as your strategy — and how confidence (or lack of it) shows up loud and clear in your marketing. Why it’s not always your skills, content, or offers holding you back How clients feel your energy before they read your caption or click your link The difference between marketing from confidence vs desperation Common signs you’re showing up with “please book me” energy without realizing it Why desperate energy quietly repels aligned clients How confident energy invites the right people to book A simple mindset reset to anchor your messaging The “confidence sentence” every esthetician should know by heart How belief in your service changes how clients respond A simple challenge to shift your energy and your results this week “I help [type of client] solve [specific problem] through [service or transformation].” Send one confident invite per day —a text, a story CTA, a post, or an email.Not begging. Not apologizing. Just inviting. 📘 Booked Solid Bundle (linked below for confidence scripts + booking systems) 👉 Your belief comes first. Bookings follow.

    6 min

  6. JAN 29

    Why Consistency Beats Motivation (And the Simple Systems That Actually Get You Booked)

    Resources mentioned: Free Class: How to Get Booked Without Feeling Overwhelmed Episode Summary Motivation is unreliable. Systems are not. In this end-of-January episode, Allyson breaks down why relying on motivation keeps solo estheticians stuck in emotional cycles and inconsistent income — and how simple, repeatable systems create calm, momentum, and bookings even when energy is low. This episode is about moving from reactive, exhausting effort to steady, predictable growth using systems that support you instead of draining you. Why motivation is a trap Motivation fades fast, especially after the holidays Discipline and systems are what carry your business through low-energy seasons Confidence without structure leads to burnout, not bookings What a “system” actually is (and isn’t) A system is not fancy software or complicated automation It is a repeatable decision that removes guesswork If you have to decide what to do every time, you don’t have a system yet The 4 core systems every solo esthetician needs Visibility System A predictable posting rhythm One main platform at a time Consistent community or networking presence Being predictable instead of everywhere Rebooking System What you say during treatment What you say at checkout How far out you rebook What happens when clients do not rebook Follow-Up System 48-hour follow-up after appointments Check-in messages for treatments Scripts that remove awkwardness Follow-up as professionalism, not desperation CEO Check-In System Weekly or monthly business check-ins Reviewing what worked, what didn’t, and what needs adjusting Making decisions without emotion Treating your business like a business, not a feeling Why systems create calmer, more profitable businesses Systems reduce emotional decision-making They prevent spiraling during slow weeks They allow income even when you are tired, sick, or offline Calm businesses grow faster than chaotic ones Where to start if systems feel overwhelming Start where stress is the loudest Do not build everything at once Commit to changes for 30 days before adjusting Progress comes from repetition, not reinvention Motivation is unreliable. Systems are dependable. You do not need to do more — you need fewer decisions. Consistency builds trust, and trust builds bookings. Systems support you when confidence dips. You are not behind — you just need structure. Free Class: How to Get Booked Without Feeling Overwhelmed(Linked in show notes) January isn’t about perfection. It’s about awareness.February is where tightening your systems creates momentum. You don’t need a new personality or a brand-new business.You need support around what you’re already doing.

    18 min

  7. JAN 26

    Marketing Monday: How to Sell Retail Without Feeling Pushy (or Cringe)

    Selling retail doesn’t have to feel awkward, salesy, or uncomfortable — and it definitely shouldn’t feel optional. In this Marketing Monday episode, Allyson breaks down how to confidently sell retail in a way that actually helps your clients and boosts your income without adding more hours to your schedule. Why most estheticians struggle to sell retail (and the mindset shift that fixes it) How retail directly supports client results, retention, and long‑term progress Why home care is responsible for up to 80% of client results How to naturally talk about products during the service — without turning checkout into a QVC segment Simple phrases to introduce retail early in the appointment How to “plant seeds” during treatments so checkout feels easy and aligned Ways to sell retail on social media without stock photos or awkward captions Easy content ideas to keep retail visible (client favorites, myths, routines, reorder reminders) Why following up on product refills is customer service, not being annoying How retail increases revenue without adding more clients or working longer days 🎁 Retail Selling Freebie (link) 📘 Sell With Confidence training inside the Booked Solid Framework Bundle Post one retail-related story, caption, or text message.No pressure — just start the habit. 👉 Retail is not “extra.” It’s part of the transformation.

    7 min

  8. JAN 22

    Pricing Isn’t the Problem. Your Confidence Is.

    Resources Mentioned: ⁠✨ Free Pricing Resource ⁠✨ Pricing Mini Course Episode Summary Pricing questions come up constantly for solo estheticians, especially in January. In this episode, Allyson breaks down why slow bookings, hesitation around prices, and client pushback usually have less to do with what you charge and more to do with how you talk about it. This episode dives into pricing confidence, value communication, common confidence leaks, and tangible steps you can take right now to feel grounded and solid when stating your prices without apologizing or spiraling. Fear of rejection Comparison to other providers Internal panic around money Assuming hesitation means “too expensive” Clients don’t buy based on your fear.They buy based on clarity, confidence, and outcome. When a client hesitates, it does not automatically mean your price is too high. More often, it means: The value wasn’t clearly communicated The outcome wasn’t explained There was no roadmap beyond today These often happen without realizing it: Talking faster when stating prices Saying “totally fine if not” or “no pressure” Offering discounts before being asked Over-explaining to justify the price Avoiding recommending what’s best because of cost Clients feel uncertainty before they hear it. Expensive feels like: A number with no context No explanation of results No plan or follow-up Supported pricing feels like: Clear expectations Education + reasoning A plan beyond today People don’t mind paying more.They mind feeling confused. Clients are resetting routines Gift cards are still circulating People are choosing who they’ll stick with this year Discounting teaches clients: Your prices are flexible under pressure Waiting gets rewarded Confidence is conditional Education > discountsClarity > panic Confidence comes from certainty. Average ticket Desired income Weekly client capacity Required spend per client Gaps in numbers create fear. Examples: No apologizing for prices No discounting unless asked Always recommending what’s best, not cheapest You don’t control someone’s wallet.You control your recommendation. In the mirror In the car With a friend Your nervous system needs repetition to feel safe. Not time.Not trends.Not other estheticians. Focus on: Skin improvement Consistency Long-term results Confidence Lifestyle benefits Outcome-based language builds trust. A no is not: Rejection Proof you’re too expensive A signal to panic A no is data.Your business doesn’t need everyone.It needs the right people. Pick one service and: Rewrite how you talk about it State the price without softening Hold the price for 30 days Observe what changes (internally and externally) ✨ Free Pricing ResourceA pricing freebie is linked in the show notes to help you understand and communicate your prices more confidently. ✨ Pricing Mini CourseFor deeper support, Allyson shares a step-by-step pricing mini course used by current students. 🎟 Podcast Listener BonusUse code PODCAST at checkout for a special discount. Pricing confidence isn’t about being louder.It’s about being settled. Your services deserve leadership, not hesitation. If this episode helped you, share it with another esthetician who’s struggling with pricing, confidence, or money conversations. Love you. 💗

    22 min
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About

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Information

  • Creator
    Allyson Steinberg
  • Years Active
    2025 - 2026
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    © Allyson Steinberg
  • Show Website
    Estheticians in Business