The Sell

Ned Phillips
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Conversations with the coolest salespeople on the planet. Sales is all about stories and this is where you will find the best sales stories ever.

  1. JAN 16

    Ep 24. How to tell stories even about crypto! with Aram Mughalyan

    Sometimes you meet someone on LinkedIn, become genuine friends, talk for years… and then realize you’ve never actually met in real life. That’s exactly the case with Aram Mughalyan and me. We first connected through a shared love of running, resilience through injury, and a lot of back-and-forth conversations over the years. What makes this episode especially fun is that I’ve been very open about my skepticism of crypto, and Aram has patiently (and intelligently) helped me see how the space has evolved. In this conversation, we dig into how Web3 and crypto are moving from “degen culture” toward institutional adoption, why storytelling matters more than technology, and how LinkedIn has become one of the most powerful platforms for building real business in B2B. Aram shares how he intentionally chose LinkedIn over X, how he reframed the crypto narrative to speak the language of institutions, and why authenticity, not hype, is what actually converts. We also get into content, sales, mindset shifts, and why it’s far less cringe to share your thinking publicly than to spam cold DMs. This was one of those conversations that feels like a masterclass wrapped in a friendly catch-up. I think you’ll enjoy it as much as I did. Tune in and let me know what resonated.

    43 min

  2. 11/29/2025

    Ep 23. The Fintech Sales Guy James Barker.

    This week on The Sell, we’ve got James Barker. If you’re on LinkedIn and in sales, you’ve probably seen his stuff—he’s the fintech sales guy, and he says it like it is. We talked about founder-led sales, AI, cold calling, hiring, content, personal brand, and why most CRMs are broken. And yes, we may have invented two new companies live on the call. If you’re in B2B and want to sell better, this is a must-listen. Enjoy the one and only James Barker.

    52 min

  3. 11/11/2025

    Ep 22. The story teller with Ted Merz.

    This week we have Ted Merz on The Sell. Over 30 years at Bloomberg. Now telling stories in a whole new way on LinkedIn, through video, and with a voice that’s as clear as ever. This was such a good conversation. We talked about visibility, storytelling, the future of CEOs as creators, and why holding a camera up might be one of the most valuable skills in business today. Ted calls it “committing journalism in the wild.” You’ll love this one. Ted Merz, everybody.

    54 min

  4. 11/05/2025

    Ep 21. The founders journey with Mathew Ward.

    This week, we have Mathew Ward on the show. I really enjoyed chatting with him, and here’s why. He’s been through it all. From cold selling at the start, to building startups in Japan, to selling companies. This is the kind of founder story I love. Wins, losses, exits, and the lessons that come with it. You’re really gonna enjoy this one. Enjoy Matt Ward.

    55 min

  5. 10/16/2025

    Ep 20. Pure sales genius with Sam Baisla.

    This week we have Sam Baisla on the podcast. We’d never spoken before, just LinkedIn friends, but wow! We only had half an hour, but it was unbelievable. Sam’s trained hundreds of thousands of sales reps. 5,000 at once. The way he thinks about sales is beautiful. That’s why I love sales so much. There’s so many ways to see it. You’re gonna adore this. Half an hour of pure sales genius. Get at it.

    38 min

  6. 09/29/2025

    Ep 19. How not to burn out with Liz Bradford.

    Sales is hard work - it's relentless.  If you're not careful, it can get a bit much.  Love this conversation with Liz Bradford.  She's been there, she's burned out, she's understood what it means to be an incredible high-level.  This show, she'll talk to you about the signs that come when you're doing too much, what to do, and how she's worked it through for herself and her clients.  I love sales. I love doing as much as I can.  But we also have to be realistic with ourselves. It's such a good conversation on how to balance it all together.  Enjoy with Liz Bradford!

    49 min

  7. 09/24/2025

    Ep 18. The absolute truth about sales with Austin Guest.

    This was an absolutely fantastic show.  I loved talking to Austin. I don't think you could make sales any clearer. He talks about just getting at it, getting it done, getting your teeth kicked in every day, accepting the nos, and working hard.  This is absolute gold.  I think if you listen to this and are not enthused about sales, it's not your thing. Enjoy this conversation with the one and only Austin Guest!

    44 min

  8. 09/16/2025

    Ep 17. How to sell multiple times with Zach King.

    This week, we have Zach on The Sell. I met Zach through a fractional freelance community and I absolutely loved this conversation. He’s helping people work in what I think is the new way of offering your services fractionally. Zach specialises in sales, and we talk about what that looks like as a fractional sales leader. If you’re entering the world of fractional, he gives the absolute breakdown of how to do it. Such a good chat. The one and only Zach King. Enjoy.

    48 min
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About

Conversations with the coolest salespeople on the planet. Sales is all about stories and this is where you will find the best sales stories ever.

Information

  • Creator
    Ned Phillips
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © 2026 The Sell
  • Show Website
    The Sell