Swell Social Hour

Serena Waller | The Dande Agency
  • 5.0 (4)
  • MARKETING

Your guide to the tides of social media marketing as a wedding professional.  Pull up a seat and chat with us over your bevie of choice while we talk about the latest in online marketing and business. 

  1. 12/30/2025

    The Four Buyer Types and Why Wedding Pros Need to Know Them with Becca Mai

    Send us a text In this episode of Swell Social Hour, Serena Waller (The Dande Agency) and Becca Mai (Wed2You) delve into the intricacies of buyer types within the wedding industry.  They discuss the evolving landscape of buyer behavior, particularly in light of generational shifts and technological advancements.  Becca shares her journey in the wedding industry, emphasizing the importance of understanding different buyer types—executors, dreamers, analyzers, and relators—and how these types influence purchasing decisions.  The conversation highlights the need for wedding professionals to adapt their sales strategies to cater to these diverse buyer types, ensuring a personalized and authentic client experience.  The episode concludes with insights on the significance of human connection in sales and the importance of transparency in the wedding industry. About Becca:  A WV native who transplanted to the DC area shortly after launching a career in hospitality, she has been in the wedding industry for over 10+ years specializing in planning for LBGTQ+, multicultural, and fusion weddings + events.  While the majority of her career has been geared towards wedding operations, she has spent a lengthy portion building out platforms, training programs, and more, She now helps businesses implement standard operating procedures into their business to streamline, automate, and organize through mentorship and implementation of tools to take wedding businesses to new heights. Connect with Becca on IG, Website and email at hello@wed2you.co Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

    56 min

  2. 11/18/2025

    Tips for Networking as a Wedding Pro with Emerge Event Collective

    Send us a text In this episode, we're talking all about how to pick the right networking for you and how to make the most of your networking time. We're also touching on building community and expanding your reach beyond your local market.  Emerge Website Follow on Instagram: @emergeeventcollective @sarahroshanphoto Sarah's Bio: Sarah Roshan is a luxury wedding photographer, entrepreneur, and founder of the Emerge Event Collective—a national community for luxury wedding and event professionals built on authenticity, connection, and shared success. With almost two decades of experience navigating the evolving landscape of creative entrepreneurship, Sarah is passionate about helping others harness the power of their network, adapt to economic shifts with clarity, and build sustainable businesses that support a meaningful life. She speaks candidly about the messy, magical balance of work and life—and how strong relationships are the key to thriving in both. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

    47 min

  3. 11/13/2025

    Neurodivergence as a creative, working with luxury wedding clients and so much more with Molly McCauley

    Send us a text This week we're exploring neurodivergence in creative entrepreneurship, as well as sharing some hot takes on the Intersection of luxury and experience in weddings with photographer, Molly NcCauley, Luxury wedding Photographer and founder of Make Pretty Workshops!  Where you can find Molly:  Instagram: @makeprettyworkshop @mollymccauley_photo Website: Make Pretty + Molly McCauley Email: hello@makeprettyworkshop.com About Molly: Molly McCauley is the creative force behind Make Pretty, the luxury photography workshops and OVERHAUL, an intensive designed to transform photographers' portfolios and online presence through strategic brand alignment, meticulous curation, and customized website implementation. With a background rooted in both design, editorials, and fashion, Molly helps photographers build portfolios that attract dream clients—no compromise, no apologies. Over the past 17 years in the weddings industry, her work has graced the pages of top-tier publications including American VOGUE and Martha Stewart Weddings, and her workshops are known for their detailed styling, fashion-forward shoots, and a no-fluff approach to business mentorship. Molly’s the go-to for building a brand that feels rich, irresistible, and unstoppable.  Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

    57 min

  4. 11/06/2025

    Demystifying Advertising as a Wedding Pro with Mark Chapman, I Do Society: Instagram, Google, TikTok and More!

    Send us a text An awesome discussion about Advertising versus Organic Marketing with Mark Chapman of the I Do Society. We dove into ad spend, ad frequency, types of ads that are working and so much more! Tune in to find out just how many touch points current couples really need to turn from prospect to client!  And If you've been thinking about Google ads as a wedding pro, this episode will be extra insightful!  The I Do Society Website Follow I Do Society on Instagram Learn more about I Do Society Ad Kits (affiliate link) ________________________________________________________________________________________________ In this episode of Swell Social Hour, Serena Waller and Mark Chapman discuss the complexities of advertising in the wedding industry. They explore the challenges faced by wedding vendors in navigating advertising platforms, the importance of retargeting, and how to effectively spend on ads. Mark shares insights on the necessity of multiple touch points for potential clients, the power of video content, and the impact of AI on advertising strategies. The conversation emphasizes the need for clear messaging and consistency in marketing efforts to successfully engage couples planning their weddings. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

    38 min

  5. 09/30/2025

    How to protect yourself when Sh!t its the fan

    Send us a text In this episode of Swell Social Hour, Serena Waller and Nora Sheils discuss the challenges faced by wedding professionals in a transitioning industry. They explore the importance of setting client expectations, handling feedback and reviews, and the necessity of legal protections through contracts. Nora shares her experience managing multiple businesses and emphasizes the role of technology in streamlining operations. More about Nora: A pioneer in event technology, Rock Paper Coin co-founder Nora Sheils translates two-plus decades of wedding planning experience into a thought leadership platform that educates and inspires event professionals at all stages of their careers. Since 2018, she has been committed to bringing together event professionals and couples through a more effective, streamlined approach to the often-daunting booking process.  Nora's work has been featured in Vogue, Brides, Martha Stewart, Town & Country, and Style Me Pretty, to name a few. She has been heralded as one of the 100 Most Influential People in the Event Industry by Eventex and was a finalist for the Ernst & Young Entrepreneurial Winning Women Award. She was also named a 2023 Meeting Professional of the Year by Smart Meetings and one of America’s Top Small Business Honorees by the US Chamber of Commerce. Nora has presented to audiences including WeddingPro, WIPA, Wedding MBA, Emerge Event Collective, and many more. Nora is ready to give you concrete examples and share easy ways to level up your business! https://www.instagram.com/rockpapercoin https://rockpapercoin.com/ Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

    55 min

  6. 09/17/2025 · BONUS

    Instagram Updates: Highlight Are Hightailing It Outta Here

    Send us a text Instagram has removed Highlights. Where did they go and what does this mean for your wedding business? I'm diving into this exciting Instagram update in this quick episode!  Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

    7 min

  7. 07/17/2025

    What the heck does "storytelling" in your copy even mean? A conversation with wedding industry copywriter, Andrea Shah

    Send us a text In this episode of Swell Social Hour, Serena Waller and Andrea discuss the intricacies of copywriting, storytelling, and branding within the wedding industry. Andrea shares her journey into the wedding sector, the importance of understanding client experiences, and how to effectively communicate through storytelling. We delve into the challenges of maintaining a consistent brand voice across different platforms, the significance of email funnels, and the impact of AI tools like ChatGPT on copywriting. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

    58 min

  8. 06/20/2025

    Summer Snippet: Instagram Engagement Tip

    Send us a text Want to step up your Instagram Engagement game? Start from your profile page. Here is a quick, actionable tip you can implement today to build your community.  Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

    5 min
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5
out of 5
4 Ratings

About

Your guide to the tides of social media marketing as a wedding professional.  Pull up a seat and chat with us over your bevie of choice while we talk about the latest in online marketing and business. 

Information

  • Creator
    Serena Waller | The Dande Agency
  • Years Active
    2K
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © 2026 Swell Social Hour
  • Show Website
    Swell Social Hour