Tech Marketing Rewired

Kevin Kerner
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.  I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

  1. 4D AGO

    What Happens When You Blend AI / Automation With Thoughtful Gifting with Kris Rudeegraap of Sendoso

    Email fatigue is real, ad costs are climbing, and attention is harder than ever to earn. In this episode of Tech Marketing Rewired, I sit down with Sendoso CEO Kris Rudeegraap to unpack how modern direct mail and smart gifting—paired with AI and signal-driven timing—help teams break through the noise, book more meetings, and grow revenue that sticks. Kris takes me back to his origin story as a top-performing AE at Talkdesk who turned a manual, messy "swag closet" hack into a global scalable platform. We explore the evolution of the "Smart Suite," which compresses 20 minutes of prospect research into seconds by suggesting the right gift, confirming the address, and crafting context-aware messages. In this episode, you’ll discover: The Sales Playbook: How to swap nagging "checking in" emails for thoughtful "give-get" moments that move contracts faster and boost meeting show rates.Marketing Orchestration: How to use intent signals from tools like 6sense and Demandbase to fire off physical gifts at the exact moment a prospect shows interest.The CX Edge: Why using gifting for life moments—like baby onesies or promotion champagne—drives NRR and transforms transactional accounts into human relationships.The Integration Engine: How to reduce friction by triggering sends directly from Gong Engage, Clay, Zapier, and n8n.The CEO Perspective: Kris shares his view on marketing accountability, moving from last-touch attribution to a holistic focus on ARR and NRR contribution.I also dive into the "AI Roulette" segment, where Kris unlearns robotic sales habits and shares the craziest (and most personalized) gifts he’s seen sent at scale. This is a fun one! Connect with Kris: LinkedIn: https://www.linkedin.com/in/rudeegraap/Website: https://sendoso.com/More Rewired Content: Find more episodes and expert insights at www.mightyandtrue.com.  If you enjoyed this conversation, please follow the show and leave a review—it helps other B2B builders find us! I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    36 min

  2. JAN 20

    The CMO’s Guide to Rebranding: Executive Buy-In & Internal Launch w/ CMO Julie Preiss

    The cybersecurity market is arguably the noisest sector in tech, creating a "Sea of Sameness" where every vendor looks and sounds identical. So, how do you convince a technical leadership team that it’s time to change the story? In this episode, Kevin sits down with Julie Preiss, CMO of Centripetal, to break down the strategic playbook for rebranding in a crowded B2B market. Julie shares her methodology for moving beyond "pretty colors" to build a brand narrative that drives revenue. Key Topics Discussed: The Rebrand Trigger: How to distinguish between "we’re bored" and "our brand no longer reflects our business reality."Selling the CFO: Why you must use data—not emotion—to prove that brand is a revenue lever, and the specific metrics to present.The "Inside-Out" Problem: Why internal teams struggle to read the "label from inside the bottle" and why external agencies are critical for breaking internal bias.Internal First: Why a rebrand fails if Sales doesn't buy it, and how to certify your team on the new narrative before the market ever sees it.Launch Strategy: Balancing the "Big Bang" event launch (like RSA) with sustained digital momentum.Guest Info: Julie Preiss: LinkedInCentripetal: https://www.centripetal.ai/Rate & Review: If you enjoyed this episode, please leave us a rating and review! It helps us bring you more conversations with top tech marketing leaders. I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    41 min

  3. JAN 14

    How to Build a "Digital Workforce": Onboarding and Coaching AI Agents w/ Lauren Esposito

    What if your smallest team could operate with the reach and rhythm of a 40-person org? We sit down with Lauren Esposito, CMO at Asymbl, to unpack a practical, repeatable method for scaling work through digital labor.  Lauren shares how she transitioned from Salesforce’s vast systems to a startup’s blank page and built an agent-led model that unlocks sales capacity, accelerates hiring, and preserves institutional knowledge. We dig into the core framework—design, onboard, coach—and how naming and managing agents like real teammates changes outcomes.  You’ll hear how “Teddy,” an AI SDR embedded in CRM, email, and Slack, now performs at the capacity of five reps without sacrificing quality or compliance. Weekly reviews with the CRO sharpen performance, while a human SDR used the uplift to advance to AE in record time. Lauren also explains digital twins: capturing not just brand voice, but the reasoning behind decisions—trusted sources, audience priorities, and approval rules—so expertise scales and doesn’t walk out the door. From recruiting agents that helped hire 100 people in 100 days to a “Content Guardian” that elevates copy across the org, Lauren shows why agents must live where humans work to drive adoption. We cover time-to-value expectations, sensible guardrails for trust and governance, and why CMOs should start with one end-to-end job—often SDR outreach or content review—before expanding to campaign orchestration across SEO, design, landing pages, and paid. If you’re ready to move beyond isolated prompts and into an operating model that compounds, this conversation is your playbook. Enjoyed the episode? Follow, share with a teammate who’s building AI into their go-to-market, and leave a quick review so more builders can find the show. I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    52 min

  4. JAN 7

    2025 Wrap-Up & What Tech Leaders are Planning in 2026 w/ Lisa Martin

    2025 was the year AI stopped being a "lab project" and started doing real work. In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from "AI washing" to execution, finally ditching vanity metrics for board-ready ROI. Looking ahead to 2026, the duo debates the next frontier: Agentic AI. Lisa—a former NASA scientist turned agency leader—explains why the next wave of AI isn't a tool you use, but a workforce you hire, and why successful teams are now onboarding these "agents" just like human employees. Key Observations from 2025 & 2026: The Speed Advantage: Why product-led companies with embedded AI moved significantly faster than their peers in 2025.The "Agent as Employee" Shift: Why forward-thinking organizations are no longer just deploying AI tools, but onboarding autonomous agents with specific roles and bias training.Marketing as an Operating System: The emerging trend where integrated marketing is being used to unify Sales, Product, and Comms around a single financial narrative.The Complexity Reality: Lisa’s observation on why the fragmented, non-linear buyer journey makes B2B marketing a "harder science" than her work at NASA.The Media Pivot: Why a growing number of executives are leaving traditional operator roles to become "media-first" leaders who ship content directly to the market.Mentioned in this Episode: Lisa Martin: LinkedIn ProfilePodcast: CMOs UnscriptedKevin Kerner: LinkedIn ProfileMighty & TrueEnjoyed this year-end review? Subscribe to Tech Marketing Rewired for more candid conversations in 2026. I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    39 min

  5. 12/17/2025

    Beyond Demand Gen: Why Growth Marketing is a Mindset, Not a Title | Rob Freedman

    Growth marketing isn’t a buzzword here; it’s a practical operating system that replaces vanity metrics with revenue clarity.  I sit down with Rob Freedman, the former VP of Marketing and Partnerships at EZO (now at Surecam), to unpack a full-funnel approach that starts at first touch and keeps going through renewal and expansion. Rob lays out four non-negotiable pillars for 2026: high-velocity experimentation, clean business-grade data, radical cross-functional alignment, and ecosystem leverage through partnerships. We dig into how to set up a true Skunkworks for testing, protect budget for bold ideas, and rank experiments with ICE so you act fast on real signals. Rob explains why growth leaders think like general managers, tracking CAC, LTV, payback, activation, pipeline, retention, and expansion by cohort, then aligning marketing, sales, product, and CS around shared outcomes.  Expect actionable tactics to fix the leaks at handoffs, run win-loss to inform product roadmaps, and ship targeted improvements that accelerate sales cycles. Partnerships get the spotlight as force multipliers. From technical integrations to co-marketing with platforms like Zendesk, we walk through how to tap external audiences with lower CAC and stronger intent.  We also get hands-on with Answer Engine Optimization: adding structured FAQs, an “Hey AI, learn about us” resource, and using LLMs to reveal content gaps so your brand gets cited more often. Rob shares early results—steady LLM traffic growth and SQL lift rivaling referrals—and an honest take on AI’s role beyond copy: competitive monitoring, workflow automation, and personalization at scale. You’ll leave with three fast starts: launch one meaningful experiment, replace one vanity metric with a business metric, and call churned or lost prospects for insights you can ship against next quarter.  We also talk about Rob's charitable organization, the Rainshine Foundation, an amazing mission to improve living conditions for people in remote rural communities of the Democratic Republic of Congo. If you’re ready to turn marketing from a department into a revenue engine, this conversation will give you the map. If you enjoyed this, follow the show, share with a teammate, and leave a quick review to help others find us. I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    45 min

  6. 11/18/2025

    Why the Future of Ad Targeting Is About Context, Not Cookies | Brendan Norman, Classify

    Ads don’t need to follow people to perform.  They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entities, sentiment, tone, and brand mentions captured as vectors, then retrieved with natural language to find the exact URLs where your message fits. We dig into why the old ad tech “pipes” kept contextual stuck at 1.0—and how the Ad Context Protocol (inspired by Anthropic’s MCP) is standardizing secure connections between data providers, DSPs, SSPs, agencies, and creative tools.  That foundation enables agentic workflows: automated buyers negotiating prices, testing creative, and optimizing placement while humans set strategy. Expect real lifts in CTR and suitability as spammy, bot-heavy pages get filtered out and high-quality placements rise to the top. The conversation also tackles the privacy question head-on. Targeting pages rather than identities aligns ads with what users are focused on right now, enhancing relevance without surveillance. Brendan shares practical examples from niche outdoor gear to B2B use cases where consumer content becomes the perfect context for business messaging.  We close with what marketers should do today: learn the new query language of vectors, pilot agentic bidding, demand quality and fraud signals, and prepare for SMB-friendly tools that democratize advanced targeting. If you care about performance, privacy, and real relevance, this is your roadmap. If you enjoyed this conversation, follow the show, share it with a teammate, and leave a quick review—your feedback helps more marketers discover smarter ways to buy media. I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    39 min

  7. 11/04/2025

    How Sarah McConnell Scales Demand Gen at Qualified (And How You Can Too)

    The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns events into measurable pipeline. If you’ve wondered how to ship, sell, and scale an AI product before the ink is dry, this is the blueprint you’ve been hunting for. Sarah explains how Qualified moved from a simple chatbot to Piper, an AI SDR agent designed to generate pipeline, and why Piper X sits front and center on the website guiding buyers in real time. We dig into the mechanics of a high-velocity launch: crafting the keynote that becomes the messaging script, filming studio-grade demos with an in-house team, and running virtual and in-person events that prioritize hands-on access. The kicker? Piper handles email outreach for registrations and post-event follow-up, driving a reported 70% lift in event-sourced pipeline. We also explore how measurement and SEO are shifting. Registrations and CTA engagement remain core, but “pipeline in the room” now sets sales priorities. On the discovery side, AEO (AI Engine Optimization) matters: structuring pages so LLMs and Piper can cite, navigate, and highlight content leads to smaller yet higher-converting traffic. Throughout, Sarah shows how AI accelerates the work without replacing the human judgment that makes a launch land. Ready to rewire your go-to-market for AI speed and real outcomes? Hit play, subscribe, and share your boldest launch experiment with us. I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    44 min

  8. 10/29/2025

    How to Turn Marketing Chaos into a Predictable Growth Engine with Joshua Leatherman

    Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, technology, ICP focus, digital buying signals, process, and data. We start by challenging a common myth: sales should “own” finding in-market buyers. Josh explains why only marketing has the tools to identify the 5 percent of your TAM that’s ready to buy right now, and how to capture that demand with intent data, AI-enhanced platforms, and content tuned for real buyer questions.  From there, we dive into building trust with finance—co-creating attribution models, forecasting ROI, and reporting on sales-qualified opportunities and marketing-sourced revenue so leadership can see cause and effect. Expect candid talk about private-equity expectations, why MQLs fail in boardrooms, and how sourced deals often close faster, at higher ACVs, with better win rates. Culture and capability tie it together. Josh shares how to hire humble, hungry, smart operators; why “rip off and duplicate” accelerates learning; and where AI already improves prioritization, messaging, and measurement inside Salesforce, HubSpot, Marketo, and 6Sense.  We also map first steps for CMOs: lock arms with your CRO, bring revenue operations in as “Switzerland,” audit your stack for unused AI, narrow your ICP, and build tight feedback loops with SDRs so every buyer objection sharpens your plays. If you’re ready to move beyond dashboards and into decisions, this conversation gives you the blueprint to align marketing with sales and finance, prove ROI, and earn the budget to scale.  Follow, share with a marketing leader who needs a boost, and leave a review to tell us the next growth challenge you want us to tackle. GRAB A COPY OF "SCALEABLE ACTS OF MARKETING" HERE.  https://www.joshualeatherman.com/book-scalable-acts-of-marketing I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    46 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.  I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Information

  • Creator
    Kevin Kerner
  • Years Active
    2025 - 2026
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © 2026 Tech Marketing Rewired
  • Show Website
    Tech Marketing Rewired