From the Lab to the Web

Sébastien Simoncelli
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The only podcast about social media for life science companies.

  1. Why Life Sciences Founders Should Use Substack

    3D AGO

    Why Life Sciences Founders Should Use Substack

    Episode description In this episode of From the Lab to the Web, Sébastien Simoncelli explains why Substack can become a powerful growth engine for life sciences founders. He walks through how to turn complex science into trust, how to position your newsletter clearly, and how to launch with intention instead of improvisation. You’ll learn how Substack helps you reach the right readers, investors, partners, and future hires, without relying on algorithms. Sébastien also shares a simple framework to start, avoid common mistakes, and build a publication that creates real opportunities for your company over time. If you want to make your thinking visible, build authority in your field, and attract the right people around your work, this episode will give you a clear path to start.

    17 min
  2. Building Investors' Trust on LinkedIn Without Pitching

    FEB 6

    Building Investors' Trust on LinkedIn Without Pitching

    In this episode of From the Lab to the Web, I’m joined by Christopher Caudle to unpack a question many life science founders struggle with: how do you attract investor attention on LinkedIn without sounding salesy or out of place? We talk about why great science often fails to get funded, the communication gap between founders and investors, and how LinkedIn fits into the fundraising journey. Christopher shares practical advice on founder positioning, profile optimisation, content that builds trust, and smart ways to stay on investors’ radar over time. If you’re a scientist, founder, or CEO trying to raise capital and wondering how visible you really need to be online, this episode will help you see LinkedIn as a long-term trust-building tool, not a shortcut or a pitch deck replacement.

    39 min
  3. From PhD to LinkedIn: How to Build Visibility Without Selling Yourself

    JAN 23

    From PhD to LinkedIn: How to Build Visibility Without Selling Yourself

    What does it really take for a PhD to transition out of academia and build visibility on LinkedIn, without feeling fake, pushy, or uncomfortable? In this episode of From the Lab to the Web, I sit down with Elena Hoffer, founder of Alma.me, who built a following of over 130,000 people by speaking directly to researchers navigating careers beyond academia. We talk about what pushed her to start posting on LinkedIn, how she found her voice over time, and why perfection is often the biggest blocker for scientists online. Elena shares practical advice for PhDs who want to use LinkedIn with intention: How to position your profile so it speaks to industry, not just academia How to translate academic experience into clear, credible industry value Why clarity beats breadth when defining your career direction How to start posting without overselling yourself Why commenting is often a better first step than posting How to build a strong network without awkward messages or forced outreach How LinkedIn can help you explore roles that actually match your skills This conversation is for PhDs, postdocs, and researchers who want to move beyond academia and use LinkedIn as a tool, not a performance. No hacks. No personal branding clichés. Just grounded advice from someone who’s done it.

    36 min
  4. Is LinkedIn still worth it in 2026?

    JAN 9

    Is LinkedIn still worth it in 2026?

    These last months, people complained about LinkedIn because: The reach is lower than ever.The quality of the content is getting worse.Many want to quit because it's not worth their time and energy. But is it true? In this episode, Sébastien Simoncelli will explain the possible scenarios for LinkedIn and why it's still worth staying there. He will also explain the alternatives and why you should consider them too.

    13 min
  5. Shruti Bhide Reveals Ghostwriting That Opens Doors

    11/21/2025

    Shruti Bhide Reveals Ghostwriting That Opens Doors

    Shruti Bhide joins Sébastien to break down what ghostwriting really looks like for biotech founders and scientists. She explains how to turn expertise into clear stories, why most leaders struggle to communicate their value, and how ghostwriters help them save time while standing out online. If you want a sharper voice, better content, and a way to share your ideas without spending hours writing, this episode will help you get there.

    34 min
  6. Making the Invisible Visible: Philipp Baaske on Storytelling for Scientists

    11/07/2025

    Making the Invisible Visible: Philipp Baaske on Storytelling for Scientists

    In this episode of From the Lab to the Web, I sit down with Philipp Baaske, founder and CEO of Nanotemper Technologies and Vice President for Entrepreneurship at LMU Munich. Philipp shares how he went from being a sceptical scientist to one of the most followed biotech founders on LinkedIn. He explains why storytelling is not marketing fluff, but a powerful way to make complex science understandable and relatable. We discussed: How storytelling helped him grow Nanotemper and attract talent Why simplifying your science doesn’t make you less credible How to stay authentic without oversharing Using ChatGPT as a sparring partner, not a ghostwriter What every young biotech founder should know before posting online A candid, practical conversation about science communication, leadership, and visibility in the life sciences world.

    29 min
  7. Humour in the Lab: How Martina Neuville Made LinkedIn Human Again.

    10/24/2025

    Humour in the Lab: How Martina Neuville Made LinkedIn Human Again.

    Can humour and science really mix? In this episode, Martina Neuville joins Sébastien to talk about how she built a strong voice on LinkedIn by making people laugh, without losing credibility. From her days in the lab to leading sales, Martina shares how humour helped her connect, grow her network, and make science more human. If you’ve ever wondered how far you can go with humour in a serious industry, this one’s for you.

    32 min
  8. Making Science Accessible: Simon Maechling on Social Media and Misinformation

    10/03/2025

    Making Science Accessible: Simon Maechling on Social Media and Misinformation

    How can scientists cut through the noise of misinformation and make their work accessible to everyone? In this episode of From the Lab to the Web, chemist and innovation leader Simon Maechling shares why he started posting during COVID, how he balances accuracy with attention on LinkedIn, and why he believes scientists have a responsibility to show up online. If you’re a researcher, founder, or life science professional wondering how to build trust and share your expertise authentically, this conversation will give you the motivation and the practical tips to get started. Follow Simon on LinkedIn and X.

    33 min
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About

The only podcast about social media for life science companies.

Information

  • Creator
    Sébastien Simoncelli
  • Years Active
    2025 - 2026
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Sébastien Simoncelli
  • Show Website
    From the Lab to the Web