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Hannibal Herforth
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A podcast where we explore how AI is reshaping companies' go-to-market function. I sit down with entrepreneurs, technical experts, and GTM professionals - trying to go beyond the buzzwords and hype to get practical and actionable insights that help you leap ahead of the competition. I hope that other mega nerds like myself (and also just regular nerds) are going to enjoy and learn from the conversations. Reach out if you have ideas, questions, or reflections — and leave a review if you enjoy the show.

Episodes

  1. How AI has unlocked the next generation of data-driven prospecting

    JAN 29

    How AI has unlocked the next generation of data-driven prospecting

    Today, I’m joined by Oliver Lund Storgaard from Kvadrant Consulting. Over the past five years, Oliver has worked in data-driven sales with some of the world’s largest building materials companies. He’s seen the paradigm shift firsthand and the new opportunities it creates for sellers to become extraordinarily productive. But success isn’t just about data and analysis. It’s about enabling real change on the frontline and making sure sellers actually adopt new ways of working. In this episode, we dive into exactly that, with a focus on one of the cornerstones of sales: prospecting. Listen in if you want to hear how to both get the right data and ensure that sellers actually use it to inform real-life priorities and conversations.

    39 min
  2. Booy Faassen - Using AI to bid on public tenders

    JAN 14

    Booy Faassen - Using AI to bid on public tenders

    Today I speak to Booy from Hecta. Booy has worked with AI and Strategy as a consultant in Accenture and is now building an AI-native software startup focused on helping companies find, screen and win public tenders. In the episode we dive into why Booy decided to focus on public tenders, the role of AI in the space, and what companies who are bidding on public tenders should consider if they want to deeply integrate AI in their bid mangement workflows. I hope you enjoy today's episode. Links: You can find Booy on LinkedIn or read more about what he is building on their website

    36 min
  3. Jonathan Parisi - Using AI to optimize your e-commerce operations

    05/09/2025

    Jonathan Parisi - Using AI to optimize your e-commerce operations

    In this conversation, Jonathan Parisi discusses the integration of AI in e-commerce, sharing insights on how to optimize workflows and identify use cases for automation. He reflects on his personal journey with AI, the challenges faced, and the importance of human oversight in AI applications. The discussion also covers practical implementations of AI, the need for continuous learning in the rapidly evolving tech landscape, and the future of AI in business. Chapters 02:16 The Aha Moment: Discovering AI's Potential 05:12 Building Efficient E-commerce Systems 08:26 Identifying Use Cases for Optimization 11:30 The Role of AI in Task Automation 14:17 Evaluating AI's Effectiveness 17:19 Practical Applications of AI in Business 20:33 Staying Updated in the AI Landscape 23:31 Challenges and Pitfalls of AI Implementation 26:26 The Future of AI in Business

    41 min
  4. Julian Singh - How to identify & implement AI use cases in your marketing organization

    04/11/2025

    Julian Singh - How to identify & implement AI use cases in your marketing organization

    In this conversation, I speak with Julian Bent Singh to explore the practical implementation of AI in marketing organizations. Julian shares his journey from working as a marketeer specializing in SEO to building and running AI-first companies. We get into topics like build vs. buy and the pitfalls companies face when implementing AI. Connect with Julian on LinkedIn and learn more about his course here. Timestamps 00:00 Introduction to AI in Marketing 03:05 Julian's Journey in AI and Marketing 06:11 Build vs. Buy: The Future of AI Tools 09:12 Identifying Use Cases for AI in Organizations 11:57 Client Engagement and AI Implementation 14:47 Understanding Agentic Workflows 17:44 Navigating AI Pitfalls and Best Practices 20:54 The Future of AI and SaaS Solutions 23:45 Staying Current in the AI Landscape 26:54 Conclusion and Future Directions 39:03 New Chapter Keywords: AI, marketing, machine learning, GTM, SEO, automation, agentic workflows, B2B, content creation, SaaS, digital transformation

    40 min
  5. Villads Leth - Email personalization at scale with AI

    03/27/2025

    Villads Leth - Email personalization at scale with AI

    Villads shares his story of building Alvas.ai — going from 0 to $200k in ARR with the first prototype built entirely with ChatGPT. We dig into the details of building an AI-native company for email personalization and tease out the general principles you can apply to your GTM organization to find use cases and prototype solutions. You can learn more about Villads by connecting with him on LinkedIn and learn more about Alvas on their website. Until next time — keep leaping forward.

    39 min
  • 5 Episodes

About

A podcast where we explore how AI is reshaping companies' go-to-market function. I sit down with entrepreneurs, technical experts, and GTM professionals - trying to go beyond the buzzwords and hype to get practical and actionable insights that help you leap ahead of the competition. I hope that other mega nerds like myself (and also just regular nerds) are going to enjoy and learn from the conversations. Reach out if you have ideas, questions, or reflections — and leave a review if you enjoy the show.

Information

  • Creator
    Hannibal Herforth
  • Years Active
    2025 - 2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Hannibal Herforth
  • Show Website
    Leapfrog