A Healthier, Happier You: The People Working to Make It Happen

Evan J. Cholfin
  • 5.0 (3)
  • Business
  • Updated Weekly

A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.

  1. 3d ago

    From Crohn’s to Creation: Emilia Rizzuto’s Journey with All Things Elderberry

    Send us Fan Mail Summary In this conversation, Emelia Rizzuto shares her transformative health journey from battling Crohn's disease to founding All Things Elderberry, a brand dedicated to natural immune support. She discusses the challenges of conventional treatments, her discovery of elderberry's benefits, and the evolution of her business from home remedies to a thriving product line. Emelia emphasizes the importance of local sourcing, customer-centric product development, and the need for brand awareness in a competitive market. She also highlights the growing trend towards natural wellness and her aspirations for future growth. Takeaways Amelia's health journey began with a Crohn's diagnosis at 15.  Conventional treatments led her to explore holistic nutrition.  Elderberry strengthens the immune system without raising white blood cell count.  The transition from home remedies to a business was unexpected but rewarding.  Customer feedback drives product development decisions.  Local sourcing is integral to the brand's identity and sustainability.  The target audience has expanded beyond just mothers to include all ages.  Differentiation in a crowded market relies on education and awareness.  Challenges include brand recognition and customer trust in product quality.  Future growth targets include expanding retail partnerships and increasing online sales.    Soundbites "It's all about the customer."  "Awareness is gonna be huge."  "I appreciate it." Chapters 00:00 Amelia's Health Journey and the Birth of All Things Elderberry  03:21 Transitioning from Home Remedies to Business  04:58 Customer-Centric Product Development  05:57 Local Sourcing and Community Impact  07:13 Understanding the Evolving Customer Base  07:51 Differentiating in a Crowded Market  09:14 Challenges of Brand Awareness and Education  10:27 Growth Targets and Marketing Strategies  11:28 Trends in Natural Wellness  11:50 Future Goals and Aspirations Video https://youtu.be/GKlR6G3fLyU

  2. Jul 24

    The Journey of AmorSui: From Lab to Market

    Send us Fan Mail Summary In this conversation, Dr. Beau Wangtrakuldee, CEO of AmorSui, shares her journey in transforming the PPE industry through sustainable and inclusive design. She discusses the challenges faced in disrupting an established market, the unique aspects of their products, and the importance of education and awareness in promoting sustainable practices. The conversation highlights the need for quality medical supplies that prioritize safety and environmental health, particularly for women in healthcare. Takeaways AmorSui was founded to address the lack of quality PPE. Dr. Beau's personal experience with a chemical spill led to the company's mission. The majority of PPE products are made from disposable plastics. AmorSui focuses on sustainability and inclusivity in design. 80% of their customers are women, reflecting a tailored approach. Education is crucial for both consumers and enterprises. The company aims to reduce waste and promote recycling. Building trust with customers takes time and testimonials. The market is shifting towards sustainable practices post-COVID. Future growth includes expanding into the European market. Soundbites "Our products are currently lacking of that." "It takes time to scale and grow." "I was at lunch with 15 women scientists." Chapters 00:00 Introduction to AmorSui and Its Mission 03:16 The Unique Approach to PPE 07:47 Challenges in Disrupting the PPE Industry 10:48 The Importance of Education and Awareness 15:07 Personal Stories and Their Impact 16:32 Growth Targets and Future Plans 19:32 Trends in Sustainable PPE Video https://youtu.be/UQUXAbz3AYo

  3. Jul 18

    Beyond the AI Buzz: Transforming Construction with Kelsey Formost

    Send us Fan Mail Summery  Kelsey Foremost, Head of Marketing at Toggle, shares how AI is transforming construction tech through storytelling, innovative marketing, and tailored AI solutions. Discover how Toggle's AI platform improves estimating workflows, the challenges of industry adoption, and future trends in AI and construction. Takeaways AI-powered construction estimating Storytelling and marketing in B2B industries Toggle's unique AI platform built for construction Challenges in AI adoption in construction industry Future trends in AI and construction Soundbites "A story can increase bids by 250%" "Once you try it, you can't go back" "We want to be a safe space to explore AI" Chapters 00:00 Introduction to AI Speed and Kelsey Formost 01:23 Transforming Construction Tech through Storytelling 05:22 Toggle's Unique AI Approach 07:40 Challenges in Pre-Construction and Estimating 08:56 User Experience and Influencer Marketing 11:02 Identifying Ideal Customers for Toggle 12:12 Overcoming Challenges in a Conservative Industry 14:08 Competing in the AI Space 15:57 Raising Brand Awareness and Educating Users 17:27 Defining Success for Toggle 19:31 Trends in AI and Construction 21:37 Looking Ahead: Future Conversations with Toggle 23:28 AI Speed Podcast Raw Outro 4K.mp4 Video https://youtu.be/HgP3ZqV6b9I

  4. Jul 17

    Stacie Kinder: From NFL to Beverages

    Send us Fan Mail Summary In this conversation, Evan J. Cholfin speaks with Stacey Kinder, the head of strategy at Nashville Cats Beverages, about the cultural significance of the Nashville Cats, the challenges of launching a new beverage brand, and the importance of maintaining authenticity in a rapidly commercializing market. They discuss the unique aspects of their ready-to-drink cocktails, their target audience, and their commitment to philanthropy in music education. Stacey shares insights on the challenges of navigating the consumer packaged goods industry and her vision for the future of Nashville Cats. Takeaways The Nashville Cats played a crucial role in establishing Nashville as a music city. Stacey Kinder's background in entertainment marketing informs her approach to Nashville Cats. Maintaining authenticity is key in a commercialized Nashville. Nashville Cats offers low-calorie, ready-to-drink cocktails. The ideal customer is a fan of Nashville's music scene. Philanthropy is integrated into the brand's mission. Navigating regulations in the beverage industry is challenging for startups. Building partnerships with local venues is essential for growth. RTD beverages are a growing segment in the alcohol market. Stacey emphasizes the importance of community engagement and support.  Soundbites "Nashville is the new music city." "We want that authentic Nashville drink." "Rejection is part of the process." Chapters 00:00 The Nashville Cats Legacy 02:30 Stacey Kinder's Journey to Nashville Cats 05:03 Unique Offerings in the RTD Space 06:05 Philanthropic Focus and Music Education 07:43 Challenges in Launching Nashville Cats 10:10 Insights from Big Machine Distillery 11:30 Marketing and Growth Strategies 13:24 Trends and Opportunities in RTD Beverages 15:27 Preparing for Challenges Ahead 16:14 Vision for the Future Video https://youtu.be/NY8nreAOD98

  5. Jul 10

    Revolutionizing Oral Health: The OmBiome Approach

    Send us Fan Mail Summary In this conversation, Dr. Julia Perederiy, a neuroscientist and founder of OmBiome, discusses her innovative approach to oral health through nutrient-rich products, particularly using Hawaiian spirulina. She shares insights on customer feedback, the challenges of changing traditional oral care habits, and the importance of the microbiome in overall health. Dr. Perederiy also outlines her vision for the future of OmBiome, emphasizing a mission-driven approach to improve oral health access and education. Takeaways Dr. Perederiy's background in neuroscience informs her approach to oral health. Nutrient-rich compounds can aid in the body's healing processes. Customer feedback reveals a surprising reaction to the product's color and taste. Target demographics include parents and older adults facing gum disease. Changing long-standing oral care habits is a gradual process. The oral microbiome plays a crucial role in overall health. OmBiome aims to bridge the gap between clinical and wellness approaches. Future opportunities include partnerships with dental clinics and nonprofits. Regulatory changes could impact the integration of wellness and clinical care. User-generated content could enhance brand visibility and trust. Soundbites "It's a process" "It's very porous in there" "I want to help people" Chapters 00:00 Introduction to Oral Health Innovation 02:40 The Science Behind Spirulina and Oral Care 05:24 Customer Reception and Feedback 07:38 Challenges in Changing Oral Health Habits 10:03 Building Awareness and Education 12:39 Future of Oral Care and Microbiome Science 14:41 Goals and Future Vision for OmBiome Video https://youtu.be/SaDSZt6T90Q

  6. Jul 3

    From Health Challenge to Bakery Success: Sonia Paryani

    Send us Fan Mail Summary In this conversation, Evan J. Cholfin interviews Sonia Paryani, founder and CEO of Sincerely by Pariani, who shares her journey from a personal health challenge to creating a gluten-free, allergen-free bakery. Sonia discusses the impact of her autoimmune condition on her life and how it led her to adopt a specific carbohydrate diet, which inspired her to start a bakery focused on clean, healthy ingredients. The conversation explores the challenges of growing her business, the importance of marketing, and her aspirations for the future, including product innovation and expansion. Takeaways Sonia's journey began with a diagnosis of autoimmune disease. She adopted a specific carbohydrate diet to heal her gut. Sincerely by Pariani focuses on clean, allergen-free baking. The bakery avoids corn, soy, gluten, grain, dairy, and refined sugars. Sonia's ideal customer is anyone wanting to eat clean. Marketing and reaching the right customers is a significant challenge. The company aims to double its growth this year despite economic shifts. Sonia is exploring new markets and product offerings. Consumer awareness of ingredients is increasing. A successful year for Sonia means hiring full-time employees. Soundbites "I healed to heal." "We are ready to grow and we scale." "You can have your cake and eat it too." Chapters 00:00 Sonia's Journey to Health and Entrepreneurship 03:50 The Philosophy Behind Clean Baking 05:43 Challenges in Business Growth 08:12 Market Expansion and Trends 11:33 Future Goals and Success Metrics Video https://youtu.be/HWXVSh8bjsE

  7. Jun 26

    Transforming Healthcare Training: The Avkin Story

    Send us Fan Mail Summary:  In this conversation, Evan J. Cholfin interviews Amy Cowperthwait, founder and CEO of Avkin, who shares her journey from being an ER nurse to innovating medical simulation. The discussion covers the challenges and successes in healthcare training, the importance of realistic simulations, and the impact of wearable technology on nursing education. Amy emphasizes the need for holistic patient care and the evolving trends in healthcare education, while also addressing the challenges of business growth and supply chain management. Takeaways: Amy transitioned from an ER nurse to a simulation innovator. Realistic simulations are crucial for effective medical training. Wearable technology enhances the learning experience for nursing students. Holistic patient care is becoming a focus in healthcare education. Business growth presents ongoing challenges for Avkin. Supply chain issues can hinder product availability. The importance of empathy in patient care is emphasized in training. Research shows that students trained with Avkin's products have lower stress levels. Networking and word-of-mouth are key to acquiring new clients. The future of healthcare education is intertwined with technology advancements. Soundbites: "There's gotta be a better way to do this." "I listened to over 250 books on business." "We want to talk to you more about that." Chapters: 00:00 The Journey from Nurse to Innovator 07:05 Revolutionizing Medical Simulation 09:29 Target Audience and Market Challenges 10:28 Overcoming Business Challenges 11:54 Standing Out in a Crowded Market 17:07 Growth Strategies and Future Directions 21:42 Trends in Healthcare Education 23:26 Scaling for Success 28:45 AHHY Outro.mp4 Video: https://youtu.be/LhNrQT7m-VQ

  8. Jun 19

    Know More, Live Better: KiHealth’s Bold Vision with Jenna Mons Anderson

    Send us Fan Mail Summary: In this conversation, Jenna Mons Anderson, CEO of KiHealth, discusses the revolutionary approach to preventative healthcare through diagnostic testing. She highlights the importance of understanding metabolic health and the need for accessible testing to prevent diseases like diabetes and Alzheimer's. Jenna emphasizes the challenges in consumer education and the skepticism surrounding health products, while also outlining KiHealth's mission to democratize health insights and empower individuals to take control of their health. The conversation covers the company's expansion plans and the evolving relationship between consumers and their health data. Takeaways: KiHealth aims to revolutionize preventative healthcare through innovative diagnostic testing. The focus is on understanding metabolic health to prevent diseases before they manifest. Jenna emphasizes the importance of accessible and affordable health testing for everyone. Consumer education is crucial in reframing the understanding of metabolic health. Many people are unaware of their metabolic health status and its implications. The healthcare system often prioritizes treatment over prevention, creating a gap in care. Jenna's personal experiences drive her passion for improving health diagnostics. The company is working to make tests available in all states and affordable for consumers. Raising awareness in a skeptical market is a significant challenge for health products. The future of health data lies in consumer ownership and personalized insights. Soundbites: "How do I know which supplements to take?" "Your metabolic health is how well you are processing sugar." "We take better care of our animals and our vehicles than we do of ourselves." "We want to have the first Alzheimer's test." Chapters: 00:00 Revolutionizing Preventative Healthcare 04:09 Democratizing Health Insights 08:28 Challenges in Consumer Testing 11:56 Addressing Doctor and Category Challenges 15:14 Consumer Education on Metabolic Health 18:43 Raising Awareness in a Noisy Market 23:17 Understanding Key Biomarkers 26:38 Expansion Plans and Future Goals 31:01 The Future of Health Data Ownership Video: https://youtu.be/dByDLb5ENXQ

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5
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3 Ratings

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A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.

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