A Healthier, Happier You: The People Working to Make It Happen

Evan J. Cholfin
  • 5.0 (3)
  • BUSINESS
  • UPDATED WEEKLY

A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.

  1. 5D AGO

    Cracking the Code on Dementia Care: A New Approach with Gary Skole

    Summary In this episode, Evan J. Cholfin interviews Gary Skole, founder of AlzBetter, who discusses the challenges and innovations in dementia care. Gary shares the story behind AlzBetter's creation, the unique approaches to dementia education, and the integration of AI technology in caregiving. He highlights the importance of simplifying training for caregivers and the potential of their AI tool, Abby, to revolutionize support for families and caregivers. The conversation also touches on the challenges of expanding AlzBetter, future growth targets, and the significance of partnerships in the healthcare sector. Takeaways Gary Skole founded AlzBetter after realizing the lack of knowledge in dementia care. The Dementia 360 program focuses on actionable education for caregivers. High turnover rates in caregiving necessitate simplified training methods. AI integration in dementia care is revolutionizing support for caregivers. Managed care organizations benefit significantly from AlzBetter's technology. The Guide Model is a promising new Medicare program for dementia care. Effective communication is crucial for expanding AlzBetter's reach. Innovative partnerships with healthcare associations enhance training efforts. Trends in technology, like smart homes, are vital for dementia care. The labor shortage in healthcare is a pressing issue that needs addressing. Sound Bites "I better figure this out." "We had to simplify the process." "Abby is our AI tool." Chapters 00:00 Introduction to Dementia Care Innovation 03:54 The Birth of All's Better and Dementia 360 08:35 Unique Approach to Dementia Care Education 11:44 Challenges and Growth in Dementia Care 15:57 Future Aspirations and Technology Integration 19:51 Partnerships and Trends in Dementia Care Watch the full video here: https://youtu.be/l3O-Ad4_sYQ

    25 min

  2. DEC 12

    The Converting Idea in Modern-Day Healthcare with WikiPouch's Scott Hatfield

    Summary In this episode, Evan J. Cholfin interviews Scott Hatfield, President and CEO of WikiPouch, discussing the innovative moisture-wicking technology designed to prevent infections in healthcare settings. Scott shares the origin story of WikiPouch, the unique features of their product, and the significant issues with traditional plastic bag storage for respiratory devices. The conversation explores the challenges of market adoption, particularly in hospitals, and the importance of clinical trials to validate the effectiveness of their product. Scott also highlights trends in healthcare and outlines his goals for growth and increased awareness of infection prevention. Takeaways WikiPouch was inspired by a personal experience in healthcare. The product significantly reduces bacterial growth compared to plastic bags. Moisture-wicking technology is key to preventing infections. Healthcare facilities often use plastic bags for storing respiratory devices, which is problematic. Nursing homes are the primary market for WikiPouch products. Scott emphasizes the need for hospitals to adopt better practices. Clinical trials are crucial for validating the effectiveness of new healthcare products. The healthcare industry is slowly recognizing the importance of infection prevention post-pandemic. Scott aims for substantial growth in nursing home partnerships. Awareness campaigns are essential for promoting the WikiPouch. Sound Bites "This can't be good." "The WikiPouch is a good product." "We try to grow about 50% a year." Chapters 00:00 The Birth of WikiPouch 03:02 Innovative Infection Prevention Technology 05:45 Addressing Healthcare Challenges 08:19 Market Focus and Growth Strategies 10:33 Barriers to Hospital Adoption 12:53 The Importance of Social Proof 15:26 Future Growth and Trends in Healthcare 17:42 Goals for the Coming Year Full video here: https://youtu.be/uPm4w-sYxmc

    28 min

  3. DEC 5

    The Future of Affordable Health with Healthy ID's Laura Owen

    Summary In this episode, Evan J. Cholfin interviews Laura Owen, founder and CEO of Healthy ID, who discusses innovative approaches to making specialty medications affordable and transforming employee healthcare. Laura shares insights on the rising costs of healthcare, the importance of medication compliance, and the role of education in helping employers manage their healthcare expenses. She also highlights the development of an AI health coach and the significance of lifestyle changes in addressing chronic illnesses. The conversation concludes with a look at trends in healthcare and the future of employer-sponsored health plans. Takeaways Healthy ID aims to save employers up to 60% on specialty medications. Rising healthcare costs are a significant burden for employers and employees. Medication compliance is crucial for reducing hospitalizations and improving health outcomes. Healthy ID provides educational resources at no cost to employers. The AI health coach will help individuals set health goals and achieve sustainable changes. Self-funded health plans are becoming increasingly popular among employers. Many employers are unaware of the true costs of their pharmacy expenses. Healthy ID partners with existing insurance providers to enhance their programs. Lifestyle changes can reverse chronic illnesses and improve overall health. The future of healthcare requires a shift in how we view food and medication. Sound Bites "We created a path for employers to save 60%." "The insurance providers like our program." "The AI health coach will be a game changer." Chapters 00:00 Introduction to Healthy ID and Its Mission 02:31 Innovative Approach to Prescription Savings 06:39 Transforming Employee Healthcare 10:31 Challenges in the Employee Benefits Space 14:19 The Role of Education in Healthcare Costs 18:00 The Importance of Lifestyle Changes 22:07 Future Trends in Healthcare 26:57 The Evolution of Employer-Sponsored Healthcare Full Video Here: https://youtu.be/L4twI1cwUvg

    29 min

  4. NOV 28

    What to Hear from Ishan Patel on Making Waves in the Ear Space

    Summary In this episode, Evan J. Cholfin interviews Ishan Patel, founder and CEO of Audien Hearing, who is revolutionizing the hearing aid industry by making quality hearing care more affordable and accessible. Ishan shares his personal motivation for starting Audien, the company's innovative approach to hearing aids, and the challenges they face in a competitive market. He discusses their direct-to-consumer model, marketing strategies, and growth targets, as well as the importance of partnerships and customer education. Ishan also highlights the future of the industry, including upcoming product innovations and the need for deeper integration with healthcare providers. Takeaways Ishan Patel's personal experience with hearing loss inspired the creation of Audien Hearing. Audien Hearing aims to make hearing aids affordable and accessible for everyone. The company focuses on direct-to-consumer sales and innovative marketing strategies. Audien is the number one volume-selling over-the-counter hearing aid company in the world. The hearing aid industry has historically failed to serve the needs of those with hearing loss. Partnerships with retailers like Walmart are crucial for expanding reach. Customer education is key to successful retail partnerships. Eshaan emphasizes the importance of understanding customer needs through direct interaction. The future of the hearing aid industry includes deeper integration with healthcare providers. Audien is preparing for challenges such as tariffs and market competition. Sound Bites "Hearing for everyone." "We're a bootstrap company." "We had to invent it." Chapters 00:00 Introduction to Audien Hearing 01:38 The Inspiration Behind Audien Hearing 02:38 Innovative Approach to Hearing Aids 03:37 Direct-to-Consumer Model Success 04:15 Target Audience and Market Reach 04:47 What Sets Audien Apart 05:49 Marketing Challenges in the Hearing Aid Industry 06:30 Strategies for Overcoming Awareness Challenges 07:42 Competition in the OTC Hearing Aid Market 09:09 Growth Targets and Retail Expansion 09:56 Partnering with Retailers for Success 10:53 Customer Acquisition Strategies 11:24 Trends in the Hearing Aid Industry 12:21 Future Changes Impacting the Industry 13:39 Exciting Opportunities Ahead 14:19 Preparing for Challenges 15:05 Key Focus Areas for the Coming Year 16:10 Vision for Future Success Full Video Here: https://youtu.be/BSP9wTaIJAY

    18 min

  5. NOV 21

    Real Connections, Real Results: Joanna Bacchus’ Approach to Organic Marketing

    Summary  In this episode, Evan J. Cholfin interviews Joanna Bacchus, founder and CEO of BIOSTRIPS, who discusses her innovative approach to health supplements through oral strip technology. Joanna shares her personal journey that led to the creation of BIOSTRIPS, the challenges of educating consumers about new supplement formats, and the importance of transparency in the health industry. She also highlights her marketing strategies, target audience, and future aspirations for the brand. Takeaways Joanna created BIOSTRIPS to address the challenges of traditional supplements. Microencapsulation technology enhances the absorption and flavor of supplements. The supplement industry lacks transparency and quality control. Consumers are increasingly aware and demanding better products. Gummy supplements are facing backlash due to their sugar content. Education is essential for consumer trust in new products. Social media marketing should be agile and trend-responsive. Targeting niche markets can lead to better engagement. Partnerships with retailers are crucial for growth. Providing value through educational content builds brand loyalty. Sound Bites "Consumers deserve better." "Gummy fatigue is real." "Biohacking is a growing niche." Chapters 00:00 Introduction to BIOSTRIPS and Health Innovation 02:24 The Journey of Creating BIOSTRIPS 06:10 Understanding Microencapsulation Technology 08:34 Target Audience and Customer Feedback 11:49 Success at Expo West and Market Trends 14:25 Challenges in Marketing and Education 16:54 Growth Strategies and Retail Partnerships 19:22 Customer Acquisition and Social Media Strategy 21:58 Value-Driven Marketing and Educational Content 24:54 Future Goals and Strategic Partnerships Full video here: https://youtu.be/UcmXOk0b1Aw

    29 min

  6. NOV 14

    The Complexities of Cognitive Health: Troy Ball’s Bold Journey from Whiskey to Braini

    Summary In this conversation, Troy Ball, founder and CEO of Braini, shares her journey from being the first female whiskey founder to creating a groundbreaking brain supplement. She discusses the unique ingredients in Braini, the clinical trials validating its effectiveness, and the challenges of marketing in a crowded supplement space. Troy emphasizes the importance of educating consumers about cognitive health and the potential of Braini to support individuals with dyslexia and other cognitive challenges. The conversation also touches on future growth strategies and the commitment to providing a high-quality product backed by science. Takeaways Troy Ball transitioned from whiskey to brain supplements due to personal family experiences. Braini's unique formulation includes Peptilin, Nurxel, and wild Canadian blueberries. Clinical trials showed significant improvements in executive function for users of Braini. Braini is particularly beneficial for individuals with dyslexia and attention problems. The supplement market is cluttered, making it challenging to stand out. Braini offers a 30-day challenge with cognitive testing to validate its effectiveness. The target audience includes seniors and individuals with cognitive challenges. Marketing efforts are focused on educating consumers about Braini's benefits. Braini has a high retention rate, indicating customer satisfaction and effectiveness. Future growth plans include targeted advertising and exploring retail opportunities. Sound Bites "I'm the first female whiskey founder." "Braini only contains three ingredients." "Dyslexics had huge recoveries with Braini." Chapters 00:00 Introduction to Braini and Troy Ball's Journey 05:02 The Science Behind Braini: Ingredients and Clinical Trials 09:27 Target Audience and Market Potential 14:22 Marketing Challenges and Strategies 18:53 Standing Out in a Crowded Market 23:25 Growth Targets and Future Plans The Full Video Here: https://youtu.be/EBeE8cMcqPs

    30 min

  7. NOV 7

    Unlocking Wellness and Performance from The Ayers Naturals Story with Brian Ayers

    Summary In this conversation, Evan J. Cholfin interviews Brian Ayers, CEO of Ayers Naturals, about the origins of his company, which focuses on wellness through performance herbs. Brian shares personal stories that inspired his journey into the herbal supplement industry, emphasizing the importance of a plant-based approach to health. He discusses the integration of AI in providing personalized wellness solutions, the challenges of breaking the stigma around men's health issues, and the significance of sleep and exercise in overall well-being. The conversation also touches on the future growth targets for Ayers Naturals and the importance of educating men about their health. Takeaways Brian's grandmother's health struggles inspired his journey into herbal supplements. The importance of understanding the holistic approach to health, including sleep and exercise. AI is being utilized to provide personalized health coaching based on individual needs. Men's health issues are often stigmatized, but open conversations are crucial for awareness. Herbal remedies can play a significant role in improving men's sexual health and overall wellness. The supplement industry faces challenges with regulation and misinformation. Ayers Naturals aims to educate men about their health and wellness options. Sleep quality is essential for testosterone production and overall health. The company is focused on expanding its product line to include various herbs and health tools. Ayers Naturals seeks to be a trusted source for men's health information and products. Sound Bites "I can't eat whatever I want." "We have to supplement the supplement." "AI is here." Chapters 00:00 The Origin Story of Ayers Naturals 03:02 Unique Plant-Based Approach to Supplements 05:40 The Role of AI in Health Coaching 08:19 Target Audience and the Valentine's Day Effect 10:51 Importance of Sleep and Herbal Remedies 14:16 Challenges in Growing the Business 15:45 Breaking the Stigma Around Men's Health 18:20 Differentiating from Traditional Pills 20:36 Growth Targets and Future Plans Catch the full video here: https://youtu.be/N8RP3M3axs8

    34 min

  8. OCT 31

    OR Nurse Turned Aesthetic Trainer: Beverly Hills RN's Sylvia Silvestri’s Reinvention

    Summary In this episode, Evan J. Cholfin interviews Sylvia Silvestri, an experienced OR nurse turned aesthetic medicine trainer. They discuss Sylvia's transition from traditional nursing to aesthetic training, her unique approach to teaching, the challenges faced by healthcare providers entering the aesthetics field, and the emerging trends in aesthetic medicine. Sylvia shares insights on the importance of individualized training, the impact of social media on marketing, and her plans for expanding training programs in the future. Takeaways Sylvia transitioned to aesthetic training after working with top plastic surgeons. She emphasizes the importance of hands-on training in small class sizes. Her training approach is boutique and individualized, with a focus on mentorship. PRP and PRF are currently the most sought-after procedures in aesthetics. Healthcare providers face challenges due to market saturation and competition. Injecting faces comes with pressure to ensure patient satisfaction and safety. Social media presence is crucial for marketing aesthetic practices. Narrowing focus to a niche can lead to greater success in aesthetics. Regulatory changes are impacting who can perform aesthetic procedures. Staying updated with trends and continuing education is vital for success. Sound Bites "I became his first trainer 15 years ago." "Your Instagram is still important." "It's a good thing to have at least an RN license." Chapters 00:00 Introduction to Aesthetic Medicine Training 03:16 Transitioning from OR Nursing to Aesthetic Training 05:33 Unique Aspects of Sylvia's Training Program 08:01 Challenges in the Aesthetic Field 10:24 Emerging Trends in Aesthetic Medicine 12:19 Future of Aesthetic Training and Practices Full Video Here: https://youtu.be/H7AAQKOw8kg

    17 min
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Ratings & Reviews

5
out of 5
3 Ratings

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A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.

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