A Healthier, Happier You: The People Working to Make It Happen

Evan J. Cholfin

A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.

  1. 3d ago

    Revolutionizing Oral Health: The OmBiome Approach

    Send us Fan Mail Summary In this conversation, Dr. Julia Perederiy, a neuroscientist and founder of OmBiome, discusses her innovative approach to oral health through nutrient-rich products, particularly using Hawaiian spirulina. She shares insights on customer feedback, the challenges of changing traditional oral care habits, and the importance of the microbiome in overall health. Dr. Perederiy also outlines her vision for the future of OmBiome, emphasizing a mission-driven approach to improve oral health access and education. Takeaways Dr. Perederiy's background in neuroscience informs her approach to oral health. Nutrient-rich compounds can aid in the body's healing processes. Customer feedback reveals a surprising reaction to the product's color and taste. Target demographics include parents and older adults facing gum disease. Changing long-standing oral care habits is a gradual process. The oral microbiome plays a crucial role in overall health. OmBiome aims to bridge the gap between clinical and wellness approaches. Future opportunities include partnerships with dental clinics and nonprofits. Regulatory changes could impact the integration of wellness and clinical care. User-generated content could enhance brand visibility and trust. Soundbites "It's a process" "It's very porous in there" "I want to help people" Chapters 00:00 Introduction to Oral Health Innovation 02:40 The Science Behind Spirulina and Oral Care 05:24 Customer Reception and Feedback 07:38 Challenges in Changing Oral Health Habits 10:03 Building Awareness and Education 12:39 Future of Oral Care and Microbiome Science 14:41 Goals and Future Vision for OmBiome Video https://youtu.be/SaDSZt6T90Q

    20 min

  2. Jul 3

    From Health Challenge to Bakery Success: Sonia Paryani

    Send us Fan Mail Summary In this conversation, Evan J. Cholfin interviews Sonia Paryani, founder and CEO of Sincerely by Pariani, who shares her journey from a personal health challenge to creating a gluten-free, allergen-free bakery. Sonia discusses the impact of her autoimmune condition on her life and how it led her to adopt a specific carbohydrate diet, which inspired her to start a bakery focused on clean, healthy ingredients. The conversation explores the challenges of growing her business, the importance of marketing, and her aspirations for the future, including product innovation and expansion. Takeaways Sonia's journey began with a diagnosis of autoimmune disease. She adopted a specific carbohydrate diet to heal her gut. Sincerely by Pariani focuses on clean, allergen-free baking. The bakery avoids corn, soy, gluten, grain, dairy, and refined sugars. Sonia's ideal customer is anyone wanting to eat clean. Marketing and reaching the right customers is a significant challenge. The company aims to double its growth this year despite economic shifts. Sonia is exploring new markets and product offerings. Consumer awareness of ingredients is increasing. A successful year for Sonia means hiring full-time employees. Soundbites "I healed to heal." "We are ready to grow and we scale." "You can have your cake and eat it too." Chapters 00:00 Sonia's Journey to Health and Entrepreneurship 03:50 The Philosophy Behind Clean Baking 05:43 Challenges in Business Growth 08:12 Market Expansion and Trends 11:33 Future Goals and Success Metrics Video https://youtu.be/HWXVSh8bjsE

    14 min

  3. Jun 26

    Transforming Healthcare Training: The Avkin Story

    Send us Fan Mail Summary:  In this conversation, Evan J. Cholfin interviews Amy Cowperthwait, founder and CEO of Avkin, who shares her journey from being an ER nurse to innovating medical simulation. The discussion covers the challenges and successes in healthcare training, the importance of realistic simulations, and the impact of wearable technology on nursing education. Amy emphasizes the need for holistic patient care and the evolving trends in healthcare education, while also addressing the challenges of business growth and supply chain management. Takeaways: Amy transitioned from an ER nurse to a simulation innovator. Realistic simulations are crucial for effective medical training. Wearable technology enhances the learning experience for nursing students. Holistic patient care is becoming a focus in healthcare education. Business growth presents ongoing challenges for Avkin. Supply chain issues can hinder product availability. The importance of empathy in patient care is emphasized in training. Research shows that students trained with Avkin's products have lower stress levels. Networking and word-of-mouth are key to acquiring new clients. The future of healthcare education is intertwined with technology advancements. Soundbites: "There's gotta be a better way to do this." "I listened to over 250 books on business." "We want to talk to you more about that." Chapters: 00:00 The Journey from Nurse to Innovator 07:05 Revolutionizing Medical Simulation 09:29 Target Audience and Market Challenges 10:28 Overcoming Business Challenges 11:54 Standing Out in a Crowded Market 17:07 Growth Strategies and Future Directions 21:42 Trends in Healthcare Education 23:26 Scaling for Success 28:45 AHHY Outro.mp4 Video: https://youtu.be/LhNrQT7m-VQ

    29 min

  4. Jun 19

    Know More, Live Better: KiHealth’s Bold Vision with Jenna Mons Anderson

    Send us Fan Mail Summary: In this conversation, Jenna Mons Anderson, CEO of KiHealth, discusses the revolutionary approach to preventative healthcare through diagnostic testing. She highlights the importance of understanding metabolic health and the need for accessible testing to prevent diseases like diabetes and Alzheimer's. Jenna emphasizes the challenges in consumer education and the skepticism surrounding health products, while also outlining KiHealth's mission to democratize health insights and empower individuals to take control of their health. The conversation covers the company's expansion plans and the evolving relationship between consumers and their health data. Takeaways: KiHealth aims to revolutionize preventative healthcare through innovative diagnostic testing. The focus is on understanding metabolic health to prevent diseases before they manifest. Jenna emphasizes the importance of accessible and affordable health testing for everyone. Consumer education is crucial in reframing the understanding of metabolic health. Many people are unaware of their metabolic health status and its implications. The healthcare system often prioritizes treatment over prevention, creating a gap in care. Jenna's personal experiences drive her passion for improving health diagnostics. The company is working to make tests available in all states and affordable for consumers. Raising awareness in a skeptical market is a significant challenge for health products. The future of health data lies in consumer ownership and personalized insights. Soundbites: "How do I know which supplements to take?" "Your metabolic health is how well you are processing sugar." "We take better care of our animals and our vehicles than we do of ourselves." "We want to have the first Alzheimer's test." Chapters: 00:00 Revolutionizing Preventative Healthcare 04:09 Democratizing Health Insights 08:28 Challenges in Consumer Testing 11:56 Addressing Doctor and Category Challenges 15:14 Consumer Education on Metabolic Health 18:43 Raising Awareness in a Noisy Market 23:17 Understanding Key Biomarkers 26:38 Expansion Plans and Future Goals 31:01 The Future of Health Data Ownership Video: https://youtu.be/dByDLb5ENXQ

    32 min

  5. Jun 19

    How Fexa Uses AI to Transform Facilities Management

    Send us Fan Mail Summary  In this episode, Beth Mooney, Director of Customer Product Marketing at Fexa, shares insights on connecting product, customer insight, and go-to-market strategies to drive AI adoption in facilities management. Discover how Fexa's flexible platform and AI integration help enterprises manage operations at scale and overcome common challenges. Takeaways Fexa's platform is tailored to how businesses operate, not just a one-size-fits-all solution. Overcoming the fear factor is crucial for AI adoption; use empathy and demonstrate ROI. Understanding individual customer needs is key to communicating value effectively. AI is moving fast, and comfort with new technology is the main barrier to overcome. Success in AI integration is when customers embrace and actively use AI to solve real problems. Soundbites "Lower the barrier by dispelling the fear factor" "Job titles are being created around AI" "When people embrace AI, the floodgates open" Chapters 00:00 Introduction to AI Speed and Guest Background 02:40 Vexa's Unique Approach to Facilities Management 05:24 Understanding Customer Challenges in Facilities Management 07:44 Aligning Product Marketing with Customer Expectations 10:19 The Role of AI in Facilities Management 12:43 Future Outlook and Success Metrics for Vexa Video https://youtu.be/40GD2QArmy8

    13 min

  6. Jun 12

    Understanding Hyperchlorous Acid: A Game Changer in Wound Care with BLDG Active's Justin Gardner

    Send us Fan Mail Summary: In this episode, Evan J. Cholfin interviews Justin Gardner, CEO of Active Skin Care Repair, discussing the innovative use of hyperchlorous acid in skincare. Justin shares his background in regenerative medicine and the journey of bringing hospital-grade technology to consumers. The conversation covers the unique benefits of their products, challenges in consumer education, building trust with medical professionals, and the importance of effective marketing strategies. Justin also highlights trends in natural skincare and outlines future goals for the brand. Takeaways:  Active Skin Care Repair uses hyperchlorous acid for wound care. The product replicates the body's immune response. Consumer education is key to overcoming skepticism. Influencer marketing has been crucial for brand growth. Trust is built through customer reviews and testimonials. Retail presence is focused on natural alternatives. The brand aims to communicate product benefits effectively. Natural skincare trends emphasize clean ingredients. The company is fully vertically integrated for quality control. Future success relies on effective media buying and awareness. Soundbites: "We have over 5,000 five-star reviews." "We control that whole process." "We're at 1% of our potential so far." Chapters: 00:00 Introduction to Active Skin Care Repair 03:12 The Science Behind HOCL Technology 05:52 Challenges in Consumer Education 08:57 Building Trust with Medical Professionals 11:24 Navigating Supply Chain and Manufacturing 14:07 Distribution Strategies and Market Presence 16:50 Future Trends and Goals for Active Skin Care 20:24 AHHY Outro.mp4 20:31 Final Animation 1.mp4 Video: https://youtu.be/NzPnPo4MIXI

    18 min

  7. Jun 12

    Defending at Machine Speed: Lisa Lu on AI Security

    Send us Fan Mail Summary In this episode, Evan Cholfin interviews Lisa Lu from Stellar Cyber to explore how AI is transforming cybersecurity, the company's innovative approach to market trends, and the importance of human-AI collaboration in security operations. Takeaways AI-driven cybersecurity trends Stellar Cyber's market positioning and strategy Challenges faced by security teams today Soundbites "Clear messaging about AI is crucial" "Attackers are using AI to get smarter" "AI solutions must be battle tested" Chapters 00:00 Introduction to AI Speed and Guest Background 01:15 The Importance of Cybersecurity in Today's World 03:24 Stellar Cyber's Unique Approach to AI and Security 05:00 Challenges Faced by Security Teams 07:06 Marketing Strategies in a Crowded Cybersecurity Market 08:47 Addressing Buyer Skepticism in AI Solutions 11:15 The Role of Human Analysts in AI-Driven Security 13:26 Defining Success in Cybersecurity Marketing 14:50 Trends vs. Hype in AI and Cybersecurity 16:52 Future Outlook for Cybersecurity and AI Video https://youtu.be/s6JrKL2T3qk

    20 min

  8. Jun 5

    From Leaking to Leading: How Garrett Kusmierez Built Kozēkozē

    Send us Fan Mail Summary In this conversation, Evan J. Cholfin speaks with Garrett Kuzmierz, founder and CEO of Kozēkozē, about her journey in creating innovative perinatal care products, including the unique nipple diaper. Garrett shares her personal experiences with postpartum challenges that inspired her to develop solutions for new mothers. The discussion covers the hurdles of product development, the importance of community building, and the strategies for navigating retail and e-commerce in the maternal health space. Garrett also highlights her aspirations for the future and the trends she observes in maternal care products. Takeaways Garrett's traumatic birth experience led to the creation of Kozēkozē. The nipple diaper addresses a significant gap in postpartum care. Product development in the maternal health space is complex and time-consuming. Building a community through social media is crucial for brand awareness. Retail partnerships are essential for reaching new mothers effectively. Funding and financial planning are critical for scaling the business. The maternal care market is evolving with innovative products. Timing is key in marketing to new mothers at different stages. Feedback from customers is invaluable for product development. Garrett aims to establish Kozēkozē as a household name in maternal care. Sound Bites "I wanted to make a diaper for your boobs." "I am playing the long game with TikTok." "We are still in a learning phase." Chapters 00:00 The Birth of Cozy Cozy: A Personal Journey 03:33 Innovative Solutions for Maternal Care 06:03 Navigating Product Development Challenges 08:28 Marketing Strategies in Maternal Care 10:47 Building Community and Brand Awareness 13:25 Future Aspirations and Growth Targets Catch the full video here: https://youtu.be/VCmjxe9zFwI

    23 min
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Ratings & Reviews

5
out of 5
3 Ratings

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A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.

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