The Unspoken Truth

Jay Black & Kyna Baker

The coaching industry is filled with conflicting advice, overhyped strategies, and unrealistic promises that often leave coaches feeling lost, overwhelmed, and unsure of their next move. The Unspoken Truth is here to provide clarity. With nearly 30 years of combined experience in coaching, business strategy, and helping other coaches build profitable, sustainable businesses, Jay & Kyna pull back the curtain on what it really takes to grow and scale as a coach. They tackle the challenges that most avoid—how to attract consistent clients, price and package your offers, build a scalable business model, and avoid the common mistakes that keep coaches stuck. Each episode delivers honest, practical insights into lead generation, sales, high-ticket offers, pricing strategies, and business growth frameworks that actually work. No fluff, no gimmicks—just straightforward conversations designed to help you move forward with confidence. Whether you're just starting or looking to scale, The Unspoken Truth gives you real-world strategies and actionable advice to build a coaching business that lasts. Tune in weekly for real conversations and actionable strategies to grow your coaching business.

  1. Jun 25

    3 Sales Beliefs That Keep You Broke

    A lot of coaches think they have a content problem, visibility problem, pricing problem, or marketing problem. But sometimes the deeper issue is what they believe about selling. In this episode of The Unspoken Truth Podcast, Jay and Kyna break down the sales beliefs that keep coaches broke, inconsistent, hesitant, and unclear. They talk about what happens when coaches focus too much on the offer instead of the client, why lack of belief in your own offer leaks into the way you sell, and how “I’m not pushy” can become a polished excuse for avoiding the sale. They also get into the integrity side of selling: exaggerated transformations, fake or misleading testimonials, inflated revenue claims, and pretending a process is more proven than it really is. If you have been struggling to sell your offer, this episode will help you examine whether the issue is your offer clarity, your conviction, your fear of rejection, your client focus, or the honesty of the transformation you are promising. Action Exercise: What are you struggling to sell? CTA: If this episode made you realize the issue may be deeper than content or visibility, click the link in the description to learn more about the ICONIC Business Reset. Ready to stop guessing and get clarity on what's slowing your sales down? Book your ICONIC Business Reset: https://unspokentruthpodcast.com/iconic-chat CHAPTERS 0:00 — Introduction 2:54 — Belief #1: You're focused on your offer, not your client 13:01 — The Calgon analogy: sell the feeling, not the formula 16:17 — Jay's 5 client-centered questions 20:39 — Belief #2: You don't believe in what you're selling 30:27 — Belief #3: 'I'm not a salesperson' 41:17 — BONUS Belief: You don't have to lie, Craig 50:34 — Action Exercise + ICONIC Business Reset CTA CONNECT WITH US Connect with Jay: jayblackandco.com; https://www.instagram.com/jayblackandco Connect with Kyna: https://instagram.com/lovekynab Follow The Unspoken Truth: unspokentruthpodcast.com

    3 Sales Beliefs That Keep You Broke
  2. Feb 24

    Your Business Can't Outgrow Your Identity

    Jay Black and Kyna B. dig into one of the most overlooked barriers to business growth: your identity. They break down what identity actually means in a business context (hint: it's not your brand), explore the critical difference between a CEO mindset and a coaching mindset, and give practical tools for stepping into the next version of yourself as a business owner. If you're burnt out, stuck, or constantly busy without real progress, this episode is for you. Key Takeaways Identity is your operating system. It's not your brand or your values — it's who you believe yourself to be when you step up to make business decisions.Your identity sets your capacity. If your self-concept is small, your business will hit a ceiling. You can't outgrow who you think you are.CEO mindset vs. coaching mindset are two different gears. CEOs own and decide. Coaches develop and nurture. You need both — and you need to know when to switch.Busy is not productive. Going hard in Canva, buying courses, and posting everywhere means nothing if it's not tied to a strategic goal.Structure creates freedom, not restriction. Systems, documented processes, and clear office hours eliminate burnout and give you space to lead creatively.Stop saying "I'm trying." CEOs decide and do. "Trying" is an exit ramp. Speak like you trust yourself.Your why has to be deep enough. Motivation that depends on apps and quotes will run out. Identity-level commitment doesn't.Resources Mentioned Asana — Project management tool Jay uses to set up client business infrastructure (office hours, goals, milestones, team roles)The Motivation App — Daily quote app mentioned by Kyna (and then retired) CONNECT WITH US The Unspoken Truth website - https://unspokentruthpodcast.com Instagram - https://instagram.com/theunspokentruthpodcast Email - hello@unspokentruthpodcast.com

    Your Business Can't Outgrow Your Identity
  3. 06/17/2025

    Masterminds: Still Relevant or Overhyped? | The Unspoken Truth S2E3

    Are masterminds worth it, or are coaches mixing up group coaching vs masterminds? On this episode of The Unspoken Truth Podcast, Jay Black & Co and Kyna B offer unfiltered business advice, diving into coaching industry trends for 2025. Discover what makes a true coaching mastermind, how starting or joining a mastermind can impact your coaching business growth, and why clarity in your high-ticket coaching offers is key. Essential listening if you're serious about scaling a coaching business sustainably. WHO ARE WE Meet Jay Black and Kyna Baker—the bold voices and straight-shooters behind The Unspoken Truth Podcast. With sass, strategy, and zero fluff, Jay and Kyna unpack the raw realities of building a successful coaching or service-based business. Jay, your sales funnel and systems strategist, and Kyna, your no-nonsense operations expert, help overwhelmed coaches ditch confusion, stop spinning their wheels, and finally create businesses that thrive. If you're tired of generic advice and ready for real talk that actually moves the needle, grab your earbuds and buckle up—class is officially in session. CONNECT WITH US The Unspoken Truth website - https://unspokentruthpodcast.com Instagram - https://instagram.com/theunspokentruthpodcast The ICONIC Coach Collective: Website - https://theiconiccoachcollective.com Instagram - https://iconiccoachcollective Jay Black: Instagram - https://instagram.com/jayblackandco LinkedIn - https://linkedin.com/in/jayblackandco Website - https://jayblackandco.com Kyna Baker: Instagram -https://instagram.com/simplykynab

    Masterminds: Still Relevant or Overhyped?  | The Unspoken Truth S2E3

About

The coaching industry is filled with conflicting advice, overhyped strategies, and unrealistic promises that often leave coaches feeling lost, overwhelmed, and unsure of their next move. The Unspoken Truth is here to provide clarity. With nearly 30 years of combined experience in coaching, business strategy, and helping other coaches build profitable, sustainable businesses, Jay & Kyna pull back the curtain on what it really takes to grow and scale as a coach. They tackle the challenges that most avoid—how to attract consistent clients, price and package your offers, build a scalable business model, and avoid the common mistakes that keep coaches stuck. Each episode delivers honest, practical insights into lead generation, sales, high-ticket offers, pricing strategies, and business growth frameworks that actually work. No fluff, no gimmicks—just straightforward conversations designed to help you move forward with confidence. Whether you're just starting or looking to scale, The Unspoken Truth gives you real-world strategies and actionable advice to build a coaching business that lasts. Tune in weekly for real conversations and actionable strategies to grow your coaching business.