Future of Consumer Marketing

The Global Talent Co.
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The future of consumer marketing is brought to you by The Global Talent Co.

  1. Studying Attention Economics: Platform Strategy for Marketers

    2D AGO

    Studying Attention Economics: Platform Strategy for Marketers

    In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Jake Kurtz, CEO and Founder of Brick Media Group. Brick Media has evolved from a general digital marketing agency into a specialized social media powerhouse that helps established brands modernize their online presence through comprehensive social media management. Starting as a side hustle in 2018, Jake built Brick Media by recognizing a critical shift in the marketing landscape: the emergence of short-form video and the algorithmic revolution sparked by TikTok. By 2020, he made the bold decision to cut all services except social media, positioning Brick Media as Tampa Bay's go-to social media agency. Today, the company operates with 21 full-time W2 employees, managing everything from strategy to content creation to analytics for established businesses that need to add "gasoline to an existing flame" rather than starting from scratch. Topics Discussed: Pivoting from full-service digital marketing to social media specialization The algorithmic shift caused by TikTok and short-form video dominance Building a 21-person in-house team without outsourcing Analyzing supply and demand dynamics of attention across platforms The evolution from volume-based to clarity-focused content strategies Strategic platform selection based on audience attention patterns Leveraging AI for efficiency without replacing human judgment

    27 min
  2. From Music Producer to Marketing CEO: Domain Expertise

    2D AGO

    From Music Producer to Marketing CEO: Domain Expertise

    In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Peter Malick, Founder and CEO of InboundAV. Peter's journey from professional musician and audio producer to marketing agency founder offers a unique lens on how creative expertise translates into marketing innovation. InboundAV has evolved from a marketing automation shop into a forward-thinking agency that's leveraging AI to build micro-SaaS products and fundamentally reimagine what marketing agencies can deliver. After nine years of working with clients ranging from solopreneurs to companies with 170 locations and 2-million-person databases, Peter is now navigating the seismic shift AI is bringing to marketing services—where the competitive advantage is no longer execution capability but strategic thinking and creative direction. Topics Discussed: Transitioning from music production to marketing automation and agency services Building an agency culture focused on internal teams versus contractor reliance Navigating the AI revolution in marketing and web development Developing micro-SaaS products as a marketing agency Securing unsolicited funding from Amazon Web Services for AI product development Strategic positioning for agencies in an AI-first marketing landscape The collapse of traditional web development timelines (from hours to minutes)

    29 min
  3. Breaking Through LinkedIn's Noise: A Systematic Approach

    3D AGO

    Breaking Through LinkedIn's Noise: A Systematic Approach

    In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Scott Leff, Founder of Leff Communications, a content marketing agency that has scaled from a solo freelancer operation to a 30-person team serving global B2B clients. While Leff Communications primarily operates in the B2B space, Scott shares universal lessons about building authority through content, cutting through algorithmic noise on platforms like LinkedIn, and adapting to the AI-driven content landscape that applies across both consumer and enterprise marketing contexts. Topics Discussed: Building a content marketing agency from freelancer to 30-person team Navigating market positioning when you don't fit traditional agency categories Scaling rapidly during COVID and adjusting post-pandemic LinkedIn's evolution and the challenge of breaking through algorithmic noise Conducting systematic experiments with generative AI tools across departments The tension between AI-generated content and authentic human connection Video content as a differentiation strategy on social platforms

    30 min
  4. From Fashion to SaaS: Humanizing Technical Products

    3D AGO

    From Fashion to SaaS: Humanizing Technical Products

    In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Dimitra Papastathi, Head of Creative Design at Typeform. Typeform has transformed the mundane task of data collection into an engaging experience for over 150,000 businesses worldwide. Leading a lean team of four designers plus an extended creative agency, Dimitra shares how she's evolved Typeform's visual identity while maintaining brand consistency, navigated the rapidly changing AI landscape in creative work, and balanced the tension between systematic design and creative experimentation. From her background in fashion and culture to shaping tech brand narratives, Dimitra reveals the strategic thinking behind building trust through design while keeping audiences surprised. Topics Discussed: Bringing fashion and culture design principles into tech branding Evolving from generic startup aesthetics to humanized brand experiences Building and managing a hybrid creative team structure Strategic use of AI in creative workflows and content production Measuring creative impact through qualitative and quantitative metrics Balancing brand consistency with creative experimentation The "AI Kitchen" approach to collective tool evaluation Designing for international audiences while maintaining brand coherence

    31 min
  5. Scaling D2C Brands: YouTube, Amazon, Retail Measurement

    3D AGO

    Scaling D2C Brands: YouTube, Amazon, Retail Measurement

    In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Brett Curry, CEO of OMG Commerce, a performance marketing agency specializing in YouTube advertising and omnichannel growth for consumer brands. Since 2010, OMG Commerce has evolved from a general search marketing agency into a specialized growth partner for seven, eight, and nine-figure retail brands. Brett shares how his team creates measurable, incremental growth across YouTube, Meta, Amazon, and Google by combining rigorous testing frameworks, creative strategy, and multi-touch attribution. Through detailed case studies and tactical insights, Brett reveals how brands can unlock YouTube as a performance channel and build sustainable, profitable growth in the post-COVID e-commerce landscape. Topics Discussed: Building YouTube campaigns that drive measurable in-store retail sales Using geo-testing and incrementality studies to prove channel effectiveness Scaling D2C brands by unlocking YouTube as a performance channel alongside Meta Leveraging AI for client sentiment tracking and creative development Navigating agency growth through the COVID boom and post-COVID correction Structuring omnichannel measurement across D2C, Amazon, and retail Developing creative frameworks for high-performing YouTube ads Building data science capabilities within a mid-size agency

    33 min
  6. How AI Trained on 75M Tickets Optimizes Event Marketing

    3D AGO

    How AI Trained on 75M Tickets Optimizes Event Marketing

    In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Markus Hetzenegger, Founder & CEO of NYBA Media. NYBA is transforming how the live entertainment industry approaches ticket sales by bringing performance marketing precision to an industry that traditionally relies on unmeasurable old-school advertising. Starting from promoting small university events in Germany, Markus has scaled NYBA to sell over 75 million tickets for artists ranging from Coldplay and The Weeknd to Cirque du Soleil and BBC Earth Experience. By leveraging proprietary AI trained on years of campaign data, NYBA delivers measurable ROI in a market where promoters often invest millions without knowing which marketing efforts actually drove ticket sales. Topics Discussed: Building a performance marketing model for live entertainment ticket sales Leveraging AI trained on 75+ million ticket sales to optimize campaign strategy Scaling a B2B marketing agency from Germany to UK, US, and Middle East markets Creating automated infrastructure to enable lean team operations at scale Discovering unexpected audience behaviors on TikTok for family entertainment and niche genres Structuring long B2B sales cycles through education and case study marketing Adapting campaign strategies based on artist relevance, venue size, and budget allocation

    23 min
  7. Building mainstream appeal while maintaining community authenticity

    5D AGO

    Building mainstream appeal while maintaining community authenticity

    In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Roxy Young, Former Chief Marketing & Consumer Experience Officer at Reddit. Roxy brings a unique perspective to consumer marketing - she's a self-described "pragmatic brand marketer" who started her career in finance and built her expertise through the most quantitative side of marketing before evolving into brand leadership. Over eight years at Reddit, she helped transform the platform from a niche community for gamers and programmers into a mainstream product used by hundreds of millions globally. Her career spans iconic consumer brands including Netflix, Gap, and Sephora, where she learned that great brands aren't built on creative instinct alone—they're built on deep consumer understanding, conviction, and the discipline to evolve thoughtfully. Topics Discussed: Building mainstream appeal while maintaining community authenticity The evolution vs. rebrand framework for brand transformation Quantitative approaches to brand marketing Navigating consumer backlash during brand evolution Understanding consumer needs as the timeless marketing skill Managing "the Internet" as a key stakeholder Direct response marketing as a foundation for brand thinking

    25 min
  8. From Tech to Beauty: Scaling Without Owned Retail Locations

    FEB 9

    From Tech to Beauty: Scaling Without Owned Retail Locations

    In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jana Kleemeier, Senior Director of Creative & Brand Marketing at True Botanicals. True Botanicals is challenging the false dichotomy between clean beauty and high-performance skincare in a market where premium brands typically sacrifice ingredient transparency for efficacy. Operating in a space where consumer skepticism around "clean" claims runs high due to rampant greenwashing, Jana shares how True Botanicals leverages clinical science, sensorial product design, and authentic creative execution to build a luxury brand that refuses to compromise on either performance or sustainability—all while navigating the cultural shift away from digital-first marketing toward experiential, analog brand building. Topics Discussed: Bridging the clean beauty performance gap in premium skincare Leveraging clinical studies and science-backed messaging to overcome consumer skepticism Building brand credibility through word-of-mouth in a crowded beauty market Capturing the new and expecting mother demographic through ingredient transparency Navigating the tension between AI efficiency and authentic brand storytelling Adapting marketing strategy to the cultural countermovement away from screen time Scaling a luxury beauty brand through strategic retail partnerships versus owned stores Maintaining creative authenticity in an increasingly AI-generated content landscape

    26 min
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The future of consumer marketing is brought to you by The Global Talent Co.

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  • Creator
    The Global Talent Co.
  • Years Active
    2025 - 2026
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Future of Consumer Marketing