Driven by Intelligence

Durran Cage

🎙 Driven by Intelligence Hosted by Durran Cage This isn’t just another car podcast. This is where leadership meets innovation and the automotive industry gets real. Driven by Intelligence is a high-impact conversation series with dealership owners, general managers, entrepreneurs, and disruptors who are changing the way we lead, sell, serve, and scale. We unpack the strategies behind: 🚗 Record-breaking automotive sales 🤖 Real-world applications of AI, CRM, and video 💡 Emotional intelligence and leadership development 📈 Culture shifts that drive retention, growth, and legacy Whether you’re leading a team, building a brand, or just starting out—this show will challenge how you think, lead, and win. Tune in. Lock in. Let’s evolve the industry—together. Win every day. Gratitude.

  1. 21h ago

    Take the Cape Off: Burnout, Boundaries & AI with Damon Lester | Driven by Intelligence

    Send us Fan Mail Leaders: when's the last time someone checked on you? We sat down with Damon Lester, former dealer principal, bestselling author of Taking the Cape Off, and founder of FutureAxis AI, for a real conversation about the capes we wear as leaders. Being the fixer, the people pleaser, the one everybody depends on. We talked about burnout, grief, setting boundaries with your phone, and then where AI is taking our industry: governance, protecting your data, picking one problem at a time, and why every store needs a content creator. Damon, thank you for this one, brother. Get Damon's book, Taking the Cape Off Signed copy: https://checkout.takecapeoff.com/b/9B65kEc3bbm98530dXc3m02 Amazon: https://www.amazon.com/dp/B0GGW2499P Barnes & Noble: https://www.barnesandnoble.com/w/taking-the-cape-off-damon-lester/1149208933 Audiobook, narrated by Damon: https://www.audible.com/pd/Taking-the-Cape-Off-Audiobook/B0H9SXH55F Connect with Damon Leadership, keynotes and workshops: https://takecapeoff.com AI governance and readiness: https://futureaxisai.com LinkedIn: https://www.linkedin.com/in/damonlester/ Book Damon to speak: bookings@takecapeoff.com Chapters 0:00 You never know what someone's going through 0:28 Durran and Damon Lester 2:05 Damon's story and Taking the Cape Off 5:12 Everyone is going through something 6:36 The capes we wear 9:53 Losing a parent and not slowing down 10:55 When a leader says "I'm burnt out" 12:51 It's okay to not be okay 14:07 Grief, bereavement and going back to work 17:06 Grief when your income is on the line 18:40 How leaders stay ahead of burnout 19:36 Boundaries and being overly accessible 24:30 Notifications, social media and Do Not Disturb 29:20 Where AI is going in 2027 31:55 AI governance: protect your data 33:21 The real cost of AI tools 36:47 Keep communication in the CRM 39:31 One problem, one tool at a time 41:43 Why every store needs a content creator 47:28 Data transparency regulation is coming 48:31 Checking in on each other Check on the dependable one today. Gratitude.

  2. Oct 18

    Driven by Intelligence: Why Dealers Are Overspending on Google ft. Justin Friend

    Send us Fan Mail Opportunities flat. Walk-in traffic down. "Where should I spend my money? Who should I cut?" On this episode of Driven by Intelligence, Coach Cage sits down with Justin Friend of Proficy Digital, a 26-year automotive marketing veteran, to break down where shoppers are really spending their time and how dealers can stop reacting and start predicting. In this conversation: 🎯 Why almost 70% of shoppers prefer video to start their research 📺 The channels most dealers are missing: YouTube, TikTok, Pinterest, streaming TV, and streaming audio 🔮 Predictive advertising explained simply: knowing it will rain in two weeks beats knowing it rained yesterday 🛣️ The 4 stages of the buyer journey: awareness, consideration, intent, and urgency 🏠 Why your "About Us" page and your why buy matter more than your next lease special 🔧 Marketing your service department, and why sending an oil change ad to your homepage loses the customer 🤖 AI creative: where it helps and where it can hurt your brand ⚡ Lightning round: where dealers overspend, where they underspend, and where automotive marketing will be in 3 years "Don't just roll over before the game has begun." If your Septembers are "always like that," this one's for you. 🔗 Connect with Justin Friend, Vice President at Proficy Digital Proficy Digital: https://proficydigital.com LinkedIn:   / justin-d-friend  Email: justin.friend@proficydigital.com 🔗 Connect with Coach Cage Cage Automotive: https://cageautomotive.com video4victory.com LinkedIn: Durran Cage Email: durran@cageautomotive.com #youtube #podcast #business #automotive

    Driven by Intelligence: Why Dealers Are Overspending on Google ft. Justin Friend

About

🎙 Driven by Intelligence Hosted by Durran Cage This isn’t just another car podcast. This is where leadership meets innovation and the automotive industry gets real. Driven by Intelligence is a high-impact conversation series with dealership owners, general managers, entrepreneurs, and disruptors who are changing the way we lead, sell, serve, and scale. We unpack the strategies behind: 🚗 Record-breaking automotive sales 🤖 Real-world applications of AI, CRM, and video 💡 Emotional intelligence and leadership development 📈 Culture shifts that drive retention, growth, and legacy Whether you’re leading a team, building a brand, or just starting out—this show will challenge how you think, lead, and win. Tune in. Lock in. Let’s evolve the industry—together. Win every day. Gratitude.