Demand Geniuses: Revenue-Driven B2B Marketing

Tom Rudnai
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  • MARKETING
  • UPDATED WEEKLY

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

  1. How to Get Brand Buy-In From Your Team

    2D AGO · BONUS

    How to Get Brand Buy-In From Your Team

    Kelly Allen, CMO & Co-Founder at Unboring, delivers a masterclass on why brand isn't just marketing's responsibility - it's a team sport. Learn how to translate your marketing expertise into exec-friendly language, build cross-functional buy-in, and turn every employee into a brand ambassador who actually cares about the customer experience. Tune into this episode, as we explore: (00:00) Translating marketing metrics into language your exec team actually understands(00:59) Know your zone of genius - you can't do both the art and the science alone(03:23) Every employee is an extension of your brand - one bad phone call undoes months of work (06:38) The internal narrative gap: why marketers must craft stories for their own teams first(08:03) Start small, move the needle: befriend one SDR, fix one friction point, prove the valueListen to the full episode here: https://open.spotify.com/episode/2Exdijc8COqixMpYvPlbBM?si=LFXZuMglSuKvxI0Te351ZQ

    11 min
  2. Scaling Content Operations with Chloe Thompson, Director of Content Marketing at Visier

    FEB 17

    Scaling Content Operations with Chloe Thompson, Director of Content Marketing at Visier

    Chloe Thompson is the Director of Content Marketing at Visier, a people analytics and workforce intelligence platform. She joins the show to share her path from editorial to marketing and what it takes to build content foundations that actually scale. Chloe walks through the realities of content operations at different company stages, from scrappy Series A teams to mid-sized organizations with 500+ employees, and offers practical insights on stakeholder management, content planning, and staying sane when everyone wants a piece of your time. Tune in to this episode as we explore:(00:36) Chloe Thompson's career journey from editorial to content marketing leadership(01:48) The pivotal moment when a mentor helped Chloe see herself as a marketer(04:23) Building content foundations at Visier and what the first three months look like(06:13) How content strategy changes between Series A and mature stage companies(08:11) Stakeholder management and the pace of work at different company sizes(08:29) The role content plays within Visier's overall go-to-market strategy(39:04) Quick-fire round: AI tools, career skills, and dream campaigns(40:55) The Netflix documentary or Mad Men style commercial Chloe would create(44:04) Recommendations Links mentioned in this episode:- Chloe Thompson's LinkedIn  - Visier- This Could Have Been a Podcast- Erin Balsa- Devin Reed's YouTube Channel- "Everybody Writes” by Anne Handley

    46 min
  3. How to Build an AI Brand Brain

    FEB 10 · BONUS

    How to Build an AI Brand Brain

    Nathan Thompson, Director of Marketing at Fullcast (formerly Senior Director of Product Marketing at Copy.ai), tackles one of the biggest gaps in AI adoption: it's not that people suck at prompting, it's that they're missing context. Discover how building a "brand brain" transforms AI outputs from generic to genuinely on-brand, and why the real engineering challenge isn't better prompts, but better systems. Tune into this episode, as we explore: (01:16) Building a brand brain: What would a perfect intern with photographic memory need to know? (02:45) Content and product as one function: Creating consistent narrative across teams(05:05) Slow down to speed up: Why 750 blog posts led to a strategic pause(05:43) The overwhelm trap: Balancing pressure to move fast with systems that actually workListen to the full episode here: https://open.spotify.com/episode/5Aya9KQwtILI8ktEb6P51O?si=c2909b7668e14372

    10 min
  4. How to Make Compliance Compelling with Sarah Cameron, Head of Content & PR at ComplyAdvantage

    FEB 3

    How to Make Compliance Compelling with Sarah Cameron, Head of Content & PR at ComplyAdvantage

    Sarah Cameron is the Head of Content and PR at ComplyAdvantage, a company specializing in financial crime compliance for banks, payments companies, and fintechs. She joins the show to unpack her unconventional path from English literature to marketing and the realities of creating compelling content in one of the world's most morally complex industries. She reveals what it takes to balance the gravity of financial crime with engaging storytelling, from building trust with security-conscious audiences to creating content that serves a mission beyond just selling tech. Tune in to this episode as we explore:(00:55) Sarah's role at ComplyAdvantage(01:28) Marketing financial crime compliance without being dry or sensationalist(06:41) The unique challenges of marketing to security-conscious compliance leaders(08:05) Balancing gravity with gallows humor in serious subject matter(25:03) Building a content team in the age of AI(42:06) Dream projects: cinematic storytelling and massive-scale original research (45:21) Learning to welcome feedback and not take critique personally Links mentioned in this episode:Sarah Cameron on LinkedIn ComplyAdvantageMasterclass (Bob Iger's Business Strategy and Leadership)Masterclass (Hillary Clinton on the Power of Resilience)

    50 min
  5. Measure What Really Matters and Cut Through Content Vanity Metrics

    JAN 6 · BONUS

    Measure What Really Matters and Cut Through Content Vanity Metrics

    In this week’s minisode, Liam Bartholemew tackles the challenge of measuring genuine impact in B2B content marketing. Discover how leading marketers move beyond vanity metrics, maximise content for both SDRs and senior leaders, and create resources that spark meaningful pipeline and revenue growth. Tune into this episode, as we explore: (00:00) Are “likes” lying to you? Measuring true content impact (00:42) Connecting cold calling content to real pipeline growth (02:09) Why content must link back to product or solution (02:59) Leadership influence: how senior leaders amplify content (05:03) The power of actionable takeaways over generic strategy (06:08) Adding day-to-day value vs. chasing big problems Listen to the full episode here: https://open.spotify.com/episode/0kkrBSgILzNuD0t4htwgN3

    7 min
  6. Why Less Is More: Simplifying B2B Content for Greater Impact

    12/30/2025 · BONUS

    Why Less Is More: Simplifying B2B Content for Greater Impact

    Brendan Hufford is a B2B content strategist and he delivers in how marketers can adapt their approach to content, SEO, and campaign strategy as market conditions shift. Hit listen for actionable insights for building sustainable marketing programs and offers a fresh take on the evolving role of SEO in SaaS. Tune into this episode, as we explore: (01:15) Sneaky positioning: Finding the right customer fit (03:10) Gradual program roll-out: “I do, we do, you do” (05:06) Systems over campaigns (07:35) SEO’s changing role in modern content strategy (08:50) What “alligator charts” mean for B2B traffic (10:14) Future-proofing SEO Listen to the full episode here: https://open.spotify.com/episode/6gE27ETx5EytSidvxw8nxn?si=lPb4xmNZTCCl4swvoRwESw

    13 min
  7. Brands That Resonate: Bold Content, Relatable Humour, and Global Challenges with Esther Dawson

    12/23/2025

    Brands That Resonate: Bold Content, Relatable Humour, and Global Challenges with Esther Dawson

    Esther Dawson is the Global Brand & Content Lead at Breadcrumb, the construction-tech company redefining health and safety documentation. She joins the show to unpack her unconventional path from New Zealand to the UK and the realities of marketing in one of the world’s most traditional industries. She reveals what truly makes a brand stand out in 2025, from daring rebrands to striking the perfect balance between humour and credibility. Tune in to this episode as we explore: (00:34) Esther Dawson’s career shift and love for brand storytelling (06:07) What journalists want: crafting stories that earn coverage (09:51) Unique B2B marketing challenges in construction tech (14:22) Building brand foundations that resonate and stand out (21:56) Balancing global consistency with regional nuance (24:09) How and where to use humour in B2B content (33:36) Creating a creative marketing culture (41:41) Quickfire: The tools, skills, and honest lessons shaping Esther Dawson’s career Links mentioned in this episode: Esther Dawson on LinkedIn Breadcrumb MKT1 Newsletter with Emily Kramer Dear Marketers Podcast John Thornton on LinkedIn

    49 min
  8. Why Less Is More: Simplifying B2B Content for Greater Impact

    12/16/2025 · BONUS

    Why Less Is More: Simplifying B2B Content for Greater Impact

    Content strategist Lee Densmer uncovers why busy content calendars don’t always equal results. Listen in as Lee shares practical advice for B2B marketers on pausing ineffective content, prioritising strategy, and making every channel count for measurable ROI. Tune into this episode, as we explore: (00:00) Gaps in B2B content strategy and common frustrations (01:27) The myth of more content = better results (02:08) When to hit pause… and why it works (03:15) Common mistakes scaling companies make (07:09) Quick wins: newsletters, social, and owned channels (10:52) Protecting your content’s reach and brand authority Listen to the full episode here: https://open.spotify.com/episode/1j139QYfQy7Sp7jf8jzRHj

    12 min
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About

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

Information

  • Creator
    Tom Rudnai
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Explicit
  • Copyright
    © 2026 Tom Rudnai