In this episode of Connections That Matter, Andrew sits down with Michelle Gould from The Gould Agency, an insurance professional based in Casper, Wyoming, who serves clients across Wyoming, Colorado, and several surrounding states. Michelle shares how she has built a strong referral network across multiple communities by consistently showing up, staying involved, and being responsive to the people who trust her with their clients. From chambers of commerce and women’s networking groups to realtor, mortgage, and builder associations, Michelle gives a great look at what it takes to build meaningful business relationships across state lines. She also breaks down practical insurance topics every business owner should think about, including auto coverage, liability limits, uninsured drivers, commercial policies, umbrella coverage, and why business insurance should be reviewed as your company grows. Episode Highlights How Michelle built a referral network across Wyoming, Colorado, and surrounding states. Why getting involved in local communities creates stronger business relationships. How insurance costs have changed due to accidents, hail, wind, and uninsured drivers. Why liability limits matter when protecting your home, income, savings, and business assets. The difference between personal auto coverage, commercial auto coverage, and umbrella policies. How Michelle builds long-term referral partnerships through responsiveness and consistency. Why business owners should regularly review their insurance coverage as they grow. Key coverages business owners may need, including general liability, cyber coverage, business property, signage, and industry-specific protections. Why You Should Listen If you are a business owner, homeowner, driver, or referral-based professional, this episode is a great reminder that relationships and protection both matter. Michelle brings a practical perspective on insurance while also showing how consistent follow-through can turn a simple connection into a long-term referral relationship. She also shares helpful insight for anyone trying to grow their business in multiple markets, build trust with referral partners, or make sure their coverage is keeping up with their life and business. Businesses Michelle Recommends Legacy Lending Group — Michelle highlights her long-standing referral relationship with mortgage lender Laura Edwards Iverson. How to Contact Michelle Michelle Gould The Gould Agency Phone: 307-285-2527 Email: michelle.gould@goosehead.com Timestamps 0:57 — Michelle shares her agency location, coverage area, and multi-state reach. 1:38 — How Michelle builds referral relationships through networking groups and community involvement. 2:59 — Why auto insurance costs have increased in recent years. 4:37 — How to think about liability limits and protecting your assets. 6:06 — Personal vs. commercial auto insurance and when umbrella coverage matters. 7:21 — Michelle’s strategy for networking in different communities. 9:32 — A referral relationship that has grown over seven to eight years. 11:22 — Why responsiveness and follow-through help win referral partners. 14:00 — Insurance coverages business owners should review as they grow. 15:57 — How to contact Michelle for an insurance review.
