PR is no longer just about press releases - it is the validation layer that makes your owned content, events, and leadership actually credible. Taryn Kay Talley breaks down how marketers can use earned media, organic social, podcasts, reviews, and LLM visibility to build trust that converts. Taryn shares why she sees the equation as simple: owned is the claim, earned is the validation. From there, she explains how she uses event marketing, content, and media opportunities to strengthen both brand reputation and personal authority, especially in a world where AI-generated content is flooding every channel. You’ll discover: Why B2B buyers trust people, reviews, and real-world proof more than polished outbound messages How podcasts still drive serious earned media value, even in an AI-heavy landscape The role of G2, TrustRadius, Trustpilot, Reddit, and other review spaces in shaping perception How LLMs like Gemini, ChatGPT, Claude, and Perplexity now influence discoverability and credibility Why event marketing creates measurable revenue over time, not instant gratification Taryn also reveals how she audits her own visibility, uses AI tools to test how she shows up in search and LLM results, and builds workflows around tools instead of letting tools replace her voice. She explains how to expand one strong idea into weeks of content, how to capture every asset from an event, and how to use that material to keep a company top of mind long after the event ends. This conversation matters because the old playbook is breaking. Ads are ignored, generic AI copy sounds flat, and forced authenticity gets exposed fast. If you are a marketing leader, founder, consultant, or brand builder trying to earn attention in a crowded market, this episode shows you how to build trust, increase visibility, and create proof that lasts. Perfect for anyone rethinking PR, content strategy, event marketing, or how AI should fit into modern marketing workflows. If you want a sharper, more authentic approach to being seen and believed, this episode is for you. Listen to PR on the Record: 🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC 🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506 Connect with Taryn: https://www.linkedin.com/in/taryn-talley1/ Follow PR on the Record: https://www.instagram.com/prontherecord/ https://www.linkedin.com/company/prontherecord Get in touch with Shahni: https://www.linkedin.com/in/shahnibenhaim/ https://www.sbhmedia.com/ prontherec@gmail.com shahni@sbhmedia.com
