QualsTalks

Quals.AI Smartask
  • 0.0 (0)
  • MARKETING

Smarter Research. Deep Insights. Powered by Quals.AI. QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter. From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research. 🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people. 👉 For more reports, visit quals.ai or twentify.com Get in touch: info@twentify.com

  1. 12/22/2025

    E15: Future of Research with AI

    What happens when AI starts doing qual? We talk intuition, automation, emotional nuance — and why AI won’t replace moderators, but can amplify them. 💡 “AI doesn’t replace empathy — it scales it.” A quick, thoughtful listen for anyone in research, UX, or strategy. #QualsTalks #AI #qualitativeresearch #insights #strategy

    11 min

  2. 12/19/2025

    E14: Purpose vs. Performative - Can Brands Do Good Without Being Cringe?

    A casual, over-a-coffee chat between the host and Quals.AI on a study about brands taking positions on social issues. Consumers expect action (sustainability, equality, mental health) — but skepticism is high when it feels performative. Key thread: trust comes from transparency + measurable impact + consistency. #QualsTalks #BrandStrategy #ConsumerInsights #Purpose #Sustainability

    14 min

  3. 12/19/2025

    E13: Market Aura: Why Open Markets Feel Better

    Open markets are not just places to buy fresh tomatoes – they’re mini festivals of smell, sound, memory and community. 🧺✨ In the new QualsTalks episode, I chat with Quals.AI about what people really seek in open markets, and what supermarkets like Tesco, Morrisons, Waitrose and Sainsbury’s can learn from that “market aura” of freshness, human warmth and discovery. #QualsTalks #ConsumerInsights #Retail #CX #OpenMarkets #AIinResearch

    18 min

  4. 12/19/2025

    E12: All Discounts are Equal; Some are More Equal

    We all love a good discount. But when the math is exactly the same, which format wins consumers’ hearts — and why? In this episode, I chat with Quals.AI about a fascinating qualitative experiment where we pitted four promotional offers for a £20 product against each other using a random elimination method: 🟠 50% Discount, 💷 £10 Discount, 🛍️ Buy 1 Get 1 Free, 🧃 Buy 2 Pay 1 The results weren’t as clear-cut as you might expect. There wasn’t one single “winner,” but rather different formats spoke to different consumer logics: 50% off appealed to clarity and perceived magnitude, £10 off attracted the pragmatic, budget-conscious shoppers, Multi-buy offers like BOGO tapped into emotional triggers — abundance, excitement, “free.” We discussed how the framing of value activates different parts of the brain — rational vs emotional — and why smart brands should mix promotion types to match different shopper mindsets, product categories, and contexts. 👉 Tune in to hear why “50% off” feels modern and decisive, why “£10 off” is a quiet trust-builder, and why “Buy 1 Get 1 Free” remains the emotional hero of the high street. #QualitativeResearch #BehavioralEconomics #RetailStrategy #Promotions #Pricing #QualsTalks #ConsumerInsights #FramingEffect #MarketingStrategy

    9 min

  5. 12/19/2025

    E11 Gift Cards - The Modern Muse of Gifting

    Gift cards have come a long way from being the “easy way out.” Today, they sit at the intersection of thoughtfulness, flexibility, and emotional connection. In this episode, I chat with Quals.AI, our AI-powered qualitative research tool, about our latest study on how people perceive, use, and feel about gift cards. 💳 From Amazon’s universal appeal to the emotional power of experience gift cards, we explore why gift cards have become a strategic choice in modern gifting — and where brands can innovate next. 🔸 Why people see gift cards as both smart and personal 🔸 The hidden barriers (like the “lazy gift” stigma and expiration anxieties) 🔸 How experience cards turn gifts into stories #QualitativeResearch #ConsumerInsights #Podcast #GiftCards #ExperienceEconomy #ResearchStorytelling #QualsAI #Twentify

    7 min

  6. 10/16/2025

    QualsTalks E10: Unwrapping the Essence of Luxury in Everyday Products

    When did a supermarket chocolate bar start feeling like a little luxury moment? Somewhere between matte wrappers, sea-salt caramel, and Friday night “dine-in” deals, premium quietly moved into our everyday lives. In our latest podcast episode, I sat down with Quals.AI to unwrap the shifting meaning of premium — not in luxury boutiques, but in supermarket aisles. We talked about: 🍫 Why “premium” is less about price and more about emotion — joy, pride, even guilt 🌿 How ingredient integrity and exclusivity shape people’s perceptions 🛍️ The rise of premium private labels, blending aspiration with accessibility 🥂 And the small rituals — a Friday night meal, a mid-day chocolate — where people let themselves indulge. This isn’t just about marketing strategy; it’s about understanding how consumers create moments of meaning through the products they choose.

    10 min

  7. 09/23/2025

    E09: Loyalty in Little Sizes - Children's Clothing Shopping

    What really keeps UK parents returning to the same children’s clothing brands—and what makes them switch? In our latest podcast, I sat down with Quals.AI, our AI-powered qualitative research tool, to unpack the findings of a new study. We explored the full wardrobe of loyalty drivers: ✅ Quality that survives pudding stains and playground tests ✅ Variety that lets kids express themselves (and saves parents extra trips) ✅ Value that eases the guilt of fast-growing wardrobes ✅ Customer service moments that create lasting emotional ties ✅ Convenience and speed—because parents don’t have time to waste ✅ Brand values like sustainability, trust, and social responsibility But we also asked: what makes loyalty wobble? Poor quality, price hikes, missing sizes, clunky returns, or simply a better deal elsewhere. 👉 The big takeaway? Loyalty in children’s clothing is practical, emotional, and fragile. It must be re-earned with every wash, every checkout, every return.

    8 min

  8. 09/09/2025

    E08: Glitter, Gloss & Growing Up

    For some, it’s just a bit of sparkle. For others, it’s a glimpse of childhood slipping away. In this episode, I chat with my AI research partner, Quals.AI, about what happens when children’s cosmetics enter the lives of young girls — and the hearts and minds of their mothers. Through in-depth interviews, we heard stories filled with joy, nostalgia, caution, and the constant balancing act between letting kids explore and keeping them safe. 💬 We share stories about: The first time a mother sees her child reach for makeup — and the emotions it stirs How makeup can be creative play or social pressure, depending on the context What “child-friendly” means to real parents, beyond the label on a box The quiet ways mothers model confidence and self-worth These aren’t just conversations about products — they’re conversations about childhood, values, and the kind of world we want our kids to grow up in.

    8 min
See All (15)

About

Smarter Research. Deep Insights. Powered by Quals.AI. QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter. From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research. 🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people. 👉 For more reports, visit quals.ai or twentify.com Get in touch: info@twentify.com

Information

  • Creator
    Quals.AI Smartask
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    QualsTalks