The Notorious B2B Show’s Podcast

notoriousb2bshow
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

SNL meets TMZ but for B2B marketing. Hosted by Tas Bober and Tim Davidson, Notorious B2B is where LinkedIn drama, marketing chaos, and corporate cringe get the airtime they deserve. We talk about the stuff no one else wants to say out loud: shady campaigns, unhinged posts, comment bait, teardown culture, and all the things making B2B feel more like reality TV. This is not thought leadership. This is Notorious B2B.

  1. 4D AGO · VIDEO

    Episode 48 | Inside the Hootsuite ICE Controversy | AI Ads at Super Bowl and Agent Trends

    *Connect with the hosts:* *Tim Davidson* – http://linkedin.com/in/tadavidson41 *Tas Bober* – http://linkedin.com/in/tasbober *Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.* _________________________________________________________________________________   This week: Hootsuite’s CEO responds to backlash over its ICE contract (and somehow says nothing), Anthropic takes a direct shot at ChatGPT with a Super Bowl ad, and Snap rescinds a signed job offer on someone’s start date. We also get into LinkedIn connection strategy drama, a mostly-AI vodka ad, Firefox blocking AI features, OpenAI launching “Frontier” for agents, Elon merging SpaceX and xAI, Vogue Japan’s six-finger AI mishap, and what a $50K monthly Anthropic bill actually means. If you work in B2B marketing, SaaS, or AI, this episode hits the real questions: when corporate statements backfire, how competitor ads should be done, what AI tooling actually costs at scale, how LinkedIn’s algorithm affects reach, and why “AI replaced my team” posts deserve scrutiny. It’s practical, occasionally uncomfortable, and very relevant to how you build and market right now. *Timestamps:* 00:00 Opening debate: first vs. best in AI 03:20 Hootsuite CEO responds to ICE contract backlash 12:55 Anthropic’s Super Bowl ad takes aim at ChatGPT 19:26 AI-generated Svedka Super Bowl ad debate 26:41 LinkedIn connection strategy and algorithm impact 36:04 Snap rescinds signed job offer on start date 43:15 Firefox introduces AI feature blocking 45:39 Elon Musk merges SpaceX and xAI ahead of IPO 47:39 OpenAI launches Frontier for enterprise AI agents 49:58 Vogue Japan AI image controversy 53:12 $50K monthly Anthropic bill and the real cost of AI agents _________________________________________________________________________________ If you’ve got a take on any of these, drop it in the comments. *Sponsors* Special thanks to the brands supporting Notorious B2B. *Exit Five* The community for B2B marketers who want real conversations, practical insights, and in-person connections. Join at https://www.exitfive.com/ *Vector* The B2B ad platform built around real buyer intent. Learn more at https://www.vector.co/

    1h 11m

  2. FEB 5 · VIDEO

    Episode 47 | Clawdbot is NOT What They're Telling You - This Week in B2B

    Connect with the hosts: Tim Davidson – http://linkedin.com/in/tadavidson41 Tas Bober – http://linkedin.com/in/tasbober Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. We cover the reality behind the viral Clawdbot AI assistant, Hootsuite’s ICE contract backlash, Amazon’s latest corporate layoffs, and the rise of lazy LinkedIn comment-gating. For B2B marketers, SaaS teams, and AI practitioners, this episode is about spotting real signal vs. noise — where AI actually helps, where it falls short, and how bad incentives are quietly eroding trust. Timestamps: 00:00 The reality of Clawdbot and AI autonomous assistants  13:14 Hootsuite faces backlash over ICE surveillance contracts  20:53 Amazon announces 16,000 corporate layoffs  25:31 The rise of scammy LinkedIn comment-gating tactics  32:36 Auditing a billion-view organic playbook  41:10 Why mediocre AI video is just a glorified slide deck  46:33 Mercedes-Benz integrates Microsoft Teams into cars 47:43 Deconstructing a viral Batman marketing skit  50:41 Best ways to respond to LinkedIn pitch slaps If this helped you make sense of the week, subscribe, share it, or drop a comment. Sponsors Special thanks to the brands supporting Notorious B2B. Exit Five The community for B2B marketers who want real conversations, practical insights, and in-person connections. Join at https://www.exitfive.com/ Vector The B2B ad platform built around real buyer intent. Learn more at https://www.vector.co/

    55 min

  3. JAN 30 · VIDEO

    Episode 46 | MrBeast Enters B2B Marketing | Salesforce’s Super Bowl Ad & ChatGPT’s Ad Shift

    Connect with the hosts: Tim Davidson –   / tadavidson41     Tas Bober –   / tasbober     Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. --- OpenAI is testing ads inside ChatGPT. Salesforce may be teaming up with MrBeast for a Super Bowl ad. Attribution is back. Gated content is under fire. And one brutal PTO vs FMLA story reminds us why corporate policies still matter.   This episode breaks down what all of this actually means for B2B marketers, SaaS teams, and anyone trying to make smart decisions as AI, ads, and buying behavior keep changing fast.   Timestamps: 00:00 OpenAI testing ads in ChatGPT: what changes, who sees them, and why marketers are paying attention 07:40 What ChatGPT ads will actually look like (screenshots, formats, and early implications) 10:45 Is OpenAI degrading the product experience — and will users leave for Gemini or Claude? 17:52 MrBeast x Salesforce Super Bowl ad: what this means for B2B, creators, and speed of execution 25:15 SendSpark acquisition: niche positioning vs competing with category giants 27:10 Attribution is back: why “zero-click buyers” still convert and how mental availability works 33:55 LinkedIn attribution, impression-based influence, and why CEOs don’t buy the math 36:00 Fired on PTO vs FMLA: a brutal lesson in employee protections and corporate risk 40:25 Private jet studios and fake luxury content: why it performs and how marketers are gaming it 44:20 Gated vs ungated content experiment: what actually drove pipeline and revenue 49:15 Devil’s advocate: when gated content still works and when it absolutely doesn’t   ---   If this episode made you rethink AI ads, attribution, content gating, or B2B hype cycles, share it with your team or drop a comment with your take. ---   Sponsors Special thanks to the brands supporting Notorious B2B.   Exit Five The community for B2B marketers who want real conversations, practical insights, and in-person connections.   Join at https://www.exitfive.com/ Vector The B2B ad platform built around real buyer intent.   Learn more at https: //www.vector.co/

    1h 9m
  4. Episode 44 | Cvent Acquires ON24’s for $400M Shortly after Goldcast - Is B2B Events Officially Consolidating?

    JAN 14 · VIDEO

    Episode 44 | Cvent Acquires ON24’s for $400M Shortly after Goldcast - Is B2B Events Officially Consolidating?

    Cvent just acquired ON24. You're probably thinking, "Okay, another B2B acquisition, who cares?" But they bought Goldcast just 2 weeks earlier.  In this episode, we break down: Why Cvent is suddenly on a buying spree OpenAI is speculated to purchase Pinterest  LinkedIn took down another data provider, Artisan, but this one has a happy ending. Microsoft’s AI Irony: AI writes 30% of their code, yet Windows 11 keeps breaking. Is adding Reddit moderator to your resume a flex or nah? McKinsey’s Creator Play: even the B2B dinosaurs are into influencers  Reverse Psychology Ads: Why "DON’T BOOK A DEMO" is outperforming traditional CTAs. And much, much more.  Join us, it’s episode 44.    Timestamps: 03:08 Cvent's acquisition spree 07:01 OpenAI's rumored acquisition of Pinterest 15:17 LinkedIn takes down Artisan 20:11 Chris Walker's Encoded website 27:35 Microsoft's AI irony 34:03 Reddit moderator on resume   --- Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. ---   Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B. Tim and Tas have both been members since the beginning and get a ton of value from being part of this community. Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026. Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities. ---   Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam. Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?) Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin. --- Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites. This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website. No keynotes. No panels. Just hands-on, practical sessions you can actually use.  Join us in February. Get the details at spiralyze.com/abovethefold

    1h 3m
  5. Episode 43 | LinkedIn Year in Review: Are Your Stats Real?

    JAN 8 · VIDEO

    Episode 43 | LinkedIn Year in Review: Are Your Stats Real?

    LinkedIn dropped its Year in Review - their version of Spotify’s wildly popular “Wrapped” where they give you fun statistics about your listening history on the platform.    LinkedIn’s version was exciting at first but then everyone started comparing notes. And the math does not math. So naturally, this is how we’re kicking off the New Year. Welcome to the first episode of Notorious B2B this year. And yes, we’re starting exactly where B2B deserves it. Then we get into everything else B2B crammed in right before the calendar flipped. What we cover in this episode: Goldcast acquired by Cvent and what that signals for event tech Salesforce to acquire Qualified and why this one actually makes sense ZoomInfo wins a key court ruling, allowing its patent infringement case against Apollo to move forward Calling out ZoomInfo Chorus for an auto-renewal trap tied to a missed 60-day notice Publicly criticizing a company offering $1,000 for a copy-paste sponsored post Why lazy “influencer” spend deserves public side-eye Jess Cook explains the standard marketers should hold for creative that actually stands out. Plus an intro to Vector’s latest concept Defending working multiple SDR jobs at once A $50 gift card challenge to prove an enrichment engine can actually pull emails from LinkedIn profiles. If the data works, prove it.   Timestamps: 03:13 Goldcast Acquired by Cvent 05:41 Salesforce Acquires Qualified 11:02 LinkedIn Year in Review: Data Discrepancies 25:40 ZoomInfo Sues Apollo for Patent Infringement 31:10 ZoomInfo Chorus Auto-Renewal Traps   --- Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. ---   Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B. Tim and Tas have both been members since the beginning and get a ton of value from being part of this community. Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026. Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities. ---   Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam. Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?) Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin. --- Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites. This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website. No keynotes. No panels. Just hands-on, practical sessions you can actually use.  Join us in February. Get the details at spiralyze.com/abovethefold

    1h 2m
  6. Episode 42 | Chris Walker’s Evolution in 2025

    12/31/2025 · VIDEO

    Episode 42 | Chris Walker’s Evolution in 2025

    This episode is a full recap of Chris Walker’s B2B era. From the early Refine Labs days, to Dark Social, to leaving his own company, to launching Encoded and talking about “frequency.” We cover: How Chris Walker rose to become one of the most influential voices in B2B marketing The Dark Social era and why it resonated so hard Why he left Refine Labs and what he’s up to now  Why the backlash was inevitable If you’ve followed Chris Walker for years, this episode will connect the dots. If you’re newer to B2B marketing, this is like the Messiah of B2B changing course.  --- Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. ---   Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B. Tim and Tas have both been members since the beginning and get a ton of value from being part of this community. Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026. Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities. ---   Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam. Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?) Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin. --- Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites. This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website. No keynotes. No panels. Just hands-on, practical sessions you can actually use.  Join us in February. Get the details at spiralyze.com/abovethefold

    33 min
  7. Episode 41 | The Astronomer.io CEO Saga Explained

    12/31/2025 · VIDEO

    Episode 41 | The Astronomer.io CEO Saga Explained

    In this 2025 B2B recap episode, we explain the Astronomer CEO scandal and why it became such a defining moment for the industry. We cover: How and what happened  The company’s response and whether it was brilliant or not  And what this says about leadership and accountability in B2B   Catch up here.    --- Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. ---   Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B. Tim and Tas have both been members since the beginning and get a ton of value from being part of this community. Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026. Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities. ---   Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam. Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?) Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin. --- Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites. This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website. No keynotes. No panels. Just hands-on, practical sessions you can actually use.  Join us in February. Get the details at spiralyze.com/abovethefold

    22 min
  8. Episode 40 | B2B’s Biggest Stories of 2025 Recap: Rippling, Deel, and a Tale of Corporate Espionage

    12/24/2025 · VIDEO

    Episode 40 | B2B’s Biggest Stories of 2025 Recap: Rippling, Deel, and a Tale of Corporate Espionage

    Welcome back to part 2 of our miniseries where we recap the full-blown B2B SaaS James Bond tale of 2025: the Rippling vs Deel rivalry and the accusations of corporate espionage.    Here’s what actually went down:   Rippling sues Deel over alleged corporate espionage A fake Slack “honeypot” used to catch a spy A former Rippling employee allegedly recruited while still employed Payments involving cash and cryptocurrency A court order, a locked bathroom, and a wiped phone Deel’s Head of Comms resigns Rippling reportedly raising at a $16B valuation Deel fires back with five serious counter-allegations   Including defamation, deceptive trade practices, whistleblower retaliation, and financial misconduct.   Live through it again with us.    --- Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. ---   Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B. Tim and Tas have both been members since the beginning and get a ton of value from being part of this community. Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026. Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities. ---   Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam. Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?) Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin. --- Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites. This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website. No keynotes. No panels. Just hands-on, practical sessions you can actually use.  Join us in February. Get the details at spiralyze.com/abovethefold

    31 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

SNL meets TMZ but for B2B marketing. Hosted by Tas Bober and Tim Davidson, Notorious B2B is where LinkedIn drama, marketing chaos, and corporate cringe get the airtime they deserve. We talk about the stuff no one else wants to say out loud: shady campaigns, unhinged posts, comment bait, teardown culture, and all the things making B2B feel more like reality TV. This is not thought leadership. This is Notorious B2B.

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