The Notorious B2B Show’s Podcast

notoriousb2bshow
  • 5.0 (5)
  • Marketing
  • Updated Weekly

SNL meets TMZ but for B2B marketing. Hosted by Tas Bober and Tim Davidson, Notorious B2B is where LinkedIn drama, marketing chaos, and corporate cringe get the airtime they deserve. We talk about the stuff no one else wants to say out loud: shady campaigns, unhinged posts, comment bait, teardown culture, and all the things making B2B feel more like reality TV. This is not thought leadership. This is Notorious B2B.

  1. Aug 6 ·  Video

    LinkedIn’s AI Slop Button, Substack’s AI Detector & Adam Robinson’s AI Flip-Flop (Ep. 72)

    Is LinkedIn really going to let people report posts as “AI slop”?   This week on Notorious B2B, Tas and Tim get into LinkedIn’s latest advice on “insight + personality,” the new “Seems like AI slop” report button, Substack and Pangram’s AI detection push, Adam Robinson’s AI whiplash, and one deeply unhinged Claude-in-Slack moment.   Basically: everyone wants more humanity, but half the internet is asking Claude how to sound human.   If you've got a take, drop it in the comments or send this to someone who needs it.   Timestamps: 00:00 Intro 03:09 Tim’s almost-DJ career and the B2B album 05:22 Does follower count even matter on LinkedIn anymore? 09:36 What It Takes to Win on LinkedIn (LinkedIn CEO Dan Shapero) 14:44 Why LinkedIn’s interest-based feed feels broken 21:02 LinkedIn’s New "Seems Like AI Slop" feature 28:12 Substack’s AI detection and "Claudefishing" 41:20 Testing Pangram: Can AI detectors spot real human writing? 44:47 Adam Robinson warns against AI over-reliance   Connect with the hosts: Tim Davidson - https://www.linkedin.com/in/tadavidson41 Tas Bober - https://www.linkedin.com/in/tasbober   Resources & Sources LET'S NOODLE: Dani Markovits' post Nick Bennett's post Sara Stella Lattanzio's post BIG PROMPT ENERGY: Adam Robinson's post CLOSED WON: Ashley Amber Sava's post Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

  2. Jul 30 ·  Video

    Should B2B Marketers Still Bet on LinkedIn in 2026? (Ep. 71)

    Everyone keeps announcing their LinkedIn breakup, and somehow nobody ever actually leaves. Tas and Tim opened on the platform question the whole industry keeps circling, whether the grass is really greener over on X, TikTok, or anywhere that is not LinkedIn, and whether piling up followers on a new feed does anything for actual revenue or just scratches the dopamine itch.     From there it only got weirder, with LinkedIn sliding into dating-app territory, beehiiv's CEO inviting customers to roast the product in public, the growing idea that marketers now need a GitHub portfolio to be taken seriously, AI testimonial videos that feel a little too fake to trust, and Adam Robinson texting 1,335 prospects with an AI clone of himself just to see if anyone would notice.     It was a full one, which usually means it was a good one. So, is anyone really leaving LinkedIn, or is this just the annual ritual of pretending we might? Tell us in the comments, or send this to the coworker who has announced their LinkedIn breakup three times already.     Timestamps: 0:00 LinkedIn is dead again? 2:33 X vs LinkedIn for B2B marketers 24:09 Is LinkedIn becoming a dating app? 34:21 beehiiv's CEO asked customers to roast the product 43:27 Do marketers need GitHub now? 50:23 AI testimonial videos feel wrong 1:01:04 Adam Robinson's AI texting experiment 1:11:20 Email exclamation point rules Links and Resources: Is LinkedIn dead / marketers leaving for X ⁠Post 1⁠ ⁠Post 2⁠ ⁠Post 3⁠ LinkedIn becoming a dating app ⁠Blog Post⁠ beehiiv CEO asking customers to roast the product ⁠Arthur Castillo Post⁠ Marketers needing a GitHub portfolio ⁠Corey Haines Post⁠ ⁠Louise de Sadeleer Post⁠ AI testimonial videos ⁠Jon McGreevy Post⁠ Adam Robinson's AI texting experiment ⁠Post 1⁠ ⁠Post 2⁠ Email exclamation point rules ⁠Madeleine Work Post ⁠ Connect with the hosts: Tim Davidson: ⁠https://www.linkedin.com/in/tadavidson41/⁠  Tas Bober: ⁠https://www.linkedin.com/in/tasbober/⁠     Special thanks to the brand supporting Notorious B2B. Vector: The B2B ad platform built around real buyer intent. Learn more at ⁠https://www.vector.co/ Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

  3. Jul 23 ·  Video

    Stripe Buys Paypal for $53B, Dentsu's AI Gets Caught Plagiarizing & the "Content Taste" Skill Nobody Asked For (Ep. 70)

    This week we talk about:   Stripe and Advent's reported $53B bid to buy PayPal, Dentsu's 360i agency getting caught copy-pasting an entire newsletter writer's Substack in their "State of Social" report with zero credit, and Kieran Flanagan's new "Content Taste" AI skill promises to teach LinkedIn creators taste and our special guest is not having it.   Plus: the LinkedIn "death spiral" algorithm trend, a rescinded job offer after 15 interviews, and getting laid off while on parental leave.   Timestamps: 0:00 - Trailer: Intro 1:47 - Stripe Buys Paypal 6:41 - The LinkedIn "Death Spiral" 11:23 - Offer Rescinded After 15 Interviews 27:31 - 360i Plagiarized Link in Bio 34:40 - MLK Quote as Cold Outreach 38:36 - Laid Off While on Parental Leave 46:34 - Kieran Flanagan's AI taste skill 1:02:58 - Ashley Sava's Writing While Everyone AI's 1:12:41 - Big Creators ask for engagement payments   Connect with the hosts: Tim Davidson – ⁠https://www.linkedin.com/in/tadavidson41⁠ Tas Bober – ⁠https://www.linkedin.com/in/tasbober⁠   Special thanks to the brand supporting Notorious B2B.   Vector: The B2B ad platform built around real buyer intent. Learn more at ⁠https://www.vector.co/⁠   Resources & Sources   URGENT ALL HANDS: ⁠Stripe and Advent Bid - $53.4B for Paypal⁠   LET'S NOODLE: The LinkedIn "Death Spiral" ⁠Melissa Rosenthal's Post⁠   Offer Rescinded After 15 Interviews ⁠Kyle Lacy's post⁠   Plagiarized Link in Bio ⁠Joe Lazer's post⁠   BIG PROMPT ENERGY: Kieran Flanagan built an AI skill to inject "taste" into content ⁠Kieran's Post⁠   CLOSED WON: Ashley Sava's Writing While Everyone AI's⁠ Ashley's Post ⁠   Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

  4. Jul 17 ·  Video

    HubSpot Backpedals on Sharing Your CRM Data Plus Meta's Coming for Your Instagram Pics (Ep. 69)

    In this episode, we break down the Hubspot data enrichment sharing fiasco - the announcement, the backlash, and the reversal.   Then we move on to how Meta is letting AI use your Instagram photos, a move sure to spark privacy concerns for many B2B marketers. It's a bold play that could reshape how we think about content ownership online.   Wait, there's more…we also dive into Google Search Console's first major update in years, Stripe's new media ventures, a B2B marketing glossary for newcomers, and a truly epic AI agent saving someone’s sight.   If you've got a take, drop it in the comments or send this to someone who needs it.   Timestamps: 0:00 - Trailer: Meta Lets Anyone Use Your Instagram Pics in AI Images 3:56 - HubSpot's CRM Data Grab and Full Walk-Back 24:08 - Stripe's Off-Topic Media Play 33:34 - Meta Lets Anyone Use Your Instagram Pics in AI Images 41:39 - An AI Agent Saves Someone From Going Blind 45:50 - Google Search Console Adds Social Tracking 50:18 - 37 Years at Microsoft, Still Laid Off 54:42 - A B2B Marketing Glossary for Newcomers 1:02:15 - The AI Bro Who Saves 168 Hours a Week 1:04:21 - If I Was the One on the Empire State Building   Connect with the hosts: Tim Davidson – ⁠https://www.linkedin.com/in/tadavidson41⁠ Tas Bober – ⁠https://www.linkedin.com/in/tasbober⁠   Special thanks to the brand supporting Notorious B2B. Vector: The B2B ad platform built around real buyer intent. Learn more at ⁠https://www.vector.co/⁠   Resources & Sources   URGENT ALL HANDS HubSpot Topic:⁠Semir Jahic Post ⁠⁠Caitlin Post ⁠⁠Duncan Lennox Post ⁠   LET'S NOODLE Meta Use Instagram Pics ⁠Rebecca Bultsma's Post⁠   BIG PROMPT ENERGY AI Agent Saves Someone From Going Blind ⁠Kate Udalova's Post ⁠   Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

  5. Jul 10 ·  Video

    Common Room Gets Acquired by Zoom, Fable 5 Returns, and Someone Sold a Company With 4 Million Fake Customers (Ep. 68)

    Zoom announces it’s acquiring Common Room and inches closer to being an all-in-one revenue platform?? Anthropic’s Fable 5 access is back after the government put a hold on it, and OpenAI delayed its IPO to 2027 while blaming the weather (the market weather, apparently). Also, an employee gets fired over an Elmo meme, a 28-year-old faked 4 million customers to sell JPMorgan a $175 million lie, and a couple of Closed Lost gems made the case that LinkedIn is basically Tinder now.   Timestamps 00:00 - Cold open: Zoom is buying Common Room 01:04 - Welcome back (Tas is on PTO, holiday week) 01:39 - Urgent All Hands 01:42 - Zoom acquires Common Room 03:37 - Anthropic restores Fable 5 access 04:54 - OpenAI delays its IPO to 2027 and blames the weather 07:10 - Let's Noodle: fired over an Elmo meme on Facebook 09:54 - A 28-year-old faked 4M customers and sold the lie to JPMorgan for $175M 13:48 - Closed Lost 14:16 - Alvin Edfors on agencies bragging about "matched with your wife on Tinder" subject lines 15:15 - Nika Kotláriková on LinkedIn becoming Tinder   Connect with the hosts: Tim Davidson – ⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠ Tas Bober – ⁠⁠https://www.linkedin.com/in/tasbober⁠⁠   Special thanks to the brands supporting Notorious B2B.   Vector: The B2B ad platform built around real buyer intent. Learn more at ⁠⁠https://www.vector.co/⁠⁠   Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

  6. Jul 2 ·  Video

    Tech Founder Stole $1.5M for a Lamborghini and an Escort (Ep. 67)

    Tim Davidson unpacks the wild story of Cyber Dive Co-Founder Jeffrey Gottfurcht, now facing federal wire fraud charges after allegedly embezzling $1.5 million from his company. He blew it on a Lamborghini, a diamond ring, and a house for an escort he was seeing. You can't make this stuff up.   Wait, there's more… Also hear about using AI for dog branding, a "Claude" impersonator's Slack antics, and LinkedIn's truly awful new mobile UI.   If you've got a take, drop it in the comments or send this to someone who needs it.   Timestamps: 0:00 – Trailer: Co-Founder Removed After Embezzlement Leads to Federal Criminal Case 2:53 – Co-Founder Removed After Embezzlement Leads to Federal Criminal Case (full story) 7:47 – Claude Code Got My Google Ads Account Banned 13:06 – Claude Is Gonna Start Asking for Your Passport??? 18:35 – LinkedIn's New Mobile UI Is... Trash 23:14 – Using AI to Build a Dog a Personal Brand So He Can Start Paying Rent 25:14 – Declaring Every Writing Rule Dead and Asking if We Are Okay 29:03 – Changed Profile Pic and Name to "Claude" to Spy on Company Secrets in Slack and Got Roasted Instead   Connect with the hosts: Tim Davidson – ⁠https://www.linkedin.com/in/tadavidson41⁠ Tas Bober – ⁠https://www.linkedin.com/in/tasbober⁠ Special Guest: Chelsea Castle –⁠ https://www.linkedin.com/in/chelseacastle/⁠   Special thanks to the brands supporting Notorious B2B.   Vector: The B2B ad platform built around real buyer intent. Learn more at ⁠https://www.vector.co/⁠   Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

  7. Jun 25 ·  Video

    The Real Reason Salesforce Bought Fin (Formerly Intercom) for $3.6B (Ep. 66)

    This week, Tim and Tas circle back to a massive acquisition, where Salesforce spent billions on Intercom, yet for two years claimed they already had the same capabilities with their own "Agentforce."   Wait, there's more… We're also diving into the official US ban of Anthropic's Fable 5 and what Anthropic's statement is REALLY trying to say, and SpaceX buying Cursor for $60B.   As always, we balance out the serious with the fun with a series of terrible outreach and some funny posts in our Closed Won segment.   If you've got a take, drop it in the comments or send this to someone who needs it.   Timestamp: 0:00 – Trailer: Salesforce Bought Intercom for $3.68B, Proving Agentforce Was a Complete Joke 2:39 – Fable Is Banned in the US 9:52 – SpaceX Officially Going to Acquire Cursor for $60B 12:25 – Salesforce Bought Intercom for $3.68B (full discussion) 16:08 – Terrible Outreach 27:40 – Someone Built an Ad Marketplace on the Claude Code Loading Spinner 30:48 – AI Founders Pivoting From "AI Replaced My Team" to "Culture Is Our Moat" 32:06 – Typos and AI Tells: Roxana Irimia & Karen Kluss on Writing Like a Human 34:46 – Ask Mambo No. 5 Instead of Fable 5   Connect with the hosts: Tim Davidson – ⁠https://www.linkedin.com/in/tadavidson41⁠ Tas Bober –⁠ https://www.linkedin.com/in/tasbober⁠   Special thanks to the brands supporting Notorious B2B.   Vector: The B2B ad platform built around real buyer intent. Learn more at ⁠https://www.vector.co/⁠   Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

  8. Jun 18 ·  Video

    SaaStr Hires Human Marketer... For Its AI VP (Ep. 65)

    Jason Lemkin’s SaaStr is making headlines this week, and we’re ripping into the implications. The world’s biggest SaaS conference is hiring a *human* marketer to report to its AI agent “10K,” which already drives 80% of their marketing and manages eight figures in revenue.   Wait, there's more… We’re talking about LinkedIn DMs turning into true love, the ethics of telling candidates why they were rejected, and Chris Walker's take on honest Series A announcements.   If you've got a take, drop it in the comments or send this to someone who needs it.   Timestamps: 0:00 – Trailer 1:59 – SaaStr Is Hiring a Human Marketer (Report to Its AI VP of Marketing) 9:04 – Limestone Digital's Rejection Email Goes Viral 17:51 – The Biggest Scam on LinkedIn Is Commenting 23:57 – Big Prompt Energy: Anthropic, OpenAI & Siri Updates 31:33 – A Podcast Scam Targets Colin Fitzpatrick 36:35 – Katie Kersh Met the Love of Her Life Through a Cold DM 43:08 – LinkedIn Adds Native GIFs in Comments 45:19 – How to Actually Get LinkedIn Top Voice 49:27 – Secret CFO Responds to His Wife's Texts Like Claude 50:55 – "There's 50g of Protein in Listening to Women" 52:42 – Adam Singer's Yahoo Sports AI Screenshot 54:09 – Chris Walker's Honest Series A Announcement   Connect with the hosts: Tim Davidson – ⁠https://www.linkedin.com/in/tadavidson41⁠ Tas Bober – ⁠https://www.linkedin.com/in/tasbober⁠   Special thanks to the brands supporting Notorious B2B.   Vector: The B2B ad platform built around real buyer intent. Learn more at ⁠https://www.vector.co/⁠   Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

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Ratings & Reviews

5
out of 5
5 Ratings

About

SNL meets TMZ but for B2B marketing. Hosted by Tas Bober and Tim Davidson, Notorious B2B is where LinkedIn drama, marketing chaos, and corporate cringe get the airtime they deserve. We talk about the stuff no one else wants to say out loud: shady campaigns, unhinged posts, comment bait, teardown culture, and all the things making B2B feel more like reality TV. This is not thought leadership. This is Notorious B2B.

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