Digitalk Arkitechs

Carolina McCulloch from Digital Arkitechs

Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease. Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue. No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.

  1. Oct 15

    Your MVP Is Probably Too Big - Thomas Hulsmans l Digitalk Arkitechs Ep. 49

    Thomas Hulsmans shares insights on building software products, managing MVP scope, and leveraging AI responsibly in startups. This episode offers practical advice for founders on product development, compliance, and AI workflows.  key  topics - MVP prioritization using the Moscow framework - Balancing feature scope and MVP delivery - The importance of early market validation - Managing scope creep and project delays - Building trust in AI workflows for small businesses - Compliance considerations in software design - The role of human oversight in AI automation - Practical steps for startups to implement AI safely Stay Connected with Digitalk Arkitechs Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world. 🎙️ Discover more from Digitalk Arkitechs Visit our podcast website to explore more episodes, guests, insights, and resources: 👉 https://digitalarkitechs.com/digitalk-arkitechs/ Follow  LinkedIn:    https://www.linkedin.com/in/carolinamc Instagram:    https://www.instagram.com/digitalarkitechs/ Connect with our guest: 👤  Thomas Hulsmans LinkedIn: https://ca.linkedin.com/in/thomas-hulsmans Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next. Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    Your MVP Is Probably Too Big - Thomas Hulsmans l Digitalk Arkitechs Ep. 49
  2. Oct 8

    You Don’t Have a Sales Problem. You Have a System Problem - Sherri Sklar l Digitalk Arkitechs Ep. 48

    In this episode, Sherri Sklar shares insights on overcoming growth ceilings in B2B SaaS companies, the importance of aligning sales, marketing, and customer success, and how service firms can leverage AI to transform their IP into scalable products.  key  topics - Growth ceilings in SaaS companies - Alignment between sales, marketing, and customer success - The 77% disconnect between vendors and customers - Using AI to convert service IP into products - Diagnosing revenue problems beyond surface symptoms - The importance of system-wide approach in revenue growth - First 30 days of go-to-market diagnosis - Signs of strong IP in service firms for AI transformation Stay Connected with Digitalk Arkitechs Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world. 🎙️ Discover more from Digitalk Arkitechs Visit our podcast website to explore more episodes, guests, insights, and resources: 👉 https://digitalarkitechs.com/digitalk-arkitechs/ Follow LinkedIn:    https://www.linkedin.com/in/carolinamc Instagram:    https://www.instagram.com/digitalarkitechs/ Connect with our guest: 👤  Sherri Sklar LinkedIn:  https://www.linkedin.com/in/sherrisklar/?isSelfProfile=false Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next. Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    You Don’t Have a Sales Problem. You Have a System Problem - Sherri Sklar l Digitalk Arkitechs Ep. 48
  3. Sep 30

    Why AI Projects Fail Without Clear Business Problems - Christophe Zoghbi l Digitalk Arkitechs Ep. 47

    In this episode, Christophe Zoghbi, CEO of Zaka, shares insights on AI transformation, the importance of foundational knowledge, and practical steps for businesses to adopt AI effectively. Discover how to navigate the fast-changing AI landscape and leverage AI agents for business growth.  key  topics - Common misconceptions about AI in business - The importance of foundational AI knowledge - How to align AI projects with business goals - Practical steps for AI training and adoption - The role of AI agents in automating tasks - How to hire and train AI talent - Keeping AI education current amidst rapid change  Stay Connected with Digitalk Arkitechs Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world. 🎙️ Discover more from Digitalk Arkitechs Visit our podcast website to explore more episodes, guests, insights, and resources: 👉 https://digitalarkitechs.com/digitalk-arkitechs/ Follow  LinkedIn:    https://www.linkedin.com/in/carolinamc Instagram:    https://www.instagram.com/digitalarkitechs/ Connect with our guest: 👤  Christophe Zoghbi Instagram:   https://www.instagram.com/kristoffzoghbi/  ZAKA:          https://zaka.ai/ Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next. Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    Why AI Projects Fail Without Clear Business Problems - Christophe Zoghbi l Digitalk Arkitechs Ep. 47
  4. Sep 23

    Is AI Rejecting Your Best Candidates? - Michael Yinger l Digitalk Arkitechs Ep. 46

    In this episode, talent acquisition expert Mike Yinger shares insights on managing remote teams, hiring under pressure, and integrating AI without losing the human touch. Discover practical strategies for effective leadership and recruitment in a digital world. key  topics Managing remote teams effectivelyUsing AI to enhance recruitmentLeadership strategies for remote and hybrid teamsBalancing automation with human touch in hiringSignals of a healthy remote team cultureSteps to recover a slipping team cultureCandidate experience beyond checkbox approachesAI's role in sourcing and decision-makingReferrals and trust in remote hiringStay Connected with Digitalk Arkitechs Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world. 🎙️ Discover more from Digitalk Arkitechs Visit our podcast website to explore more episodes, guests, insights, and resources: 👉 https://digitalarkitechs.com/digitalk... Follow  LinkedIn:   linkedin.com/in/carolinamc Instagram:  https://www.instagram.com/digitalarkitechs/ Connect with our guest: 👤  Michael Yinger LinkedIn:  https://www.linkedin.com/in/mikeyinger/ Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next. Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    Is AI Rejecting Your Best Candidates? - Michael Yinger l Digitalk Arkitechs Ep. 46
  5. Sep 18

    Your Next Employee Could Be an AI Agent - Kenneth Edmonds l Digitalk Arkitechs Ep. 45

    Kenneth Edmonds shares insights on how small businesses can leverage AI agents as virtual employees to scale efficiently, reduce costs, and improve operational workflows. Discover practical use cases, building strategies, and trust considerations for integrating AI into your business.  key  topics - AI agents as virtual employees - Building and customizing AI agents - Operational workflows and automation - Security, privacy, and compliance in AI deployment - Practical use cases for AI in small business - Trust and human oversight in AI systems Stay Connected with Digitalk Arkitechs Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world. 🎙️ Discover more from Digitalk Arkitechs Visit our podcast website to explore more episodes, guests, insights, and resources: 👉 https://digitalarkitechs.com/digitalk-arkitechs/ Follow  LinkedIn: https://www.linkedin.com/in/carolinamc/ Instagram: https://www.instagram.com/digitalarkitechs/ Connect with our guest: 👤 Kenneth Edmonds LinkedIn: https://www.linkedin.com/in/kenneth-edmonds/ Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next. Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    Your Next Employee Could Be an AI Agent - Kenneth Edmonds l Digitalk Arkitechs Ep. 45

About

Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease. Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue. No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.