Agency Operators Podcast

Pasha Knish
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Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!

  1. 4D AGO

    How to Turn “Random Acts of Marketing” Into Aligned Growth – Mari-Liis Vaher on the Agency Operators Podcast Ep 78

    Why do some brands stay busy with marketing… but still struggle to grow? It’s not a lack of effort—it’s a lack of alignment. In this episode, Mari-Liis Vaher, Founder and CEO of Powerful Marketers and author of The Greatest Marketer, shares how founders and teams can move from scattered activities to clear, aligned strategies that actually drive results. You’ll learn: — What “aligned marketing” really means in practice — A simple 5-pillar framework to connect marketing to business goals — How to improve collaboration between founders, marketers, and agencies — Practical ways to create clarity, reduce burnout, and make growth more predictable Packed with actionable strategies you can apply immediately. About Mari-Liis Vaher: Mari-Liis Vaher is the Founder and CEO of Powerful Marketers and author of The Greatest Marketer. With over 20 years in marketing and 15+ years as an entrepreneur, she helps founders and teams move from disconnected marketing efforts to clear, aligned strategies that support sustainable business growth. “No one wins alone. When marketing is aligned, everyone grows.” Connect with Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Key Discussion Topics • What “aligned marketing” really looks like beyond theory • The 5-pillar framework: Mindset, Strategy, Marketing, Communication, Leadership • How to create better collaboration between founders, teams, and agencies Why You Should Tune In  If your marketing feels busy but disconnected, this episode will help you fix the root problem. You’ll walk away with a clear framework to align your strategy, improve team collaboration, and turn your marketing into a system that drives consistent, predictable growth—not just more activity. This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

    25 min

  2. MAR 18

    How to Successfully Expand from Amazon US to Amazon UK — Matthew Howes on the Agency Operators Podcast Ep 77

    What separates brands that scale internationally with confidence from those that stall after leaving the US marketplace? In Episode 77, we’re joined by Matthew Howes, Media Strategy Director at Melody, to unpack what it truly takes for brands to transition successfully from Amazon US to Amazon UK—from strategy alignment to execution across paid media and ecommerce channels. In this episode, you’ll learn: What brands often underestimate when entering the Amazon UK marketHow media strategy must evolve when expanding beyond the USKey operational and performance considerations for a smooth transitionHow omnichannel thinking supports long-term international growthPacked with actionable insights for operators and brand leaders planning their next stage of expansion. About the Guest About Matthew Howes: Matthew Howes is the Media Strategy Director at Melody, an Amazon agency focused on scaling brands through performance-led, omnichannel strategies. His experience spans Amazon, Criteo, and ecommerce platforms, helping brands build sustainable growth across international marketplaces. Quote Section “International expansion isn’t about copying what worked in the US — it’s about adapting strategy to how each market actually buys.” Connect Links Connect with Matthew Howes: 🔗 www.linkedin.com/in/matthew-howes-357838151 Key Discussion Topics • The biggest differences between Amazon US and Amazon UK • Media strategy shifts required for international expansion • Common mistakes brands make when launching in the UK • Building an omnichannel growth framework beyond one marketplace Why You Should Tune In If you’re an Amazon brand already performing in the US and considering international expansion, this episode provides a clear roadmap for what to do—and what to avoid. Matthew shares practical insights grounded in real-world execution, making this a must-listen for operators, founders, and marketers who want to expand globally without sacrificing efficiency or profitability. This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

    22 min

  3. MAR 5

    Beyond the Ad Console - How Smart Brands Combine Amazon PPC with Off-Amazon Traffic to Scale

    Topic: AMZ Optimized: Beyond the Ad Console - How Smart Brands Combine Amazon PPC with Off-Amazon Traffic to Scale Date and time: Wed Feb 18th 6 pm CET / 12 pm EST Host: Pasha Knish - CEO @ AMZOptimized Speakers: Pasha Knish - CEO @ AMZOptimized Ben Faw - Co-Founder @ Advon Commerce & MaverickX Eric Young - VP Brand Growth @ Bullseye Sellers Sean Stone - Director @ Stone's Goods - Tommy Lynch - CEO @ Cult Content - Komal Singh - Founder & CEO @ 4XDigital AI Paul Harvey - Owner @ Rankster Ryan Cheshire - Agency Partner Manager @ Levanta This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

    1h 23m

  4. MAR 4

    How to Build & Scale TikTok Shop the Right Way – Tommy Lynch on the Agency Operators Podcast Ep 76

    Why are some brands quietly printing revenue on TikTok Shop while others struggle to make a single sale? In Episode 76, we sit down with Tommy Lynch, Founder of Cult Content, who has generated over 100 million views and more than $500K in GMV through TikTok Shop systems that actually convert. This isn’t about going viral. It’s about building infrastructure. In this episode, we break down: — How to structure TikTok Shop operations for sustainable scale — What separates high-performing short-form video from content that just gets views — How to recruit and manage affiliates that consistently drive revenue — The backend systems most brands overlook Packed with actionable strategies for operators and brand owners ready to treat TikTok Shop like a real growth channel — not a trend. About the Guest  About Tommy Lynch: Tommy Lynch is the Founder of Cult Content and a TikTok Shop growth specialist obsessed with building scalable content ecosystems. He has generated over 100M views and half a million in GMV by combining short-form video strategy, affiliate systems, and operational execution for impact-driven brands. Quote Section “True change happens when you stop reacting to the environment and start creating from within.” — Dr. Joe Dispenza Connect Links Connect with Tommy Lynch: LinkedIn: https://www.linkedin.com/in/tommy-lynch-236baa253/ Instagram: https://www.instagram.com/tommy.lynch_/ TikTok: https://www.tiktok.com/@tommylynch_ Key Discussion Topics • TikTok Shop Operations — building backend systems that scale • Short Video Management — turning content into consistent conversions • Affiliate Management — activating creators that drive real GMV Why You Should Tune In If you’re an Amazon seller, brand owner, or agency operator looking at TikTok Shop but unsure how to execute — this episode gives you the operational blueprint. You’ll walk away understanding how to move beyond random posting and build a structured content and affiliate machine that drives measurable revenue. This is tactical, execution-focused insight from someone actively doing the work. This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

    23 min

  5. FEB 25

    The Intent Beneath the Intent — How to Spot High-Click / Low-Buy Traffic and Realign Listings That Actually Convert Ash Metry on the Agency Operators Podcast Ep 75

    Why do some Amazon listings get traffic — but never momentum? Clicks come in. Spend goes up. Conversion stays flat. In this live episode of the Agency Operators Podcast, we sit down with Ash Metry, Founder & CEO of Keywords.am, to unpack what’s really happening beneath Amazon search behavior — and why most sellers are optimizing the wrong layer of intent. Ash explains why keyword volume isn’t wrong, just incomplete — and how sellers should pair it with buyer intent to avoid attracting high-click, low-buy traffic. We’ll also explore how Amazon’s semantic understanding (including Rufus and AI shopping agents) is changing how listings are read, ranked, and rewarded. This conversation goes beyond tactics into mindset — because how you think as a founder directly shapes how you build listings that convert, scale, and compound over time. About the Guest  About Ash Metry: Ash Metry is the Founder and CEO of Keywords.am, an AI-powered Amazon listing editor and keyword workspace used by thousands of sellers and agencies across 21 marketplaces. Known for his systems-first approach to Amazon growth, Ash focuses on aligning listings with real buyer intent while helping founders build sustainably in an algorithm-driven ecosystem. Quote Section “Data doesn’t sell. Connection does. When you stop chasing keywords and start understanding the human behind the search, everything changes.” Connect Links Connect with Ash Metry: 🔗 https://www.linkedin.com/in/ashmetry Key Discussion Topics  • Why keyword volume is incomplete, not wrong — and how to use it alongside intent when building listings • With Rufus and AI shopping agents reading listings semantically, the single most important product page change sellers should make today • How founder mindset shapes listing performance — staying grounded in a high-anxiety, constantly changing Amazon ecosystem Why You Should Tune In  If your listings are driving traffic but not sales, the problem isn’t visibility — it’s misaligned intent. This episode will help you diagnose why clicks don’t convert, how Amazon interprets listings at a semantic level, and how to build product pages that match why someone is searching, not just what they typed. You’ll walk away with clearer thinking, better decisions, and a calmer, more sustainable approach to Amazon growth. This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

    26 min

  6. JAN 30

    AMZ Optimized: Start Strong: The 2026 Amazon Growth Plan

    Topic: AMZ Optimized: Start Strong: The 2026 Amazon Growth Plan Date/Time:  Wed Jan 28th 2026 @ 6 PM CET / 12 PM EST Host: Pasha Knish - CEO @ AMZ Optimized Speakers: Bianca Basse - Programmatic Advertising Consultant @ Data>Drama Consulting Joshua Porter - Vice President of BD @ Refund Hawk Monte Desai - Founder @ Pixii Blazej Blaszczyk - CEO @ Turbodash This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

    51 min

  7. 12/17/2025

    EP:74 How to Turn Email Into a Revenue Engine — Andriy Boychuk on the Agency Operators Podcast

    Main Description What makes some DTC brands scale effortlessly—while others stay stuck relying on expensive paid ads? In Episode 74, Pasha sits down with Andriy Boychuk, Founder & CEO of Flowium, one of the top Elite Klaviyo Partner agencies helping brands shift revenue to owned channels through world-class email and SMS systems. During this live session, Andriy breaks down how brands can generate 30–50% of total store revenue from email within 90 days, the lifecycle strategies that consistently improve retention, and the systems behind predictable, profitable growth. You’ll learn:  • How to build email flows that convert  • The retention levers most operators ignore  • The real playbook behind LTV and CAC efficiency  • How to scale campaigns with weekly testing Packed with actionable strategies you can implement immediately, this episode is a must-attend for operators looking to grow smarter—not just bigger. About the Guest  About Andriy Boychuk: Andriy is the Founder & CEO of Flowium, an Elite Klaviyo Partner agency specializing in lifecycle strategy, retention, and email/SMS automation. Known for helping brands drive 30–50% of all revenue from owned channels, Andriy has worked with operators across the DTC landscape to improve LTV, segmentation, deliverability, and creative performance. He also teaches the Klaviyo Master Course and publishes weekly educational content for marketers and founders. Quote Section “Consistency & Persistence.” Connect with Andriy: LinkedIn — https://www.linkedin.com/in/andriyboychuk/ Instagram — https://www.instagram.com/andriyboychuk/ Website — https://flowium.com/team/andriy-boychuk/ Key Discussion Topics • Customer retention frameworks that actually move revenue • Lifecycle flows, segmentation, and VIP strategy • Weekly testing, optimization, and LTV-driving tactics Why You Should Tune In If you’re tired of relying on paid ads and want a predictable growth engine, this episode breaks down the exact systems top-performing brands use to monetize their list, increase LTV, and scale efficiently. You’ll walk away with a clear roadmap to strengthen your retention strategy and shift more revenue to profitable owned channels. This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

    19 min

  8. 12/03/2025

    Webinar 5 - Keep the Cart Rolling: Maintain Momentum After Peak Season

    Host: Pasha Knish - CEO @ AMZ Optimized Speakers: Pasha Knish - CEO @ AMZ Optimized Yoni Steinschriber - Founder @ Elev8 Brands Yalchin Bayramov - Ecommerce Specialist @ SellerSprite Phil Masiello - Profitable Ecommerce Brands Architect @ CrunchGrowth Shane Barker - Owner @ TraceFuse Phillip Akhzar - Founder @ Arka Robert Principe - Founder @ eTail Advisors Agenda: 1. Pasha Knish - Keep the Cart Rolling: How to Maintain Momentum After Peak Season. 2. Yoni Steinschriber - From Hype to Habit: Using Your Brand Community to Drive Repeat Amazon Sales. 3. Yalchin Bayramov  - Amazon Medical product categories and and why profit is high here. 4. Phil Masiello - From Peak Season Data to Year-Round Profit: Building Your Next-Year Forecasting Engine. 5. Shane Barker  - The F.A.S.T. Method: TraceFuse’s proprietary method to find, file, and fix your rating fast! 6. Phillip Akhzar - Turning One-Time Holiday Buyers into Repeat Customers Through Unboxing Experience. 7. Robert Principe - How small brands prioritize their ecomm spend when it comes to allocation and timing. 8. Q&A This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

    1h 16m
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About

Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!

Information

  • Creator
    Pasha Knish
  • Years Active
    2025 - 2026
  • Episodes
    85
  • Rating
    Clean
  • Copyright
    © 2026 Agency Operators Podcast
  • Show Website
    Agency Operators Podcast