Description: What would your agency look like if it ran smoothly — even when you’re not in the room? In Episode 70 of the Agency Operators Podcast, we’re joined by Peter Palarchio, Co-Founder and CEO of NAV43, to talk about building scalable systems, leveraging automation, and using AI the right way to remove yourself from the day-to-day. With nearly two decades of experience in digital marketing, business strategy, and finance, Peter has helped global brands like Marriott, Hyatt, and Fairmont scale through data-driven marketing and conversion optimization. He knows firsthand what it takes to grow an agency that not only performs — but thrives. From developing SOPs that free your time, to mastering sales skills that transformed his close rate from 1.8% to over 80%, Peter breaks down the mindset and mechanics of true scalability. If you’re an agency founder or operator looking to reclaim your time, level up your systems, and build a business that grows beyond you — this one’s a must-watch. About Peter Palarchio Peter Palarchio is the Co-Founder and CEO of NAV43, a digital marketing agency specializing in SEO, PPC, and CRO. With nearly two decades of experience across digital strategy, event marketing, and finance, Peter has built a career helping businesses unlock their potential through scalable, data-informed systems. From managing global campaigns for hospitality icons to leading NAV43’s growth as a trusted partner for startups and enterprises alike, Peter combines strategic thinking with a deep understanding of execution. His work focuses on helping agency owners and business leaders remove themselves from the grind and create frameworks for freedom and growth. Connect with Peter Palarchio: 🔗 LinkedIn: https://www.linkedin.com/in/peter-palarchio-61787351/ 📱 Instagram / TikTok / Facebook: @nav43digital Advice from Peter: “I've yet to see a business that can't get to $100M.” — Alex Hormozi (A reminder that scaling is about systems, focus, and execution — not chasing the next shiny thing.) Key Discussion Topics: • How to build scalable systems and SOPs that remove you from the day-to-day • The tech stack and automations that power growth • How mastering sales transformed his agency’s close rate from 1.8% → 80% • The right way to implement AI for SEO, leads, and agency scalability Why You Should Tune In Peter brings a sharp, real-world perspective on what it takes to scale an agency sustainably. From sales to systems to smart automation, this episode gives you the roadmap to create structure, predictability, and freedom in your business. Whether you’re growing your first agency or optimizing a mature one, these lessons are pure gold. This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
