Prompt to Market with Mukund Mohan

mukundmohan
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Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi

  1. How a startup founder uses AI - with Tukan Das of Gia

    10/28/2025

    How a startup founder uses AI - with Tukan Das of Gia

    🎙️ In this episode, we chat with Tapanjyothi (Tukan) Das — serial entrepreneur, data innovator, and now CEO & Co-Founder of Gia AI, a platform on a mission to empower a million entrepreneurs to start, run, and grow their consulting businesses. Before Gia, Tukan built and scaled LeadSift, the pioneering intent data company that helped B2B tech giants like VMware, MuleSoft, and IBM uncover buying signals across the web — later acquired by Foundry (an IDG company backed by Blackstone). At Gia, Tukan is rewriting the playbook for independent consultants and agencies. His team is building AI agents that act as growth partners — automating lead generation, pipeline management, and content creation so knowledge workers can focus on impact, not admin. In this conversation, Tukan shares his lessons from selling LeadSift, why he believes the AI era will unlock a wave of “solopreneurship,” and how he’s using AI to help consultants scale like 50-person firms without the overhead. If you’re a founder, freelancer, or agency owner exploring how AI can become your growth co-pilot, this episode is packed with insights from someone who’s done it — twice. #AI #Entrepreneurship #Consulting #LeadSift #GiaAI #StartupPodcast #Solopreneur #IntentData

    25 min
  2. How AI is changing founder branding with Jake Isham

    10/28/2025

    How AI is changing founder branding with Jake Isham

    🎙️ In this episode, we chat with Jake Isham — founder and CEO of My Influencer Agency (MIA), one of the most dynamic players at the intersection of influencer marketing, AI, and performance-driven storytelling. Jake’s journey from Hollywood film production to building a next-generation influencer agency is nothing short of remarkable. He’s worked with hundreds of brands and creators, helping them turn authentic content into measurable business outcomes. At MIA, Jake is leveraging AI-powered creator matching, predictive analytics, and data-driven campaign design to revolutionize how brands collaborate with influencers. Instead of relying on vanity metrics, his team uses machine learning to identify the right creator-brand fit, forecast engagement outcomes, and optimize ROI in real time. The result? Scalable influencer campaigns that actually convert. We dive into Jake’s philosophy on the future of AI in creator marketing, how data and storytelling can coexist beautifully, and why traditional advertising is giving way to personality-led content ecosystems. This episode is packed with insights for marketers, founders, and creators looking to scale brand impact through AI and authentic influence. #InfluencerMarketing #AIinMarketing #CreatorEconomy #JakeIsham #MyInfluencerAgency #MarketingPodcast #BrandStrategy #PerformanceMarketing

    27 min

  3. 10/21/2025

    Startup Venture Studios with Jason Dea of Koru

    🎙️ In this episode, we chat with Jason Dea — Venture Chief Product Officer at Koru, the Ontario Teachers’ Pension Plan–funded venture studio. Jason helps discover, validate, build, and launch new ventures across OTPP’s portfolio, turning ambiguous ideas into high-conviction bets. A trusted startup advisor & coach, he guides founders from pre-MVP to post-raise with crisp product strategy and go-to-market focus. Previously, Jason led product at Uberflip (acquired by PathFactory in July 2024), where he scaled an AI-enabled content experience platform, overseeing Product, UX, Product Marketing, Data Science, Services, and Support. Earlier roles at TELUS Health, Honeybee Benefits (acquired by Green Shield Canada), and Intelex sharpened his edge in data-driven product building, predictive analytics, and category storytelling. We dig into how Jason uses AI across the venture lifecycle: rapid opportunity shaping, LLM-assisted discovery, experiment-driven validation, agentic workflows for GTM, and pricing & packaging informed by data. He also shares hard-won lessons on post-acquisition integration, ethical AI in enterprise, and building the right cadence between founders, PMs, and data science. This episode is a tactical playbook for venture studios, product leaders, and B2B founders shipping faster with AI. 🔍 Topics we cover: AI-native venture validation Content experiences & personalization Zero-to-one product strategy Pricing, packaging, and GTM loops #AI #VentureStudio #Koru #OntarioTeachersPensionPlan #ProductLeadership #JasonDea #Uberflip #PathFactory #B2BSaaS #GTM #TorontoTech

    30 min

  4. 10/14/2025

    AI and Ad Optimization with Srikrishna Swaminathan of Factors.ai

    🎙️ In this episode, we chat with SriKrishna Swaminathan, Co-Founder & CEO of Factors.ai, a fast-growing B2B marketing intelligence platform redefining how GTM teams use data and AI to drive revenue. With a background spanning engineering, analytics, and go-to-market strategy, Sri has built a company that helps marketers move beyond vanity metrics to actionable insights powered by attribution modeling and AI-driven recommendations. At Factors.ai, Sri and his team are pioneering how generative AI can make marketing analytics conversational — from turning raw funnel data into clear, decision-ready narratives to deploying AI agents that automate campaign optimization across channels. Under his leadership, Factors.ai has become a trusted platform for B2B marketers seeking clarity on what truly drives pipeline and ROI. In this conversation, we dive deep into how Sri envisions autonomous GTM systems, why data quality is the new moat for marketing teams, and how AI copilots will transform analytics into action. This episode is a must-listen for growth leaders, RevOps professionals, and AI enthusiasts who want to understand how machine learning and automation are reshaping the future of B2B marketing. 🔍 Topics we cover: AI in marketing analytics Attribution and pipeline intelligence Generative AI copilots for GTM Future of autonomous marketing #AI #B2BMarketing #Attribution #FactorsAI #Martech #SriKrishnaSwaminathan #StartupPodcast #GTM #MarketingAnalytics

    30 min

  5. 10/10/2025

    AI and HR Tech Marketing with Julie Ewald

    🎙️ In this episode, we sit down with Julie Ewald, Chief Marketing Officer at MustardHub, where she helps B2B tech companies design and execute marketing and sales strategies powered by automation and alignment. With over 15 years of experience bridging strategy, creativity, and technology, Julie has built a career around helping businesses streamline their operations, scale efficiently, and connect marketing with measurable revenue outcomes. Before joining MustardHub, Julie spent over a decade leading Impressa Solutions, a fully remote content marketing agency that worked with global SaaS and tech brands to craft authentic, conversion-driven stories. Today, she’s bringing that same strategic mindset to the next wave of AI-enabled marketing systems, guiding teams to leverage automation without losing the human touch. Julie has spoken at major conferences like SXSW, Pubcon, and The Midwest Digital Marketing Conference, and taught at UC Berkeley’s Haas School of Business. She’s also the publisher of The Inbound Marketing Machine, a resource for marketers embracing the AI-driven future. This episode explores how AI and automation are transforming B2B marketing, what alignment between sales and marketing truly looks like, and how leaders can keep creativity alive in a world of intelligent systems. #AI #B2BMarketing #MarketingAutomation #JulieEwald #MustardHub #MarketingPodcast #SaaSMarketing #GoToMarket

    25 min
  6. AI and Content Marketing with Perry Sheraw

    10/07/2025

    AI and Content Marketing with Perry Sheraw

    🎙️ In this episode, we sit down with Perry Sheraw — Chief Marketing Officer at Brierley, a global leader in loyalty and customer engagement solutions. With over two decades of experience shaping brand, digital, and loyalty strategies for Fortune 500 companies, Perry brings a rare blend of creativity and data-driven precision to the evolving world of customer marketing. At Brierley, she leads marketing strategy across a suite of AI-powered loyalty solutions that help brands like 7-Eleven, Hertz, and GameStop deepen customer connections. Perry’s approach to AI in marketing is both practical and visionary — from using predictive analytics to personalize offers in real time to deploying generative AI for campaign ideation and customer journey design. We explore how loyalty marketing is being transformed by automation and machine intelligence, what “emotional loyalty” means in the age of algorithms, and how marketing leaders can stay authentic as they scale personalization with AI. This conversation is a must-listen for CMOs, brand strategists, and marketers eager to understand the future of loyalty, engagement, and the human side of data. 🔍 Topics we cover: AI in loyalty programs Personalization at scale Emotional loyalty and brand trust Customer data and predictive insights #AI #LoyaltyMarketing #CustomerExperience #PerrySheraw #Brierley #MarketingPodcast #Personalization

    27 min
  7. AI and the enterprise with Scott Wilder of Lastpass

    10/02/2025

    AI and the enterprise with Scott Wilder of Lastpass

    🎙️ In this episode, we chat with Scott K. Wilder — Global Head of Digital Self-Serve at LastPass.  With more than two decades of experience across technology, marketing, and customer engagement, Scott has led transformational programs at companies like Google, Apple, Intuit, Marketo, Udacity, HubSpot, and Adobe.  At LastPass, he is responsible for scaling self-serve and digital experiences that help millions of users securely manage their identities online.   Scott’s work lives at the intersection of AI, customer experience, and scalable growth. He has long championed AI-driven support, automated journeys, and data-led self-service models to reduce friction and increase user trust.  We explore how he applies principles of human-centric design to AI systems, how LastPass balances security with usability, and what differentiates AI-powered self-service from legacy support. 🧠 This episode is a must-listen for SaaS founders, product leaders, CX strategists, and AI enthusiasts who want to understand how to build trusted, scalable, autonomous digital experiences that don’t sacrifice security or empathy. 🔍 Topics we cover: AI in customer self-service & support Balancing security, usability, and automation Lessons from scale: from Google to LastPass Using data to inform service design #AI #CustomerExperience #SelfService #SaaS #LastPass #DigitalTransformation

    28 min

  8. 09/16/2025

    Product Experiences and AI with Ken Rapp

    🎙️ In this episode, we sit down with Ken Rapp — a dynamic entrepreneur, commercialization expert, and trusted advisor to startups and investors alike. With a career built on founding companies, creating markets, and delivering strong returns to shareholders, Ken has mastered the art of turning unmet needs into thriving businesses. Ken’s expertise spans product launches, scalable business models, and enterprise value creation through commercialization. As a member of the Accelerator Fund Investment Committee and an active TAN Advisor at Worcester Polytechnic Institute (WPI), he works closely with early-stage founders to shape their go-to-market strategies. Beyond business, Ken serves as a Trustee of the Zenie Foundation, helping young people transition into adulthood with the skills and financial literacy to succeed. In our conversation, we explore how Ken integrates AI into commercialization workflows — from de-risking product launches with predictive insights to accelerating customer discovery and scaling new business models. He also shares lessons on building strong company cultures that empower teams while driving measurable enterprise value. 🔍 Topics we cover: Using AI to accelerate commercialization and product launches Building scalable business models that attract investors Creating company cultures where employees thrive Lessons from turning unmet market needs into thriving businesses Guiding the next generation of entrepreneurs 🧠 If you’re a founder, investor, or leader looking to unlock enterprise value, this episode is packed with practical insights. #Entrepreneurship #Commercialization #AI #KenRapp #StartupPodcast #EnterpriseValue #Innovation

    22 min
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About

Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi

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