Zenith Consulting - Food, Beverage, Strategy

Zenith Consulting
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World`s #1 Hydration database: ⁠https://waterdispenseinsights.com Behind the curtain opportunities: ⁠https://investor.zenithglobalcommercial.com⁠ Legacy Zenith reports (global cheese, soft drinks, water, etc):⁠ https://store.zenithglobalcommercial.com⁠ We help you building 100+ targeted leads in 7 days or less: info@zenithglobalcommercial.com

  1. 6D AGO

    Measure real trade offs not opinions | Ep 74

    The limitations of traditional market research, arguing that consumers often fail to predict their own future purchasing habits. To avoid costly product failures, the author suggests moving away from simple opinion-based surveys in favour of frameworks that measure subconscious reactions and actual trade-offs.  Subscribe to our free newsletter here: https://waterdispenseinsights.com Do you need help? https://www.zenithglobalcommercial.com

    13 min

  2. FEB 10

    The Physics of CPG Cash Flow | Ep 73

    The financial frameworks essential for the survival and scaling of beverage brands within the competitive consumer packaged goods industry. Rather than focusing solely on top-line revenue, the author advocates for cash flow management and the use of mental models like the Cash Conversion Cycle and Contribution Margin to ensure liquidity. It warns against common pitfalls, such as the Sunk Cost Fallacy and maintaining low-performing products that drain resources. Visit https://www.zenithglobalcommercial.com

    35 min

  3. FEB 6

    The Five Million Dollar Beverage Research Fix | Bonus Ep

    Beverage brands lose millions on ineffective research. Success requires focusing on actionable decisions, not data. Replace demographics with need-states and prioritize behavioral proof over surveys. Involve GTM teams and track leading indicators to avoid failed launches. Our latest behind the curtain investor opportunity: https://investor.zenithglobalcommercial.com Our legacy CPG reports: https://store.zenithglobalcommercial.com

    35 min

  4. FEB 4

    Stop Treating Consumers Like Spreadsheets | Ep 72

    The psychological drivers that influence how individuals choose and purchase products, particularly within the beverage industry. Visit ⁠⁠https://www.zenithglobalcommercial.com⁠⁠ to see how we can help you tomorrow.

    22 min

  5. JAN 28

    Stop Selling Products, Sell Retailer Profits | Ep 71

    This guide outlines essential negotiation frameworks designed to help food and beverage leaders transition from simple vendors to influential strategic partners. Rather than focusing solely on product quality, the text encourages brands to adopt a buyer-centric mindset by prioritizing financial metrics like Gross Margin Return on Inventory and Joint Business Planning. Visit ⁠https://www.zenithglobalcommercial.com⁠ to see how we can help you tomorrow.

    11 min

  6. JAN 21

    The US Water Dispense Market Is K-Shaped | Ep 70

    The US water dispense industry is undergoing a significant bifurcation into two distinct tiers, rendering the traditional mid-market model obsolete. The premium segment is flourishing by rebranding water as a workplace wellness amenity, using sophisticated machines that offer flavourings and digital connectivity to replace expensive canned beverage budgets. Conversely, the commodity market is being disrupted by a shift toward direct retail purchases, where small businesses opt for one-time hardware costs from online retailers over long-term rental contracts. To succeed, investors must pivot away from basic rental fleets and focus on either high-tech hydration stations or high-volume digital sales. Strategic analysis now requires tracking import data and digital shelf velocity rather than relying on outdated rental ledgers. Ultimately, the market is moving toward a "K-shaped" recovery where only those targeting specialised premium services or low-cost efficiency will survive. Subscribe to our free newsletter here: https://demofile.zenithglobalcommercial.com

    12 min

  7. JAN 14

    6 CPG Pricing Profit Frameworks | Ep 69

    Developing an effective pricing strategy in the consumer packaged goods industry requires moving beyond simple estimation toward strategic frameworks that balance profitability with market demand. Six distinct methodologies, such as the Van Westendorp model for identifying value thresholds and Price-Pack Architecture for maintaining margins during periods of inflation. These techniques allow brands to choose between aggressive market penetration or premium skimming based on their specific growth objectives and retail environment.  ------- Our consulting arm accelerates your growth through bespoke strategy, market entry, and targeted partner search: ⁠⁠www.zenithglobalcommercial.com⁠⁠ We connect investors to exclusive off-market deals and provide rigorous water source valuations:⁠⁠https://investor.zenithglobalcommercial.com⁠⁠ We can help you transforming complex insights into high-impact, board-ready infographics to ensure your strategy is understood: ⁠⁠https://infographs.zenithglobalcommercial.com⁠⁠ Check our historic CPG food and beverage reports shelf with up to 70% off (incl cheese, soft drinks and more): ⁠⁠https://store.zenithglobalcommercial.com⁠⁠

    15 min

  8. JAN 6

    6 Frameworks for Beverage Brand Growth | Ep 68

    Six essential strategic frameworks designed to help beverage entrepreneurs move beyond intuition toward data-driven decision-making. We highlight specific tools such as Jobs to be Done for product innovation and the ERRC Grid for establishing market differentiation. Additional models like Van Westendorp and Price-Pack Architecture are recommended to refine pricing strategies and protect profit margins during expansion. By addressing the transition from early adopters to the mainstream, the guide provides a roadmap for navigating the high-risk stages of brand growth. Ultimately, the source emphasises that these frameworks only succeed when powered by authentic market data rather than mere assumptions. This comprehensive approach aims to help companies achieve category leadership by selecting the right strategic tool for their specific stage of development. ------------- 📢 At Zenith, we don't just help you get on the shelf. We help you make the competition irrelevant. We accelerate your global growth through: Blue Ocean Strategy: We help you reconstruct buyer value to open up uncontested market space. Global Partner Scouting: We scan international markets to find and vet the exact distributors and co-packers for your roadmap. Commercial Lead Gen: We provide high-intent leads to fill your pipeline immediately. See how we can help: www.zenithglobalcommercial.com

    12 min
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World`s #1 Hydration database: ⁠https://waterdispenseinsights.com Behind the curtain opportunities: ⁠https://investor.zenithglobalcommercial.com⁠ Legacy Zenith reports (global cheese, soft drinks, water, etc):⁠ https://store.zenithglobalcommercial.com⁠ We help you building 100+ targeted leads in 7 days or less: info@zenithglobalcommercial.com

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