The Digital PR Show

CIPR Communications
  • 0.0 (0)
  • Marketing
  • Weekly

The Digital PR Show is where stories meet strategy. Powered by CIPR Communications, we’re unpacking the wild world of public relations, digital marketing, and brand storytelling—with zero fluff. From expert interviews and real talk on industry trends to behind-the-scenes lessons from our agency life, this podcast is your go-to playbook for PR that actually works in the digital age. Tune in, level up, and make some noise. 🔊 A CIPR podcast.

  1. Oct 23

    PR Playbook: What Digital Authority Looks Like in Practice

    What does it take to be found, trusted, cited, and chosen when people ask AI instead of searching Google? Kendel Lavallee, Director of AI Visibility and Adoption at CIPR, joins Vanessa Arrate and Ryan O’Donnell to explain digital authority and how it works with AI search. Kendel breaks down the four pillars CIPR uses to measure it: search visibility, editorial credibility, content depth, and digital consistency. She explains how it builds on traditional SEO, why a small business can compete by owning one specific niche (her example is a mountain biking lodge), and what to do first if you suspect a competitor is pulling ahead. She also shares what a Digital Authority Audit tends to turn up, including competitors clients never knew they had, and the misconception she hears most often. If you run a business, lead a marketing team, or work in tourism, this episode gives you a simple place to start. Chapters 00:00 Intro00:52 What Kendel does01:33 What digital authority means02:47 Digital authority vs. traditional SEO03:43 The four pillars05:27 Does this matter for small businesses?06:51 What to do first07:57 What the audit diagnoses08:38 What the audit process looks like09:58 The biggest misconception Keywords digital authority, AI visibility, AI search, SEO, GEO, digital PR, Digital Authority Audit, CIPR Two things to check: Kendel introduces herself as Director of AI Visibility and Adoption in the recording, so I used that title.Vanessa’s intro calls this “our mini series, the PR Playbook,” so it sits in that series, not the Digital Authority Playbook I planned earlier. Chapter times come from the transcript, so adjust them if the published cut is trimmed.

  2. Aug 10

    How it started: CIPR's Sweet 16 Birthday Special

    For CIPR's 16th anniversary, CEO Christina Pilarski sits down to talk about how the agency actually started, not the polished version, but the real one: a side hustle off the side of a corporate desk, a logo designed when she was "just a girl with a dream," and the moment in 2015 when leadership changes at her day job pushed her to go all in on her own business. Christina talks about the imposter syndrome that came with suddenly being the boss, why it took her years to put "CEO" on her business card instead of "strategist," and the mental block she had around being a "comms person" who thought she wasn't good at numbers (turns out she was). She walks through the moment Peter officially joined the company, right as she was starting a family with no maternity leave and no roadmap, and how that partnership became the foundation for CIPR's growth. She also shares what she'd tell her younger self, what she wants future-Christina to remember on the hard days, and her honest advice for anyone thinking about starting their own business: you have more levers to pull than you think. The episode closes with Christina's message to CIPR on its sweet sixteen: a thank you to the company and the team that built something different than the agencies she used to work with.

  3. May 4

    Turning Your Website Into a Marketing Tool

    Most businesses have a website. Fewer have one that's actually bringing in clients. In this episode, Vanessa sits down with Web Project Manager Alli Scammell and Marketing Content Specialist Tasha Watson to talk about what it really takes to turn your website into a marketing tool. They cover what's usually missing, how to write for both people and search engines, when to rebuild vs. refresh, and why AI is a tool, not a shortcut. If you've ever looked at your own website and thought "something's off but I don't know what," this one's for you.

  4. Apr 14

    How We Work Now: AI, PR, and What's Next at CIPR

    What does it actually look like inside an AI-enabled PR agency? And what is Digital Authority? In Episode 7 "How We Work Now: AI, PR, and What's Next at CIPR" of the Digital PR Show, CIPR CEO Christina Pilarski and AI specialist Kendel Lavallee get honest about what's changed since the agency went AI-enabled, what most people get wrong about working with an agency that uses AI, and what CIPR's shift to digital authority actually means in practice. They talk about why AI-enabled doesn't mean AI-run, how integrating AI has actually made the team more strategic rather than less, what a press release workflow used to take versus what it takes now, and the biggest mistake businesses make with PR right now. Christina also shares CIPR's shift toward building digital authority for clients and breaks down what that concept actually means using a pretty memorable town square analogy. If you work with a PR or marketing agency, are thinking about it, or just want to understand how AI is changing communications work from the inside, this episode is worth your time.

  5. Mar 12

    Content That Converts: A Real Talk on Social Media Strategy

    What's the difference between a post that gets 400 views and one that gets 36 million? In Episode 6 of the Digital PR Show, Content That Converts: A Real Talk on Social Media Strategy Scott Timmons, CIPR's Owned Media Manager, breaks down exactly what separates content that converts from content that disappears. He gets into what social media algorithms actually prioritize in your videos, when it's worth paying to promote content, and what most businesses are getting wrong right now. If you've ever wondered why your content isn't performing the way you expect, this episode is worth your time.

  6. Feb 20

    Rick & Peter SEO in 2026: What Still Works?

    SEO in 2026 looks nothing like it did even two years ago. With 61% of internet traffic now coming from bots and AI tools instead of humans, the rules have changed. In this episode, Peter Pilarski and Rick Alvarez break down what's actually working right now. You'll find out why your number one Google ranking might mean nothing to ChatGPT or Claude, why content pillars beat keyword stuffing, and why businesses obsessing over perfect design are missing the point entirely. We cover the fundamentals that haven't changed (user experience, answering questions), what you need to start doing differently (Q&A sections on every page, building real PR instead of chasing shortcuts), and the biggest mistake holding businesses back from getting found online. If you're a business owner, marketing director, or anyone trying to figure out how to show up in search results in 2026, this episode cuts through the noise and gives you what you actually need to know.

  7. Feb 10

    Why is PR Still Relevant?

    Is PR still relevant in 2026? Not even close. In the 4th episode of The Digital PR Show, Vanessa Arrate talks with CIPR's Ryan O'Donnell and Christian Oldale about why PR isn't going anywhere, it just evolved. They get into the "AI slop" problem drowning out genuine brand stories, why most influencer marketing feels robotic (and what actually works), and the mistakes businesses make when they're looking for PR help. The conversation covers how to know if your PR is actually working, what questions to ask before hiring an agency, and why standing out right now means not doing what everyone else is doing with ChatGPT. No scripts, no corporate speak—just honest conversation from people who've worked in newsrooms, launched campaigns, and know what gets results. New episodes biweekly. Hosted by Vanessa Arrate. Produced by CIPR Communications.

  8. 12/24/2025

    Building Brand Credibility and Authenticity

    Trust is everything in business, but what does it actually look like in practice? How do you build authentic brand credibility from the ground up, and how is AI changing the way we establish trust with clients and audiences? Join host Ryan O'Donnell alongside PR strategists Christina Pilarski and Kendel Lavallee as they dive deep into the foundations of brand trust and authenticity. This episode explores the critical intersection of traditional relationship building and emerging AI technologies, offering practical insights for agencies and businesses navigating the evolving digital landscape. From the importance of transparent AI policies to the power of showing your authentic self in virtual meetings, discover why being real matters more than ever. We unpack the no surprises philosophy, why data backed decisions build credibility, how to have difficult conversations with clients, and the role transparency plays when using AI tools. Whether you're building a brand from scratch or maintaining credibility with long term clients, this conversation offers honest advice on creating trust that lasts. #DigitalPR #BrandAuthenticity #TrustInBusiness #AITransparency #ClientRelationships #AgencyLife #PRStrategy

See All (18)

About

The Digital PR Show is where stories meet strategy. Powered by CIPR Communications, we’re unpacking the wild world of public relations, digital marketing, and brand storytelling—with zero fluff. From expert interviews and real talk on industry trends to behind-the-scenes lessons from our agency life, this podcast is your go-to playbook for PR that actually works in the digital age. Tune in, level up, and make some noise. 🔊 A CIPR podcast.

Information

  • Creator
    CIPR Communications
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © CIPR Communications
  • Show Website
    The Digital PR Show