Brand Tales

Radio City India
  • 0.0 (0)
  • FASHION & BEAUTY
  • UPDATED SEMIMONTHLY

Listen to our new podcast Brand Tales only on Radio City.

  1. 07/21/2025

    BIG FUN CHEWING GUM PART 2 THE FALL

    It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area. See omnystudio.com/listener for privacy information.

    6 min

  2. 07/08/2025

    BIG FUN CHEWING GUM PART 1 THE RISE

    Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more. See omnystudio.com/listener for privacy information.

    6 min

  3. 06/23/2025

    THE RED BULL EMPTY CANS STRATEGY

    "Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy. See omnystudio.com/listener for privacy information.

    7 min

  4. 06/06/2025

    THE MARVEL STORY

    We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq. See omnystudio.com/listener for privacy information.

    10 min

  5. 05/26/2025

    THE ZERODHA JOURNEY

    Who would have thought a college kid and a school dropout (selling old mobile phones) will one day be the owner of a multimillion dollar stock trading app! In this episode of Brand Tales, we take you to the journey of Zerodha. See omnystudio.com/listener for privacy information.

    11 min

  6. 05/12/2025

    THE LENSKART STORY

    Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart. See omnystudio.com/listener for privacy information.

    8 min

  7. 03/14/2025

    ROYAL ENFIELD

    What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself. See omnystudio.com/listener for privacy information.

    12 min

  8. 03/07/2025

    PAYTM

    In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM See omnystudio.com/listener for privacy information.

    8 min
See All (21)

About

Listen to our new podcast Brand Tales only on Radio City.

Information

  • Creator
    Radio City India
  • Years Active
    2K
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © 2026 Radio City India
  • Show Website
    Brand Tales