Talk to Th3 Doc with Steve Meek

Steve "The Doctor" Meek
  • 5.0 (2)
  • Entrepreneurship

Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health. With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds. While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.

  1. 14h ago

    Are Soft Skills the New AI Advantage?

    🎙️ Are soft skills the new AI advantage? In Episode 147 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Ana Welsh, Wharton lecturer, workplace dynamics speaker, and next-gen talent developer, to talk about why human skills still matter in an AI-powered workplace. AI can help teams write, summarize, automate, and analyze faster. But leaders still need people who can communicate clearly, build trust, think critically, manage relationships, and make good decisions. That is where soft skills become a real business advantage. In this episode, Ana and Steve discuss why employee engagement is an outcome, not a strategy; why “bring your whole self to work” may need a little executive supervision; and why the future of work may belong to people who are deeply human with an AI tool belt. For SMB owners, city managers, nonprofit leaders, healthcare executives, professional services firms, and DFW business leaders, this conversation is a reminder that technology only works when people, process, leadership, and trust are aligned. At The Fulcrum Group, that same belief shapes our approach to SPOT Managed IT Services, SPOT Managed Security Services, and our STARPower Framework. We help DFW organizations connect technology decisions to business goals, reduce risk, improve communication, and build smarter roadmaps for growth. In This Episode ✅ Why soft skills matter more in the AI workplace ✅ How leaders can coach communication and professionalism ✅ Why employee engagement starts with trust ✅ What Gen Z and multigenerational teams need from leaders ✅ How to use AI without losing human judgment ✅ Why “Giraffe Vision” helps teams zoom out before reacting ✅ How human skills support innovation, AI readiness, and technology alignment Top Takeaway Technology can accelerate work, but human skills determine whether the work actually gets better. If your team cannot communicate, adapt, build trust, and think clearly, AI may just help you create confusion faster. Guest Ana Welsh Wharton Lecturer | Workplace Dynamics Speaker | Next Gen Talent Developer Website: https://anawelsh.com LinkedIn: https://www.linkedin.com/in/anawelshspeaks/ Connect With The Fulcrum Group 📌 Talk To Th3 Doc Podcast: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ 🎧 Listen on your favorite podcast platform: https://pod.link/1807560282 🌐 The Fulcrum Group: https://www.fulcrumgroup.net/ 📩 Email Steve: thedoctor@fulcrumgroup.net 🔗 Connect with Steve: https://www.linkedin.com/in/stevemeekcissp/ 📞 Sales: 817-337-0300 Suggested Chapters 00:00 Introduction 00:26 Meet Ana Welsh 02:45 AI, Gen Z, and the future of work 04:16 Time, empathy, and patience 07:11 Communication, critical thinking, and professionalism 08:08 Better onboarding and one-on-one meetings 10:50 Signature Self vs. unfiltered self 15:07 First impressions and nonverbal communication 21:08 Virtual work and remote presence 24:18 Is this a Gen Z issue or leadership issue? 27:04 Coaching without “back in my day” energy 29:15 Checklists, SOPs, and the power of why 30:25 AI, jobs, and changing workflows 35:49 Brain first, AI second, brain last 36:56 Giraffe Vision and running to daylight 39:06 The one human skill leaders cannot overlook 40:18 Practical prescriptions 41:02 How to reach Ana and closing

  2. Aug 5

    Is AI Marketing Helping or Hurting Growth?

    Is AI marketing helping your business grow, or just helping you create more noise faster? In Episode 146 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Sheila Rondeau, CEO / CMO of MOGXP, to talk about AI marketing, business strategy, customer trust, and the real risk of letting tools outrun leadership. Sheila’s core message is simple: AI can amplify your message, your mess, or your momentum. The difference is strategy. For DFW SMB leaders, nonprofits, healthcare practices, professional services firms, manufacturers, and local organizations, this episode explains why AI marketing should start with goals, customer understanding, brand voice, clean data, and measurable outcomes before adding more tools. At The Fulcrum Group, Inc., we see the same pattern in managed IT, cybersecurity, Microsoft 365, compliance, cloud, co-managed IT, and AI readiness. Technology works best when it is aligned to the business, secured properly, and reviewed through a practical roadmap. That is why our SPOT Managed IT Services, SPOT Managed Security Services, STARPower Framework, and “No IT Jerks” philosophy all start with listening, clarity, and smarter execution. WHAT YOU’LL LEARN: • Why AI marketing still needs human judgment • How SMBs can avoid creating generic AI content • Why “read it out loud” is a useful brand voice test • How AI can speed up either growth or confusion • Why marketing strategy and IT governance now overlap • How to start small with AI and measure what matters FEATURED QUOTE: “AI does not have judgment.” CHAPTERS: 00:00 Introduction 00:40 Sheila Rondeau’s background 02:48 Why marketing dollars need math 04:11 AI marketing needs judgment 05:48 Building authentic brand voice 07:12 Customer language, SEO, AEO, and GEO 08:38 Strategy before AI amplification 10:11 The “read it out loud” test 17:12 Marketing metrics that matter 26:40 Automation vs. AI 42:54 Scorecards and strategy metrics 51:35 Sheila’s one big takeaway 52:04 Practical AI prescriptions 52:41 How to connect with Sheila CONNECT WITH SHEILA RONDEAU: MOGXP: https://mogxp.com/ LinkedIn: https://www.linkedin.com/in/sheilarondeau/ Email: sheila@mogxp.com CONNECT WITH THE FULCRUM GROUP: Podcast: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ Website: https://www.fulcrumgroup.net/ Email Steve: thedoctor@fulcrumgroup.net Sales: sales@fulcrumgroup.net Phone: 817-337-0300 LinkedIn: https://www.linkedin.com/company/the-fulcrum-group-inc-/ YouTube: https://www.youtube.com/@TheFulcrumGroup ABOUT TALK TO TH3 DOC: Talk To Th3 Doc helps SMB owners, executives, and civic leaders think more clearly about leadership, cybersecurity, AI, managed IT services, compliance, and smarter technology decisions. Subscribe, like, comment, and share this episode with a business leader who is wondering whether AI marketing is helping or hurting growth. #TalkToTh3Doc #AIMarketing #AIStrategy #SMBGrowth #DFWBusiness #ManagedITServices #DFWManagedITServices #TheFulcrumGroup #SPOTManagedITServices #SPOTManagedSecurityServices #STARPowerFramework #NoITJerks #Microsoft365 #Cybersecurity #AIReadiness #MarketingStrategy #BusinessGrowth #GEO #AEO #KellerTX

  3. Jul 15

    Is Your Security Culture Putting Your Business at Risk?

    What if your people are not the weakest link in cybersecurity, but your greatest defense? In Episode 145 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Anthony Davis, Founder of Risky Creative and host of The Awareness Angle, to talk about cybersecurity culture, human risk, security awareness, and why leadership matters more than another tool. Anthony brings more than 15 years of cybersecurity experience focused on the human side of security. Together, Steve and Anthony discuss why growing organizations, SMB owners, city managers, nonprofit leaders, and IT decision-makers need to stop treating employees as the problem and start building a culture where people feel safe, informed, and empowered to report risks. Top takeaway: “People are the solution, not the problem.” In this episode, we cover: Why growth can create bigger cybersecurity problems Why security awareness often fails How leaders can build a positive security culture Why compliance is only a baseline How Shadow AI creates new business risk Why phishing click rates do not tell the whole story How executive sponsorship changes security behavior Why trust and psychological safety matter How SMBs can reduce human cyber risk Time-Stamps / Chapters 00:00 – The myth that growth fixes business problems 02:30 – The human side of cybersecurity 04:41 – Why people are not just the weakest link 06:41 – Making cybersecurity relatable 10:42 – Hidden risks in systems and patching 16:37 – Understanding user risk profiles 20:01 – Building relationships for security awareness 23:48 – Measuring security engagement 26:19 – Early warning signs of security issues 28:44 – Executive sponsorship and security culture 33:03 – Avoiding fear-based cybersecurity leadership 38:04 – Building a positive security culture 45:32 – Measuring security awareness effectiveness 50:21 – Psychological safety in cybersecurity 54:12 – People are the solution, not the problem Guest Anthony Davis Founder, Risky Creative Host, The Awareness Angle Website: https://www.antdavis.com YouTube: https://www.youtube.com/@riskycreative Instagram: https://instagram.com/riskycreative TikTok: https://tiktok.com/@infosecant About Talk To Th3 Doc Talk To Th3 Doc is hosted by Steve “The Doctor” Meek, CISSP, CEO and Co-Founder of The Fulcrum Group, Inc. in Keller, Texas. Each episode helps SMB owners, executives, local government leaders, and IT decision-makers think more clearly about business growth, cybersecurity, managed IT services, AI readiness, leadership, and technology strategy. The Fulcrum Group provides DFW Managed IT Services, SPOT Managed IT Services, SPOT Managed Security Services, cybersecurity leadership, compliance support, and STARPower strategic technology alignment for organizations across North Texas. Call To Action 🎧 Listen on your favorite podcast platform: https://pod.link/1807560282 🌐 Explore more episodes or request a consultation: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ 📩 Email Steve: thedoctor@fulcrumgroup.net 🔗 Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevemeekcissp/ 📞 Contact The Fulcrum Group: 817-337-0300 https://www.fulcrumgroup.net Suggested Lead Magnet / CTA Want to know whether your organization has a security culture gap? Ask The Fulcrum Group about a cybersecurity and technology alignment conversation through our STARPower Framework. YouTube Hashtags #TalkToTh3Doc #CybersecurityCulture #HumanRiskManagement #SecurityAwareness #CybersecurityLeadership #ManagedITServices #ManagedSecurity #DFWBusiness #DFWManagedIT #STARPower

  4. Jul 1

    Is Your Back Office Ready for Growth? | Walt Lotspeich | Talk To Th3 Doc Ep. 144

    Are your back-office systems helping your business grow—or quietly holding it back? In this episode of Talk To Th3 Doc, Steve "The Doctor" Meek sits down with Walt Lotspeich, President of OG Trust Services, to explore why operational excellence is about much more than software. Together they discuss how clean data, cybersecurity, artificial intelligence, vendor management, business processes, and leadership all contribute to building organizations that scale with confidence. Although Walt's company specializes in mineral interest management and trust operations, the lessons in this conversation apply to every growing business, nonprofit, municipality, financial institution, and professional services firm. 💡 In this episode you'll learn: ✅ Why bad data leads to bad business decisions ✅ How operational excellence creates a competitive advantage ✅ Practical ways AI is improving business productivity ✅ Why cybersecurity is now a leadership responsibility ✅ How vendor management reduces organizational risk ✅ Why continuous improvement never ends ✅ Leadership lessons from growing a successful business If you're an SMB owner, executive, operations leader, nonprofit director, or local government official looking to improve your organization, this episode is packed with practical advice you can apply immediately. ⏱️ Chapters 00:00 – Welcome & Guest Introduction 05:04 – Cybersecurity and Leadership 10:10 – Building Specialized Business Software 14:55 – Why Continuous Improvement Never Ends 19:49 – Practical AI for Business 28:00 – Measuring Business Performance 31:55 – Growth Signals Every Leader Should Watch 33:58 – Managing Operational Bottlenecks 36:10 – Industry Trends & Technology 40:57 – Strategic Partnerships That Scale 46:58 – Leadership Lessons & Final Prescription 🎯 Top Takeaway "Check your ego at the door." Great organizations aren't built by leaders who try to do everything themselves. They're built by leaders who surround themselves with talented people, trust experts, and continually improve the systems that support growth. 👤 About Our Guest Walt Lotspeich is President of OG Trust Services, where he helps financial institutions, trust companies, and family offices manage complex mineral interests through specialized software and operational expertise. Learn more: 🌐 https://ogtrustservices.com/ 🔗 https://www.linkedin.com/in/waltlotspeich/ 🎧 Listen Everywhere Apple Podcasts Spotify Amazon Music iHeartRadio Pocket Casts 🎧 https://pod.link/1807560282 🌐 More Talk To Th3 Doc Podcast Home https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ 👨‍⚕️ Connect with Steve "The Doctor" Meek 📧 thedoctor@fulcrumgroup.net 🔗 https://www.linkedin.com/in/stevemeekcissp/ 🏢 Connect with The Fulcrum Group 🌐 https://www.fulcrumgroup.net/ 📞 817-337-0300 📧 sales@fulcrumgroup.net LinkedIn https://www.linkedin.com/company/the-fulcrum-group-inc/ YouTube https://www.youtube.com/@TheFulcrumGroup Facebook https://www.facebook.com/TheFulcrumGroup X https://x.com/TheFulcrumGroup Instagram https://www.instagram.com/TheFulcrumGroupInc 🔖 Keywords back office operations, business growth, operational excellence, leadership, cybersecurity, business systems, managed IT services, data governance, AI for business, Microsoft Copilot, vendor management, technology strategy, business operations, cloud computing, operational efficiency, digital transformation, business leadership, executive leadership, SMB technology, Talk To Th3 Doc

  5. Jun 17

    Are Your Hiring Gaps Hurting Growth?

    Are hiring gaps quietly slowing your growth? In Episode 143 of Talk To Th3 Doc, Steve “The Doctor” Meek talks with Mark Mitford, Founder and Fractional HR Executive at HR Catalyst, about recruiting, onboarding, retention, leadership development, and why people problems are often growth problems in disguise. Mark explains why SMB leaders should always be building a talent pipeline, why a job posting is not the same as a job description, and how better onboarding and manager check-ins can help retain good people. For business owners, nonprofit leaders, municipal leaders, and DFW executives, this episode connects HR discipline with the same leadership habits that make technology, cybersecurity, and managed IT services work better: clarity, structure, communication, and trust. At The Fulcrum Group, Inc., we see the same pattern in IT. Whether through SPOT Managed IT Services, SPOT Managed Security Services, the STARPower Framework, or our No IT Jerks philosophy, healthy systems help good people do better work. Top Takeaway Equip leaders to lead effectively. Hiring gaps, onboarding gaps, and IT maturity gaps all point back to one leadership question: do we have a repeatable system, or are we relying on heroics? What We Cover • Why leaders should always be recruiting • The difference between job postings and job descriptions • How poor candidate communication hurts hiring • Why outdated job descriptions create bad outcomes • How AI and automation can help, but also miss good candidates • Why time-to-fill matters as an HR metric • How structured onboarding reduces turnover risk • Why leaders should re-recruit existing employees • Simple recognition habits that improve retention • Why promoted managers need leadership training • How trust grows through regular check-ins Episode Chapters 00:00 – Introduction to HR insights 03:06 – Current state of the job market 06:01 – Recruiting strategies in uncertain times 08:59 – Always be recruiting 11:30 – Job posting vs. job description 12:07 – Candidate communication matters 14:56 – Structured interviews and scalable hiring 19:59 – Automation and AI in recruiting 22:28 – Keep job descriptions current 24:05 – Time to fill as a key HR metric 29:03 – Onboarding and productivity metrics 31:39 – The cost of high turnover 33:50 – Key elements of effective onboarding 36:36 – Re-recruiting existing employees 39:48 – Recognition and reward systems 43:07 – Leadership development and engagement 48:27 – Building trust in leadership 54:05 – Balancing remote work and engagement 58:32 – Final takeaways and resources Guest Mark Mitford Founder and Fractional HR Executive, HR Catalyst Website: https://hrcatalystconsulting.com LinkedIn: Search “Mark Mitford” Book mentioned: People Are Your Profit Resources Mentioned • HR Catalyst: https://hrcatalystconsulting.com • People Are Your Profit by Mark Mitford • Radical Candor by Kim Scott • Patrick Lencioni and The Table Group podcasts • HR Problem Solver Podcast Connect With The Fulcrum Group The Fulcrum Group, Inc. is a Keller, TX based provider of DFW Managed IT Services for SMBs, local governments, nonprofits, professional services firms, manufacturers, and growing organizations. Explore more episodes or schedule an initial consultation: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ Main website: https://www.fulcrumgroup.net/ Phone: 817-337-0300 Email: sales@fulcrumgroup.net Podcast link: https://pod.link/1807560282 LinkedIn: https://www.linkedin.com/company/the-fulcrum-group-inc. YouTube: https://www.youtube.com/@TheFulcrumGroupInc Subscribe, like, comment, and share this episode with another leader who wants stronger people systems, better technology alignment, and less business friction. #TalkToTh3Doc #HiringGaps #SMBLeadership #EmployeeRetention #EmployeeOnboarding #RecruitingStrategy #LeadershipDevelopment #HRCatalyst #MarkMitford #SteveMeek #TheFulcrumGroup #DFWBusiness #KellerTX #DFWManagedITServices #ManagedITServices #NoITJerks

  6. May 20

    Are Hidden Cash Flow Problems Holding Back Your Business?

    What if your business looks profitable on paper… but still struggles with cash flow, operational stress, or scaling challenges? In Episode 141 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Paul Whitley, CEO and Fractional CFO at C-Suite Support, to unpack one of the biggest hidden threats facing growing organizations today: the gap between revenue and real financial clarity. Paul shares practical insight into: ✅ Cash flow forecasting ✅ Fractional CFO services ✅ Operational efficiency ✅ AI and automation ✅ Business valuation ✅ EOS and accountability ✅ Pricing and margin pressure ✅ Preparing companies for growth or acquisition 💬 One of the most memorable quotes from the episode: “Run that thing like it’s for sale every single day.” If you’re an SMB owner, nonprofit leader, municipality, or executive trying to improve profitability, operational maturity, and long-term business value, this conversation delivers executive-level insight without the jargon. ________________________________________ 🩺 In This Episode ⏱️ Key Topics & Chapters 00:00 – Welcome to the Doctor’s Office 03:00 – Why Fractional CFO Services Are Growing 05:53 – Hidden Cash Flow Problems in SMBs 09:05 – Pricing, Margins & Financial Visibility 14:15 – Preparing a Business for Sale 18:06 – ERP, CRM & Operational Systems 24:48 – Labor Costs & Workforce Challenges 34:47 – Company Culture & Accountability 41:33 – Insurance & Cost Reduction Opportunities 43:50 – AI, Automation & Business Efficiency 50:41 – Paul’s One Big Takeaway ________________________________________ 💡 Why This Matters Many organizations think growth automatically solves problems. In reality, growth often exposes hidden operational and financial weaknesses. Paul explains why: • profitable companies still run out of cash, • operational discipline matters, • and leaders need visibility before problems become crises. This episode is especially valuable for: ✔ SMB owners ✔ Executive leadership teams ✔ Municipal organizations ✔ Nonprofits ✔ Professional services firms ✔ Growing companies navigating AI and operational change ________________________________________ 📞 Connect with Paul Whitley 🌐 Website: C-Suite Support 📩 Email: pwhitley@csuitesupport.com 🔗 LinkedIn: Search “Paul Whitley” on LinkedIn ________________________________________ 🎧 Listen & Subscribe 🎧 Listen on your preferred platform: 👉 https://pod.link/1807560282 🌐 Explore more episodes: Talk To Th3 Doc Podcast 📺 Watch more episodes: 👉 https://youtube.com/playlist?list=PLi1vcfxOUyUhHmTgOANWb7EUeNNHdlE0l&si=DRLQ9NjoXKdpnzYS ________________________________________ 🤝 Connect with The Fulcrum Group 🌐 Website: The Fulcrum Group 📩 Email: 📞 Sales: 817-337-0300 🔗 Steve Meek LinkedIn: Steve Meek LinkedIn ▶️ YouTube Channel: The Fulcrum Group YouTube Channel ________________________________________ 🔍 Suggested SEO Hashtags #TalkToTh3Doc #FractionalCFO #CashFlowManagement #BusinessGrowth #FinancialClarity #SMBLeadership #OperationalEfficiency #BusinessStrategy #BusinessValuation #EOS #AIForBusiness #DFWBusiness #LeadershipPodcast #BusinessOperations #ManagedServices #OperationalClarity #DigitalTransformation #Entrepreneurship #SmallBusinessGrowth #TheFulcrumGroup

  7. May 6

    How to Build an SMB Cybersecurity Program With Peter Gailey Ep. 140

    🎙️ Talk To Th3 Doc – Episode 140 What if your biggest cybersecurity risk is not a missing tool, but the lack of a real plan? In this episode of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Peter Gailey, CEO of Gailey Solutions LLC, to unpack what SMB leaders, nonprofit executives, municipalities, and growing organizations need to understand about cybersecurity strategy, compliance, business email compromise, cyber risk, and security maturity. 💡 Top Takeaway: “Get a baseline. Just understand what you have.” — Peter Gailey If your organization cannot clearly identify its systems, assets, users, and risks, it is very hard to build a strong cybersecurity program. Peter explains why too many organizations are still playing cybersecurity “whack-a-mole” instead of taking a practical, structured, business-minded approach. What we cover: ✅ Cybersecurity trends affecting SMBs ✅ Why cybersecurity should be a CEO-level issue ✅ The role of NIST, CIS, ISO, HIPAA, and PCI ✅ Why business email compromise still works ✅ How policies, procedures, controls, and evidence fit together ✅ AI risk, third-party risk, and future governance concerns ✅ Why a baseline assessment is the best first move Guest Info Peter Gailey CEO, Gailey Solutions LLC 🌐 https://www.gaileysolutions.com/ 🔗 http://www.linkedin.com/in/petergailey 📞 214-336-1286 📧 Peter@GaileySolutions.com Fulcrum Group Links 🌐 Podcast Hub: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ 🌐 Main Website: https://www.fulcrumgroup.net/ 📧 Email Steve: thedoctor@fulcrumgroup.net 📧 Sales: sales@fulcrumgroup.net 📞 Sales: 817-337-0300 🔗 Steve on LinkedIn: https://www.linkedin.com/in/stevemeekcissp/ 🔗 The Fulcrum Group on LinkedIn: https://www.linkedin.com/company/the-fulcrum-group-inc . ▶️ YouTube: https://www.youtube.com/@TheFulcrumGroupInc 🐦 X: https://twitter.com/TheFulcrumGroup 📘 Facebook: https://www.facebook.com/TheFulcrumGroup/ 🎧 Listen on your favorite podcast app: https://pod.link/1807560282 Chapters 00:00 Intro to Peter Gailey and cybersecurity for SMBs 03:13 Cybersecurity trends and market consolidation 09:06 Common blind spots for organizations 11:54 Why baseline assessments matter 15:09 Compliance frameworks and business risk 20:09 NIST, ISO, and measuring maturity 24:01 Ransomware and email compromise 39:04 Business email compromise explained 44:52 Controls, policies, procedures, and evidence 50:59 Why cybersecurity belongs at the leadership level 59:58 AI risk and third-party risk 1:04:06 One Big Takeaway: get a baseline 👍 If this episode helped you, please like, comment, subscribe, and share it with another business leader. #TalkToTh3Doc #Cybersecurity #SMBCybersecurity #ManagedIT #DFWBusiness #RiskManagement #BusinessLeadership

  8. May 4

    How to Fix Random Acts of Marketing With William Collins | Ep. 139

    🎙️ Talk To Th3 Doc – Episode 139 In this episode of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with William Collins, Partner and Chief Marketing Officer at Chief Outsiders, to unpack why so many growing organizations stay busy but still struggle to grow. If your company keeps saying, “We need more leads,” this episode may help you find the real issue. William explains why stalled growth often comes from missing strategy, weak alignment, poor measurement, or random acts of marketing that never connect to real business results. 💡 Top Takeaway: Do we have the right strategy, the right team, and the willingness to make the investment? That was William’s core challenge to leaders trying to break through stalled growth. What we cover Why “more leads” is often not the real problem What random acts of marketing look like inside real organizations Why buyers want to self-educate before talking to sales How sales and marketing alignment impacts revenue Which business and marketing metrics leaders should actually watch How reverse pipeline thinking helps teams work backward from revenue goals Why ideal customer profile and customer pain points matter so much How leaders should think about strategy, team capability, and investment before expecting growth Why this matters This conversation is especially useful for SMB owners, nonprofit leaders, city managers, and executive decision-makers who want better growth strategy, better leadership alignment, and more measurable business outcomes. The lessons apply beyond marketing, because strategy, accountability, and clear priorities matter in every part of the business. Guest William Collins Partner and Chief Marketing Officer Chief Outsiders 🔗 https://www.chiefoutsiders.com/profile/william-collins 🔗 https://www.linkedin.com/in/william-collins 📧 WCollins@chiefoutsiders.com 📞 214-542-5166 Connect with Steve and Fulcrum 🌐 Podcast page: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ 🎧 Listen on your favorite platform: https://pod.link/1807560282 📩 Email Steve: thedoctor@fulcrumgroup.net 🔗 Steve on LinkedIn: https://www.linkedin.com/in/stevemeekcissp/ 🌐 The Fulcrum Group: https://www.fulcrumgroup.net/ Subscribe If this episode gave you something useful, subscribe, like, comment, and share it with another leader who needs a little less noise and a little more clarity. Hashtags #TalkToTh3Doc #WilliamCollins #ChiefOutsiders #MarketingStrategy #BusinessGrowth #RevenueGrowth #SalesAndMarketingAlignment #FractionalCMO #DFWBusiness #Leadership #SMBStrategy #ManagedITServicesDFW #KellerTX Suggested YouTube Tags Talk To Th3 Doc, William Collins, Chief Outsiders, marketing strategy, random acts of marketing, business growth, fractional CMO, sales and marketing alignment, growth strategy, revenue generation, SMB leadership, DFW business podcast, Steve Meek, managed IT services DFW, Keller Texas business Suggested pinned comment 👉 Like this conversation? Watch more episodes here: https://youtube.com/playlist?list=PLi1vcfxOUyUhHmTgOANWb7EUeNNHdlE0l&si=DRLQ9NjoXKdpnzYS 🎧 Prefer audio? Listen here: https://pod.link/1807560282

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5
out of 5
2 Ratings

About

Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health. With a focus on real-world applications, business outcomes and real life, the show helps executives stay ahead of leadership challenges without needing to dive deep into the technical weeds. While we navigate the latest cybersecurity threats and strive to understand how AI can transform operations, Talk to Th3 Doc also delivers general business expert perspectives. Steve brings clarity to the fast-changing world of SMBs where many people wear multiple hats, featuring interviews with industry experts and sharing lessons learned from the field. Whether you're leading a small city or a business trying to expand, this podcast equips you with the knowledge you need to make smarter, more secure, and more strategic choices.

Information

  • Creator
    Steve "The Doctor" Meek
  • Years Active
    2025 - 2026
  • Episodes
    46
  • Rating
    Clean
  • Copyright
    © 2025 All Rights Reserved By Steve Meek