Pebble Presents

Pebble Strategy
  • 5.0 (1)
  • MARKETING

Welcome to Pebble Presents, where we explore the latest trends in marketing, research, and brand strategy. Join Emelia Rallapalli, Founder of Pebble Strategy, as she uncovers inspiring and interesting stories from leaders in business, marketing, insights, and design.Whether you’re new to the world of business and insights, or a seasoned practitioner of the dark art of marketing, Pebble Presents is a place to hear Emelia and her guests dig into the inner workings – and potential futures – of the world of innovation, creativity, and marketing.Subscribe to get notified about the latest episodes, and find us over on PebbleStrategy.com, Instagram, and LinkedIn.

Episodes

  1. Episode 10: What 23 years of naming things teaches you with Aaron Hall

    DEC 18

    Episode 10: What 23 years of naming things teaches you with Aaron Hall

    In this episode, Pebble Presents Aaron Hall, a naming expert and founder of Emphatic Branding. Together, Emelia and Aaron discuss naming for brands, companies, and products: everything from the process and stages of naming, to the differences is between pre-screening, vetting, and linguistic analysis for name development (and why each is important).  Aaron shares how he uses AI in his naming process and workstreams so he can deliver better work for his clients. He also helps us understand the difference between naming strategy and creative name development.  This was an insightful conversation! If you are considering names for your brand, company, or product…this episode is right on time for you. Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. With decades of experience in global brand planning, strategy, and research, Pebble has helped shape businesses of all kinds, from ambitious start-ups to global Fortune 100 companies.  Aaron Hall is a naming expert and the founder of Emphatic Branding. He’s been naming things for 23 years. He founded Emphatic a year ago because he loves sharing his passion for naming with clients. Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (https://www.linkedin.com/company/pebble-strategy/) and Instagram(https://www.instagram.com/pebblestrategy/). Thanks for listening and joining the conversation! Resources Emphatic Branding: https://www.emphaticbranding.com/ Emphatic Branding on LinkedIn: https://www.linkedin.com/company/emphaticbranding/Laurel Sutton, Senior Strategist & Linguistat Catchword Branding: https://catchwordbranding.com/team/laurel-sutton/Book recommendation: ”Brand Naming” by Rob MeyersonShow Notes  0:23 - Emelia introduces today’s special guest 2:26 - Aaron shares the journey to his current profession 4:52 - Aaron divulges what makes a naming expert tick and breaks down the process of a naming expert 17:15 - Aaron defines linguistic analysis and its importance vs prescreening 20:16 - Aaron shares considerations for hiring a native speaking naming expert - and is it important? 24:28 - Emelia asks Aaron if there is a best time in the process to bring in a naming specialist, and they discuss how they named their own companies 30:21 - Aaron explains the difference between naming creative and naming strategy 33:18 - Emelia and Aaron discuss when the creation of brands, sub-brands or renaming a brand may not be the best idea 42:21 - Aaron shares what he recommends folks read to help them with naming, and the AI tools he uses to make his business flow 50:32 - Aaron participates in a lightning round with Emelia 59:32 - Emelia wraps the episode Episode Credits Executive Produced & Hosted by Emelia Rallapalli Produced by Stephanie Watanabe  Editing and Post Produced by Erin Zimmerman Artwork and Design by Liisa Turan-Walters

    1 hr
  2. Episode 09: Looking back. Looking forward: End of year reflections with Emelia Rallapalli

    DEC 15

    Episode 09: Looking back. Looking forward: End of year reflections with Emelia Rallapalli

    This week, Pebble Presents a short, end-of-year reflection by our host, Emelia Rallapalli. Emelia shares her thoughts, reactions, and reflections on 2025, as well as a glimpse into what she will be focusing on in 2026.  This episode is especially for you, fellow business owners, small company leaders, and anyone who is thinking about similar themes as we close out the year.  Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. With decades of experience in global brand planning, strategy, and research, Pebble has helped shape businesses of all kinds, from ambitious start-ups to global Fortune 100 companies.  Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (https://www.linkedin.com/company/pebble-strategy/) and Instagram(https://www.instagram.com/pebblestrategy/). Thanks for listening and joining the conversation! Show Notes  0:21 - Emelia welcomes you back to today’s special solo episode of the podcast 1:03 - Emelia pauses to acknowledge something important 1:55 - Does Artificial Intelligence have a place in Emelia’s current and future workflows? 6:33 - Emelia divulges what keeps things new and interesting for her at Pebble 8:46 - Emelia talks about what she’ll be prioritizing for the business in 2026 10:03 - Emelia is ready to explore the concept of value 12:05 - Emelia wraps up the episode with a question: What are YOU focusing on for your business in 2026?  Episode Credits Executive Produced & Hosted by Emelia Rallapalli Produced by Stephanie Watanabe  Editing and Post Produced by Erin Zimmerman Artwork and Design by Liisa Turan-Walters

    14 min
  3. Episode 8: Combatting Sample Fraud in Research with Renato Silvestre

    NOV 17

    Episode 8: Combatting Sample Fraud in Research with Renato Silvestre

    In this episode of Pebble Presents, host Emelia Rallapalli and Renato Silvestre discuss the rapid development of survey research and accompanying rise in survey fraud. They explore the impact of technology on survey participation and the importance of quality control before diving into the intricacies of survey design, data quality, and the challenges of sample fraud in market research.  If you are ready to learn how fraud impacts research and how we can think and act differently to quell it, then this episode is for YOU! Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. With decades of experience in global brand planning, strategy, and research, Pebble has helped shape businesses of all kinds, from ambitious start-ups to global Fortune 100 companies.  Renato Silvestre is a research and analytics leader with over 30 years of experience delivering actionable insights to drive business growth. As Founder + Chief Insights Innovator at Strategence, Renato combines deep expertise in market research, data science, and AI with a creative, strategic mindset. With a passion for innovation and a hands-on approach to research from exploratory ideation through in-market tracking, Renato is recognized for turning complexity into clarity and impact. Welcome to Pebble Presents! - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (https://www.linkedin.com/company/pebble-strategy/) and Instagram(https://www.instagram.com/pebblestrategy/). Thanks for listening and joining the conversation! Resources and References  Strategence: https://www.strategence-us.com/Strategence on LinkedIn: https://www.linkedin.com/company/strategenceStrategence on Instagram: https://www.instagram.com/strategence_smarts Show Notes  0:23 - Emelia introduces today’s topic and returning guest, Renato Silvestre 4:04 - Renato discusses the rise of survey fraud in research and what can compromise the quality of research outcomes 20:27 - Renato identifies quantitative surveys and research that are more vulnerable to fraud in the respondents, and a BIG challenge that comes with DIY research 27:40 - Renato explains factors that contribute to the evidence that the longer a survey is in field, the risks of fraud go down 32:45 - Emelia and Renato discuss when DIY research might be a good solution for you and why taking time and being thoughtful in your research process is important 37:44 - Renato discusses leveraging new technologies - including artificial intelligence 40:19 - Renato lists practical preventative measures in doing your own survey research, points of comparison in self-conducted online surveys, and shares if he would consider working with a research “one-stop shop” 46:24 - Emelia and Renato share their key takeaways from the episode 48:12 - Emelia brings the episode to a close Episode Credits Produced by Stephanie Watanabe  Editing and Post Produced by Erin Zimmerman Artwork and Design by Liisa Turan-Walters

    49 min
  4. Episode 7: The Future of Insights and Innovation with Tiffany McNeil

    NOV 5

    Episode 7: The Future of Insights and Innovation with Tiffany McNeil

    In this episode, Pebble Presents Tiffany McNeil, a brand and innovation strategist and insights executive. Together, Emelia and Tiffany discuss Tiffany's journey into the field, the critical role of insights in driving innovation, and the balance between research and business realities. Tiffany shares her experiences in various organizations, emphasizing the importance of understanding consumer needs and the evolving landscape of research methodologies, including the impact of AI. The discussion also touches on the skepticism surrounding research in organizations and the need for a balanced approach to insights and strategy. If you want to innovate in your industry, and aren’t sure what the next best step is…listen in to today’s episode! Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. With decades of experience in global brand planning, strategy, and research, Pebble has helped shape businesses of all kinds, from ambitious start-ups to global Fortune 100 companies.  Tiffany McNeil is a consumer-driven strategist with over 20 years of experience building human-centered brands and products. She has worked in both large organizations and startups and, in 2018, started Oaktown Strategy, an insights-led strategy & innovation firm where she remains the CEO and lead strategist. Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (https://www.linkedin.com/company/pebble-strategy/) and Instagram(https://www.instagram.com/pebblestrategy/). Thanks for listening and joining the conversation! Show Notes  0:23 - Emelia introduces Tiffany, today’s special guest 1:34 - Tiffany shares the path she took to get to her current profession 10:28 - Tiffany recalls when she determined that her area of expertise was insights and research for innovation 14:05 - Tiffany outlines skills and capabilities a good insights person should possess if they are supporting or collaborating with innovation teams 18:02 - Tiffany explains how she has negotiated and managed situations where a consumer product idea isn’t feasible, or the company ignores the consumer research to do what they want 26:36 - Tiffany explains the dynamics and conditions that allow a company to embrace research, and provides examples of previous projects 34:53 - Tiffany shares the “best practices” she learned at Del Monte and throughout her career that she has carried forward to help companies grow today 44:56 - Tiffany shares what qualitative insights she likes to begin with, to inform the work she is about to do, as well as quantitative insightsthat she finds valuable at the back end of the research 49:02 - Tiffany shares what, in many situations, could be more important than consumer research for product development  52:34 - Looking forward, Tiffany divulges what she is excited about in the field of innovation and insights 1:00:37 - Emelia wraps up the episode Episode Credits Executive Produced & Hosted by Emelia Rallapalli Produced by Stephanie Watanabe  Editing and Post Produced by Erin Zimmerman Artwork and Design by Liisa Turan-Walters

    1h 2m
  5. Episode 6: Building Strong Brands from the Inside Out with Butler Looney

    OCT 20

    Episode 6: Building Strong Brands from the Inside Out with Butler Looney

    In this episode of Pebble Presents, host Emelia Rallapalli chats with Butler Looney to talk design and building strong brands from the inside out. Butler discusses how he went from an art history major to Executive Creative Director at a tech company, the importance of having a clear and focused design brief for creatives, and why he has developed a sense of empathy for business stakeholders when making a case for design within companies and organizations. Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. With decades of experience in global brand planning, strategy, and research, Pebble has helped shape businesses of all kinds, from ambitious start-ups to global Fortune 100 companies.  Butler Looney is Executive Creative Director at Honeybook. Based in San Francisco, he has worked for top design agencies like Turner Duckworth as well as in-house, leading and building teams at companies like Fitbit and Headspace. Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (https://www.linkedin.com/company/pebble-strategy/) and Instagram(https://www.instagram.com/pebblestrategy/). Thanks for listening and joining the conversation! Resources and References  Article: “Design assimilated into business, but did business ever understand design?” by Natasha Jen for The Drum - https://www.thedrum.com/opinion/2025/04/01/design-assimilated-business-did-business-ever-understand-designHoneybook: https://www.honeybook.com/Butler Looney on LinkedIn: https://www.linkedin.com/in/butlerlooney/ Show Notes  0:23 - Emelia introduces today’s special guest: Butler Looney. 1:44 - Butler recounts the twists and turns of his journey into brand and identity design. 13:27 - Emelia recalls a personal story involving Butler and her son (and branding), and asks what factors are most important when he decides on his next projects: the people, or the opportunity/brand. 16:41 - Utilizing a recent quote by Natasha Jen: “Designers now speak business fluently, but business has not learned to see design,” Butler and Emelia discuss the miss between the business side and design, and where it would be possible to bridge that gap. 26:42 - Emelia asks how to better arm marketers and creative leaders in business with being able to make the case for the importance of thoughtful design. 30:26 - Butler and Emelia discuss why creators need sandboxes to play in, and the leap of faith it can take for stakeholders to get on board when you can’t prove the results of design ahead of time. 34:34 - Butler details how he became the Creative Director at Honeybook (where he is now), and the business case he made to persuade the organization to rebrand. 40:19 - Butler explains how he started working with new-to-world brand, Fanstake, and what it was like to work on it. 45:35 - Butler runs through the significant rebrand he undertook at Ginger - how it came to be, a bit on the design strategy. 52:09 - Emelia introduces a new segment of questions for Butler: Lightni

    1h 2m
  6. Episode 5: Decoding the Strategic Role of Sales in Organizations with David Humphreys

    JUL 31

    Episode 5: Decoding the Strategic Role of Sales in Organizations with David Humphreys

    In this episode, Pebble Presents, host Emelia Rallapalli talks with seasoned sales executive, David Humphreys. David details his journey into sales (by way of engineering), the importance of research in effective sales strategies, and the intricacies of value-based sales.  Together, Emelia and David discuss the intersection of sales and marketing research, the necessity of a structured sales process, and the critical role of market research in product development and risk management. If you are ready to learn tips from one of the best in the biz, this episode is a must!  Emelia Rallapalli is the founder of Pebble Strategy - a brand strategy and marketing research consultancy. Pebble provides custom-made research programs, marketing strategy consulting, and account planning services.  David Humphreys is a sales executive with a track record of building revenue growth and high-performing teams. He has led strategic initiatives across domestic and international markets, specializing in hardware, software, and services. As GM of Global Sales at Niterra Ventures, David develops and executes strategies across healthcare, energy, and mobility while supporting venture investment initiatives in IoT, AI, and advanced technologies.  Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (linkedin.com/company/pebble-strategy/) and Instagram(instagram.com/pebblestrategy/).  Thanks for listening and joining the conversation! Resources and References  David Humphreys on LinkedIn: https://www.linkedin.com/in/david-humphreys-4a31024/ Niterra Ventures: https://www.niterraventures.com/Pragmatic Institute: https://www.pragmaticinstitute.com/ Show Notes  0:23 - Emelia introduces her guest, and what they will be talking about today 1:42 - David dives into what brought him to his current career 6:27 - Emelia and David discuss the excitement and terror of AI in research, and why David doesn’t think researchers can be replaced 13:54 - David shares what it was about the professional services space that lured him away from engineering 20:09 - Emelia inquires as to why there is an aversion to process in many big companies, and David shares why process is important…to a degree 27:33 - David explains why cost-based pricing cannot work in a competitive environment - and why the solution is value-based sales and marketing (defining the terms for the listeners) 31:37 - David shares what happens when you tell a big business owner that their product is not going to work in a market - and what type of process he advocates for 42:06 - Emelia and David recognize and discuss the multifaceted approach to sales that makes David effective today 43:40 - David talks about the role of sales at a company like Niterra Ventures vs other Silicon Valley technology company settings 47:49 - David reveals his core principles for selling effectively 53:34 - Emelia brings the episode to a close Episode Credits Executive Produced & Hosted by Emelia Rallapalli Produced by Stephanie Watanabe  Editing and Post Produced by Erin Zimmerman Artwork and Design by Liisa Turan-Walters

    54 min
  7. Episode 4: Pricing Research for Better Marketing Strategy with Renato Silvestre

    JUL 29

    Episode 4: Pricing Research for Better Marketing Strategy with Renato Silvestre

    In this episode of Pebble Presents, host Emelia Rallapalli is joined by founder of Strategence, Renato Silvestre. They discuss the critical role of pricing research and explore the importance of pricing in determining budgets, go-to-market strategies, and profitability.  This conversation delves into the best time in product life cycles to conduct pricing research, various methodologies available, and how to select the right study based on development stages and risk tolerance. They also discuss the collaborative nature of pricing research, and the pros and cons of DIY research. Finally, they provide insights on how to effectively sell pricing research internally and what to look for in a research partner. Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. Pebble provides custom-made research programs, marketing strategy consulting, and account planning services.  Renato Silvestre is a seasoned research and analytics leader with over 30 years of experience delivering actionable insights that drive business growth. As Founder + Chief Insights Innovator at Strategence, Renato combines deep expertise in market research, data science, and AI with a creative, strategic mindset. With a passion for innovation and a hands-on approach to research from exploratory ideation through in-market tracking, Renato is recognized for turning complexity into clarity and impact. Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (linkedin.com/company/pebble-strategy/) and Instagram(instagram.com/pebblestrategy/).  Thanks for listening and joining the conversation! Resources and References  Strategence: https://www.strategence-us.com/Strategence on LinkedIn: https://www.linkedin.com/company/strategenceStrategence on Instagram: https://www.instagram.com/strategence_smarts Show Notes  0:23 - Emelia introduces today’s topic and special guest: Renato Silvestre 3:14 - Renato shares when someone should consider pricing research  4:34 - Emelia asks Renato if there is a case for doing pricing research at different stages of development  7:50 - Renato shares common types of pricing studies that marketing professionals should be familiar with 9:07 - Renato explains how to determine what kind of pricing study is best for the decision being made 13:04 - What Renato means when he refers to “level of risk” a marketer has in pricing research 15:59 - Emelia and Renato discuss the importance of partnership, as well as projects they’ve collaborated on 17:47 - Renato shares where pricing research goes wrong 19:48 - Emelia and Renato discuss the pros and cons of DIY pricing research  25:26 - Renato and Emelia cover how executives can make the case for pricing research in their organization 26:40 - Renato shares advice for what kind of questions marketers should ask when talking to a potential partner re: pricing research  28:45 - Episode wrap-up Episode Credits Executive Produced & Hosted by Emelia Rallapalli Produced by Stephanie Watanabe  Editing and Post Produced by Erin Zimmerman Artwork and Design by Liisa Turan-Walters

    29 min
  8. Episode 3: Marketing in the music and audio technology industry with Saf Elmansour

    JUL 9

    Episode 3: Marketing in the music and audio technology industry with Saf Elmansour

    In this episode, Pebble Presents Saf Elmansour, a global marketing expert with over 20 years of experience. Emelia and Saf talk about his journey in marketing and his work in the music and audio technology industries, particularly with AutoTune. Together, they explore the importance of brand protection, strategies for reclaiming brand identity, and nuances of global marketing management, emphasizing the need for cultural fluency. Their discussion highlights the importance of integrity and humility in marketing practices, especially when engaging with younger generations. Finally, they touch on the evolving role of AI in global marketing and discuss the possibilities surrounding AI’s integration into business and beyond. Emelia Rallapalli is the founder of Pebble Strategy - a brand strategy and marketing research consultancy. Pebble provides custom-made research programs, marketing strategy consulting, and account planning services.  Saf Elmansour founded his first start-up at age 24 with clients including Georgetown, Oxford, and Cambridge Universities. He then went on to launch and grow over 35 products and services, lead multinational and multicultural teams, and manage integrated campaigns with top creative, media, and PR agencies. Most recently, he’s helped grow marketing teams for SaaS platforms like SMULE and recently as CMO for the iconic Auto-Tune® / Antares Audio. In addition to marketing, Saf is a published photographer and semi-pro DJ & producer. Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us at linkedin.com/company/pebble-strategy/ and instagram.com/pebblestrategy/ Thanks for listening and joining the conversation! Resources and References  Saf’s Website: https://www.safouane.comSaf Elmansour on LinkedIn: https://www.linkedin.com/in/safouane/ Show Notes  0:23 - Emelia introduces our guest, and what we will be talking about today 1:49 - Emelia prompts Saf to share how he got to where he is in his career 6:46 - Saf and Emelia tell the story of how they met and first collaborated 8:06 - Saf recalls how his upbringing has influenced his work 11:19 - Saf shares what drew him to his current work in music technology spaces, as well as some of the technological advances going on at this time 15:32 - Saf dives into the Autotune technology and how the company has grown 20:16 - Saf discusses how he shepherded the marketing process for Autotune, ultimately winning a Grammy® 28:26 - Saf breaks down core principles that he has developed re: global marketing management  32:21 - Emelia and Saf reflect on what they love about global research 35:48 - Saf expands on the idea of integrity as an operating principle for global marketing 40:19 - Saf summarizes how humility and respect show up in his principles 42:12 - Saf shares what he’s excited about with this next generation of business and marketing leaders 44:47 - Saf divulges his perspective on the role of AI as it relates to global marketing and creativity 49:41 - Emelia brings the episode to a close Episode Credits Executive Produced by Emelia Rallapalli Produced by Stephanie Watanabe  Editing and Post Production by Erin Zimmerman Artwork and Design by Liisa Turan-Walters

    50 min
  9. Episode 2: Asian A.V. Club: The art of entertainment journalism with Stevie Wong

    JUL 9

    Episode 2: Asian A.V. Club: The art of entertainment journalism with Stevie Wong

    In this episode, Pebble Presents Stevie Wong, an award-winning journalist and founder of Asian A.V. Club. Emelia and Stevie discuss how his career evolved from advertising student to an internationally recognized entertainment journalist of 30+ years. They dive into Stevie’s specialized approach to interviewing as a self-proclaimed conversationalist, including his uncanny ability to build rapid rapport with celebrities for interviews. Emelia unearths similarities between Stevie's interviewing approach and qualitative research methods, which they dig into. Emelia Rallapalli is the founder of Pebble Strategy - a brand strategy and marketing research consultancy. Pebble provides custom-made research programs, marketing strategy consulting, and account planning services.  Stevie Wong is an internationally recognized journalist who has worked for Sky News, Star Movies Asia, Deadline, HBO Asia, just to name a few. He recently launched Asian A.V. Club — celebrating Asian creatives working in film/tv behind the scenes, and also in front of the camera. Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (linkedin.com/company/pebble-strategy/) and Instagram(instagram.com/pebblestrategy/).  Thanks for listening and joining the conversation! Resources and References  Asian A.V. Club - https://asianavclub.substack.comAsian A.V. Club on Instagram - https://instagram.com/asianavclubStevie Wong on LinkedIn - https://www.linkedin.com/in/stevie-wong-2331a3/ Show Notes  0:23 - Emelia introduces today’s topic: the art of entertainment journalism 1:24 - Emelia introduces today’s special guest: Stevie Wong 2:44 - Stevie shares a short history of how he got to where he is today, professionally 11:56 - Emelia and Stevie discuss their professional AND personal fulfillment in their chosen areas of work 15:28 - Stevie shares how he learned the art of working a room for the best interview possible 18:14 - Stevie and Emelia discuss a dependent interview model vs a psychodynamic model, and Stevie describes how there is only room for ONE in his work 23:06 - Emelia and Stevie discuss how they handle vulnerability and emotion in professional interview setting 28:31 - Stevie chronicles some of the seismic shifts he’s witnessed in the journalism and media industries with technological advances 32:49 - Stevie addresses his need to pivot in his career 35:09 - Stevie shares some of the ways he’s taken initiative over the years to become an effective correspondent with deep enjoyment of film (industry and art) 41:33 - Stevie chronicles what prompted him to launch his recent undertaking: Asian A.V. Club 46:03 - Stevie explains his curiosity-based approach to conversational interviewing 48:23 - Stevie shares some of his ideas and plans for the Asian A.V. Club 50:06 - Emelia and Stevie divulge more about their shared background as…choir nerds 51:32 - Episode wrap up Episode Credits Executive Produced by Emelia Rallapalli Produced by Stephanie Watanabe  Editing and Post Production by Erin Zimmerman Artwork and Design by Liisa Turan-Walters

    53 min
  10. Episode 1: Emerging opportunities for researchers in the world of strategy with Marilena D’Amone

    JUL 8

    Episode 1: Emerging opportunities for researchers in the world of strategy with Marilena D’Amone

    Pebble Presents Marilena D’Amone, a seasoned insights professional, to chat with Emelia about the evolving landscape of strategy and insights in research. They discuss Marlena's journey from research agency to client-side roles, the importance of understanding business needs, four key principles that drive business impact in insights work, and her advice for existing and aspiring qualitative researchers. They also discuss the shocking fact that a very small percentage of insights lead to business outcomes, why, and how that number could improve. Emelia Rallapalli is the founder of Pebble Strategy - a brand strategy and marketing research consultancy. Pebble provides custom-made research programs, marketing strategy consulting, and account planning services.  Marilena D’Amone is an NYC-based dynamic strategy and insights professional with a sharp commercial edge and a proven track record of driving success for multinational organizations and iconic brands across the globe, including serving in insights and analytics leadership positions at companies like Reckitt, Nestle, and PepsiCo. She has lived and worked across multiple countries, including Italy, the UK, Brazil, Canada, Russia, Poland, and currently the U.S. (New York City). Welcome to Pebble Presents. - - - - - - - - - If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show. Want more? Visit PebbleStrategy.com.  You can also find us on LinkedIn (linkedin.com/company/pebble-strategy/) and Instagram(instagram.com/pebblestrategy/).  Thanks for listening and joining the conversation! Resources and References  Marilena D’Amone on LinkedIn: https://www.linkedin.com/in/marilenadamoneShow Notes  0:23 - Emelia introduces today's special guest and subject 2:06 - Marilena shares more of her professional background and how she got to where she is 8:57 - Marilena discusses the types of challenges she has seen from all of the different seats she has sat in professionally 12:50 - Marilena details additional themes she has seen in her work, as well as the 4 principles she stands by 20:08 - Emelia and Marilena discuss a study stating that only 20% of insights deliver business outcomes, and what that means for the insights community 22:17 - Marilena talks how sophisticated large organizations are in understanding research  24:50 - Emelia and Marilena break down the fact that, while we need to work at the speed of business, there is a significant loss when we treat insights, data, and intelligence as something that can be acquired quickly and cheaply 30:37 - Emelia asks: How can we open our minds and opportunity spaces to do this work in other contexts? 34:28 - Marilena and Emelia discuss what happens when an organization is solely focused on short-term goals 37:07 - Marilena shares advice on how qualitative researchers can serve their clients better in today's business climate 41:31 - Emelia recalls her memories of watching Marilena moderate, and inquires about her training 42:50 - Marilena and Emelia reflect on the art and science of moderation 44:31 - Emelia and Marilena detail their very first memories moderating focus groups 47:28 - Emelia brings the episode to a close Episode Credits Executive Producer: Emelia Rallapalli Producer: Stephanie Watanabe  Editing & Post Producer: Erin Zimmerman Artwork & Design: Liisa Turan-Walters

    49 min

  11. 07/15/2024

    TRAILER: Pebble Presents with Emelia Rallapalli

    Hi, there! I'm your host, Emelia Rallapalli, founder of Pebble - a brand strategy and marketing research consultancy. Pebble Presents is where we talk about creativity, marketing, innovation, and all the "AHA!"s in between. I'm glad you're here. Welcome to Pebble Presents!

    24 sec

Trailer

About

Welcome to Pebble Presents, where we explore the latest trends in marketing, research, and brand strategy. Join Emelia Rallapalli, Founder of Pebble Strategy, as she uncovers inspiring and interesting stories from leaders in business, marketing, insights, and design.Whether you’re new to the world of business and insights, or a seasoned practitioner of the dark art of marketing, Pebble Presents is a place to hear Emelia and her guests dig into the inner workings – and potential futures – of the world of innovation, creativity, and marketing.Subscribe to get notified about the latest episodes, and find us over on PebbleStrategy.com, Instagram, and LinkedIn.

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    Pebble Strategy
  • Years Active
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  • Episodes
    11
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