The Franklin Factor

The Franklin Team
  • 5.0 (3)
  • BUSINESS

The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team. 🔍 What You’ll Hear: Real stories from the field — wins, challenges, and everything in betweenExpert insights from the agents and pros behind The Franklin TeamTips for buyers, sellers, and investors in today’s ever-changing marketUpdates on new home construction, market trends, and neighborhood spotlightsBehind-the-scenes perspectives on what makes our team tick

  1. From Connections to Closings: Mastering Your Sphere of Influence

    DEC 17

    From Connections to Closings: Mastering Your Sphere of Influence

    🎙️In this episode of the Franklin Factor Podcast, co-host Danielle Weiss and Sarah Savard, co-owner of The Franklin Team, break down the essential role of a real estate agent’s sphere of influence (SOI) in building a thriving business. They define SOI as the network of people an agent knows and trusts, highlighting why it’s far more valuable than cold leads. The episode walks listeners through practical ways to identify, organize, and grow their SOI—leveraging social media, utilizing CRM systems, and focusing on genuine, ongoing relationship-building. Danielle and Sarah also emphasize offering consistent value, staying authentic, and overcoming common fears like rejection or lack of confidence when reaching out to your network. By the end, listeners are encouraged to adopt a service-driven, consistent approach to fully unlock the power of their SOI. What We Discuss: 00:00 - 00:23 Introduction to the Franklin Factor Podcast 00:24 - 01:31 Understanding Sphere of Influence in Real Estate 01:32 - 02:17 Building and Utilizing Your Sphere of Influence 02:18 - 04:45 The Importance of Relationships Over Leads 04:46 - 12:45 Overcoming Challenges in Leveraging Your Sphere 12:46 - 18:52 Practical Steps to Organize and Expand Your Network 18:53 - 22:10 Using Social Media to Enhance Your Influence 22:11 - 22:34 The Importance of Consistency in Social Media 22:35 - 24:39 Engaging Content and Personal Stories 24:40 - 27:35 Mindset and Confidence in Reaching Out 27:36 - 29:31 Handling Existing Relationships and Competition 29:32 - 31:08 Turning Conversations into Clients 31:09 - 33:05 The Value of Authenticity and Consistency 33:06 - 36:18 Conclusion and Final Thoughts Guest Information: Sarah Savard, Host and Co-Owner – The Franklin Team Danielle Weiss, Host and VP of Growth - The Franklin Team Links and Resources: 🌐 ⁠The Franklin Team⁠  📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team Next Steps: 🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes. ⭐ Leave a Review: Share your thoughts and feedback. 📲 Follow Us: Connect with us on social media. 📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    36 min
  2. Inside eXp: Growth, Opportunity and Agent Sucess

    DEC 3

    Inside eXp: Growth, Opportunity and Agent Sucess

    🎙️In this episode of the Franklin Factor Podcast, hosts Sarah Savard and Danielle Weiss dive into the advantages of the eXp brokerage. Sarah shares her family’s journey to joining eXp, highlighting the company’s impressive growth from 13,000 agents in 2018 to more than 90,000 just seven years later. They break down the key benefits of eXp’s model—revenue share, the ICON Award, and the strong culture of collaboration and support among agents. The hosts also discuss common misconceptions and challenges agents face when considering a move to eXp, offering guidance and personal experiences that underscore the brokerage’s value. Listeners are encouraged to reach out for more information or support in transitioning to eXp. What We Discuss: 00:00 - 00:26 Welcome  00:27 - 01:10 Discussing the Value of eXp 01:11 - 04:16 eXp's Growth and Market Presence 04:17 - 07:30 The Power of Collaboration at eXp 07:31 - 11:54 Understanding Revenue Share and Icon Award 11:55 - 14:41 The Journey to Joining eXp 14:42 - 17:30 Revenue Share Explained 17:31 - 18:28 The Benefits of Joining eXp Realty 18:29 - 18:45 Addressing Common Misconceptions 18:46 - 21:01 The Financial Advantages  21:02 - 25:28 Recruitment and Overcoming Objections 25:29 - 28:44 Support and Resources  28:45 - 32:32 The Tech-Driven Approach of eXp 32:33 - 34:53 Advice for Agents Considering a Switch 34:54 - 36:13 Final Thoughts and Contact Information Guest Information: Sarah Savard, Host and Co-Owner – The Franklin Team Danielle Weiss, Host and VP of Growth - The Franklin Team Links and Resources: 🌐 ⁠The Franklin Team⁠  📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team Next Steps: 🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes. ⭐ Leave a Review: Share your thoughts and feedback. 📲 Follow Us: Connect with us on social media. 📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    36 min
  3. Level Up Your Open Houses: Real-World Tactics from Top Agent Alex McCauley

    NOV 19

    Level Up Your Open Houses: Real-World Tactics from Top Agent Alex McCauley

    🎙️In this episode of the Franklin Factor Podcast, host Sarah sits down with top-producing real estate agent Alex McCauley for an inside look at her open house strategy. Alex shares how she went from moving to Houston with zero connections to becoming a leading agent at eXp Realty—using open houses as her number one lead-generation tool. She breaks down her detailed preparation process, how she approaches conversations with visitors, and the follow-up system that consistently converts walk-ins into long-term clients. Alex also highlights the importance of delivering value, building genuine relationships, and staying consistent to see real results. The conversation dives into how she leverages social media to amplify her marketing and her commitment to continuous learning in a constantly evolving industry. Packed with practical, real-world advice, this episode is a must-listen for both new and seasoned agents looking to elevate their open house game and business strategy. Alex McCauley contact information:  https://www.alexandrameganhomes.com/ What We Discuss: 00:00 - 01:03  Introduction and Guest Welcome 01:04 - 04:14 Alex McCauley's Real Estate Journey 04:15  - 07:33 Mastering Open Houses: Strategies and Insights 07:34 - 11:52 The Importance of Consistency and Follow-Up 11:53 - 14:54 Building Relationships and Providing Value 14:55 - 19:59 Adapting and Overcoming Challenges 20:00 - 27:40 The Power of Open Houses in Real Estate 27:41 -28:04 Engaging Buyers with Open-Ended Questions 28:05 - 28:16 Gathering Information Through Personal Questions 28:17 - 28:35 The Importance of Non-House Related Connections 28:36 - 29:22 Effective Follow-Up Strategies 29:23 - 30:04 The Sign-In Process and Its Benefits 30:05 - 30:55 Utilizing Open Home Pro for Data Collection 30:56 - 31:36 Setting Up Custom Home Searches 31:37 - 32:21 The Power of Consistent Follow-Up 32:22 - 33:11 Handling Difficult Clients and Unexpected Success 33:12 - 33:35 The Seven-Step Follow-Up Process 33:36 - 37:20 Maximizing Open House Opportunities 37:21 - 37:48 The Value of Personal Touch in Follow-Ups 37:49 - 37:59 Memorable Open House Experiences 38:00 - 43.41 Final Thoughts and Contact Information Guest Information: Sarah Savard, Host and Co-Owner – The Franklin Team Alex McCauley, Guest and Licensed Agent  Links and Resources: 🌐 ⁠The Franklin Team⁠  📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team Next Steps: 🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes. ⭐ Leave a Review: Share your thoughts and feedback. 📲 Follow Us: Connect with us on social media. 📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    44 min
  4. From Realtor Roots to New Construction Real Estate Trailblazer: Beverly Bradley’s Story

    NOV 5

    From Realtor Roots to New Construction Real Estate Trailblazer: Beverly Bradley’s Story

    🎙️In this episode of The Franklin Factor Podcast, Sarah Savard sits down with Beverly Bradley, a seasoned real estate professional with a remarkable background in new home sales. Beverly shares her inspiring journey — from growing up in a family of realtors to earning her licenses and building a thriving career in Orlando. Her path led her to David Weekley Homes, where she took on multiple leadership roles, including sales coach and corporate trainer. Throughout the conversation, Beverly underscores the importance of continuous learning and adaptability in real estate. She offers insights on effective communication, consistency, and the growing impact of energy-efficient home design. Beverly also talks about the power of relationship-building — both with clients and fellow realtors — and her passion for mentoring new sales counselors. Her story is full of valuable lessons for anyone looking to grow and excel in the real estate industry. 00:00 - 00:39 Introduction and Guest Welcome 00:40 - 01:43 Beverly's Early Career in Real Estate 01:44 - 02:12 Transition to New Home Sales 02:13 -  02:37 Joining David Weekly Homes 02:38 - 03:16 Role as a Sales Coach and Trainer 03:17 - 08:56 Sales Training and Realtor Collaboration 08:57 - 12:45 Importance of Warranty and Customer Trust 12:46 - 19:26 Realtor Relationships and Sales Strategies 19:27 - 19:42 Personal Touch in Client Communication 19:43 - 20:22 Respecting Client's Time and Space 20:23 - 22:09 Building Long-Term Client Relationships 22:10 - 24:50 Changes in New Construction Over the Years 24:51 - 27:07 Energy Efficiency Innovations 27:08 - 31:31 Daily Habits for Sales Success 31:32 - 35:36 Advice for New Home Sales Counselors 35:37 - 35:57 Concluding Thoughts and Appreciation Guest Information: Sarah Savard, Host and Co-Owner – The Franklin Team Beverly Bradley, Guest and Licensed Agent  Links and Resources: 🌐 ⁠The Franklin Team⁠  📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team Next Steps: 🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes. ⭐ Leave a Review: Share your thoughts and feedback. 📲 Follow Us: Connect with us on social media. 📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    36 min
  5. Prep, Data, Connect: Brandon’s Formula for Winning Listings

    OCT 22

    Prep, Data, Connect: Brandon’s Formula for Winning Listings

    🎙️In this episode of The Franklin Factor Podcast, host Danielle Weiss sits down with Brandon Hutnek, a listing specialist at The Franklin Team, to unpack the challenges and strategies shaping today’s real estate market. Brandon reflects on his career journey, highlighting how analytical thinking paired with strong interpersonal skills set the stage for his success. He emphasizes the value of preparation, mastering market data, and building authentic client relationships. Listeners will hear insights on structuring listing appointments, overcoming objections, and the value of consistent self-reflection and practice. Brandon also offers practical tips on adjusting to shifting market conditions and guiding sellers with clear, realistic expectations. The conversation wraps up with a preview of future episodes, where Danielle and Brandon will tackle the most common seller objections agents face. 00:00 - 00:37 – Introduction & Guest Welcome 00:38 - 01:35 – Brandon’s Background & Career Journey 01:36 - 05:03 – Transition into Real Estate 05:04 - 06:52 - Key Skills for Successful Listings 06:53 - 07:53 – Adapting Communication Styles 07:54 - 11:57 – The Role of Self-Reflection & Growth 11:58- 16:27 – Preparing for Listing Appointments 16:28 - 17:06 – Building Rapport with Homeowners 17:07 - 17:29 – Touring the Home: Essential Steps 17:30 - 19:15 – Approaching the Pricing Conversation 19:16 - 20:08 – Managing Pricing Discrepancies 20:09 - 26:39 – Structuring an Effective Listing Appointment 26:40 - 28:52 – Addressing Common Seller Concerns 28:53 - 32:31 – Adjusting to Market Shifts 32:32 - 34:39 – Final Takeaways for Listing Agents Guest Information: Danielle Weiss, Host and VP of Growth - The Franklin Team Brandon Hutnek, Guest and Licensed Agent (Builder Division) - The Franklin Team Links and Resources: 🌐 ⁠The Franklin Team⁠  📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team Next Steps: 🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes. ⭐ Leave a Review: Share your thoughts and feedback. 📲 Follow Us: Connect with us on social media. 📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    35 min
  6. A Deeper Dive: The Franklin Team's Successful Programs Unveiled

    OCT 8

    A Deeper Dive: The Franklin Team's Successful Programs Unveiled

    🎙️In this episode of the Franklin Factor Podcast, the hosts explore the builder programs that help drive over a thousand home sales each year. They begin with a look back at the company’s history, highlighting how founder Jimmy Franklin transitioned from realtor to forging impactful builder partnerships. The conversation centers on three key programs—the Seller’s Assistance Program, the Equity Unlock Program, and the Cash Offer Program—all created to help clients move seamlessly into new construction homes. They also touch on the Guaranteed Sale Program, which partners with agents to reduce the risk of failed transactions. The episode wraps with real-world success stories and practical advice for realtors on building their own value propositions through strategic partnerships with investors and builders. What We Discuss: 00:00 - 00:44 Introduction and Overview 00:45 - 02:04 Background and History 02:05 - 02:25 Builder Programs Introduction 02:26 - 04:58 Seller's Assistance Program 04:59 - 10:31 Guaranteed Home Buyout Program 10:32 - 12:18 Equity Unlock Program 12:19 - 13:11 Understanding Price Reductions and Equity Returns 13:12 - 13:46 Introducing the Cash Offer Program 13:47 - 17:12 The Benefits of Cash Offers 17:13 - 20:57 Guaranteed Sale Program for Realtors 20:58 - 24:37 Success Stories and Testimonials 24:38 - 25:43 Creating Your Own Value Proposition 25:44 - 26:12 Final Thoughts Guest Information: Sarah Savard, Host and Co-Owner – The Franklin Team Carrie Bond, Guest and President - The Franklin Team Links and Resources: 🌐 ⁠The Franklin Team⁠  📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team Next Steps: 🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes. ⭐ Leave a Review: Share your thoughts and feedback. 📲 Follow Us: Connect with us on social media. 📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    26 min
  7. Building Relationships and Value: The New Construction Edge

    SEP 24

    Building Relationships and Value: The New Construction Edge

    🎙️In this episode of the Franklin Factor Podcast, Sarah Savard sits down with special guest Carrie Bond to discuss the power of new construction in today’s real estate market. Together, they outline five key reasons why new construction creates major opportunities for agents: consistent inventory, strong builder relationships, scalability, market differentiation, and long-term value. The conversation dives into how agents can break into this space, from building relationships with builder sales reps to understanding the construction process. They also spotlight the Franklin Team’s own strategies and programs fueling their new construction division, including a guaranteed buyout program and dedicated marketing support. The episode closes with practical advice for agents: stay consistent, stay proactive, and invest in building lasting partnerships with builders. >> CLICK HERE to get your free copy of our full list of Programs!  What We Discuss: 00:00 – 00:37 Welcome to Season Two 00:38 – 01:55 Houston’s New Construction Boom 01:56 – 02:44 Partnering with Builders 02:45 – 03:45 Defining Your Value Proposition 03:46 – 05:22 Why New Construction Matters 05:23 – 06:47 Building Relationships for Success 06:46 – 08:09 Leveraging and Scaling Your Business 08:10 – 10:08 Market Differentiation and Expertise 10:09 – 12:44 Long-Term Value in New Construction 12:45 – 16:28 Breaking into the New Construction Market 16:29 – 17:47  Finding Your Unique Value Proposition 17:48 – 22:47 What Builders Look for in an Agent 22:48 –  25:59 The Role of Agents in New Construction 26:00 – 31:43 Growing the Builder Division 31:44 – 33:12 Final Thoughts and Upcoming Episodes Guest Information: Sarah Savard, Host and Co-Owner – The Franklin Team Carrie Bond, Guest and President - The Franklin Team Links and Resources: 🌐 ⁠The Franklin Team⁠  📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team Next Steps: 🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes. ⭐ Leave a Review: Share your thoughts and feedback. 📲 Follow Us: Connect with us on social media. 📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    33 min
  8. The Power of Time Blocking, Lead Generation, and Tracking for Real Estate Success

    JUN 25

    The Power of Time Blocking, Lead Generation, and Tracking for Real Estate Success

    🎙️In this episode of The Franklin Factor, host Danielle Weiss welcomes guest Carrie Bond, President of The Franklin Team, for a deep dive into the core practices that fuel success in real estate. Together, they unpack the essential habits that separate top producers from the rest—specifically focusing on time blocking, lead generation, and tracking key business metrics. Carrie shares her proven approach to structuring the day with intention, making space for consistent lead-generating activity, and developing the discipline necessary to build a sustainable business. She and Danielle explore not only the technical aspects of these practices but also the mindset shifts required to stay focused and resilient in an ever-changing market. Tune in now for a focused, energizing conversation filled with actionable insights to sharpen your real estate edge. Whether you're building your business or leveling up, this episode delivers the clarity and motivation to move forward with purpose. What We Discuss 00:00 - 00:56 – Introduction and Podcast Overview 00:57 - 2:56 – The Importance of Time Blocking 02:55 - 4:16 – Benefits and Examples of Time Blocking 04:17 - 06:14 – Staying Consistent and Focused 06:15 - 12:48 – Prioritizing and Scheduling 12:49 - 15:31 – Continuous Learning and Growth 15:32 - 17:01 – Lead Generation Strategies 17:02 - 18:35 – Providing Value in Client Communication 18:36 - 20:10  – The Importance of Lead Generation 20:11 - 21:46 – Consistency and Persistence in Outreach 21:47 - 23:48 – Overcoming Fear in Lead Generation 23:49 - 26:03 – Leveraging ISA Teams for Lead Generation 26:04 - 32:59 – The Importance of Tracking in Real Estate 33:00 - 35:33 – Final Thoughts and Takeaways Guest Information: Danielle Weiss, Host and VP of Growth - The Franklin Team Carrie Bond, Guest and President - The Franklin Team Links and Resources: 🌐 ⁠The Franklin Team⁠  📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team Next Steps: 🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes. ⭐ Leave a Review: Share your thoughts and feedback. 📲 Follow Us: Connect with us on social media. 📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    36 min
See All (14)

Ratings & Reviews

5
out of 5
3 Ratings

About

The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team. 🔍 What You’ll Hear: Real stories from the field — wins, challenges, and everything in betweenExpert insights from the agents and pros behind The Franklin TeamTips for buyers, sellers, and investors in today’s ever-changing marketUpdates on new home construction, market trends, and neighborhood spotlightsBehind-the-scenes perspectives on what makes our team tick

Information

  • Creator
    The Franklin Team
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2025 The Franklin Factor
  • Show Website
    The Franklin Factor