The Price of Success

Chris Farrell
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

The Price of Success is where real entrepreneurs tell the whole truth. Not just the highlight reel — but the head trash, the doubt, the fear, and the faith it took to keep going. This show digs deep into the stories behind the success. The moments that nearly broke them. The decisions that cost more than anyone saw. The people they had to become to build what they've built. These are raw, long-form conversations with leaders who prove: Success always has a price. But it's worth it — if you're willing to pay it.

Episodes

  1. Mar 25

    Grammy Nominated Rockstar to Delivering Cars at 2am.

    One month, people were standing in line for his autograph. The next, he was sitting on his couch with no plan, no income, and no identity outside of music. Josh Oliver was the drummer of Decyfer Down — signed to Columbia Records, Grammy-nominated for their album "Crash," touring 250 shows a year for 8 straight years across North America and Europe. Germans were singing his band's songs back to them from a storage-unit demo. Life was a rockstar movie. Then the music industry collapsed. Labels folded. Venues closed. His producer took a job at CarMax. Josh found a Craigslist ad for a 2am courier driver. He showed up at Jeff Gordon Chevrolet at 2 in the morning, a man threw boxes at him, and his new career began. He went to Walmart and bought Dickie work shirts because everything he owned was band clothes. "Nobody cared who you were in logistics. Nobody cared." From that 2am starting point, Josh built Smart Courier into a logistics operation spanning 11 distribution facilities across the Southeast — winning contracts with Ford, GM, John Deere, and Trane HVAC. Now he's a serial entrepreneur in Raleigh, NC, building businesses and connecting people. This is a story about identity death, radical humility, and what happens when the applause stops and you have to figure out who you actually are.   TIMESTAMPS: CHAPTERS: 06:03 — The love for drums — where it all started 06:39 — The tent revival — "boom cat, boom cat" at age 9 11:59 — How Decyfer Down got discovered 14:56 — Recording in Nashville 16:36 — Signed to Columbia Records 17:47 — The Grammy nomination 19:51 — Victoria — the wife who went all in 22:01 — Entrepreneurship before the band — pest control to Dip n Dots 25:36 — Business as a band — "I was setting the tempo" 27:14 — The Germany festival — "I could feel God smiling at me" 31:42 — The crash — "the whole music industry started changing" 34:55 — "I felt like the Yellow Pages guy who just heard of Google" 35:55 — The Craigslist ad at 2am 37:15 — Jeff Gordon Chevrolet — "are you breathing? Four wheels with air?" 38:38 — Building Smart Courier — Ford, GM, John Deere 39:47 — "Nobody cared who you were in logistics" 41:32 — "If the light on you is greater than the light in you..." 44:51 — "It's the people you're doing it with" 51:21 — The Dippin' Dots failure — "how do I keep the ice cream from melting?" 54:05 — Success isn't measured by money or status 55:38 — "My bag's already packed" — living available to God 56:38 — "I've made tons of money, I've lost tons of money — that's not who I am" 57:48 — "It's not what happens inside you — it's what happens in other people" 59:29 — Parenting — staying authentic as dad 01:02:42 — The Price of Success — "make hard decisions and maintain a soft heart" CONNECT WITH JOSH: https://www.facebook.com/theRhythmicWay  https://www.linkedin.com/in/josholiver34/ CONNECT WITH CHRIS: https://www.facebook.com/chris.farrell.58/ https://chris-farrell.netlify.app THE PRICE OF SUCCESS is a podcast about what it really costs to build something meaningful — the sacrifices, the breakdowns, and the breakthroughs that nobody posts about. #ThePriceOfSuccess #JoshOliver #DecyferDown #GrammyNominated #ColumbiaRecords #MusicIndustry #Reinvention #StartingOver #Logistics #Entrepreneurship #IdentityDeath #Podcast #ChrisFarrell

  2. Mar 18

    He Surrendered His Addiction, His Ambition, and Then His Business | Coburn Murray

    _*]:min-w-0 gap-3"> What does it actually cost to build something that matters — and still keep your soul in the process? _*]:min-w-0 gap-3"> Coburn Murray is a real estate developer, founder of Redeeming Development Group, and a man who has spent his life learning one hard lesson: the gifts don't work until you surrender them. _*]:min-w-0 gap-3"> From blackout DWIs at 20 years old to acquiring large-scale commercial real estate projects — Coburn's story isn't about hustle. It's about what happens when a man finally stops trying to possess what God called him to steward. _*]:min-w-0 gap-3"> In this episode: — How addiction nearly destroyed him before age 21 — Finding sobriety and faith through AA without knowing Jesus yet — Building a real estate business from house flipping to large-scale development — Why a big balance sheet can make faithfulness harder not easier — The dangerous gap between what your wife thinks you have and reality — Why he's taking a 3-month sabbatical and handing power away _*]:min-w-0 gap-3"> This is a raw, honest conversation about the price of success — and what it really costs to build the business and life God created you for. _*]:min-w-0 gap-3"> Hosted by Chris Farrell | The Price of Success Podcast 00:00 — Introduction 01:06 — Who is Coburn Murray 02:18 — Early personality, ambition, and gifting that misfired 03:18 — Surrendering addiction, ambition, and personal gain 07:13 — First time smoking pot and how it escalated 09:42 — DWIs, rock bottom, and hitting jail at 20 12:18 — The moment hope broke through in a jail cell 13:35 — AA, sobriety, and first surrender without faith 16:55 — Becoming aware of sin and the need for a savior 18:31 — Raising kids after addiction — what he does differently 22:02 — The pattern he sees in himself from his own father 33:00 — Early career, selling cars, reading people financially 38:54 — First job in commercial construction 43:11 — Ministry vs business tension and why it stopped working 44:11 — Starting to flip houses on the side 45:42 — Meeting his business partner and founding Redeeming Development Group 48:38 — The first house flip together 50:08 — How the business scaled from flipping to development 55:49 — Growing money becomes easier than being faithful 57:48 — From $200K houses to $15M multifamily projects 59:57 — Building Ethos Raleigh and what flourishing looks like 1:00:56 — The spirit of mammon and money in service to people 1:02:56 — The money conversation his wife didn't know they needed 1:04:24 — Why his wife's missionary upbringing changed everything 1:09:00 — Living simply as an inner discipline not a rule 1:15:06 — Why Coburn is taking a sabbatical and releasing control 1:17:23 — Did my family sign up for this entrepreneurial life? 1:20:36 — Don't take the downside away — it's where your kids grow 1:22:20 — Coburn closes in prayer for every entrepreneur listening

  3. 11/26/2025

    From Booze and Gambling to ELITE Warrior Dad with Jeff Wickersham

    After losing his mother to cancer in 2014, Jeff realized just how important family was. But, he was bogged down by addiction and vices that kept him living out of alignment. Creditors calling, a business struggling through COVID, and a wife who had enough...Jeff finally kicked it into high gear and started to dive deep into himself to figure out how to become the disciplined, loving man his family needed. After a ton of work, he wound up with a framework that not only changed his life, but has changed dozens of others men's lives through The Warrior Dad. Dive in to find out what it really takes to succeed. In This Episode: 0:00 Intro 0:59 Impacting 1 MILLION dads 4:25 Why guys don't take action 6:48 The antithesis to the Warrior Dad 11:01 Jeff's story 18:15 Mom's legacy 24:51 Stepping into entrepreneurship when your wife says you're crazy 32:09 The despair 37:00 Starting The Warrior Dad 41:47 Building a business on LinkedIn 44:15 Why the challenges? 47:52 Alienation when you level up 54:45 Teenage boys and discipline 58:10 The ideal Warrior Dad 1:07:46 More Warrior Dad Resources: The Warrior Dad by Jeff Wickersham: https://www.amazon.com/dp/B0DW49YK12/ Jeff on LinkedIn: https://www.linkedin.com/in/jeff-wickersham/ Warrior Dad Website: https://thewarriordad.com/

  4. 08/06/2025

    Losing Everything and Building It Back With Faith ft. Curt Tucker

    What would you do if you spent years building a successful business, only to have your income drop 98% overnight? My guest today, Curt Tucker, talks about his incredible story of ups and down, rebuilding it all and building a champion life by being courageous for split second in a make or break situation. He could have despaired, he could have given up, he could have become hopeless and overwhelmed, but he kept on working and believing things would work out for his family for one reason...his faith in Jesus. Find out what success looks like - including the price of it - in Curt's life. CHAPTERS 0:00 Intro 0:23 Why Entrepreneurship? 5:02 Passion Fuels Attention and Success 7:32 The Power of Mentorship 14:17 Deciding NOT To Live An Average Life 19:44 Mindset Victories 24:14 Losing Everything Overnight 32:17 Turning to Jesus In The Storm 39:17 How Hard Times Shape The Most Important Relationships 45:12 The Price of Success 51:34 Connect with Curt MENTIONED: Think and Grow Rich by Napoleon Hill: https://www.amazon.com/dp/1585424331/ Purpose Driven Life by Rick Warren: https://www.purposedriven.com/ FIND CURT ONLINE: Website: https://www.curtdtucker.com/ Facebook: https://www.facebook.com/curtdtucker/ Instagram: https://www.instagram.com/curtdtucker/ The Champion Life Podcast: https://pod.link/1655968925 The Champion Life Book: https://www.amazon.com/dp/B0BN1STMPX

  5. 07/09/2025

    How I Lost Everything And Gave It All Away to Jesus With Clint Riggin

    Clint Riggin had it all, money, muscles, status. But under the surface? Addiction, burnout, and a soul desperate for peace.  In this powerful conversation, Clint shares how God stripped away the illusion of success and rebuilt him into a man of purpose, discipline, and true freedom. From steroids and drugs to salvation and service , this is a must-watch for every faith-driven entrepreneur struggling in silence. 🔥 Don't miss the breakthrough moment that changed everything. 👉 Subscribe for more stories of real success through surrender. 📥 Connect with Clint: @LimitlessFaithMinistry on IG + TikTok CHAPTERS 0:00 Intro 2:13 Clint growing up 7:06 Getting into bodybuilding 10:53 Faith walked out the door 17:10 Dark times 21:24 Addiction 29:34 $500K Business 40:28 Growth in Christ 51:59 How The Bible Came To Life 54:45 Limitless Faith 59:07 How To Get People Into The Church 1:08:47 Business Skills + Ministry 1:18:16 The Price of Success 1:23:05 Stepping Out In Faith With Jesus 1:26:19 Success To Surrender MENTIONED I Surrender All by Priscilla Shirer: https://www.amazon.com/dp/B0CSVG9QVW/ Your Story Has A Villain by Jonathan Pokdula: https://www.amazon.com/dp/1400341175/ Tiktok: https://www.tiktok.com/@limitlessfaithministry IG: https://www.instagram.com/clint_riggin/ FB: https://www.facebook.com/clint.riggin/ LI: https://www.linkedin.com/in/jesusisking1/ Apex: https://www.jointheapex.com/ Growth Stack Drive Ken: https://growstackdrive.com/ Jonathan Conley Coach JC: https://coachjc.com/

  6. 06/18/2025

    The Hidden Cost of Success Without Purpose With CEO Forrest Walden

    This episode rocked me in the first 5 minutes. I did NOT see it coming, and it led to one of the deepest, most vulnerable, and most influential conversations I've ever had. Forrest Walden is a successful CEO, coach, husband, father, and non-profit leader, but you better believe there's been just as many pits as there have been peaks. Learn how Forrest has built a 25+ year marriage that's better than he could ever have imagined, built a huge business, impacted thousands of men, brought water to the most needy, and done it all through some of the craziest obstacles you could imagine. This is truly The Price of Success. CHAPTERS 0:00 Intro 1:29 Pinned by the barbell in 7th grade 3:16 Building from trauma 7:51 Forrest's Christian walk 10:26 Drastic life change 13:15 Relationships and loyalty 15:26 Why franchise over solo studio? 23:03 What was the turning point for doing missions? 28:06 Adopting 32:18 The second most important thing a man decides 35:13 Shifting from entrepreneur brain to dad mode 39:55 Biggest lesson from failure 45:42 Is depression spiritual or physical? 53:48 How Forrest connected with polar-opposite Garrett J White 58:29 When Dad got murdered... 1:09:22 What's the purpose after such success? 1:11:43 The Price of Success MENTIONED Instagram: https://www.instagram.com/forrestwalden Iron Tribe: https://irontribefitness.com/ Never Thirst: https://neverthirstwater.org/ Rich Dad, Poor Dad by Robert Kiyosaki: https://www.amazon.com/dp/1612681131/ The E-Myth Revisited by Michael Gerber: https://www.amazon.com/dp/B000RO9VJK/ The 7 Habits of Highly Effective People by Stephen Covey: https://www.amazon.com/dp/B07WF972WK/ JH Ranch: https://jhranch.com/

  7. 05/21/2025

    You Can't Out-Earn Emptiness with Will Nelson

    Imagine earning $500K/month. All your problems go away, right? We'd like to think so, but today's guest, Will Nelson, proves that you can't out-earn emptiness. This is an important lesson for all of us as we seek success...that sometimes success itself is the price we pay. The price of realizing what we've been chasing won't actually fill us, and we have to look deeper. Today's episode is a must-listen for all entrepreneurs, so you don't have to wait until you get to the point Will is at in order to learn the lesson's he's earned along the way. CHAPTERS 0:00 Intro 1:21 Life Before Earning A Single Dollar Online 11:11 From Supplement Store To Franchise Owner 15:52 What Sets You Apart 21:08 How Introverts Can Be More Outgoing 25:25 Motivation 30:40 Making Real Money 35:47 You Can't Out-Earn Emptiness 39:28 Money As A By-Product 44:39 What Are You Chasing? 51:19 Celebrate 55:14 The Price of Success MENTIONED Choose Your Enemies Wisely by Patrick Bet-David: https://www.amazon.com/dp/B0BXS5L251/ Facebook: https://www.facebook.com/TheOnlineFitCoach IG: https://www.instagram.com/willnelson_coach_/

  8. 05/14/2025

    From Inmate To AI-Obsessed Entrepreneur with Ty-Shane Howell

    There aren't many people who build a life like Ty-Shane Howell after experiencing what he's experienced. A life of addiction, crime, being indicted with false testimony... Yet he found the winning mindset that drove him to sobriety, healing, and ultimately, entrepreneurial success. This guy is not going to lose, no matter WHAT he does, and he's shared his infectious mindset with us here on this episode. The price of Ty-Shane's success is more than most of us will ever pay, but it puts everything into perspective. CHAPTERS 0:00 Intro 1:25 Ty's Story Before Success 9:18 Victim Mindset 14:08 Are The Answers Within You? 21:43 How Prison Built Ty 30:17 The Realities of Prison Life 40:14 The Decision That Changed Everything 44:33 Why Meeting His Birth Mom Changed Ty 51:18 Embracing Christ While Seeing Miracles Across The Board 57:18 Dropping Out of College Due To AI (And Starting A Business With It) 1:08:55 Is AI Dehumanizing Us? 1:18:24 How To Prepare For Being Overtaken By AI 1:28:42 The Price of Success RESOURCES Ty on Facebook: https://www.facebook.com/ty.shane.howell.2025/ Ty on LinkedIn: https://www.linkedin.com/in/ty-shane/ 10X Cold Leads: http://10xcoldleads.com/

  9. 05/01/2025

    He Lost A $300M Deal, But Found Eternal Life (with Jason Webb)

    To start out your business life with such astronomical expectations that came crashing down would crush the dreams of most new entrepreneurs. For Jason Webb, it's just another chapter in his story of success. This episode is packed with so many ups and downs, and really dives into the importance of being able to talk to anyone, especially about the important things - a lesson for every entrepreneur. Jason overcame lies from the enemy, jumped into new industries he knew nothing about, runs multiple businesses at once, and has a genuine, down to earth heart that keeps him grounded. This one is full of wisdom. Enjoy. CHAPTERS 0:00 Intro 0:41 Losing a $300M Deal 6:58 Finding Jesus When Life Falls Apart 12:34 Getting Comfortable With Sharing Jesus 14:06 Overcoming Lies From The Enemy and Trusting God 21:24 Navigating Entrepreneurship and Family 26:03 Reaching Success Without Sacrificing Your Family 31:55 Jason's Business 34:38 Staying Ahead of the AI Curve 37:32 Learning vs Using AI 40:11 From Big Company To Entrepreneur 43:23 The Price of Success 45:38 10 Year Ideal Self RESOURCES The Profitable Christian Business Owner Community on FB: https://www.facebook.com/groups/profitablechristianbusiness The Profitable Salesman: https://theprofitablesalesman.com/ Profitable Christian Business: https://profitablechristianbusiness.com/ My Lead Co: https://myleadco.com/

  10. 04/09/2025

    How to Build Discipline Without Destroying Your Family (with Daniel Woodrum)

    What does it really take to build a life of discipline without destroying your family in the process?   In this episode of The Price of Success, Chris sits down with Daniel Woodrum, fitness entrepreneur, co-author of The Dark Side of Discipline, and head coach at Early to Rise.   They dive into how Daniel went from a struggling student and "oops" baby to a systems-driven leader and present father of three.   You'll hear raw stories about divorce, self-doubt, building businesses, battling phone addiction, and what it actually costs to lead your family well.   This one is packed with practical strategies for personal discipline, marriage alignment, and redefining success in the season you're in.     SHOW NOTES:   0:00 Intro 1:53 Daniel's Journey To Success 13:28 Overcoming Being An Introvert On The Way To Speaking On Stage and Networking 16:50 How To Not Be Afraid To Make Connections With People 19:28 Like Atomic Habits...But Simpler 31:00 How Your Disciplines Can Impact Your Wife and Kids 36:29 Your Intention in Communication 38:55 The Price of Having A Successful Family 41:13 The Price of Success To Maintain What You've Built And Grow 43:38 The Importance of Crafting Your OWN Vision of Success 48:43 Why High Performers Need To Upgrade Their Discipline 53:28 A New Spin On An Old Adage (Audit Your Network!) 56:55 The 10 Year Vision...And What It Costs Resources: The Dark Side Of Discipline: https://darksideofdiscipline.com/ Early To Rise: https://www.earlytorise.com/ Daniel Woodrum on IG: https://www.instagram.com/daniel_lee_woodrum/ Choose Your Enemies Wisely by Patrick Bet-David: https://www.amazon.com/dp/B0C1QB4T8X/ Opal App: https://www.opal.so/

  • 10 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

The Price of Success is where real entrepreneurs tell the whole truth. Not just the highlight reel — but the head trash, the doubt, the fear, and the faith it took to keep going. This show digs deep into the stories behind the success. The moments that nearly broke them. The decisions that cost more than anyone saw. The people they had to become to build what they've built. These are raw, long-form conversations with leaders who prove: Success always has a price. But it's worth it — if you're willing to pay it.

Information

  • Creator
    Chris Farrell
  • Years Active
    2025 - 2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    The Price of Success