Bin Juice with John Lyons

John Lyons
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Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.

  1. 5d ago

    Bin Juice Episode 31. Your Brand Assets Probably Aren't Distinctive

    Your brand assets probably aren't distinctive. Recorded in the IKEA cafeteria, because the meatballs demanded it. Most B2B businesses have a logo that looks like every other logo and a colour palette that definitely does. That isn't distinctiveness. For an asset to be distinctive it has to be different AND tied back to you. Two separate jobs, and most brands only attempt one of them. Inside this episode: the difference between distinctiveness and differentiation, two tests you can run on your own website this afternoon, why cyber security is drowning in dark blue, and why an asset only earns its value through years of repeated use. Plus the time IKEA launched a product called Great British Bin Juice and a dozen people tagged me instead of them, why familiarity breeds contentment, what a rebrand quietly throws away, and why the words matter more than the visuals. Ends where it should. Recognition makes you choosable, and choosable brands get bought. Chapters: 00:00 Meatballs, IKEA, and the premise 00:26 Why different isn't distinctive 00:55 Distinctiveness vs differentiation 01:30 The logo test and the tagline test 02:00 Why most B2B brands are interchangeable 02:26 Category truths and the dark blue problem 02:53 Assets earn distinctiveness through repetition 04:12 The IKEA Bin Juice proof 05:02 Marketers get bored before customers do 05:30 Familiarity breeds contentment 06:07 What a rebrand throws away 06:52 Words come before visuals 07:29 The commercial point More at https://johnlyons.co.uk

  2. Aug 27

    Bin Juice Episode 30. Before You Create Demand, You Have to be Choosable.

    Before you spend on awareness, you have to be choosable. Episode 30 covers why choosability sits above the top of the marketing funnel, what weak choosability actually looks like in a sales process, why buyers are comparing you against inertia and spreadsheets as much as against competitors, and three questions to ask about your own messaging before you spend another penny on visibility.

  3. Aug 20

    Bin Juice Episode 29. You’re Too Cheap For The Problem You Solve.

    Episode 29 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why your positioning is making you too cheap for the problem you solve, whilst mishearing Rob not actually insulting me.

  4. May 25

    Bin Juice Episode 28. You Don't Need More Leads, You Need to Be Less Shit With Your Follow-up.

    Episode 28 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why before you start demanding more leads, you should fix your follow up processes, whilst politely rejecting the offer of a biscuit.

  5. Apr 16

    Bin Juice Episode 27, If Your Founder is Still Your Main Sales Engine, You Have a Growth Risk.

    Episode 27 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how established businesses who still rely on their founders for most of their sales can never scale, whilst enjoying or enduring British springtime.

  6. Mar 19

    Bin Juice episode 26, Speak To Your Customers, Not At Them

    Episode 26 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how addressing your potential customer directly and not just wanging on about your brand is a winning strategy.

  7. Feb 24

    Bin Juice episode 25, You Don't Have to Hack if You Know What You're Doing

    Episode 25 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why growth hacking is inferior to informed marketing.

  8. Jan 15

    Bin Juice episode 24, My Marketing Predictions for 2026

    Episode 24 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.This time, my top three marketing predictions for 2026.

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About

Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.

Information

  • Creator
    John Lyons
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Bin Juice with John Lyons