What's Hot In Digital

James Walker
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  • MARKETING

What’s Hot in Digital cuts through the noise to bring you what’s actually working in digital marketing right now. No theory. No tired tactics. Just the real stuff driving results for ambitious brands chasing serious growth.

  1. 11/15/2025

    How to Deliver a 5-Star Client Experience at Scale

    When you're juggling dozens of clients in a fast-moving agency, how do you still deliver a high-touch, 5-star experience? In this episode of What’s Hot in Digital, WHD's Executive Assistant, Letitia McClelland, joins Miller Kerta to share how our team builds long-term client relationships while managing multiple deadlines, personalities and expectations. They cover how we approach onboarding, proactive communication, tricky conversations and the internal systems we rely on to make it all feel seamless from the client side. If you're in client services or agency leadership, this is a practical and honest look at what it really takes to deliver standout client experience at scale. — Want to work with a team that truly feels like an extension of yours? Visit https://whd.au — Hosted by Miller Kerta – WHD Guest: Letitia McClelland – Executive Assistant at WHD

    12 min

  2. 11/10/2025

    The Social Strategy Behind Moocha Matcha’s Success

    What does it take to launch a brand, build a loyal community and start scaling all by the age of 21? In this episode of What’s Hot in Digital, Lauren Macdougall, General Manager at WHD, chats with Olivia, founder of Moocha Matcha, about how she turned a personal love for matcha into a growing business that’s capturing attention at local markets, across social media and soon in retail. They dive into: – How she created a product people keep coming back for – What’s working in organic content and community building – The behind-the-scenes of her upcoming canned matcha launch – How she’s handling growth, pressure and keeping it all real If you’re an early-stage founder or eCommerce brand trying to grow without paid ads, this episode is full of insight and inspiration. Check out Mucha Matcha https://www.instagram.com/moochamatcha/ ------------- Hosted by Lauren Macdougall – General Manager at WHD Guest: Olivia – Founder of Moocha Matcha

    21 min

  3. 11/05/2025

    The Questions You Should Ask Before Hiring a Marketing Agency

    In this episode of What’s Hot in Digital, James sits down with WHD’s newest Business Growth Specialist, Mark, to talk about the crucial questions every business should be asking before committing to working with a digital agency. From overhyped metrics like ROAS to what really drives growth in today's landscape, this episode breaks down how to think strategically about your agency partnerships and how to assess whether they're aligned with your goals. If you’ve ever wondered whether your agency is focused on real growth or just performance theatre, this one is for you. — Want to work with a team that understands real growth? Visit https://whd.au — Hosted by James Walker – Managing Director at WHD Guest: Mark – Business Growth Specialist at WHD

    8 min

  4. 11/02/2025

    How to Optimise Meta Ads Under Andromeda

    In Part 3 of our Andromeda series, we dive into what’s working right now when it comes to Meta Ads performance. Thom shares results from a $60K+ monthly ad account that has completely removed remarketing campaigns and is seeing a 59% drop in new customer acquisition cost. We break down:  - The shift to single campaign structures  - How to optimise when every ad is part of the funnel  - What to do with underperforming ads  - How smaller brands can make changes without a full production budget If you’re still running your Meta Ads the old way, this is your signal to rethink your approach. You don’t need more tweaks. You need better creative and a system to test it. 📌 Watch Part 1: What Meta’s Andromeda Update Means for Marketers 📌 Watch Part 2: The 10 Creative Buckets You Need to Be Filling Brought to you by WHD, the digital agency for ambitious brands chasing rapid growth. Learn more at https://whd.au/learn James Walker – Managing Director at WHD Thom Riley – Senior Paid Social Specialist at WHD

    10 min

  5. 10/23/2025

    Building A Ten-Pillar Ad Framework For Andromeda Success

    Tired of watching Meta performance slide while the same three creatives fight fatigue? We lay out a clear, practical framework to thrive under Andromeda by turning creative diversity into a repeatable system. No jargon, no fluff—just the ten pillars that help you build a deep ad library, discover new angles, and keep the algorithm fed with ideas that actually convert. We start by sharpening positioning with us versus them and features and benefits that prove value in the real world, not just the spec sheet. Then we move through problem solution storytelling, high-trust UGC with smart briefs, and the brand-humanizing power of founder and employee content. Education gets its due with demos, unboxings, and setup walkthroughs that reduce buyer friction for products and services alike. When it’s time to close, we break down promo and urgency plays that shine during Black Friday and beyond, and we show how testimonials, press, and case studies build credibility that compels action. You’ll also hear why “ugly” and trend-based ads work so well in the feed, plus our favorite addition to the framework: objection handling that leads with the doubt and resolves it with proof. Finally, we talk execution—filling each bucket across formats, tailoring for avatars, and navigating the single campaign, single ad set approach with the 50-ad cap. Expect a roadmap you can run this week, whether you’re scaling ecom or a service brand looking to add momentum. If this playbook helps, follow the show, share it with your team, and leave a quick review. Want help building the system for your brand? Subscribe for more breakdowns and tell us which pillar you’re testing next.

    16 min

  6. 10/09/2025

    Meta's Andromeda Update Just Killed Traditional Ad Targeting

    Meta just flipped everything you know about ad targeting on its head. The Andromeda algorithm update means creative now controls who sees your ads - not your audience settings.\n\nJames Walker (Managing Director at WHD) sits down with Thom Riley (Senior Paid Social Specialist at WHD) to break down what's actually changed and how we're adapting our entire approach.\n\nWhat We Cover:\n• Why your old campaign structures are about to fail\n• The creative volume shift - from a few ads to 8-10+ variations per month\n• How Meta now treats your ad account as one full-funnel journey\n• Why killing \"bad\" performing ads might tank your results\n• The new metrics that actually matter for optimization\n\n────────\nWorried your Meta ads are running on outdated strategies?\nWHD helps brands adapt to algorithm changes without losing momentum.\nVisit https://whd.au to talk with our team.\n────────\nHosted by James Walker - Managing Director at WHD\nGuest: Thom Riley - Senior Paid Social Specialist at WHD

    11 min

  7. 10/01/2025

    Brands Cut Organic First - But It's Killing Their Paid Conversions

    Here's what we're seeing: brands slash organic budgets when paid spend ramps up, but they're actually sabotaging their own conversion rates.James Walker chats with Kayla Sylvester about why organic social isn't just nice-to-have content - it's the conversion fuel your paid campaigns desperately need.What We Cover:• Why your ad clicks aren't converting (hint: check your page)• How organic audiences become your highest-performing remarketing pools• The behind-the-scenes strategy that tripled one brand's sale conversions• Why employee-generated content is outperforming big-budget creative• The quarterly vs monthly content split that's working right now────────Worried your paid budget is working harder than it should?WHD combines organic strategy with paid performance to maximize every dollar spent.Visit https://whd.au to talk with our team.────────Hosted by James Walker - Managing Director at WHDGuest: Kayla Sylvester - Head of Organic Social at WHD

    5 min

  8. 09/26/2025

    TikTok Just Made It Easier to Block Your Content - Here's Why

    TikTok's new filtering system is making it easier than ever for users to block promotional content - and that's a problem for brands.James Walker, Managing Director at WHD, and Kayla Sylvester, Head of Organic Social at WHD, break down what this means for your content strategy.What we cover:• Why TikTok's enhanced content filtering could kill your reach• The specific promotional triggers that make users hit 'block'• Whether the tiny landscape video trend is worth your time (spoiler: probably not)• Why your content needs to work across every part of the platform────────Worried your TikTok content is getting flagged as too promotional?WHD helps brands build authentic audiences that convert without the hard sell.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Kayla Sylvester – Head of Organic Social at WHD

    5 min
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About

What’s Hot in Digital cuts through the noise to bring you what’s actually working in digital marketing right now. No theory. No tired tactics. Just the real stuff driving results for ambitious brands chasing serious growth.

Information

  • Creator
    James Walker
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © 2025 WHD
  • Show Website
    What's Hot In Digital