The Business of Self-Trust

Vicky Shilling

Honesty, exploration and reframes on what it takes to truly trust yourself and your solopreneur business in a world that fills you with doubt, with Trust Yourself Business Coach Vicky Shilling. vickyshilling.substack.com

  1. 🎙️ Angry about the UK local council election results? How to channel it into your small business for big impact

    May 16

    🎙️ Angry about the UK local council election results? How to channel it into your small business for big impact

    This is a podcast version of my written Substack which you can read here. I talk about this Instagram video, in which Kirsty Hulse made an excellent point about how some parties just do not market themselves effectively, while those led by people like Nigel Farage and in the US Donald Trump, do. This is my podcast about blending in and not feeling able to wear lipstick for fear of repercussions. If you’d like to join the waitlist for Trust Club you can do that here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

    15 min

  2. May 2

    🎙️ Why business felt easier when you knew less

    This is a podcast version of my written Substack which you can read here. This is the short clip in which the guest said that statistically the best age to start your own business was 45. This is the Dunning Kruger Effect ⬇️ Ray Dodd and Sara Dalrymple are brilliant examples of female business owners talking on how we carry internalised beliefs about money, success and worth, if you want to read more. You can read more about my Test & Observe experiment method and how I apply it in this Substack article or listen to the podcast version. This is my podcast on how the TV show Severance made me question everything about business mindset. This podcast explains my TRUST framework. If you’d like to join the waitlist for Trust Club you can do that here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

    25 min
  3. 🎙️ What if your fear of judgment… is self-created?

    Apr 18

    🎙️ What if your fear of judgment… is self-created?

    This is a podcast version of my Substack article of the same title. You can read it here. If you’d like to join the waitlist for Trust Club you can do that here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

    25 min
  4. 🎙️ The real reason you keep procrastinating (and how to stop)

    Mar 29

    🎙️ The real reason you keep procrastinating (and how to stop)

    This is a podcast version of my Substack article of the same title. You can read it here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

    16 min
  5. 🎙️ Why I’ve been dressing to blend in (and didn’t realise it)

    Feb 13

    🎙️ Why I’ve been dressing to blend in (and didn’t realise it)

    This is a podcast version of my Substack article of the same title. You can read it here (where you can find photos from my sessions, my new lipstick, jewellery and that belt!). You can find out more about Maria Macklin here or over on her Instagram. You can find out more about House of Colour and their make up here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

    20 min
  6. 🎙️ We're not in a sales slump. We're in Trust Recession.

    Jan 30

    🎙️ We're not in a sales slump. We're in Trust Recession.

    This is a podcast version of my Substack article of the same title. You can read it here. This is the Reel I talked about where Colleen from No Shame Sales Game talks about the term ‘Trust Recession. Read more about my TRUST framework and methodology. Or listen to the podcast version. Read more about how I use experiments to change my beliefs. Or listen to the podcast version. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

    15 min
  7. 🎙️ What True Crime taught me about business… and why I’m stopping

    Jan 9

    🎙️ What True Crime taught me about business… and why I’m stopping

    This is a podcast version of my Substack article of the same title. You can read it here. I recommended (sort of!): * A Scottish Tea Mystery from the Guardian’s Science Weekly podcast * The Missing Crypto Queen about the woman who invented a crypto currency and then mysteriously disappeared with the deposits * World of Secrets The Six Billion Dollar Gold Scam about the man who faked finding gold in Busang, losing investors their life savings * World of Secrets The Bad Guru about a yoga teacher turned sex trafficker * The Guardian Long Read - episodes on Mexico’s anti-avocado militias and the unstoppable rise of Shein * Cautionary Tales - True Lies and Genuine Fakes about master forger Eric Hebborn or the episode speaking to Michael Lewis on Sam Bankman-Fried. Read more about my TRUST framework and methodology. Or listen to the podcast version. Read more about how I use experiments to change my beliefs. Or listen to the podcast version. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

    11 min
  8. 🎙️ Is your Mother’s voice running your business decisions?

    12/13/2025

    🎙️ Is your Mother’s voice running your business decisions?

    This is a podcast version of my Substack article of the same title. You can read it here. I recommended: * Alex Light and her work on body image and inherited messages about diet culture from our parents. Her book You Are Not A Before Picture is well worth a read. * If you would like to try out the Crossroads Visualisation you can access it here. You can find out more about working with me here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe

    14 min
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About

Honesty, exploration and reframes on what it takes to truly trust yourself and your solopreneur business in a world that fills you with doubt, with Trust Yourself Business Coach Vicky Shilling. vickyshilling.substack.com

Information

  • Creator
    Vicky Shilling
  • Years Active
    2025 - 2026
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © Vicky Shilling
  • Show Website
    The Business of Self-Trust