Retail ReMix Stories

Retail Re:Mix

Retail Re:Mix Stories cuts through the noise. No scripts, no sugarcoating — just real, behind-the-scenes conversations with the people redefining what retail can be. These are the builders, the breakers, and the bold thinkers carving their own path. Each episode gets you up close and personal with the people behind the brands you know, sharing untold stories — the risks, the setbacks, and the moments that completely shifted their journey. These aren’t just business leaders — they’re the ones shaping the future with a massively transformative purpose at the core of everything they do. No fluff, just raw, unfiltered conversations that will make you rethink what it really takes to succeed. Retail Re:Mix Stories is part of Retail Re:Mix, a community and event series designed for senior retail and e-commerce leaders rewriting the rules of the game — powered by Fynd, an AI-first commerce platform helping 300+ brands worldwide automate everything from design to delivery for seamless retail experiences

  1. Comfort Zones Don't Build Companies

    Jun 4

    Comfort Zones Don't Build Companies

    From Paris lockdowns to Dubai warehouses full of millions in unsold luxury goods — what does it take to spot a $3 billion problem nobody's solving and build the infrastructure to fix it? In this episode of Retail Re:Mix Stories, we sit down with Jennifer Cohen Solal, Co-founder & CEO of HushDay, who left a 15-year career serving some of Europe's biggest fashion and luxury brands, swore she was done with entrepreneurship, moved to Dubai for the sunshine and the freedom, and then couldn't help herself. This conversation gets into it. We're talking about why luxury brands in the GCC were literally destroying their own goods rather than discounting publicly (and why that's about to be illegal), how HushDay built a members-only off-price platform that does the complete opposite of Amazon — limited time, limited stock, and sometimes a one-hour queue just to get in, and why 35% of customers who buy at a discount go on to buy full price anyway. Jennifer also breaks down what a robotised warehouse has to do with flash sales, why she spent 24 hours manually tagging products before calling the whole thing off mid-event, and what building a business model that's been proven for 25 years, but never for this market, actually looks like from the inside. Plus: she has done 25 versions of her pitch deck, gets 90 noes for every 100 messages, still doesn't sleep well, and would genuinely love your advice on that last one. If you're building in the GCC, working in retail or luxury, or just want to understand what it looks like to turn dead inventory into a living business, this one's for you. About Jennifer Cohen Solal Jennifer is the Co-founder and CEO of HushDay, the GCC's first full-service off-price infrastructure for luxury and premium brands. With 15+ years in e-commerce, marketing, and brand restructuring across Europe, she moved to Dubai three years ago and spotted a gap too big to ignore: $3 billion in unsold inventory sitting in regional warehouses every year, with no premium solution to move it. HushDay is building that solution — a gated, members-only platform combining private sales, physical events, staff sales, and AI-powered inventory intelligence. About HushDay HushDay is the GCC's off-price infrastructure for premium and luxury brands — turning dormant inventory into revenue without compromising brand equity. Through exclusive online private sales, curated offline events, staff sales management, and export clearing, HushDay connects brands to a vetted member base hungry for smart access to great products. New members can sign up using referral code (hushjennifer). About your host, Dharmendra Mehta Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he's all about bold moves, smarter tech, and building brands that mean business. Retail Re:Mix Stories is part of Retail Re:Mix, a community of innovators transforming the retail landscape. This podcast is powered by Fynd, an AI-first unified commerce platform that has transformed retail experiences for 300+ brands.

    46 min
  2. The Billion Dollar Blind Spot

    Apr 23

    The Billion Dollar Blind Spot

    What does it take to build the technology backbone of a $1.2 billion retail unicorn, when you don't even know what's in the boxes you're selling? In this episode of Retail Re:Mix Stories, powered by Fynd, we sit down with Bappaditya Banerjee, Director of Technology and Business Transformation at BFL (Brands For Less) Group, a GCC retail unicorn and one of the world's most unique off-price retailers. Bappaditya brings over 23 years of retail technology experience across 10 countries, from Wipro and Tesco to Landmark Group and now BFL, and this conversation is as much a masterclass in business transformation as it is in retail technology. We go deep on what makes off-price retail the most complex and exciting segment in the industry. BFL doesn't buy structured inventory, they hunt deals, buy mystery boxes of branded merchandise, and then race against time to get the right product to the right store before the treasure hunt excitement fades. Bappaditya breaks down exactly how technology makes that possible. We also talk about why going live is just the beginning (not the finish line), how to build a real ROI case for technology investments that your CFO will actually believe, and why the best enterprise systems should feel as intuitive as WhatsApp. Then there's his take on AI, from using it to generate entire marketing campaigns without a single photo shoot, to building a conversational BI platform where your CEO can just ask questions and get answers. And his 3-2-1 rule for product design that every tech builder needs to hear. Plus, the man runs a Bengali original music band called Bong Bedouins. By night. After 10pm. Because apparently building a retail unicorn's tech infrastructure isn't enough. If you're in retail, technology, e-commerce, or just obsessed with how great businesses are built from the inside out, this one is essential listening. About Bappaditya Banerjee Bappaditya Banerjee is the Director of Technology and Business Transformation at BFL (Brands For Less) Group. With 23+ years across Wipro, Tesco, Landmark Group and now BFL — spanning 10 countries, he has built a career at the intersection of retail, technology, and large-scale business transformation. He is known for one belief above all: the best solutions are always the simplest ones. About BFL (Brands For Less) Group Founded in 1996 and headquartered in Dubai, BFL Group is the GCC's leading off-price retailer of fashion, homeware, and toys. Operating 100+ stores across seven markets, BFL's unique "treasure hunt" model offers customers up to 80% off on branded merchandise. In 2024, TJX Companies, parent of TJ Maxx and Marshalls, acquired a 35% stake, valuing BFL at $1.2 billion and confirming its unicorn status. About your host, ⁠⁠Dharmendra Mehta ⁠⁠Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business

    45 min
  3. The Young Guns

    Apr 2

    The Young Guns

    What does it take to make a massive impact early in your career, while the journey is still unfolding?‍ In this special edition of Retail Re:Mix Stories, we shine a light on the Young Guns, rising leaders who, in a short span of time, have already left a significant mark on their companies and the region at large.‍ Meet Aditya Singh, Head of Planning & Merchandising at Splash Fashions (Landmark Group), a mechanical engineer turned fashion leader who's navigated supply chain, strategy, and buying to shape what people wear across hundreds of stores. And Dr. Sreejit Chakrabarty, Group Head of Technology, AI & Innovation at Fortes Investment, a robotics-loving, F1-obsessed builder who once unknowingly contributed to India's Chandrayaan mission and is now redesigning how education meets the future.‍ Together, they unpack what it means to build a career with a long-term lens, why ethics is the foundation everything else is built on, how AI is reshaping both fashion retail and classrooms, and what the store, and school, of the future actually looks like.‍This one's for the builders, the curious, and the ones who refuse to treat their career like a sprint.‍ About Aditya Singh Aditya Singh, VP & Head of Planning & Merchandising at Splash Fashions, Landmark Group oversees buying, inventory, and trade decisions across one of the region's leading fashion brands. A mechanical engineer turned retail operator, Aditya has spent five years at Landmark across supply chain, strategy, and merchandising.‍ About Splash Fashions (Landmark Group) Splash is a leading fashion retail brand from Landmark Group, offering apparel for men, women, and teens across 200 stores in 13 countries. Known for trend-led collections and iconic regional fashion events, it also partners with global brands like Kappa, Lee Cooper, and Bossini. With a strong focus on sustainability, 80% of its collections use eco-friendly fabrics, alongside multiple industry recognitions for responsible retailing.‍ About Dr. Sreejit Chakrabarty Dr. Sreejit Chakrabarty leads Technology, AI & Innovation at Fortis Investment, overseeing the group's education, construction, and other verticals. With nearly two decades in the UAE and a background rooted in robotics and engineering, he's been shaping future-ready institutions from the ground up — including work that unknowingly fed into ISRO's Chandrayaan mission.‍ About Fortes Investment Fortes Investment, fortes. co is a 40+ year-old group that operates in several verticals – education, edtech, property development, engineering, distribution, fleet management, and investments. The group is integrally involved in all stages of the business from start-up to operations and sets up professional leadership teams with operational systems which grow each business.‍ About your host, ⁠⁠Dharmendra Mehta ⁠⁠Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business

    55 min
  4. Build Your Moat, Build Your Brand

    12/29/2025

    Build Your Moat, Build Your Brand

    From Kerala classrooms to Amazon's Luxembourg headquarters, what does it take to lead fashion e-commerce across three continents? In this episode of Retail Re:Mix Stories, we sit down with Vivek Rajukumar, CEO of 6th Street, who's mastered the art of switching between suits and casuals (literally and culturally) throughout his career. Born to two doctors who instilled fire and ice in equal measure, Vivek broke the family pattern by choosing math over medicine, and ended up revolutionizing how millions of people shop for fashion. This conversation goes deep. We're talking about delivering fashion in 60 minutes (yes, that's possible now), why the top 1% of customers across India, Europe, and the GCC are more alike than you'd think, and how AI won't just speed things up, it'll fundamentally change what's possible in retail. Vivek explains why brand equity matters more than the platform you sell on, how 800+ physical stores are powering digital growth, and why he believes shopping will become conversational by 2030. Plus, there's the story of how one eloquent speech at an engineering college changed his entire career trajectory, and why he's so careful about letting ChatGPT into his creative process (spoiler: he fixed his washing machine with it, but won't let it do his thinking). If you're curious about where omnichannel is headed, how to build culture while scaling globally, and what it means to be an "and" company instead of an "or" company, this one's essential listening. About Vivek Rajukumar Vivek Rajukumar is the CEO of 6thStreet, the #1 fashion and lifestyle commerce platform in the GCC. A lifelong student of marketplaces, he's led digital commerce across GCC, Europe, India, China, and Southeast Asia — from building businesses at Flipkart to scaling multi-billion-dollar ecosystems at Amazon. He blends curiosity, analytical thinking, and creativity to solve complex problems, build high-performance teams, and mentor bootstrapped founders in 20+ countries. About 6thStreet 6thStreet is the omnichannel e-commerce fashion destination from Apparel Group, offering shoes, bags, clothing, and accessories from coveted brands including Tommy Hilfiger, Nike, Adidas, Levi's, New Balance, Crocs, Birkenstock, and many more. The platform provides free delivery, free returns, cash on delivery, and click-and-collect options. About your host, ⁠⁠Dharmendra Mehta ⁠⁠Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business. Retail Re:Mix Stories is a part of ⁠⁠Retail Re:Mix⁠⁠, a community of innovators transforming the retail landscape. This podcast is powered by ⁠⁠Fynd⁠⁠, an AI-first unified commerce platform that has transformed retail experiences for over helping 300+ brands.

    52 min
  5. Once You Commit, You Can’t Back Out

    12/09/2025

    Once You Commit, You Can’t Back Out

    From Excel sheets to AI agents, how do you fix an industry that's been running on relationships and spreadsheets for decades? In this episode of Retail Re:Mix Stories, we sit down with Harsh Sajnani, CEO and Founder of Kingpin, who's building the future of B2B commerce. Coming from three generations of wholesale and retail (his grandfather was literally driving fabrics between Dubai and Al Ain in the 1950s), Harsh tried to escape the family business... but ended up rebuilding it entirely. This conversation gets into the good stuff. We're talking about a world where AI understands your shop's needs better than a spreadsheet ever could, where two stores on the same street get personalized assortments automatically, and where buyers finally stop juggling 20 different logins. Harsh explains why most B2B platforms miss the point, how technology amplifies rather than replaces human relationships, and the thinking behind the "Kingpin" name. Plus, there's an Ironman story that involves going from 20kg heavier to race-ready, with another race happening in three days. Because apparently building a tech startup wasn't challenging enough. If you're curious about where B2B is headed, how AI changes the game without losing the human touch, and what drives someone to tackle both business and endurance challenges, this one's worth your time. About Harsh Sajnani Harsh Sajnani is the CEO and Founder of Kingpin. Born and raised in Dubai, he comes from three generations of wholesale and retail experience. A Forbes 30 Under 30 honoree with a background in mathematics and statistics, he's combining deep industry knowledge with AI to solve B2B commerce challenges. About Kingpin Kingpin is an AI-powered B2B platform that helps brands find, approach, and convert retailers at scale. The platform consolidates fragmented buying processes — replacing multiple Excel sheets and logins with one unified system that connects people, products, and workflows. Processing $200 million in transactions, Kingpin is building the infrastructure for modern wholesale distribution. About your host, ⁠⁠Dharmendra Mehta ⁠⁠Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business. Retail Re:Mix Stories is a part of ⁠⁠Retail Re:Mix⁠⁠, a community of innovators transforming the retail landscape. This podcast is powered by ⁠⁠Fynd⁠⁠, an AI-first unified commerce platform that has transformed retail experiences for over helping 300+ brands.

    49 min
  6. Full Speed Ahead

    11/19/2025

    Full Speed Ahead

    What does it take to build a mobility company that moves with you, not just around you? In this episode of Retail Re:Mix Stories, we sit down with Abhinav Patwa, Executive Vice President at Zed Mobility, to talk about creating systems that move with intent. With over 15 years across mobility, tech, and retail, Abhinav shares how lean teams, clear thinking, and disciplined execution are shaping Zed’s approach to modern travel in the UAE. This conversation goes beyond tech and transport. Abhinav reflects on leading through clarity, scaling without losing rhythm, and finding balance between innovation and reliability — lessons that apply far beyond mobility. If you’re curious about where the future of movement is headed, and what it takes to lead teams that move in sync, this episode is for you. About Abhinav Patwa Abhinav Patwa is the Executive Vice President at Zed Mobility, where he leads business strategy, operations, and growth across the UAE. With over 15 years of experience in mobility, technology, and retail, he has played a key role in scaling businesses and driving operational excellence across diverse sectors. About Zed Mobility Zed Mobility is a UAE-based e-hailing company, headquartered in Dubai focused on creating efficient, reliable, and comfortable urban travel experiences. The platform leverages technology to offer real-time accuracy, transparent pricing, and user-centric design. About your host, ⁠⁠Dharmendra Mehta ⁠⁠Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business. Retail Re:Mix Stories is a part of ⁠Retail Re:Mix⁠, a community of innovators transforming the retail landscape. This podcast is powered by ⁠Fynd⁠, an AI-first unified commerce platform that has transformed retail experiences for over helping 300+ brands.

    34 min
  7. Wisdom and Wealth

    07/28/2025

    Wisdom and Wealth

    What does it take to lead one of the world’s most respected fintech companies in a region that’s still defining its next decade of growth? In this episode of Retail Re:Mix Stories, we sit down with Daumantas Grigaravicius, Head of Middle East at Adyen, to unpack a journey that’s anything but linear — from growing up in the UK, to launching a coffee subscription startup, dabbling in crypto, and now building future-facing infrastructure across the MENA region.But this isn’t just a story about payments. It’s about building smart systems, spotting patterns in emerging markets, and choosing clarity over chaos — both at work and at home. Daumantas reflects on the kind of leadership that prioritizes long-term impact over short-term hype, and how he creates space for balance, family, and giving back — without compromising ambition. If you’re thinking about how to scale with purpose, stay sharp in fast-evolving industries, or lead with calm in the middle of complexity — this one’s for you. About your guest, Daumantas Grigaravicius Daumantas Grigaravicius, is the Head of Middle East at Adyen, leading the company’s regional strategy and growth from Dubai. With a background that spans private banking, entrepreneurship, and crypto, Domantas brings a rare mix of operational depth and strategic clarity. About Adyen Adyen is a global financial technology platform powering seamless payments for some of the world’s leading brands — from Uber to H&M. Known for its unified commerce infrastructure, Adyen enables businesses to accept payments, protect revenue, and manage financial data across channels and geographies. In the Middle East, Adyen is helping drive the future of commerce by combining global scale with local expertise. About your host, ⁠⁠Dharmendra Mehta⁠⁠ Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business. Retail Re:Mix Stories is a part of ⁠Retail Re:Mix⁠, a community of innovators transforming the retail landscape. This podcast is powered by ⁠Fynd⁠, an AI-first unified commerce platform that has transformed retail experiences for over helping 300+ brands.

    31 min
  8. Accidental Retailer

    07/14/2025

    Accidental Retailer

    What does it take to lead over 200 stores, steer a beloved family-first brand, and stay grounded in the realities of the shop floor? In this episode of Retail Re:Mix Stories, we sit down with Ruban Shanmugarajah, CEO of Babyshop, to talk about leadership that’s both human and high-performing. With over 20 years in retail, Ruban shares how a career he never planned for became a calling—shaped by curiosity, customer proximity, and a deep understanding of the modern parent. This conversation goes beyond buzzwords and trend decks. Ruban breaks down what it takes to stay relevant in the decade ahead: tuning into what parents really need, building teams that care, and resisting the pressure to digitize for the sake of it. He shares the mindset shifts, leadership habits, and cultural levers that keep Babyshop grounded and growing. If you're thinking about how to build brands that parents trust and teams that deliver at scale, this episode is for you. About your guest, Ruban Shanmugarajah Ruban didn’t set out to be a retailer—but two decades later, he’s leading one of the region’s most iconic family-first brands. Now CEO of Babyshop, Landmark Group’s flagship kids and baby retail concept with 200+ stores across the Middle East and Asia, Ruban brings a rare mix of operational depth, sharp execution, and deep empathy for the everyday customer. About Babyshop Founded in 1973, Babyshop is a trusted one-stop destination for children’s products, offering everything from fashion and nursery items to toys and travel gear. As part of Landmark Group, Babyshop is present across the Middle East and Asia, serving millions of parents through its omnichannel footprint. About your host, ⁠⁠Dharmendra Mehta ⁠⁠Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business. Retail Re:Mix Stories is a part of ⁠Retail Re:Mix⁠, a community of innovators transforming the retail landscape. This podcast is powered by ⁠Fynd⁠, an AI-first unified commerce platform that has transformed retail experiences for over helping 300+ brands.

    33 min

About

Retail Re:Mix Stories cuts through the noise. No scripts, no sugarcoating — just real, behind-the-scenes conversations with the people redefining what retail can be. These are the builders, the breakers, and the bold thinkers carving their own path. Each episode gets you up close and personal with the people behind the brands you know, sharing untold stories — the risks, the setbacks, and the moments that completely shifted their journey. These aren’t just business leaders — they’re the ones shaping the future with a massively transformative purpose at the core of everything they do. No fluff, just raw, unfiltered conversations that will make you rethink what it really takes to succeed. Retail Re:Mix Stories is part of Retail Re:Mix, a community and event series designed for senior retail and e-commerce leaders rewriting the rules of the game — powered by Fynd, an AI-first commerce platform helping 300+ brands worldwide automate everything from design to delivery for seamless retail experiences