The Quietly Disruptive Business

Becky Benfield-Humberstone

You can change your corner of the world, on your own terms and in your own way. Quietly Disruptive® is the business podcast for founders, entrepreneurs and small business owners who want to do business differently, without the performing, the hustling, or the noise. Part business coaching, part honest conversation, it's for the solopreneur or established founder building something that's genuinely theirs. The content alternates week to week. One week, two micro episodes: one to open your mind, with the mindset and identity work behind building differently, and one to show you how, featuring the practical strategy and business growth that makes it real. The next week, a longer conversation with a founder who's built their own way.. Hosted by multi-award-winning business coach and mentor Becky Benfield-Humberstone, it's a podcast for women in business, creative founders, coaches and freelancers building a business that reflects who they really are. Expect honest talk on mindset, boundaries, marketing and strategy, and creating impact, wealth and freedom as big as your vision, without becoming a 24/7 hustle machine or someone you're not. Welcome to the Quietly Disruptive® movement.

  1. Sep 29

    Military rations meet toddler mealtimes: a conversation with Ed van der Lande

    What happens when a former army officer stationed in Somalia looks at his freeze-dried military rations and thinks, this technology could solve a problem that every parent in the country is dealing with? That one thought, had thousands of miles from home, turned into More Toddler Meals, a freeze-dried meal company for young children that Ed has spent four years building from a kitchen that doubled as a sauna, with no food industry experience, no blueprint to follow, and a healthy dose of figuring it out as he goes. In this episode, you'll hear: How Ed went from 100 YouTube videos in Somalia to a real product on real shelves, and what that journey actually looked like behind the scenesWhy having no industry experience turned out to be the thing that let him see what everyone else had missedHis refreshingly honest answer to the question every early-stage founder is asking themselvesThe moment he connects the small things in his military training to the small things in building a business, and why that matters more than any strategyAnd where he sees More Toddler Meals in ten years, which is bigger and more purposeful than you might expectThe big takeaway? Sometimes the founder who figures it out as they go, stays true to their values, and refuses to take shortcuts is the one who ends up building something that genuinely changes things, even when most days it doesn't feel like it yet. Discover More Toddler Meals: Website: https://www.moretoddlermeals.co.uk/ Instagram: https://www.instagram.com/more.toddlermeals Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link: https://www.beckybenfieldhumberstone.com

    Military rations meet toddler mealtimes: a conversation with Ed van der Lande
  2. Sep 24

    How to find the lie between your two truths

    What do you do when you find an assumption sandwiched between two truths that both feel real? That's what today's episode is about, as finding the assumption that's been hiding in plain sight is one thing. Knowing what to do with it is another. In this episode, you'll hear: The question I ask founders when they're stuck, and why the answer is almost always the sameWhy assumptions don't feel like assumptions. That's what makes them so hard to spotWhere to find evidence that the assumption is wrong, and why it's easier than you think once you start lookingAnd why sometimes the fastest way to see an assumption is to ask someone on the outside to give you a hand.The big takeaway? Figuring out whether the assumption is true or not can be game-changing, as often it's the thing that is keeping you stuck.  Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link: https://www.beckybenfieldhumberstone.com

    How to find the lie between your two truths
  3. Sep 22

    The one about when two truths pull you in opposite directions

    What do you do when you have two things at odds with each other? That to have one, you have to sacrifice the other? For example, you want to get clients, but don’t want to sell. You want to raise your prices, but don’t want to be rejected.   This is the pattern I call, two truths and a lie. It’s where you hold two things that feel true, but they almost cancel each other out, and so you get stuck in the middle, not fully committing to either, just spinning. The thing that’s driving this pattern is the unquestioned assumption. That belief, story, or plain ol’ assumption that there is only one way, and that there is no other choice.    Today’s episode is the lightbulb where you’ll hear: Why the pattern I see in founders always has the same shape How to spot the assumption hiding between your two truths, the one that's been masquerading as a fact for so long you stopped questioning itAnd the question to sit with that might change how you see everything you've been stuck onThe big takeaway? You're holding two truths and a lie. And when you find the lie, the tension doesn't ask you to choose anymore but instead shows you that you had all the options, all along. Until next time, stay quietly disruptive.    ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link: https://www.beckybenfieldhumberstone.com

    The one about when two truths pull you in opposite directions
  4. Sep 17

    4 ways to hear your own thinking and voice again

    When was the last time you had a thought that was entirely your own, one that wasn't shaped by something you'd just read, listened to, or scrolled past? That's what today's episode is about. I share 4 simple options to help you create the space for your own thinking to rise to the surface, and not one of them involves meditation or anything that ties you up in knots. In this episode, you'll hear: 4 options you can try this week, each one designed to create a gap where your own answers can arriveWhy the first hour of trying any of them feels uncomfortable, and what happens when you push through itA distinction between two things that sound the same but aren't, and knowing the difference before you start your day changes everythingAnd the 10-minute practice most founders never do that might be the most valuable option on this listThe big takeaway? The answer is already in you. Your job is just to create the conditions for it to arrive. Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link: https://www.beckybenfieldhumberstone.com

    4 ways to hear your own thinking and voice again
  5. Sep 15

    You already have the answer: hearing it in a noisy world

    September arrived like a tsunami. The inbox filled up, the to-do list doubled, and suddenly it feels like everyone has a plan except you. When everything gets loud, the instinct is to consume more and reach outward for someone else's certainty as it feels safer than sitting with your own uncertainty.  But what if that instinct is the exact opposite of what you actually need right now? In this episode, you'll hear: Why consuming more advice, strategies, and frameworks when you're overwhelmed often creates more questions rather than answersThe hard lesson I learned when I outsourced my thinking to AI and nearly lost my own spark entirelyThe line between gathering information to inform a decision and gathering information to avoid making one, and why it's much thinner than you thinkAnd a question to ponder that sounds almost too simple but might be the most important one you ask yourself this weekThe big takeaway? You already have the answer you need. It's within you.  Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link: https://www.beckybenfieldhumberstone.com

    You already have the answer: hearing it in a noisy world
  6. Sep 10

    3 ways to measure the progress you can't see

    If you've been showing up, doing the work, having the conversations, and it still feels like nothing is moving, this episode might change what you're looking at. The problem when you're in the marvellous middle isn't the work but how to know whether it's working. Most founders are tracking the wrong things, and it's making the silence feel worse than it needs to. In this episode, you'll hear: The context that changes everything about how you measure progress, and why it has nothing to do with platforms or content and everything to do with peopleThree practical shifts that will help you see the progress that's actually there, even when it feels invisibleWhy more conversations will always move you forward faster than more content, especially if you're newer in businessThe simple way to tell whether you're in the marvellous middle or whether something genuinely needs to changeAnd a line about the speed of trust that I think will stay with youThe big takeaway? If you've been measuring likes, reach, and followers and wondering why it feels like nothing is happening, you've been looking in the wrong place. The progress is in the people. Until next time, stay Quietly Disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link: https://www.beckybenfieldhumberstone.com

    3 ways to measure the progress you can't see
  7. Sep 8

    The marvellous middle: why the silence isn't what you think it is

    There's a part of building a business that nobody wants to talk about. Not the starting, that gets all the limelight, but the middle bit, the part where you've done the work, been consistent, and it feels like nothing is happening. Most founders call it the messy middle. I call it the marvellous middle, and I think understanding why might change how you experience everything that comes after. In this episode, you'll hear: Why the silence in the middle feels like failure but is actually evidence of something else entirelyA story from my own business about a founder who disappeared for seven months and then came back, and what that taught me about invisible progressThe seed metaphor that sounds like a cliché until you hear what it actually means for your business right nowAnd the question to sit with before you plan anything for autumn, because I think the answer will surprise youThe big takeaway? The things you've planted this year haven't disappeared but instead they're growing underneath the surface, putting down roots, building something you can't see yet. That's progress, even when it doesn't feel like it. Until next time, stay Quietly Disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link: https://www.beckybenfieldhumberstone.com

    The marvellous middle: why the silence isn't what you think it is
  8. Sep 3

    How to find the small things that matter in your business

    Knowing the small things matter is one thing. Knowing where to actually find them, and use them, in your business is another. That's what today's episode is all about. I walk you through 5 specific places to look and use the small things to help create a business that creates a feeling and experience, not just looks great.  In this episode, you'll hear: The five touchpoints where the small things live in your business, with examples for each oneA test you can run on your entire business this week that will show you exactly where the small things are missingThe one question that unlocks the touchpoint that can never be taught, copied, or replicatedAnd why the founders people talk about and refer without being asked are always the ones who got the small things rightThe big takeaway? If you removed your name and your logo from every touchpoint in your business, would someone still know it was you? If not, that's where the opportunity is. Until next time, stay quietly disruptive. ### Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds. Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else. Link: https://www.beckybenfieldhumberstone.com/signthepact Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo). Link: https://www.beckybenfieldhumberstone.com

    How to find the small things that matter in your business

Trailer

About

You can change your corner of the world, on your own terms and in your own way. Quietly Disruptive® is the business podcast for founders, entrepreneurs and small business owners who want to do business differently, without the performing, the hustling, or the noise. Part business coaching, part honest conversation, it's for the solopreneur or established founder building something that's genuinely theirs. The content alternates week to week. One week, two micro episodes: one to open your mind, with the mindset and identity work behind building differently, and one to show you how, featuring the practical strategy and business growth that makes it real. The next week, a longer conversation with a founder who's built their own way.. Hosted by multi-award-winning business coach and mentor Becky Benfield-Humberstone, it's a podcast for women in business, creative founders, coaches and freelancers building a business that reflects who they really are. Expect honest talk on mindset, boundaries, marketing and strategy, and creating impact, wealth and freedom as big as your vision, without becoming a 24/7 hustle machine or someone you're not. Welcome to the Quietly Disruptive® movement.

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