The Quietly Disruptive Business

Becky Benfield-Humberstone

This is the podcast for founders who move in silence and disrupt through action... just not in the way everyone expects. You didn't start your business to chase trends, play to algorithms, or build someone else's version of success. You're here to do meaningful work, create an impact, and build something lasting, all without the noise, the ego, or the endless hustle. Hosted by award-winning business coach Becky Benfield-Humberstone, this is your weekly reminder that success doesn't require sacrifice, and that the business you want is already here...it's just buried under all the stuff you think you should be doing. Through solo insights and conversations with Quietly Disruptive founders and entrepreneurs who've walked this path, we explore what it means to craft a business that feels as good as it looks, how to trust your instincts over everyone else's business models, and what it feels like to build a sustainable business that fuels you instead of drains you. We'll talk about business growth without hustle, revenue without burnout, marketing that feels authentic, pricing that honours your worth, and what entrepreneurial success actually feels like when you stop performing and start living. This is not about hustle culture or cookie-cutter strategies. It's honest conversations about building a business that reflects who you truly are. If you're building a business that's rich in meaning, rooted in purpose, and quietly powerful in its impact, this podcast is for you. Let's build boldly and disrupt quietly, together.

  1. Why your habit’s don’t stick (and why it’s not always about discipline)

    JAN 27

    Why your habit’s don’t stick (and why it’s not always about discipline)

    It's the last week of January. If your New Year habits haven't quite stuck the way you hoped, you're probably being pretty hard on yourself right now. Telling yourself it's about discipline, or motivation, or that you didn't want it enough. What if it's none of those things? In this episode, I walk through why habits struggle to take root for Quietly Disruptive founders, and it's almost never about willpower. It's about space. Or more specifically, whether your business actually has any room left for new things to grow. When you're in a cage business that's already consuming every bit of your time, energy, and creativity, habits can't take root, not because you're uncommitted, but because there's literally nowhere for them to breathe. You're trying to plant seeds in a garden that's already completely full. I share my own story of trying to build a daily writing habit while drowning in client work, and what changed when I finally rebuilt my business with space built in from the start. Not squeezed into the margins after everything else. Actually built in. If your habits aren't sticking, the question isn't "What's wrong with me?" The real question is: "Does my business actually have room for this?" You're not broken. The habits aren't the problem. The business consuming all your space is the problem.  And that's something you can rebuild.  ## Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-club Follow me over on the Gram or LinkedIn Link: https://www.linkedin.com/in/beckybenfieldhumberstone/ Read my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo) Link: https://www.beckybenfieldhumberstone.com Drop me a line to share your story and say hello. I'd love to hear from you!

    20 min
  2. 7 Signs You're in a Cage Business (and Why That's Not Your Fault)

    JAN 20

    7 Signs You're in a Cage Business (and Why That's Not Your Fault)

    You know that feeling when something's off in your business but you can't quite name it? Everything looks fine from the outside: good revenue, established clients, and a professional reputation. But on the inside, you're exhausted, resentful, and trapped in something you built yourself. In this episode, I walk through seven signs that you might be in a cage business. From saying yes to work you don't actually want, to hiding your boundaries and then breaking them, to performing a version of yourself you don't recognise, these patterns are how cages get built, bar by bar, yes by yes. I'm sharing my own stories from when I was deep in my cage business at 38, not because they're special, but because if you're feeling this way, you're not alone.  You can't change what you can't see. This episode is about awareness, recognition, and finally naming what's actually happening. You're not broken. You're just in a cage....and cages have doors. Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-club Follow me over on the Gram or LinkedIn Link: https://www.linkedin.com/in/beckybenfieldhumberstone/ Read my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo) Link: https://www.beckybenfieldhumberstone.com Drop me a line to share your story and say hello. I'd love to hear from you!

    33 min
  3. Why Your Business Needs More Fun (especially when your business feels heavy)

    11/25/2025

    Why Your Business Needs More Fun (especially when your business feels heavy)

    I'm going to tell you something that might sound irresponsible: when your business feels heavy, the solution isn't more strategy or discipline, it's fun. I challenge the idea that you need to push harder as we head into December, and instead make the case for letting yourself actually enjoy what you're building again. I share my own experience of optimising all the joy out of my business while trying to be strategic and professional, and how I'm reclaiming it through an unconventional December project: a 25-day Instagram advent calendar that prioritises enjoyment over optimal marketing strategy. I take you through the realisation that I'd been so focused on being strategic that I'd made my business heavy, and how giving myself permission to have fun again transformed everything. You'll hear: Why fun isn't frivolous but actually strategic. It's how you bring yourself back into your businessThe pattern established founders fall into: starting creative and excited, then learning "the rules" and squeezing out all the personalityHow giving myself permission to be less professional and more myself led to the Quietly Disruptive movementWhy you're stuck because you stopped having fun, not in spite of itA challenge to break one rule and do something just because it sounds funThis episode is a reminder that when you're having fun, you show up as yourself rather than as a professional performance, and that authenticity is what makes you magnetic to the right clients. Sometimes the best way forward isn't more strategy. It's more you. Join in the advent calendar over on Instagram: @beckybenfieldhumberstone Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-club Follow me over on the Gram or LinkedIn Link: https://www.linkedin.com/in/beckybenfieldhumberstone/ Read my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo) Link: https://www.beckybenfieldhumberstone.com Drop me a line to share your story and say hello. I'd love to hear from you!

    25 min
  4. How I Lost My Spark to AI (and Found My Way Back to Self-Trust)

    11/11/2025

    How I Lost My Spark to AI (and Found My Way Back to Self-Trust)

    In this episode of The Quietly Disruptive Business Podcast, I share a very personal story about losing my spark, not to burnout or comparison, but to AI.  I’d been using tools like ChatGPT to brainstorm ideas and solve business challenges, thinking they would make me faster, smarter, and more productive. Instead, I found myself stuck in a web of options, overthinking, and doubting my own instincts. I take you through the moment I realised that outsourcing my thinking had disconnected me from the very spark that makes my business mine. I share how I went back to basics, trusted my instincts again, and found clarity in the quiet, human ways of thinking and creating that no AI can replicate. You’ll hear: Why tools and shortcuts can sometimes keep you stuck rather than moving forwardHow comparison culture can amplify self-doubt and lead you to overcomplicateThe importance of trusting your instincts, and why your original ideas were likely the right ones all alongHow to regain your spark when you feel overwhelmed by options, advice, or “faster” solutionsThis episode is a reminder that while AI can be a powerful tool, the real insight, creativity, and direction comes from you. Sometimes the best way forward is to slow down, reconnect with your own thinking, and trust yourself again. Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-club Follow me over on the Gram or LinkedIn Link: https://www.linkedin.com/in/beckybenfieldhumberstone/ Read my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo) Link: https://www.beckybenfieldhumberstone.com Drop me a line to share your story and say hello. I'd love to hear from you!

    19 min
  5. Breaking Free from Comparison Culture: The Quietly Disruptive Edition

    11/04/2025

    Breaking Free from Comparison Culture: The Quietly Disruptive Edition

    I’m diving into a topic that quietly shapes how so many of us run our businesses: comparison. It starts innocently enough- a quick scroll, a peek at someone else’s success story, and before you know it, you’re wondering whether you’re doing enough, growing fast enough, or even are enough.   I’ve been there.    In this episode, I share my own story of how comparison once took hold of my business (and my confidence), and how I found my way back to myself, by redefining what success really looks like. You’ll hear about: The moment I realised I was chasing someone else’s blueprint instead of building my ownHow comparison can quietly warp your sense of progress and directionWhy being Quietly Disruptive means walking your own path. Not someone else’sHow to spot when comparison is creeping in and turn it into a compass for self-awarenessThe small, grounded ways you can start reconnecting with what truly feels like youThis isn’t an episode about ignoring ambition. It’s about choosing authenticity over illusion, as when you stop measuring your work against someone else’s highlight reel, you make space for something far more powerful: your own definition of success. Tune into this episode to discover how much lighter and more fulfilling business feels when you stop chasing and start trusting yourself. Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-club Follow me over on the Gram or LinkedIn Link: https://www.linkedin.com/in/beckybenfieldhumberstone/ Read my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo) Link: https://www.beckybenfieldhumberstone.com Drop me a line to share your story and say hello. I'd love to hear from you!

    21 min
  6. The Power of Experimenting: Finding the Advice That’s Truly Yours

    10/21/2025

    The Power of Experimenting: Finding the Advice That’s Truly Yours

    In this episode, I explore a truth that comes up time and time again in my conversations with founders: the search for the “magic formula” to success. We’re told to follow the steps, buy the blueprint, and copy what works for others. But what if that’s not the way to build something that truly fits you? I share my own story of realising that no amount of generic advice could give me the business I actually wanted. The turning point came when I started experimenting through small, quiet, deliberate experiments that helped me discover my rhythm, my instincts, and what actually worked for me. We’ll talk about: Why chasing one-size-fits-all advice keeps you stuckHow experimenting helps you uncover your unique blueprintThe power of noticing what feels aligned vs. what feels offWhy mentors and coaches should guide, not prescribeAnd how small, steady tweaks can help you build a business that feels deeply yoursThe key takeaway? This episode is an invitation to pause, reflect, and start experimenting so that you can find the advice that fits you like a second skin. If you’ve ever felt torn between doing what the experts say and following your instincts, this one’s for you. Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-club Follow me over on the Gram or LinkedIn Link: https://www.linkedin.com/in/beckybenfieldhumberstone/ Read my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo) Link: https://www.beckybenfieldhumberstone.com Drop me a line to share your story and say hello. I'd love to hear from you!

    15 min
  7. The Joy of Creating: Creativity, Curiosity & Courage with Steve Campbell

    10/16/2025

    The Joy of Creating: Creativity, Curiosity & Courage with Steve Campbell

    In this special guest episode of the Quietly Disruptive Business Podcast, I sit down with creative entrepreneur Steve Campbell, a photographer, author, and coach whose work lives at the intersection of art, storytelling, and innovation. From a challenging start in education to capturing the Scottish Highlands through his lens, Steve’s journey is one of resilience, curiosity, and reinvention. He shares how following his passions, embracing failure, and finding joy in experimentation helped him carve a creative path entirely his own. We talk about why self-awareness matters more than strategy, how meaningful goals shape direction, and why fun and fulfilment should never be an afterthought in business. You’ll hear: How embracing failure and curiosity fuels creativityWhy self-awareness is key to building meaningful successThe power of setting goals that truly align with your valuesHow fun and experimentation can reignite your sparkWhy helping others often becomes the most fulfilling part of the journeyIf you’ve ever felt torn between your creative spark and the pressure to “do business the right way,” this conversation will help you reconnect with the reason you started, and give you permission to design your own version of success. ------------- Connect with Steve: Website: https://www.somewheresky.com/ Facebook: https://www.facebook.com/somewheresky Instagram: https://www.instagram.com/somewhereskyphotography/ LinkedIn: https://www.linkedin.com/in/stevencampbellentrepreneur/ More About Steve: Steve is creative entrepreneur who believes ideas are meant to be built, shared, and experienced. From capturing landscapes in the Scottish Highlands to writing books, developing apps, and coaching creatives, his work lives at the intersection of art, storytelling, and innovation. Steve says: “I don’t just chase inspiration. I create the spark, and help others do the same.” ------------ Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-club Follow me over on the Gram or LinkedIn Link: https://www.linkedin.com/in/beckybenfieldhumberstone/ Read my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo) Link: https://www.beckybenfieldhumberstone.com Drop me a line to share your story and say hello. I'd love to hear from you!

    1h 15m
  8. The Strength in Silence: Embracing Quiet Disruption

    10/14/2025

    The Strength in Silence: Embracing Quiet Disruption

    Words hold power, and lately, I’ve been thinking about one in particular: quiet. For decades, I believed that to succeed, you had to be loud, visible, and performative. That the louder you were, the more impact you’d make. But then I started noticing something. Quiet isn’t weakness. It’s strategy, intention, and subtle power. It’s how real disruption happens, without applause, permission, and burning out. In this episode, I share what being Quietly Disruptive means, why acting deliberately and aligned with your values can create radical impact, and how I’ve applied this approach in my own businesses, including making disruption in a market that didn't think it needed disrupting, all without following the noisy trends. You’ll hear: Why quiet action can be more powerful than shouting for attentionHow subtle, strategic moves can disrupt industries and create ripple effectsWhy your energy, alignment, and values matter more than visibility or hypeHow to thrive without following the loudest voices or trending formulasThe key takeaway? Quiet isn’t invisible, passive, or weak. It’s intentional, strategic, and courageous. The most meaningful impact often happens away from the spotlight,and your business can thrive by doing it your way. Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-club Follow me over on the Gram or LinkedIn Link: https://www.linkedin.com/in/beckybenfieldhumberstone/ Read my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo) Link: https://www.beckybenfieldhumberstone.com Drop me a line to share your story and say hello. I'd love to hear from you!

    16 min

Trailer

About

This is the podcast for founders who move in silence and disrupt through action... just not in the way everyone expects. You didn't start your business to chase trends, play to algorithms, or build someone else's version of success. You're here to do meaningful work, create an impact, and build something lasting, all without the noise, the ego, or the endless hustle. Hosted by award-winning business coach Becky Benfield-Humberstone, this is your weekly reminder that success doesn't require sacrifice, and that the business you want is already here...it's just buried under all the stuff you think you should be doing. Through solo insights and conversations with Quietly Disruptive founders and entrepreneurs who've walked this path, we explore what it means to craft a business that feels as good as it looks, how to trust your instincts over everyone else's business models, and what it feels like to build a sustainable business that fuels you instead of drains you. We'll talk about business growth without hustle, revenue without burnout, marketing that feels authentic, pricing that honours your worth, and what entrepreneurial success actually feels like when you stop performing and start living. This is not about hustle culture or cookie-cutter strategies. It's honest conversations about building a business that reflects who you truly are. If you're building a business that's rich in meaning, rooted in purpose, and quietly powerful in its impact, this podcast is for you. Let's build boldly and disrupt quietly, together.