In the Mix - A NuLiv Science Podcast

NuLiv Science
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Where supplement science meets real-world innovation. In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry. Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game. 🧬 Powered by NuLiv Science 🎙️ New episodes weekly 📍 Available on Spotify, Apple Podcasts, and YouTube

  1. FEB 15

    Metabolism and “Sugar in the Brain”: Why Metabolic Health Is the New Frontier of Women’s Wellness

    In this episode, we sit down with the co-founders of Juna, Jewel Zimmer and Taylor Lamb, a Southern California wellness brand redefining what science-backed supplements should look like for women. We explore how metabolic health, blood sugar balance, sleep quality, and brain function are shaping modern women’s wellness. We discuss why metabolism goes beyond weight loss, the role of glucose regulation and AMPK, and how clinically studied ingredients like InnoSlim® are used in formulations such as Juna’s Smart Burn. The conversation also covers sleep quality, recovery, and how Juna’s Nightcap is designed to support relaxation and restorative sleep without next-day grogginess. The conversation dives into: How metabolic dysfunction affects energy, focus, sleep, and brain healthWhy women’s biology requires a different approach to metabolism and fat lossThe role of AMPK, the body’s master metabolic switchWhy stimulant-heavy fat burners often work against women’s healthHow clinically studied, plant-based ingredients like InnoSlim® support glucose balance and metabolic efficiencyThe connection between deep sleep, brain detoxification, and next-day mental clarityWhy modern consumers are demanding transparency, testing, and real science in supplementsThis episode highlights a major shift in wellness: moving away from quick fixes and toward metabolic-first health strategies that support both the body and the brain. Whether you’re a formulator, brand founder, health professional, or wellness enthusiast, this conversation offers a science-forward look at where women’s health, metabolism, and cognitive wellness are headed next. 🎧 Watch the full episode to learn why metabolic-first wellness is redefining women’s health: https://youtu.be/-W_nTmHYF-M

    32 min

  2. JAN 26

    Why Gut Health Is the Foundation of Pet Wellness (Digestion, Absorption & Behavior)

    Pet gut health affects far more than digestion. It plays a critical role in nutrient absorption, immune balance, behavior, and long-term wellness in dogs and cats. In this episode, we break down why modern pet nutrition is shifting toward a gut-first approach and how supporting digestion and absorption can help pets get more value from the nutrition they already consume. We also discuss how absorption science, commonly studied in human nutrition, has influenced modern thinking around pet formulation, including insights from ingredients like AstraGin®, which was developed to support nutrient absorption and gut integrity. This conversation focuses on perspectives from Fera Pets, a vet-founded brand focused on evidence-based, gut-forward pet nutrition, and NuLiv Science, an ingredient innovation company specializing in absorption and gut health research. 🔗 Learn more about Fera Pets: https://ferapets.com 🔗 Learn more about AstraGin®: https://nulivscience.com/astragin/ Read the full blog on how the gut is the control center of pet health: https://nulivscience.com/the-gut-is-the-control-center-of-pet-health/ If you’re a pet parent, formulator, or brand interested in the future of pet wellness, this episode will change how you think about supplements.

    45 min

  3. JAN 4

    The Protein Supply Problem No One Is Explaining | Whey, WPI & Sports Nutrition with Kyle Failla from Perfect Day

    The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy. In this conversation, we unpack what’s actually happening behind the scenes in the protein market, why clear whey is exploding, and how brands can adapt by focusing on protein efficiency and absorption rather than excess dosing. Keep watching to learn about protein absorption, bioavailability, and why digestion and nutrient transport matter just as much as protein quality. To watch the full episode, click here: https://youtu.be/rw3Xl_jN33I This episode is essential viewing for formulators, brand owners, and anyone building protein-based products.

    1h 25m

  4. 11/17/2025

    Gut Health 101: Fix Bloating, Boost Metabolism & Improve Your Healthspan (with Dr. Rosa Keller)

    Gut health, metabolism, and performance are more connected than you think. In this episode of In the Mix, we sit down with Dr. Rosa Keller, PhD, RDN — a nutrition scientist and registered dietitian — to explore how your gut microbiome, dietary nitrates, and metabolic flexibility shape everything from energy levels and recovery to long-term healthspan. Dr. Keller shares her research on nitrates in vegetables (yes, the same ones that boost nitric oxide for better blood flow), explains why metabolic flexibility is key to preventing chronic disease, and reveals how your gut health impacts exercise performance and healthy aging. 💬 Topics Covered:  – What “healthspan” really means (and how it differs from lifespan)  – How gut health supports metabolism, energy, and recovery  – Why metabolic flexibility helps your body adapt to stress  – Nitrates, nitric oxide, and how greens improve cardiovascular function  – The role of fiber, butyrate, and short-chain fatty acids in gut health  – How dietary diversity supports athletic performance and longevity  – Science-backed supplements that improve nutrient absorption and muscle recovery

    50 min

  5. 11/03/2025

    How Bull Nutrition Navigates Regulations, Formulation, and Growth in Canada

    What does it really take to build a supplement brand in Canada? In this episode of In the Mix, we sit down with Alexander Trent Forian— Mr. Canada, multi-time Canadian best poser, and the entrepreneurial mind behind Bull Nutrition and Fitness City Supplements. Alex gets real about the challenges and wins of running a supplement company under Health Canada’s strict regulations, what makes the Canadian market different from the U.S., and how he and his team built Bull Nutrition into one of the country’s most talked-about brands. If you’re in sports nutrition, brand development, or just love seeing what it takes to grow something real from the ground up — this one’s worth your time.

    51 min

  6. 10/12/2025

    Peptides, Longevity, and R&D Secrets with Crush It’s Director of R&D

    Go behind the scenes with Dave Rynecki, Director of R&D at Crush It Brands — the team behind Core Nutritionals, Merica Labz, Unmatched Nutrition, and MYOBLOX — as he breaks down how modern supplements are formulated. In this exclusive conversation, Dave shares: How Crush It Brands balances trending ingredients with clinical validationWhy ingredients like AstraGin® and Senactiv® are changing how athletes recoverThe future of peptide-based supplements and longevity formulationsWhat it really takes to make products that perform not just sellIf you’re a formulator, brand owner, or fitness enthusiast, this is a masterclass in how real innovation happens in the supplement industry. 📘 Featuring ingredients by NuLiv Science — creators of AstraGin®, Senactiv®, and Zylaria®.  🔬 Learn more: https://nulivscience.com

    13 min

  7. 09/29/2025

    Transparent Labs CEO John Williams on Scaling a Clean Supplement Brand with Science & Authenticity

    Transparent Labs has become one of the fastest-growing sports nutrition brands — but how did they do it? In this episode, CEO John Williams shares his journey from a small retail shop to building Transparent Labs into a global leader in clean-label supplements. We cover scaling with the EOS system, building long-term athlete partnerships with names like Hafþór Júlíus Björnsson and Rory McIlroy, and why clinically validated ingredients like AstraGin® and Senactiv® give Transparent Labs a competitive edge. 👉 Read the full blog for deeper insights on how Transparent Labs and NuLiv Science are shaping the future of sports nutrition: [Insert Blog Link Here]

    43 min

  8. 09/21/2025

    IFBB Pro to CEO: How White Lion Labs Scaled Fast

    IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how  @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B sales momentum. What you’ll learn How athlete discipline translates into daily founder systems Building a premium positioning (ingredient quality, clinical doses, taste) Retail growth: gym chains, distributors, and a state-rep model When growth “breaks” ops: 3PLs, bi-coastal inventory, lead times Product roadmap: hero pre-workout, Greens & Fiber, Fruit & Fiber Using science-backed ingredients to support absorption, performance, and recovery Go deeper and check out our in-depth blog on how Christopher Barr built White Lion. NuLiv Science develops clinically studied, proprietary ingredients—including AstraGin®, Senactiv®, InnoSlim®, Zylaria™, Astrion®, and more—trusted by leading supplement brands worldwide. Explore the science behind our ingredients at www.nulivscience.com. Be sure to follow us on Instagram @nulivscience https://www.instagram.com/nulivscience  *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. #nulivscience #astragin #senactiv #innoslim

    53 min
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About

Where supplement science meets real-world innovation. In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry. Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game. 🧬 Powered by NuLiv Science 🎙️ New episodes weekly 📍 Available on Spotify, Apple Podcasts, and YouTube

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