The Scottish Marketing Network Podcast

Scottish Marketing Network
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The Scottish Marketing Network was created to offer the marketing community in Scotland a platform to interact and learn from one another. This series of podcasts will bring you guest from within our network, who are here to tell you what they do and pass on their learnings. This won’t be the same tone as your usual business podcasts, we want this to be fun, interesting and inspirational.

  1. 4D AGO

    Episode 23: Colette Beagan, Creating a great website for growth

    Colette is the founder of Connette, a Glasgow based website design agency that builds bespoke websites and eCommerce stores for businesses across the UK. Connette build websites for businesses with big plans for the future and positions them for business growth.  In this episode we’re digging into what makes a great website for growth, how design and strategy intersect in the digital world, and what clients really need from their online presence.   You'll find Colette on LinkedIn: https://www.linkedin.com/in/colette-beagan-b23177164/ Connette Website Design Website: https://connettedigital.com/ Colette's book recommendation, Traction: https://amzn.eu/d/0e8fJo8P

    31 min

  2. FEB 8

    Episode 22: Greg McEwan, Talent Management in sports

    Greg’s career spans agency, client-side and leadership roles, including senior positions at organisations like Hibernian FC and The R&A. He’s the founder of McEwan Marketing Group, where he supports talent to build meaningful partnerships and commercial growth. In this episode we hear all about talent management, and how Greg supports his clients with their personal brand, as well as some of the work he is doing with University of Edinburgh Sport, and encouraging the talent of tomorrow across Scottish sport.   You'll find Greg on LinkedIn: https://www.linkedin.com/in/greg-mcewan-198b6813/ You can see more on University of Edinburgh sports on their website: https://uoesport.ed.ac.uk/

    50 min

  3. JAN 25

    Episode 21: Joel Stone, Give Your Clients the Roadmap

    Joel's approach is to offer business owners clarity when they’re fed up with trying everything and getting nowhere. He works with service business owners in the SME space who want a clear path to hitting their objectives. No gimmicks, no hacks — just a proper roadmap that actually works. In this episode Kerry & Joel discuss his unique approach of giving his prospects the numbers they need to make the best decisions. We talked about social diversity and the shift in the corporate landscape and what we expect marketing agencies to be doing moving forward in order to be successful.   Joel's LinkedIn: https://www.linkedin.com/in/joelstone1/ Joel's marketing calculator: https://codebreak.outgrow.us/knowyournumbers Alex Hormozi: https://www.acquisition.com/bio-alex Place Beyond The pines: https://www.imdb.com/title/tt1817273/

    1 hr

  4. JAN 12

    Episode 20: HawkAyeScotland, Capturing Glasgow from a different angle

    Scott is the founder of HawkAye, a drone-led creative studio producing high-impact visual content across sport, live events and brand storytelling. His work blends technical precision with a real feel for culture and atmosphere, not just capturing what something looks like, but what it feels like to be there. Today we are going to hear more about Scott’s journey, how he has built his community and what we can expect to see from HawkAye in the future.    Follow HawkAye on Instagram: https://www.instagram.com/hawkayescotland/?hl=en Scott talks about Daniel Priestley Accelerator program, he has found invaluable: https://danielpriestley.com/dent-accelerators/ You can buy Daniel's book, Key Person of Influence, on Amazon: https://amzn.eu/d/8nV4O38

    35 min

  5. 12/04/2025

    Episode 19: Ciaran Keenan, How Ad Agencies Solve Problems for Their Clients

    Ciaran leads at Superstore Media, a Glasgow-based full-service ad agency offering everything from branding, graphic design and packaging to social media strategy, video/photography, web design and brand identity. With a strong background across FMCG and multi-disciplinary projects, Ciaran combines a keen creative eye with a strategic mindset. He’s been instrumental in high-impact campaigns, applying design thinking, brand storytelling and production craft to deliver results. In this episode we are going to find out more about how Superstore Media gets under the skin of client businesses, and why great creative thinking can make all the difference when delivering real commercial value.   You can connect with Ciaran: Via LinkedIn: https://www.linkedin.com/in/ciaran-keenan-7774b48a/ Superstore Media Website: https://www.superstoremedia.com/ Ciaran's recommendation, The Courage to Be Disliked: https://open.spotify.com/episode/1jvUCkDggbhfCFWNUZIIZj?si=KoRFwLGpQ4KTqboLJoEuDw

    41 min

  6. 11/04/2025

    Episode 18: Becky Calderwood, Agency life and building a true wellness culture.

    Beccy Calderwood has a wealth of experience from her years working in agency, witnessing first-hand how the world of work and culture has evolved over time. She now works as People Development Consultant and has recently launched the workplace wellbeing brand Ground:ed helping organisations shape stronger, healthier workplace cultures. With her background spanning both agency life and people leadership, Beccy offers a unique perspective on what it really takes to build environments where people and businesses thrive.   Beccy's LinkedIn: https://www.linkedin.com/in/beccycalderwood/ Ground:ed https://wearegrounded.co.uk/#about Self Space Therapy https://theselfspace.com Beccy's Pod: https://open.spotify.com/show/1LQiDpPxyr7ZT7h9k7B0JJ?si=ff6975e4cbdf49ee DoBooks https://thedobook.co/

    49 min

  7. 10/27/2025

    Episode 17: Craig Edwardson, Digital Marketing Lead Gen from an agency expert

    Craig Edwardson is Head of Digital at BIG Partnership. Craig has over 14 years of agency experience, leading multi-channel digital strategies for some of the UK’s biggest B2B and B2C brands. Craig talks to Kerry about his commercial approach—he’s not just about clicks and impressions, but about aligning digital activity with real business outcomes. From smarter attribution to breaking down the myths of B2B lead generation, Craig brings a wealth of practical insight into how marketing and sales can truly work together.   You can connect with Craig on LinkedIn: https://www.linkedin.com/in/craig-edwardson/   Hi book recommendation: Radical Candor by Kim Scott: https://www.amazon.co.uk/Radical-Candor-Kickass-Without-Humanity/dp/1250103509

    44 min

  8. 10/15/2025

    Episode 16: Andy Campbell, Inside a Decade of B2B Professional Services Marketing

    Andy brings over a decade of experience, starting at Henderson Loggie in 2016 as a Marketing & Events Administrator and rising to Marketing Manager in 2021. He oversees everything from lead generation and content creation to social media and web design. Beyond his day job, Andy is involved as a trustee and secretary for the Henderson Loggie Charitable Foundation and plays a hands-on role in the firm's ESG initiative. Andy talks to Kerry about his ten-year journey in professional services marketing—what relationships, patience and content evolution have taught him, and where he sees the next generation of marketers heading.   Andy’s LinkedIn: https://www.linkedin.com/in/andycampbell-marketing/ Kerry Harrison – AI Educator https://www.linkedin.com/in/contactkerryharrison/y The Subtle Art of Not Giving A F**k by Mark Manson https://www.amazon.co.uk/Subtle-Art-Not-Giving/dp/176055877X Marcus Sheridan - They Ask, You Answer https://amzn.eu/d/7zXCBT9

    51 min
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About

The Scottish Marketing Network was created to offer the marketing community in Scotland a platform to interact and learn from one another. This series of podcasts will bring you guest from within our network, who are here to tell you what they do and pass on their learnings. This won’t be the same tone as your usual business podcasts, we want this to be fun, interesting and inspirational.

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