Political by Design

Scene Magazine
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🎙 Political by Design // with Leslie Clarke From campaign slogans to leadership styles, this podcast explores how design, messaging, and strategy shape political success. Join me as I speak with experts across branding, politics, and media to unpack the strategies behind the most effective (and not-so-effective) campaigns.

Episodes

  1. From Change to Status Quo: Labour’s Branding Dilemma

    09/26/2025

    From Change to Status Quo: Labour’s Branding Dilemma

    In this episode of Political by Design, Leslie Clarke is joined by Labour councillor and former journalist Sebastian Salek to unpack Labour’s and Prime Minister Keir Starmer's struggle to turn its message of “change” into a convincing governing brand. From the challenge of communicating achievements to voters, to the underestimated role of simple, positive language, we explore why political branding is make-or-break in 2025. The conversation covers how Labour can reset its narrative, what the deputy leadership race really signals, and why storytelling matters as much as policy. Follow Sebastian on Twitter: @SebastianSalek

    50 min
  2. The Politics of Care: Inside Britain’s Trans Health Crisis [Scene Magazine Special Episode]

    09/18/2025

    The Politics of Care: Inside Britain’s Trans Health Crisis [Scene Magazine Special Episode]

    In this special episode for Scene Magazine, Leslie Clarke interviews Dr Sam Hall, a GP and advocate for trans healthcare, discussing the challenges faced by trans individuals in the healthcare system, the impact of societal perceptions, and the importance of informed consent. They explore the evolution of trans rights and the need for compassion and understanding in medical practice. The conversation highlights the urgent need for reform in healthcare policies and the importance of a unified LGBTQ+ community in advocating for trans rights.

    1h 8m

  3. 08/24/2025

    Politics has changed forever...

    Gavin Newsom is dominating the political arena like no other Democrat, which really gets under the skin of Trump and MAGA loyalists.

    9 min
  4. Designing Democracy’s Future: How Gen Z Votes Are Won (or Lost)

    04/18/2025

    Designing Democracy’s Future: How Gen Z Votes Are Won (or Lost)

    In this episode of Political By Design, host Leslie Pumm speaks with Angus Abercrombie, a young political leader, about the importance of engaging Gen Z voters and the challenges faced by the Democratic Party. They discuss Abercrombie's journey into local politics, the significance of grassroots efforts, and the role of social media in shaping political narratives. The conversation highlights the need for the Democratic Party to adapt its strategies to resonate with younger voters, emphasising the balance between effective branding and substantive policy discussions.

    1h 6m

  5. 04/17/2025

    Hello World

    Welcome to Political by Design! In this solo kickoff, host Leslie Pumm unveils the podcast’s mission: cracking open how branding shapes politics in the UK and US. Expect a roadmap of what’s ahead—1:1 chats with experts unpacking the moves behind the messaging. Curious about the strategies steering our debates? This is your start. Join the conversation and subscribe for more!

    4 min
  • 5 Episodes

About

🎙 Political by Design // with Leslie Clarke From campaign slogans to leadership styles, this podcast explores how design, messaging, and strategy shape political success. Join me as I speak with experts across branding, politics, and media to unpack the strategies behind the most effective (and not-so-effective) campaigns.

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