The AdExpert Podcast

Sam
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Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

  1. 1d ago

    Search Console AI Performance Report: How to See If Your Business Appears in AI Overviews

    In this episode, we break down Google’s new Search Console AI Performance Report and explain how businesses can finally track their visibility in AI Overviews and AI Mode. You’ll learn:  What Google’s new AI performance report is and why it matters  How to see if your website appears in AI Overviews and AI-generated search results  What data does the report include, including impressions, pages, countries, devices, and dates  Why AI visibility is becoming just as important as traditional search rankings  The key limitations of the report, including the lack of click and CTR data  How to use AI visibility insights to improve your SEO and content strategy  What Google’s new AI opt-out setting means for businesses  Practical ways to increase your chances of appearing in AI search results Whether you're a local business owner, marketer, or website manager, this episode will help you understand how AI search is changing online visibility and how to measure your presence before your competitors do. Blog Link: Search Console AI Performance Report: How to See If Your Business Appears in AI Overviews Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min

  2. Jun 10

    How to Run a Google Ads Campaign for LA Home Service Companies That Generates Quality Leads

    In this episode, we break down how Los Angeles home service companies can build Google Ads campaigns that attract quality leads, lower the cost per lead, and generate more booked jobs. You’ll learn: • Why local targeting is critical for home service companies competing in the Los Angeles market • How to define your service area to avoid wasting budget on unqualified clicks • The difference between Google Local Service Ads and Google Search Ads—and when to use each • How to build a keyword strategy that focuses on high-intent homeowners ready to hire • Why location-specific landing pages dramatically improve lead quality and conversion rates • How negative keywords help eliminate irrelevant traffic and reduce wasted ad spend • The importance of tracking calls, conversions, and actual jobs instead of focusing only on clicks • How to measure lead quality and calculate your true cost per job • Smart ad spend allocation strategies that maximize ROI for plumbers, electricians, HVAC companies, roofers, and other home service businesses • Common Google Ads mistakes that cause home service companies to waste 30–50% of their advertising budget Whether you're managing Google Ads yourself or considering professional campaign management, this episode will show you how to attract better leads, improve conversion rates, and make every advertising dollar work harder for your business. Blog Link: How to Run a Google Ads Campaign for LA Home Service Companies Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    11 min

  3. Jun 9

    How to Improve Local PPC Campaigns With Better Targeting: Proven Strategies for More Local Leads

    In this episode, we break down how to improve local PPC campaigns with better targeting so you can reduce wasted ad spend, increase conversion rates, and attract more qualified local customers. You’ll learn: • Why precision targeting helps lower cost per click and increase conversions • How geo-targeted ad copy improves click-through rates and local relevance • The importance of location extensions for driving calls and visits • How audience targeting and negative keywords eliminate wasted ad spend • Why location-specific landing pages generate more leads and higher conversion rates • How quality scores impact your PPC costs and campaign performance • Strategies for allocating ad budgets to the highest-performing service areas • Why mobile-first PPC campaigns are essential for local businesses • How to optimize campaigns with conversion tracking, testing, and weekly monitoring Whether you're a local service business, contractor, healthcare provider, or small business owner, this episode will show you how to reach the right audience, improve ROI, and turn more clicks into paying customers through smarter local PPC targeting. Blog Link: How to Improve Local PPC Campaigns With Better Targeting Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    21 min

  4. Jun 9

    Top Advertising Trends Among Small Businesses in Los Angeles: What’s Driving Growth in 2026

    In this episode, we explore the top advertising trends among small businesses in Los Angeles and how business owners can use modern digital marketing strategies to attract more customers, increase visibility, and stay ahead of the competition. You’ll learn: • How the 3-3-3 rule helps build awareness, trust, and conversions across multiple marketing channels • Why AI-powered advertising and automation are changing the way small businesses compete • How to apply the 40-40-20 marketing rule to maximize your advertising budget • Which advertising channels are delivering the best results for small businesses today • Why short-form video content on TikTok, Instagram Reels, and YouTube Shorts continues to dominate • How personalized content marketing increases engagement and conversions • The role of search engine optimization and paid search in generating consistent leads • Why local digital marketing strategies create a competitive advantage in Los Angeles • How customer testimonials and user-generated content improve ad performance • Practical ways to build a data-driven advertising strategy that produces measurable results Whether you're a local service provider, retailer, healthcare practice, or small business owner, this episode will help you understand the latest advertising trends, allocate your marketing budget more effectively, and create campaigns that drive real business growth. Blog Link: Top Advertising Trends Among Small Businesses in Los Angeles Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    23 min

  5. Jun 8

    Google Ads Launches New Lead Management Dashboard to Improve Lead Quality

    In this episode, we discuss Google Ads’ new Lead Management Dashboard and how it helps advertisers focus on lead quality instead of simply generating more form submissions. This update gives businesses a better way to review, qualify, and track leads directly inside Google Ads while providing stronger signals to Smart Bidding and Performance Max campaigns. You’ll learn:  What the new Google Ads Lead Management Dashboard is and how it works  Why lead quality matters more than lead volume for long-term advertising success  How advertisers can review leads and update statuses such as qualified, lost, and converted  How better lead data helps Smart Bidding and Performance Max optimize for real business outcomes  Why industries like healthcare, legal, finance, home services, real estate, education, and B2B can benefit most from this update  The limitations of the dashboard and why it should not replace a full CRM system  How enhanced lead tracking can improve return on ad spend (ROAS) and reduce wasted ad spend  Best practices for creating a strong lead-quality feedback loop between sales and marketing teams  Why businesses should connect CRM data and offline conversions for better campaign optimization Whether you're managing Google Ads for a local business or a large lead-generation company, this episode explains how to use Google’s latest tools to improve lead quality, increase conversions, and make smarter advertising decisions. Blog Link: Google Ads Launches New Lead Management Dashboard to Improve Lead Quality Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min

  6. Jun 8

    Google May 2026 Core Update: What Local Businesses Should Check Before Rankings Move

    In this episode, we break down the Google May 2026 Core Update and what local businesses should do before making major SEO changes. As rankings shift during the rollout, business owners need to focus on data, content quality, and local relevance instead of reacting too quickly. You’ll learn:  What the Google May 2026 Core Update is and how it affects local search rankings  Why ranking fluctuations during a core update are normal and often temporary  How to use Google Search Console to identify meaningful changes in traffic and visibility  What to review in your Google Business Profile to maintain local trust and relevance  Why service pages and location pages should be your top content priority  How to improve content quality by matching search intent and providing local expertise  The risks of relying on generic AI-generated content for local SEO  Why comparing performance with the March 2026 Core Update can reveal important patterns  Which technical SEO factors still matter during a core update rollout  What local businesses should avoid doing before the update fully settles Whether you're a contractor, healthcare provider, law firm, home service company, or local retailer, this episode provides a practical SEO action plan to help you protect rankings, improve visibility, and focus on the metrics that matter most—calls, leads, and conversions. Blog Link: Google May 2026 Core Update: What Local Businesses Should Check Before Rankings Move Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min

  7. May 21

    Google AI Search Rules: What Business Owners Need to Know About AI SEO & Google AI Overviews

    In this episode, we break down what Google’s new AI search rules mean for small business owners and how AI overviews, AI-generated summaries, and AI-powered search are changing SEO. You’ll learn:  What Google AI overviews and AI mode mean for search visibility  Why Google updated its spam policies for AI-generated search results  Risky AI SEO tactics to avoid, including fake reviews, copied pages, and keyword stuffing  How to create user-first content that builds trust with both customers and Google  Why traditional SEO still matters alongside AI-powered search  How to use AI tools safely for outlines, drafts, and content ideas  The importance of local proof, expertise, FAQs, and real customer-focused content  How to improve service pages and align content with real search intent  Why Google Search Console is important for tracking AI search performance  How to build long-term SEO success by focusing on trust instead of shortcuts Whether you run a local service business, law firm, dental office, home care agency, or eCommerce brand, this episode explains how to adapt your SEO strategy for the future of Google AI search. Blog Link: Google AI Search Rules: What Business Owners Need to Know Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min

  8. May 21

    More Links Are Coming to AI Overviews: What It Means for SEO, Publishers & Ecommerce Brands

    In this episode, we break down Google’s latest AI search update and what more source links in AI Overviews and AI Mode could mean for publishers, ecommerce brands, and SEO teams. You’ll learn:  What changed with Google AI Overviews and AI Mode  Why Google is adding more visible source links inside AI-generated answers  How does this update respond to concerns about zero-click search results  Why earning citations inside AI summaries may become a new SEO goal  How publishers can improve visibility in AI-powered search results  Why clear structure, concise answers, and expert insights matter more than ever  How schema markup, like Article, FAQ, Product, and Review schema, can support AI readability  Why original research, real-world examples, and trustworthy content help brands stand out  What ecommerce businesses should do to optimize product pages for AI-driven shopping searches  How Reddit, forums, and community-based content may influence AI-generated answers  Why the future of SEO is shifting from rankings alone to trust, authority, and citations Whether you manage a local business website, an e-commerce store, a media brand, or an SEO strategy, this episode explains how to prepare for the next evolution of Google AI search. Blog Link: More Links Are Coming to AI Overviews Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    2 min
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About

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

Information

  • Creator
    Sam
  • Years Active
    2025 - 2026
  • Episodes
    116
  • Rating
    Clean
  • Copyright
    © 2026 © 2025 The AdExpert Podcast
  • Show Website
    The AdExpert Podcast