The AdExpert Podcast

Sam
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  • MARKETING

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

  1. 3D AGO

    The Importance of Hyperlocal SEO Targeting for Small Businesses in 2025

    In this episode, we break down why hyperlocal SEO is essential for small businesses that want to attract nearby customers and stay competitive in 2025. Understand what hyperlocal SEO is and why it matters more than everLearn how Google Business Profile optimization boosts local visibilityDiscover how to use location-based keywords to reach nearby customersExplore the role of schema markup in local search resultsSee how local content builds trust within your communityFind out why consistent local listings improve small business SEOIf you want more foot traffic, better local rankings, and stronger visibility in your community, this episode gives you the strategies to make hyperlocal SEO work for your business. Blog Link: The Importance of Hyperlocal SEO Targeting Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    14 min

  2. DEC 18

    How SEO and Google Ads Work Together to Grow Your Business With Higher ROI and Visibility

    In this episode, we break down how SEO and Google Ads work together to drive more traffic, build trust, and increase conversions for your business. Why treating SEO and Google Ads as one strategy improves ROIHow branded search builds trust after paid ad clicksWays SEO improves Google Ads Quality Score and lowers ad spendHow to use SEO data for smarter audience targeting in adsWhy combined visibility leads to higher conversions and brand awarenessPractical steps to align keywords, messaging, and landing pagesHow a unified search strategy supports long-term growthWhen SEO and Google Ads work in sync, your business gains more visibility, better efficiency, and sustainable results across every stage of the buyer journey. Blog Link: How SEO and Google Ads Work Together to Grow Your Business Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    11 min

  3. DEC 11

    Technical SEO Checklist for WordPress Websites, Proven Steps to Improve Rankings and Site Performance

    This episode breaks down the essential technical SEO steps every WordPress website needs for better rankings, faster speed, and a stronger user experience. You will learn the most important optimisations that help search engines crawl, index, and understand your site. You will learn: How to set up Google Analytics and Bing Webmaster Tools for accurate SEO trackingWhy site speed matters and how to improve loading timesHow to generate and submit an XML sitemap for better indexingWays to find and fix crawl errors that hurt visibilityHow to improve your URL structure for clean and readable linksWhen to use canonical tags to prevent duplicate contentHow and why to implement 301 redirects for changed or removed pagesBy the end, you will know the core technical SEO actions that boost your WordPress site’s performance and visibility. Blog Link: Technical SEO Checklist for WordPress Websites Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    12 min

  4. DEC 8

    Create Offers That Convert Leads to Sales, Proven Strategies to Increase Your Conversion Rate

    This episode breaks down how to craft personalized, compelling offers that turn leads into paying customers. You will learn how to understand your audience, nurture qualified leads, and optimize every part of your sales process for higher conversions. In this episode, you will learn:  • How the lead conversion process works and why it matters  • Key strategies to nurture qualified leads and move them through the sales pipeline  • How to use strong calls to action that drive urgency and action  • Ways to leverage social proof to build trust and confidence  • How to align your sales team around personalized, high-converting offers  • The importance of A/B testing, optimization, and consistent follow-up  • Which data points to track to continually refine your offers By mastering these strategies, you will be able to create irresistible offers that turn more leads into sales and drive predictable revenue growth. Blog Link: How to Create Offers That Convert Leads to Sales Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    11 min

  5. DEC 8

    How to Retain Customers With Lifecycle Email Campaigns, Proven Strategies for Long-Term Loyalty

    In this episode, we break down how lifecycle email campaigns help businesses retain customers, increase engagement, and drive repeat purchases through personalized messaging at every stage of the customer journey. What you’ll learn in this episode: What lifecycle email campaigns are and why they matter for customer retentionHow welcome and onboarding emails set the foundation for long-term loyaltyWays engagement emails keep customers interested and activeHow retention and loyalty emails encourage repeat purchasesWhy timing and behavior-based emails boost conversionsHow exclusive offers and loyalty programs strengthen customer relationshipsIf you want to build lasting customer relationships and turn one-time buyers into loyal fans, this episode gives you a clear, practical roadmap. Blog Link: How to Retain Customers With Lifecycle Email Campaigns Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    10 min

  6. DEC 4

    Boost Conversions With the Best Retargeting Strategies on Facebook and Google

    This episode breaks down the most effective retargeting strategies across Facebook and Google, helping you re-engage visitors and increase conversions with smarter, more personalized ads. You will learn how to target users based on behavior, optimize your messaging, and maximize your advertising ROI. In this episode, you will learn: • How to retarget cart abandonment to recover lost sales • Ways to retarget product page visitors with tailored ads • How to use dynamic ads for more personalized retargeting • How Google RLSA helps you target active searchers • Why display retargeting keeps your brand visible • How to retarget YouTube viewers based on engagement • Best practices like segmentation and frequency capping This episode will give you the tools to build stronger retargeting campaigns that convert more customers and improve overall ad performance. Blog Link: The Best Retargeting Strategies Across Facebook and Google Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    12 min

  7. DEC 1

    Google Ads Attribution Models Explained, How to Choose the Right One for Better ROI

    This episode breaks down the most important Google Ads attribution models so you can understand how each touchpoint contributes to your conversions. You will learn how attribution impacts your budget, campaign performance, and long-term marketing results. In this episode, you will learn:  • What Google Ads attribution models are and why they matter for conversions  • How last click attribution works and when to use it  • Why linear attribution helps you evaluate the full customer journey  • When time decay attribution is best for longer sales cycles  • How position-based attribution balances first and last touch interactions  • Why data-driven attribution gives the most accurate insights when enough data is available  • How to choose the right attribution model for your business goals By the end, you will know exactly which attribution model fits your sales cycle and how to use it to improve your Google Ads performance. Blog Link: Google Ads Attribution Models Explained Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    11 min

  8. NOV 27

    Why Personalization Is the Future of Digital Advertising, AI Powered Strategies for Higher Engagement and ROI

    This episode breaks down why personalized advertising is becoming essential in modern digital marketing. You will learn how AI, machine learning, and predictive analytics are reshaping the way brands connect with consumers. Listeners will learn:  • Why consumers expect personalized, relevant digital ads  • How AI and machine learning improve real-time targeting  • Ways predictive analytics helps forecast customer behavior  • How data-driven personalization increases engagement  • Why personalized ads lead to higher CTR and lower CPC  • How personalization boosts ROI across digital campaigns  • What the future of AI-powered personalization looks like This episode will help you understand how tailored advertising can improve engagement, reduce costs, and strengthen overall marketing performance. Blog Link: Why Personalization Is the Future of Digital Advertising Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    13 min
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About

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

Information

  • Creator
    Sam
  • Years Active
    2K
  • Episodes
    72
  • Rating
    Clean
  • Copyright
    © 2025 © 2025 The AdExpert Podcast
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    The AdExpert Podcast