The AdExpert Podcast

Sam
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Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

  1. 2d ago

    What's the best way to organize ad groups within a Google Ads campaign?

    Sienna and Sam walk through the best way to organize ad groups within a Google Ads campaign: one narrow theme per group, how many keywords and ads each group needs, and how to name, route and move keywords without losing control. Campaigns carry the budget and goal; ad groups carry one search theme, its ads and its landing pageGroup keywords by intent, not just topic, and send each group to the page that answers itGoogle sets no ideal keyword count but recommends at least 3 ads per ad group (max 3 enabled RSAs)Negative keywords can route searches to the right ad group instead of blocking themKeywords pasted into a new ad group start without their old impressions and clicksAdExpert | adexpert.io Blog Link: https://adexpert.io/whats-the-best-way-to-organize-ad-groups-within-a-google-ads-campaign/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  2. 3d ago

    Google Ads Audience Strategy: Targeting vs. Observation

    Sienna and Sam break down the two Google Ads audience settings, targeting and observation: what each one does, when to use it, and how to turn observation data into better bids. Targeting limits your ads to the segments you choose; observation keeps reach the same and adds reportingGoogle recommends observation for Search and Shopping, and targeting for DisplayOn Smart Bidding campaigns, first-party segments under observation act as signalsSearch supports affinity, detailed demographics, in-market and your data segmentsUse observation results to set bid adjustments or build targeted ad groupsAdExpert | adexpert.io Blog Link: https://adexpert.io/google-ads-audience-strategy-targeting-vs-observation/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  3. Oct 26

    Performance Max vs. Search Campaigns: Which Google Ads Strategy Delivers Better ROI?

    Choosing between Google Ads Performance Max and Search campaigns can make a big difference in your advertising results. This episode compares both campaign types, exploring how automation, keyword targeting, budget, and conversion tracking affect performance and which strategy works best for different business goals. How Performance Max and Google Search campaigns workWhy Performance Max offers broader reach through Google's advertising networkHow Search campaigns provide greater keyword control and targeting precisionKey differences in automation, reporting, creative assets, and budgetsWhich campaign type works best for e-commerce, B2B, and local businessesHow combining Performance Max and Search can support better ROICommon Google Ads mistakes and ways to improve campaign performanceUnderstanding the strengths and limitations of Performance Max and Search campaigns can help you choose the right Google Ads strategy, spend your advertising budget more effectively, and generate more valuable conversions. Blog Link: Performance Max Campaigns vs. Search Campaigns: Which One Wins? Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  4. Oct 24

    SEO Plugins You Should Use for WordPress in 2026

    Sienna and Kevin compare the WordPress SEO plugins worth using in 2026, how to pick one, and how to set it up without the common mistakes. Yoast SEO and Rank Math are the most installed SEO plugins on WordPress.orgMost sites need one main SEO plugin plus a few helper toolsSite Kit by Google and Redirection cover measurement and 301 redirectsGoogle treats a submitted sitemap as a hint, not a crawl guaranteeSchema can help, but Google does not guarantee rich resultsAdExpert | adexpert.io Blog Link: https://adexpert.io/seo-plugins-you-should-use-for-wordpress-in-2025/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    SEO Plugins You Should Use for WordPress in 2026

  5. Oct 22

    How to Make Your Ads Stand Out in a Crowded Market: Creative Advertising Strategies That Drive Conversions

    Standing out in today's crowded digital advertising market takes more than a big budget or eye-catching visuals. This episode explores how strong brand identity, audience targeting, creative ad strategies, and performance optimization can help businesses capture attention, increase engagement, and improve advertising ROI. Why brand identity and differentiation matter in competitive marketsHow to understand your target audience and create relevant adsWays to write compelling ad copy that focuses on customer benefitsHow visuals, videos, and interactive ads capture attentionWhy a long-term advertising strategy helps build brand recognitionHow A/B testing and conversion tracking improve ad performanceCommon advertising mistakes that waste budget and reduce conversionsLearning how to make your ads stand out can help you create more memorable campaigns, connect with the right customers, and turn advertising spend into measurable business growth. Blog Link: How to Make Your Ads Stand Out in a Crowded Market Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  6. Oct 19

    How to Build a Multi-Channel Retargeting Campaign: Strategies to Increase Conversions and ROI

    A multi-channel retargeting campaign helps businesses reconnect with website visitors who leave without converting. This episode explores how to use email marketing, social media ads, Google Ads, and display advertising to reach potential customers, improve conversion rates, and maximize your marketing ROI. Why multi-channel retargeting works better than relying on one platformHow email, social media, search, and display ads support retargetingHow to segment audiences based on website behavior and buying intentWays to create personalized messages across multiple marketing channelsHow to track conversions, cost per acquisition, and return on ad spendWhy frequency capping, creative testing, and budget optimization matterCommon retargeting mistakes and how to avoid wasted advertising spendBuilding an effective multi-channel retargeting strategy can help you recover lost leads, strengthen brand awareness, and turn more website visitors into customers through smarter targeting and consistent messaging. Blog Link: How to Build a Multi-Channel Retargeting Campaign Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  7. Aug 24

    Google Ads Changes for Small Businesses in 2026: AI, Performance Max, and First-Party Data

    Google Ads changed significantly in 2026, with new AI-driven campaign tools, conversational ad formats, and stronger reliance on first-party data. This episode explains what small businesses need to know about these updates and how to adapt their advertising strategy. How Conversational Discovery ads change customer search behaviorWhat Gemini AI ad generation means for creative productionHow Business Agent for Leads can improve response timesWhy AI Mode search is changing brand visibilityWhat Performance Max and AI Max Search campaigns doWhy first-party data and server-side tracking matter more nowHow product feeds, landing pages, and negative keywords affect ad performanceLearn how to adjust your Google Ads strategy for 2026 and use automation, stronger tracking, and better campaign structure to improve efficiency and conversion performance. Blog Link: Understanding Google’s New Ad Changes for Small Businesses Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

  8. Aug 20

    Local SEO for Multi-Location Businesses: How to Rank Every Location

    Managing local SEO across multiple business locations requires more than duplicating the same strategy in every city. This episode explains how multi-location businesses can build stronger local visibility through optimized location pages, Google Business Profiles, citations, reviews, and local authority signals. Why each business location needs its own optimized local presenceHow subfolder site architecture supports stronger SEO authorityWhy Google Business Profiles are essential for every physical locationHow NAP consistency affects local search rankingsWhy reviews and review velocity matter for Map Pack visibilityHow local citations, backlinks, and location-specific content build authorityWays to scale local SEO across dozens of locations efficientlyLearn how to create a scalable local SEO strategy that helps every location rank more consistently, attract nearby customers, and strengthen your brand across multiple markets. Blog Link: Local SEO for Multi-Location Businesses: Advanced Guide Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide  🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

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About

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

Information

  • Creator
    Sam
  • Years Active
    2025 - 2026
  • Episodes
    133
  • Rating
    Clean
  • Copyright
    © 2026 © 2025 The AdExpert Podcast
  • Show Website
    The AdExpert Podcast