Behind The Scene with Teah

Teah Ojeda

This is a business podcast for women entrepreneurs craving real, raw, and relatable conversations about what it actually takes to build a brand and grow a business. Hosted by Teah Ojeda, this show explores visibility, mindset, growth, challenges, and the unfiltered realities most people never say out loud.

  1. Sep 11

    The Hidden Work Behind a Strong Personal Brand

    The Hidden Work Behind a Strong Personal Brand Most people see the visible part of a personal brand. They see the posts, the polished photos, the speaking announcements, and the opportunities that seem to appear out of nowhere. What they rarely see is the work happening behind all of it. In this episode of Behind the Scene with Teah, I sit down with LinkedIn content strategist Allison Ditmer for a candid conversation about what actually goes into building a strong personal brand that people remember and trust. Allison shares how LinkedIn unexpectedly became a major part of her business after leaving a 15-year corporate career, why creating content is only one piece of building visibility, and how relationships, consistency, networking, and simply following up can create opportunities long before you see the payoff. We also get real about the emotional side of entrepreneurship, including the panic that can creep in during slower seasons, the pressure to chase vanity metrics, and the fear that tells you nobody is paying attention. Spoiler alert: somebody probably is. In this episode, we talk about: • How Allison accidentally became known as the “LinkedIn lady” and what she did to build that reputation • Why your personal brand is much bigger than the content you publish • The hidden work that happens after you hit “post” • Why conversations and relationships often move your business further than likes and comments • The difference between networking and actually building relationships • Why Allison considers in-person connection one of the least “sexy” habits that has produced some of her best opportunities • How speaking engagements have helped Allison attract clients and establish credibility • The surprising power of following up after an event • Why a viral post does not necessarily translate into business growth • The danger of becoming obsessed with vanity metrics • Why people can be paying attention to your content without ever liking or commenting • How consistency helps people remember what you do • Why jumping on every social media trend can create more confusion than visibility • The “chronic reposting” habit Allison sees holding business owners back • Why your audience needs to hear your perspective instead of constantly seeing someone else’s • How looking at your calendar can help you uncover content that is already happening in your business • Why personal branding is becoming increasingly important for people in traditional careers, not just entrepreneurs • The fear that keeps people from putting themselves out there • What Allison has learned about riding the inevitable roller coaster of entrepreneurship Connect with Allison Connect with Allison on LinkedIN Connect with Teah Follow Teah on INSTA: Connect with Teah on LinkedIN: Book a consult, inquire about visibility coaching or a brand photoshoot Catch up on the blog Subscribe to the Behind The Scene Newsletter:

  2. Aug 24

    The Business of Trust: What Helping Families Make Life-Changing Decisions Taught Me About Growth, Sales, and Human Behavior

    Building a business in a niche industry comes with a unique challenge: convincing people they need a solution they may not even know exists. In this episode, adoption consultant Rebecca Gruenspan shares what more than a decade of guiding families through life-changing decisions has taught her about trust, human behavior, marketing, and growth. From educating skeptical audiences to helping people navigate fear and uncertainty, Rebecca reveals lessons that extend far beyond adoption. If you've ever struggled to explain your value, shorten a long decision-making process, or earn the confidence of potential clients, this conversation offers an honest look at what it really takes to become the trusted expert people turn to when the stakes are high. In this episode, we talk about: • How Rebecca turned her personal adoption experience into a 13-year business• Why sharing what you're doing can lead to opportunities you never saw coming• Building credibility when you're still new and questioning your own expertise• Why being the cheapest option isn't always the best way to attract clients• How pricing can influence perceived value and buyer behavior• Using social media to build familiarity and trust before someone ever becomes a client• Why consistently being seen and heard matters when you're building a personal brand• How to recognize red flags during the first client inquiry• Knowing when a client isn't the right fit—and having the courage to let them go• Setting clear expectations before problems arise• Why your agreements need to evolve as your business grows• Knowing when it's time to hire help• The importance of getting administrative and financial tasks off your plate• Learning to release control as your business grows• Why lived experience can become one of your greatest credibility assets• The power of building an email list that you actually own• Choosing progress over perfection when you're stuck in the details• Why moving quickly can create opportunities for your business• Staying in your own lane instead of comparing yourself to everyone else CONNECT WITH REBECCA: RG Adoption Facebook Our Chosen Child Facebook RG Adoption Instagram Our Chosen Child Instagram CONNECT WITH TEAH: Follow Teah on INSTAGRAM Connect with Teah on LinkedIn Book a consult, inquire about visibility coaching or a branding photoshoot: ⁠ Catch up on the blog Subscribe to the Behind The Scene Newsletter Subscribe & Review Thanks for tapping back into Behind the Scene with Teah. If you're a woman building a business and navigating the realities that come with it, you're in the right place. Follow the show to catch future conversations designed to encourage, challenge, and equip you on your journey. A quick rating and review goes a long way in helping other women founders find the podcast. And if this episode inspired you, challenged your thinking, or encouraged you to take action, share it with a fellow entrepreneur who needs to hear it.

  3. Aug 15

    Footprints: The Path Behind the Progress | My Q2 2026 Business Reflection

    SUMMARY What if you stopped measuring your quarter by revenue alone and started looking at the actual steps that created momentum? In this first-ever Footprints episode, I'm taking you behind the scenes of Q2 and documenting the trail of decisions, opportunities, relationships, projects, and lessons that shaped the last 90 days in my business. Think of this episode like documenting your "footprints" for tech support—the exact path you took to get where you are today. From onboarding social media clients and photographing major events to expanding into the Cleveland market, building strategic partnerships, investing in networking, and navigating summer as a business owner and mom, I'm sharing the real story behind the quarter. This isn't a polished highlight reel. It's an honest look at what worked, what shifted, what I said no to, and the lessons I'm carrying into the next season of business. KEY TAKEAWAYS: • Momentum is often created through consistent small actions, not one big breakthrough. • Relationships remain one of the highest-return investments in business. • Visibility creates opportunities long before you can connect a direct ROI. • CEO time is not a luxury—it's a necessity. • Strong systems create freedom and flexibility. • Growth sometimes requires saying no to good opportunities so you can focus on the right ones. • Business should support your life, not consume it. CONNECT W. TEAH Follow Teah on INSTAGRAM: Connect with Teah on LinkedIN: Book a consult, inquire about visibility coaching or a branding photoshoot: ⁠ Catch up on the blog Subscribe to the Behind The Scene Newsletter: Thanks for tapping back into Behind the Scene with Teah. If you're a woman building a business and navigating the realities that come with it, you're in the right place. Follow the show to catch future conversations designed to encourage, challenge, and equip you on your journey. A quick rating and review goes a long way in helping other women founders find the podcast. And if this episode inspired you, challenged your thinking, or encouraged you to take action, share it with a fellow entrepreneur who needs to hear it.

  4. Jul 23

    Leaving Corporate: The Financial Truth About Becoming a Full-Time Entrepreneur

    In this episode of Behind the Scene with Teah, I sit down with licensed financial advisor Alisha Stewart to talk about wealth, entrepreneurship, and the financial preparation required to create true freedom. Alisha shares her journey from corporate project management to full-time entrepreneurship, why she spent an entire year preparing for her transition, and the lessons she's learned about money, investing, and long-term financial planning along the way. Together, we unpack the realities of leaving corporate America, the financial mistakes many aspiring entrepreneurs make, and why building wealth starts long before your income reaches a certain number. Whether you're dreaming about leaving your nine-to-five, building a business, or simply trying to gain more control over your finances, this conversation will challenge you to think differently about what financial freedom really means. Resources Mentioned BrokerCheck Alisha’s Free Money Guide Connect with Alisha IG: _putyoufirst_,  Facebook: Alisha Stewart,  TikTok: wealthwithalisha Website: www.alishastewart.com Connect with Teah Follow Teah on INSTA: ⁠https://www.instagram.com/the_scene_creative/  Connect with Teah on LinkedIN: https://www.linkedin.com/in/tierrahojeda/  Book a consult, inquire about visibility coaching or a branding photoshoot: ⁠https://scenebyteah.com/contact  Catch up on the blog: ⁠https://scenebyteah.com/blog/  Subscribe to the Behind The Scene Newsletter: https://exceptional-cloud-53981.myflodesk.com/qwe8v5f4n4  Subscribe & Review Thanks for tapping back into Behind the Scene with Teah. If you're a woman building a business and navigating the realities that come with it, you're in the right place. Follow the show to catch future conversations designed to encourage, challenge, and equip you on your journey. A quick rating and review goes a long way in helping other women founders find the podcast AND if this episode inspired you, challenged your thinking, or encouraged you to take action, share it with a fellow entrepreneur who needs to hear it.

  5. Jul 9

    Building Authority Before You Feel Ready with Hayleigh Hayhurst

    Show Notes: What if the thing standing between you and greater visibility isn't a lack of expertise, but a lack of confidence? In this episode of Behind the Scene with Teah, I sit down with podcast producer and strategist Hayleigh Hayhurst, founder of Espresso Podcast Production, to talk about how podcasting can help women entrepreneurs build authority, expand their reach, and create meaningful connections long before they feel "ready." Hayleigh shares her journey from journalism student to podcast producer, the lessons she's learned from working with hundreds of podcasters, and why waiting for confidence before taking action often keeps women stuck longer than necessary. Whether you've been considering starting a podcast or you're looking for new ways to increase your visibility, this conversation is packed with practical advice and encouragement to help you take the next step. In This Episode: How podcasting can accelerate authority-building in your industry Why expertise often outpaces confidence for entrepreneurs The surprising connection between podcasting and sales What Hayleigh learned from producing hundreds of podcast episodes Why your first podcast episode doesn't need to be perfect The simple exercise every aspiring podcaster should try before launching What a podcast launch plan actually looks like The basic equipment you need to get started How podcasting creates opportunities for networking, partnerships, and business growth Why community and collaboration matter more than trying to figure everything out alone "Why are you going to be the first person to tell yourself no?" "Your 50th episode is going to be better than your first episode, but you can't get there unless you start with episode one." "You can't get better by thinking about it. You get better by doing it." Hayleigh Hayhurst is the founder of Espresso Podcast Production, a podcast production and strategy agency that helps entrepreneurs grow their businesses through podcasting. With a background in journalism and over six years of podcast industry experience, Hayleigh has helped countless business owners launch, grow, and leverage their podcasts to build authority and generate leads. Resources & Connect! FREE Podcast Launch Checklist: Podcast Cafe Podcast: Employee To Boss Podcast: Need an all-in-one CRM to upgrade your back office and client communications? Try HoneyBook and get 30% off your first year when you sign up!: If growing your visibility is a priority, don't overlook your email list. Grab Flodesk through my referral link and save 25% on your first year while creating emails your audience will actually want to open Hayleigh’s Website Hayleigh’s Instagram Follow Teah on INSTA Connect with Teah on LinkedIN Book a consult, inquire about visibility coaching or a branding photoshoot Catch up on the behind the scene w. Teah blog: Subscribe to the Behind The Scene Newsletter: Subscribe & Review!! Thanks for tuning in to Behind the Scene with Teah. If you're a woman building a business and navigating the realities that come with it, you're in the right place. Follow the show to catch future conversations designed to encourage, challenge, and equip you on your journey. A quick rating and review goes a long way in helping other women founders find the podcast. And if this episode inspired you, challenged your thinking, or encouraged you to take action, share it with a fellow entrepreneur who needs to hear it!!

  6. Jun 24

    Aligned & Unapologetic: Branding That Feels Like You

    What happens when your brand no longer feels like you? In this episode of Behind the Scene with Teah, I'm sharing the biggest takeaways from a recent BOOST conversation I hosted for NAWBO Columbus on aligned and unapologetic branding. We dive into why so many business owners feel disconnected from their marketing, how personal growth impacts brand perception, and the hidden ways self-belief shows up in your content, networking, visibility, and sales. If you've been struggling to show up consistently, questioning your direction, or feeling like something is "off" in your business, this conversation will help you identify the real issue and give you practical ways to move forward with confidence. Remember, the strongest brands aren't built by copying someone else's formula; they're built when you fully embrace who YOU are and allow your business to evolve alongside you. Inside this episode: • Why your beliefs about yourself directly impact your brand • How confidence (or lack of confidence) shows up in your messaging • The difference between being authentic and being performative • Why your brand should evolve as you evolve • How to build a visual brand that reflects your real personality • Common mistakes business owners make with online visibility • The role of boundaries in authentic personal branding • Why consistency doesn't mean being everywhere • How to choose platforms that fit your lifestyle and capacity • The importance of systems and automations for sustainable growth • What it means to create a brand you can still show up for on your hardest days Key Takeaway: Your brand isn't separate from who you are. What you believe, how you show up, and the convictions you carry will always influence how people experience your business. Alignment isn't a luxury. It's a requirement for sustainable visibility and growth. Connect with Teah: Instagram: @the_scene_creative Website: www.scenebyteah.com

    Aligned & Unapologetic: Branding That Feels Like You
5
out of 5
3 Ratings

About

This is a business podcast for women entrepreneurs craving real, raw, and relatable conversations about what it actually takes to build a brand and grow a business. Hosted by Teah Ojeda, this show explores visibility, mindset, growth, challenges, and the unfiltered realities most people never say out loud.