The Buy Box Maverick Podcast

Jon Cutler
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

I rebuilt my career after 40 — from owning a taxi company to building a brand-direct wholesale Amazon business. I began with online arbitrage, evolved into brand direct wholesale, and now share the real play-by-play. Here you’ll find my journey, deep-dive conversations with industry leaders, and honest insights on what it actually takes to win in modern eCommerce.

  1. 1d ago

    Amazon Wholesale Since 2017: What 9 Years of Selling Taught Alex from FBA Boys

    🔧 TOOLS I USE & RECOMMEND ▶ Seller Snap (AI repricer – makes us extra money every day): https://referrals.sellersnap.io/l/BuyBoxMav ▶ SmartScout (25% OFF for 3 months with code BUYBOXMAVERICK): https://partners.smartscout.com/?fpr=buyboxmaverick ▶ Amazon Influencer Program Challenge: https://buyboxmaverick--entreresource.thrivecart.com/aip-challenge/ Alex from FBA Boys has been selling on Amazon since 2017 — before the courses, before the community, before anyone was talking about it on social media. In this episode he breaks down the whole journey: flipping PS2 games on eBay at 13, fixing cracked iPhones out of his mom's basement, quitting a liquidation sales job (and turning down a $100K offer to stay), getting $100K frozen by Amazon, and rebuilding his entire business around clean distributors and brand-direct accounts. We get into the stuff nobody posts on Instagram: being $50K in the hole, subleasing warehouse space from other sellers (including a guy you definitely know), and why the "barrier" that makes wholesale hard is exactly what protects your margins. WHAT WE COVER - Why liquidation/gray market inventory will get your account suspended today - The Capital One Spark strategy Alex used to scale buying power from $5K to $100K/month - Why a distributor who says "no" to protect their existing sellers is the one you want - The 90-day / 100-calls-a-week method Jon used to break into wholesale - Pipeline mistakes: why you should never stop sourcing, even when cash is tight - Trade show prep — how Alex's VAs scout floor plans before he shows up - Brand direct vs. distributor: margins, cash flow, lead times, and which one you should start with - The exact questions to ask a brand at a booth to find the gap you can fill - Networking in wholesale: what's secret and what isn't - Multi-channel: Whatnot, TikTok Shop live auctions, Walmart — and when to stay in tunnel vision - Why the Amazon Influencer Program is the real side hustle (OA/RA is not) - Evolve or die: what a 40-year Cape Cod taxi business taught Jon about Amazon 📍 NYC E-COMMERCE MEETUP — Sept 19, 5–8 PM at Fifth & Mad. Amazon, Walmart, Whatnot, TikTok sellers all welcome. Alex has a few tickets left — links below. CONNECT WITH ALEX / FBA BOYS Instagram: @fbaboys CONNECT WITH JON Instagram: @buyboxmaverick Amazon storefront: Pinnacle Lane New episodes every week. Like, comment, and subscribe so you don't miss next week's episode with the Seller Snap team. #AmazonFBA #AmazonWholesale #BuyBoxMaverick #FBABoys #AmazonSeller #Ecommerce #Wholesale #BrandDirect #Whatnot #TikTokShop

  2. Aug 6

    He Did $550K in One Month at 19 — Then Told Me Why VAs Changed Everything

    Abe started selling on Amazon at 16, flipping used books from Goodwill and library sales with his mom. By 19 he did $550K in a single month. But the story most sellers need to hear is what happened in between: a $190K December that netted him about $9K in profit because he had no VAs, no prep center, and no one watching the leaks. In this episode Abe breaks down the exact systems that fixed it, why the vetting process is 90% of a good VA hire, how to structure incentives so your VA is actually motivated, and why "oversaturated" is the worst word in this business. He's also personally hired and trained over 500 VAs for around 300 Amazon sellers — so if you've ever had a VA "not work out," this one will sting a little. CONNECT WITH ABE Book a free VA/business audit call: https://calendly.com/abe-ecgwholesale/va-sales-call VA hiring service: https://www.ecgwholesale.com/va-hiring?preview=true

  3. Jul 30

    Inside the 5-Day Brand Direct Challenge with Cajua Robinson

    👉 Join the Brand Direct Challenge (Aug 10–14): https://buyboxmaverick--entreresource.thrivecart.com/brand-direct-challenge/ ## Episode Summary Jon sits down with Cajua Robinson (Ecom Unlimited Podcast) to talk about the new Brand Direct Challenge — a free 5-day live training, Aug 10–14 with Chris Grant, covering finding/negotiating with brands, onboarding, brand registry, and using AI for listings and PPC. They also dig into how they each use AI (Claude, Google Pomelli) to run their Amazon businesses, why brand direct moves slow enough that you have time to learn, and why real brand partnerships (not just cold calling) make this model fun. Also: the podcast has a new name — Marketplace Mavericks is now The Buy Box Maverick Podcast*.* ## What We Cover - 0:00 – New podcast - 1:01 – Intro to Cajua and the Brand Direct Challenge - 3:07 – What's covered in the 5-day training + bonuses (AI Ops course, extended Smart Scout trial) - 4:35 – Why Smart Scout is a must once you go brand direct - 5:21 – The #1 key to success: taking action, not over-preparing - 7:56 – How AI fits in: listing copy, PPC, images, brand presentations - 11:46 – Underrated tool: Google Pomelli for on-brand AI images - 12:36 – More resources: listingoptimization.com and scalable.so - 16:54 – You don't have to quit OA to start brand direct - 18:03 – Why real brand partnerships beat nonstop cold calling - 22:02 – The Operators Podcast: why "Head of Amazon" is so hard to hire for - 24:31 – The pitch reframe: "I'm your distribution partner for Amazon" - 27:05 – Never fully cross a brand off your list — timing matters - 29:28 – Final thoughts + how to join the Challenge ## About Cajua Robinson Cajua co-hosts the Ecom Unlimited Podcast and runs "the wholesale network," a wholesale/brand direct education community. He started in private label, moved into wholesale and brand direct, and now uses AI for listing optimization, PPC, and brand presentations. He's partnering with Chris Grant on the first-ever Brand Direct Challenge, a free 5-day live training Aug 10–14. Connect with Cajua: - YouTube (Ecom Unlimited): https://www.youtube.com/@ecom.unlimited.podcast - YouTube (personal): https://www.youtube.com/@cajuarobinson - Instagram: [@cajuarobinson](https://www.instagram.com/cajuarobinson) - X: [@CajuaRobinson](https://x.com/CajuaRobinson) ## Tools & Resources Mentioned Brand Direct Challenge · Smart Scout · Keepa · Google Pomelli · listingoptimization.com · scalable.so · The Operators Podcast --- Follow The Buy Box Maverick Podcast: Instagram [@BuyBoxMaverick](https://www.instagram.com/buyboxmaverick)

  4. Jul 22

    From Astrophysics Major to $250K/Month: A 22-Year-Old's Wholesale Blueprint

    He was studying to be an astrophysicist. Now he's doing $250,000 a month across Amazon, Walmart, eBay, and his own local distribution business — and he did it by literally buying an ownership stake in the supply chain. In this episode of Marketplace Mavericks, host @BuyBoxMaverick sits down with Chris Shelby, a 22-year-old wholesale and brand-direct seller who started with online arbitrage as a college side hobby, moved into buying from distributors, and eventually skipped the middleman entirely to open direct accounts with brands — including 3M. The most surprising part of his playbook: buying into a business office co-op, which made him a literal part-owner with shares, gave him direct relationships with every brand rep in it, and solved his Amazon ungating problems in one move because the letterhead on his invoices is the co-op's own. Jon and Chris dig into how relationship-building (not email blasts) is what actually turns a distributor account into an exclusive brand-direct one, why owning a warehouse and a 3-person prep team changed his unit economics enough to profitably sell $6 items, how a warehouse opened up local B2B leads worth $70,000 in a single deal, and why Chris and a developer friend built their own internal AI-powered business tool — handling restocking, repricing, and shipment workflows off one shared database — instead of paying for five different SaaS subscriptions. They also compare notes on Amazon's brand registry requirements, why account age might be quietly triggering stricter gating, and what it actually takes (capital-wise and mindset-wise) to run wholesale as a real full-time business instead of a side hustle. WHAT YOU'LL LEARN: - How Chris went from astrophysics student to online arbitrage to brand-direct wholesale in four years - The buying co-op strategy: how becoming a part-owner unlocked direct 3M inventory and simplified Amazon gating - Why relationships — not email — are what actually convert a distributor account into an exclusive - The real math behind owning a warehouse: prep costs under $1/unit vs. what a prep center would charge - How warehouse ownership generated an unexpected $70,000 local furniture deal that never touched Amazon - Inside Chris's custom internal software: automated restocking, repricing, and shipment workflows on one shared database - Why he still pays for Keepa and Smart Scout but replaced every other SaaS tool with something built in-house - Jon and Chris's theories on why Amazon keeps asking for brand registry even when a brand isn't enrolled - What it actually costs (in real capital) to scale wholesale beyond a side hustle

  5. Jul 15

    He Got $110K in Business Credit in One Day — Then Scaled to $400K/Month

    He got $110,000 in business credit in a single day — and used it to scale his Amazon business from $25K a month to $200K a month in under a year. In this episode of Marketplace Mavericks, host @BuyBoxMaverick continues his series spotlighting entrepreneurs under 25 with Sadeq Wahab, a 22-year-old who's been finding ways to make money online since eighth grade — eBay dropshipping, candy reselling, and a sneaker reselling business that netted him $100,000 in profit between the ages of 16 and 18. When sneaker reselling started slowing down, Sadeq pivoted to Amazon online arbitrage (OA) in August 2022 and scaled it toward $400,000 a month in revenue, doubling his profit every year along the way. But the real story here is what Sadeq built after Amazon took off: a business credit funding company that helps other sellers unlock six-figure credit lines the way he did, and a custom AI agency — built with two developer cousins — that creates done-for-you dashboards, reconciliation software, and speed-to-lead systems for e-commerce operators. Jon and Sadeq dig into why packing your own inventory is the fastest way to cap your growth, why chasing high average selling price (ASP) products makes an entire operation easier to run, and why word of mouth is still the thing that closes every deal. If you're building a business under 25, thinking about funding your next move, or just curious what real year-over-year scaling looks like, this is a tactical blueprint from someone living it in real time. CHAPTERS 00:00 Intro — Continuing the Under-25 Entrepreneur Series 03:14 Sadeq's Origin Story: eBay Dropshipping in 8th Grade 05:49 $100K Net Profit From Sneaker Reselling (Age 16–18) 06:05 The Pivot to Amazon Online Arbitrage (August 2022) 08:15 Why Outsourcing Prep Was the First Real Unlock 17:51 Time to Open the Tunnel Vision: Building Beyond Amazon 20:38 Business #1: The Credit Funding Company 21:29 Business #2: The Custom AI Agency 40:00 Build Once, Deploy Many: How the AI Agency Scales 43:24 Why High ASP Changes Everything 56:09 Doubling Revenue Every Year: $500K to $6M+ 58:18 Why Word of Mouth Still Wins in E-Commerce 1:04:37 Inside the $110K Same-Day Business Credit Story 1:06:20 The Day Everything Got Serious 1:11:03 The #1 Funding Mistake New Sellers Make 1:16:36 Wrap-Up & Next Week's Guest WHAT YOU'LL LEARN How a 16-year-old turned $15K in seed money into $100K net profit reselling sneakersWhy he pivoted from sneaker reselling to Amazon OA in August 2022 — and what changed once he took it seriouslyThe exact day $110,000 in same-day business credit changed the trajectory of his businessWhy "packing inventory doesn't make you any money" — the case for outsourcing prep immediatelyHow doubling revenue every year (from $500K to a projected $6M+) actually worksWhy he built a business credit funding company instead of an Amazon coaching programInside his custom AI agency: build-once, deploy-many software for reconciliation, AIP dashboards, and speed-to-leadWhy chasing high ASP products simplifies an entire OA operationWhy word of mouth and networking — not paid ads — built every business he's touchedCONNECT WITH SADEQ Instagram @sadeqwahabb

  6. Jul 8

    1 Year of Amazon Wholesale: The Truth, The Mistakes, and the ONE Brand That Changed Everything

    After 6 months of online arbitrage, I went all-in on Amazon wholesale and brand direct sourcing. One year later, here's everything I got right, everything I got wrong, and the one brand relationship that ended up carrying my entire business. In this solo update episode I break down: Why I ignored the "ramp up for Q4" advice and built toward brand direct insteadThe $10K mistake I made launching brands on Amazon that weren't readyWhy patience — not goals — is the real KPI in wholesaleHow to actually win an exclusive with a brand (hint: fix their problem first)Why grocery/hot sauce listings look easy but eat your margin in prep and shippingWhy I stopped being scared of $100+ price point items, and how one high-ticket brand became the foundation of my whole businessThe prep math mistake that took my margin to 0%Why "networking," even for guys in their 40s who hate social media, is non-negotiable If you're thinking about getting into Amazon wholesale or brand direct sourcing, this is the no-fluff, one-year-in version of what it actually looks like. Timestamps: 0:00 Intro — one year into wholesale 2:27 Ignoring Q4 hype to build toward brand direct 4:51 Mistake #1: chasing goals instead of activity 7:13 Don't launch outside brands on Amazon (the $10K lesson) 9:39 Staying organized with a CRM + call transcripts 12:03 How to actually win a brand exclusive 14:18 The "add value" trap (and my sticky note fix) 16:22 Do network — even if you're "not a social media person" 18:49 How to pick a category when sourcing 21:03 Buy box wars — watch out for whale sellers 23:24 Don't be afraid of high-priced

  7. Jun 9

    She's Been Sourcing Amazon Brands Since 2003 — Here's Her Trade Show Playbook

    Most Amazon sellers source the same way everyone else does — and then wonder why every brand they email already has ten resellers. Diana Gershman doesn't have that problem. She's been doing brand-direct wholesale since 2003, and she sources where almost no one else is looking: the trade show floor. In this special part-podcast, part-webinar edition of Marketplace Mavericks, host @BuyBoxMaverick sits down with Diana Gershman — founder of Sellers United, the annual convention coming up in August — for a free-form, high-value breakdown of how she finds, networks, and closes brand accounts at trade shows. With 25 years in the space, Diana is a rare OG who has watched Amazon change over and over and kept mastering her craft the whole way through. This one is tactical and unscripted. Diana sits down with the host and students from their online class to walk through exactly how she builds her sourcing spreadsheets, how she preps for and attacks a trade show, how she networks a room without being salesy, and how she wins accounts by quietly adding value and solving brands' problems before she ever asks for anything. It's a masterclass in the relationship side of wholesale that spreadsheets alone can't teach. Whether you're brand new to Amazon or years into wholesale and looking for a sourcing edge nobody else is using, this is your roadmap to the trade show channel. WHAT YOU'LL LEARN: Why trade shows are an underused sourcing channel for Amazon wholesale and brand-directHow a 25-year veteran preps before walking the floorThe spreadsheet system Diana uses to organize and prioritize brandsHow to network a trade show room without sounding like a salespersonThe "add value first" approach: fixing a brand's problems before asking for the accountHow to turn a single conversation on the floor into a long-term brand partnershipWhat's changed — and what hasn't — in Amazon sourcing over 25 yearsHow mastering one craft over time compounds into a real competitive advantageCONNECT WITH DIANA: Sellers United: [LINK] Sellers United Convention (August): [LINK] Instagram / LinkedIn: [LINK]FOLLOW MARKETPLACE MAVERICKS: Subscribe & turn on notifications: [LINK] Instagram / TikTok / YouTube: [LINK] Join Operation Amazon: [LINK] New episodes weekly. Like, subscribe, and share this with a seller who needs a better way to source. KEYWORDS: Amazon FBA, Amazon wholesale, brand direct, trade show sourcing, wholesale sourcing, Amazon selling, ecommerce business, brand partnerships, Amazon seller tips, scaling on Amazon, sourcing spreadsheet, networking, Sellers United, Diana Gershman, ungating, ecommerce entrepreneur #AmazonFBA #AmazonWholesale #BrandDirect #TradeShowSourcing #WholesaleSourcing #AmazonSeller #Ecommerce #AmazonBusiness #FBAWholesale #SourcingStrategy #SellersUnited #Entrepreneur #SellingOnAmazon #AmazonSourcing #MarketplaceMavericks

  8. May 28

    From Side Hustle to Brand Direct Empire: How Jonah Hodges Cracked the Amazon Wholesale Code

    In this episode of Marketplace Mavericks, host John sits down with Jonah Hodges (@jonahhodges_) — a 15-year Amazon veteran who turned a high school side hustle into a full-blown brand direct wholesale operation. Jonah pulls back the curtain on how he went from reselling textbooks and used Apple products in 2010, to running a mini-agency with 12+ VAs, scaling exclusive brand partnerships, and coaching sellers inside The Wholesale Network. If you're a wholesale or brand direct seller — or you're stuck in OA/RA and wondering what's next — this conversation is loaded with practical gold. 🔑 What we cover: Why Jonah ditched pure reselling after one too many listing cutoffsHow "fixing listings for free" became his secret door-opener with brandsThe myth-busting conversation every Amazon seller needs to have with brands (you're NOT an agency)Structuring deals: exclusives, contracts, buyout clauses & launch protectionWhy phone calls and trade shows crush cold emails every single timeBrand launches that flop vs. brand launches that print — the difference is in the dataHow Jonah uses AI without falling down the rabbit hole (rules: make money, save time, improve client journey)Building VAs and a team that actually scale your businessThe transactional vs. relationship mindset shift that separates wholesale from arbitrageDistributors as gate-openers — and why you should be talking to them tooWhat's ahead for The Wholesale Network: more exclusives, AI tooling, and faster brand launchesWhether you're doing $5K a month or $250K a month, Jonah's perspective on partnership, patience, and playing the long game will change how you approach your next pitch. 🔗 Follow Jonah: Instagram → https://www.instagram.com/jonahhodges_/X / Twitter → https://x.com/jonahhodges_YouTube → https://www.youtube.com/@jonahhodges_🎙 Next week on Marketplace Mavericks: Diana Gershman joins to break down how she sources and dominates trade shows — a must-watch on YouTube. If you got value from this episode, smash that like button, subscribe, and share it with someone who's tired of getting cut off listings. #AmazonFBA #BrandDirect #Wholesale #AmazonSellers #Ecommerce #MarketplaceMavericks #JonahHodges #TheWholesaleNetwork #AmazonBusiness #BrandPartnerships

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Ratings & Reviews

5
out of 5
7 Ratings

About

I rebuilt my career after 40 — from owning a taxi company to building a brand-direct wholesale Amazon business. I began with online arbitrage, evolved into brand direct wholesale, and now share the real play-by-play. Here you’ll find my journey, deep-dive conversations with industry leaders, and honest insights on what it actually takes to win in modern eCommerce.

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