The Online Business AMA

Lauren Diana Scalf

Welcome to The Online Business AMA with Lauren Diana, a Certified Business Strategist, Coach, and Online Educator with over 20 years of experience in digital marketing and entrepreneurship. Having helped hundreds of entrepreneurs scale their businesses, Lauren shares expert insights, actionable advice, and answers your most pressing questions about growing an online business. Whether you're navigating tech, marketing, or mindset, this podcast gives you the clarity and support you need to thrive. Updated weekly - subscribe now! Ask your business questions here: https://onlinebusinessama.com

  1. 06/16/2025

    Ep 37: Crafting Irresistible Lead Magnets

    In this episode, Lauren Diana tackles a common challenge for entrepreneurs: creating irresistible lead magnets. Learn why specificity is crucial, how to deliver a quick win for your audience, and ensure alignment with your paid offers. These tips will guide you in designing a lead magnet that truly captivates and converts. Need help crafting the perfect Lead Magnet for your ideal client? Grab the Lovely Lead Magnet Creator! Create a freebie that builds trust, grows your list, and leads to sales—with a strategic partner by your side. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out She Owns! Use code FREEDOM to get your first month free. ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    5 min
  2. 06/09/2025

    Ep 36: Why Your Emails Aren’t Converting (And How to Fix It)

    In this episode, Lauren answers Miguel’s question about why his emails aren’t converting into sales. She breaks down the difference between sending and selling—and reveals how to shift from “announcements” to true conversations that lead to clicks and conversions. Lauren shares her 3-part email framework, the mindset shift that changes everything, and three powerful tools to make email writing easier and more effective. Resources Lovely Launch Email Generator & Engaging Welcome Sequence Creator: https://go.laurendiana.me/ews Liz Wilcox’s Email Marketing Membership: https://get.laurendiana.me/ep36-ews ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out She Owns! Use code FREEDOM to get your first month free. ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    4 min
  3. 06/02/2025

    Ep 35: The Ideal Client Fix That Unlocks Sales

    If your sales feel stuck, your ideal client might be the problem. In this episode, Lauren Diana reveals why surface-level client profiles aren’t enough—and how emotional precision is the secret to messaging that converts. You’ll learn how to go beyond demographics to tap into what truly drives buying behavior. Want to attract the right people and grow faster? Start with the Ideal Client Clarity Creator, Lauren’s free tool used by over 2,000 entrepreneurs. Grab it at laurendiana.me/ideal. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out She Owns! Use code FREEDOM to get your first month free. ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    5 min
  4. 05/12/2025

    Ep 33: The New Way to Market Your Service Based Business in 2025

    In this episode, Lauren answers Isla’s burning question: “What’s the most effective way to market my service-based business?” With the online space shifting and buyers becoming more cautious, Lauren breaks down five actionable strategies that are helping VAs, designers, strategists, and other service pros cut through the noise and get hired. It’s not about doing more—it’s about doing what actually builds trust, shows results, and positions you as a must-have problem solver. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out She Owns! Use code FREEDOM to get your first month free. ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    7 min
  5. 05/05/2025

    Ep 32: What to Do When Revenue Slows and Panic Sets In

    In this heartfelt solo episode, Lauren Diana addresses the unspoken fears many online business owners are facing right now—from low revenue to complete burnout. She shares powerful mindset tools to calm your nervous system and practical business strategies to shift your energy and income. This is the pep talk and game plan you didn’t know you needed. Whether you're questioning your path or just need clarity, this episode helps you feel seen and supported. Recommended Tools Your Best Year Yet - Get clear. Get focused. Actually follow through. You don’t need a giant strategy overhaul. You need a plan you’ll actually use.Ideal Client Profile Generator - If you need to reconnect, re-evaluate, or just start over - this is the tools to help you understand your Ideal Client inside and out. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out She Owns! Use code FREEDOM to get your first month free. ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    9 min
  6. 04/28/2025

    Ep 31: Choosing the Right Platform for Your Business

    In this episode, Lauren Diana answers a question from listener Arjun who is feeling overwhelmed about picking the right platform to start his online business. Lauren shares a simple and empowering framework to make the decision easier, covering how to match platforms with your business type, tech skills, future growth plans, and budget. She also shares why tools like SheOwns, Shopify, WordPress, and Kajabi each have different strengths and why there is no "perfect" choice, only the best choice for where you are right now. If you are feeling stuck on where to start, this episode will help you move forward with confidence. Recommended Tools SheOwns Kajabi Kartra ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out She Owns! Use code FREEDOM to get your first month free. ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    5 min
  7. 03/17/2025

    Ep 30: Transform How You Value Your Services

    Are you overthinking your pricing? In this episode, Lauren breaks down the biggest pricing mistakes that keep entrepreneurs stuck, why pricing isn’t about you but about your market, and how to confidently set and raise your rates. Whether you’re struggling with fear, market competition, or just don’t know where to start, this episode will give you the mindset shifts and strategies to price with clarity. Plus, learn how to know when it’s time to raise your prices and how to do it without losing clients. Recommended Solutions Ideal Client Profile Generator (FREE) Marketing Muse Coaching - Unlimited Coaching Program ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out She Owns! Use code FREEDOM to get your first month free. ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    8 min

About

Welcome to The Online Business AMA with Lauren Diana, a Certified Business Strategist, Coach, and Online Educator with over 20 years of experience in digital marketing and entrepreneurship. Having helped hundreds of entrepreneurs scale their businesses, Lauren shares expert insights, actionable advice, and answers your most pressing questions about growing an online business. Whether you're navigating tech, marketing, or mindset, this podcast gives you the clarity and support you need to thrive. Updated weekly - subscribe now! Ask your business questions here: https://onlinebusinessama.com