The Future Of Video

Gideon Shalwick
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Think of this as your weekly dose of caffeine for building a creator-led business. I’m Gideon Shalwick - video marketing nerd, SaaS founder (Vubli.ai), and full-time experimenter in public. Each episode is packed with unfiltered lessons from the front lines of entrepreneurship, tools for growing your audience with video, and the occasional Aussie dad-joke. It’s fun. It’s real. And it might just help you grow faster - with fewer faceplants.

Episodes

  1. 07/10/2025

    He went from from 0 to 65 K YouTube subscribers in a year | EP9

    Quick Intro Rick Mulready  reveals how he jumped from 0 to 65 K YouTube subscribers in a year by mixing AI tools with smart content strategy. Episode in a Nutshell If you want a repeatable YouTube growth strategy, this chat is gold. Rick breaks down his AI-powered research workflow, why thumbnails and titles come first, and how “topic-angle buckets” keep viewers (and sponsors) pouring in. He also shares the burnout story that forced a four-month reset, the mindset shift from podcaster to YouTuber, and the single membership that now fuels his entire business. Expect practical tips you can try today - no million-dollar budget required. Timestamps 00:00 - Intro: Rick’s 0-to-65 K journey 03:15 - Podcast vs YouTube – mastering a new medium 07:40 - Defining two “buckets”: AI tools and use cases 12:20 - Burnout, sabbatical, and selling the podcast 18:05 - Going all-in on AI content 24:30 - Title and thumbnail first – the viral Websim video 31:45 - Topic vs angle – choosing winning ideas 38:10 - Consistency hacks and editing workflow 45:25 - Measuring success beyond views – high-value leads 52:00 - The AI Playbook membership and simple business model Key Takeaways Use clear topic-angle buckets to guide every upload. Craft the thumbnail and title before you hit record. Consistency beats frequency - Rick posts every 7-10 days. AI tools (ChatGPT, Claude) speed up research, scripting, and hooks. A single, aligned offer (AI Playbook) can monetize better than multiple products. Resources AI Playbook Community | Rick’s membership for entrepreneurs using AI | https://skool.com/ai-playbook/about Action Step Pick one upcoming video, write the thumbnail text and title first, then outline the script around that promise - Rick’s favorite shortcut to faster, cleaner content.

  2. 06/27/2025

    How to Grow on YouTube Fast with Nick Nimmin | EP8

    🔥 Quick Intro How do you climb from 150 to nearly 1 million YouTube subscribers? Nick Nimmin shares the mind‑set, habits and tools that fuelled his decade‑long creator journey. 👉 Episode in a Nutshell YouTube coach Nick Nimmin breaks down the real drivers of channel growth: ruthless consistency, viewer‑first content decisions and smart monetisation. He explains why “the algorithm follows the audience,” how to balance niche focus with a bigger mission, and what he’d do if he had to start from zero today. Nick also demos his New Creator app, including a swipe‑to‑save idea generator that wipes out creator’s block. ⏰ Timestamps 00:00 – Intro: Nick’s 932 k subs and why consistency matters02:10 – Copying success clues – learning from bigger channels05:45 – Shift to viewer‑centric videos and clear monetisation paths11:30 – SEO wins: ranking in search to spark early growth18:15 – “The algorithm follows the audience” explained25:20 – Niche vs mission vs interest graph on today’s platforms32:40 – Nick’s restart plan: starting from zero with only his know‑how41:00 – The real fuel for consistency – impact and feedback loops48:55 – Tour of New Creator app and the Tinder‑style idea swiper55:10 – One message to stuck creators & where to find Nick💡 Key Takeaways Consistency compounds – publish on schedule and iterate fast.Make every video about the viewer; inject yourself, don’t centre yourself.Study winning channels – success leaves clues you can adapt.Rank for search early; momentum lets you branch into recommended feeds.Think “mission” over micro‑niche to keep content fresh yet focused.Algorithms chase audience satisfaction, not the other way round.Build monetisation in from day one so growth funds itself.Tools matter: Nick’s New Creator app speeds up ideas, planning and thumbnails.🔗 Resources New Creator App | Plan, track and brainstorm your videos | https://newcreator.appNickNimmin.com | Nick’s hub for tutorials and gear | https://nicknimmin.comVidSummit | In‑person conference Nick attends yearly | https://vidsummit.comAnswerThePublic | Keyword tool Nick recommends for ideas | https://answerthepublic.comGary Vee on Documenting | Inspiration for broad mission content | https://www.garyvaynerchuk.com✅ Action Step  Pick a weekly upload day, brainstorm five viewer‑focused ideas with a keyword tool, and schedule them in a content calendar right now. Hit publish on the first one this week and repeat – consistency starts today.

  3. 06/17/2025

    Feeling Invisible As A Kid with Casey Zeman | EP7

    🔥 Quick Intro When Casey Zeman was eight he broke into a friend’s bathroom to steal tanning cream - he thought a darker shade would make him visible. Today that same kid runs EasyWebinar, teaching creators how to be seen by being real on camera. 👉 Episode in a Nutshell Casey Zeman and host Gideon dive into the power of authentic video marketing. Casey recounts childhood invisibility, acting gigs, and founding EasyWebinar. They unpack how AI is erasing technical barriers yet putting a premium on human connection, trust, and story-driven webinars. Listeners learn why “showing the messy, real you” still outperforms perfect AI clones and how to future-proof a brand with community, emotion, and live interaction. ⏰ Timestamps 00:00 - Intro: Casey’s “invisible kid” tanning-cream caper sets the theme.05:30 - Acting days, confidence struggles, and first YouTube experiments.15:10 - Birth of EasyWebinar and the shift from plugin to full SaaS.25:45 - AI’s rise: code, edits, images - but not authenticity.36:20 - Will AI clones kill trust? Regulations, deepfakes, and moats.44:55 - Growing a brand with high-impact webinars and real humans.51:20 - Closing thoughts and Casey’s Instagram growth tease.💡 Key Takeaways Visibility starts with self-acceptance, not cosmetic fixes.Acting trained Casey to step on camera, but business grew when he showed his true self.Webinars convert because they scale “face-to-face” emotion.AI can write scripts and edit, yet genuine stories build lasting trust.Future winners will blend AI efficiency with live community touchpoints.🔗 Resources EasyWebinar | Run live or automated high-converting webinars | https://easywebinar.comCasey Zeman on Instagram | Daily authentic-video tips | https://instagram.com/caseyzemanYouTube – Casey Zeman | Deep dives on webinar strategy | https://www.youtube.com/@CaseyZeman1Goalcast Video of Casey’s Story | Visual account of the “invisible kid” tale | https://www.youtube.com/watch?v=1lQdE0YUW7cJoseph Campbell’s “Hero’s Journey” | Story structure they reference for engaging webinars | https://en.wikipedia.org/wiki/Hero%27s_journey✅ Action Step Record a two-minute video where you tell a personal struggle related to your product. Keep it raw. Post it and note engagement versus your last polished clip. Authentic beats perfect.

  4. 05/28/2025

    The One Thing AI Can't Replace | EP6

    AI just shattered another ceiling. Googles new Veo 3 pumps out jaw-dropping video, while tools like Descript vibe edit promise instant post-production. In this episode I ask: when machines can code, design and even talk for us, whats our last moat? 👉 Episode in a Nutshell The episode argues that audience trust is the final competitive moat humans still control. As AI wipes out traditional advantages - capital, code, design skills - we must pivot fast: build real communities, show our faces, and use AI as an amplifier, not a crutch. I share how I used AI to name my new book, test taglines, and design a cover in hours, proving both the peril and power of the tech. ⏰ Timestamps 00:00  Intro: AI updates & Google Veo 3s hyper-real videos 03:12  Can you spot the fake? Deep-fake conference clips raise reality questions 06:45  Are our jobs doomed? Yes and no 09:58  Electric-bike analogy: upgrade your toolset, dont quit the race 12:20  Unveiling Your Last Moat book idea 15:34  Using AI to pick a title, tagline & NYT-style cover in minutes 19:02  Audience + Offer + Trust: the three-leg stool of business 22:17  Why distribution and authenticity beat IP in an AI world 25:06  How to make content that proves you're really human 26:45  Closing thoughts & call for listener feedback 💡 Key Takeaways AI compresses idea-to-launch time from months to hours - embrace it.Traditional moats (capital, code, design talent) are melting.The last moat is human: audience access + earned trust.Authenticity commands a premium; fakes are cheap and plentiful.Creators should blend AI efficiency with in-person or verifiable experiences.Start front surfing early; most of the market hasnt seen the wave yet. 🔗 Resources Google Veo 3 demo | See the video realism discussed | https://labs.google.com Lovart.ai | AI book-cover generator used in the episode | https://lovart.ai Descript vibe edit beta | Voice-controlled video editing | https://www.descript.com Diary of a CEO AI experiment | Example of AI-generated podcast audio | https://www.youtube.com/watch?v=JMYQmGfTltY

  5. 05/20/2025

    Growing Lean Learning with Pat Flynn | EP5

    🔥 Quick Intro Pat Flynn is back with a fourth book - and his first with a traditional publisher. Lean Learning shows how to beat information overload and achieve more by learning less, just in time.  Gideon digs into the book, Pat’s YouTube Shorts strategy that racked up 2.5 billion views, and why quantity plus value trumps perfection. 👉 Episode in a Nutshell Pat reveals the problem of “information obesity” and outlines his Lean Learning framework: know your next step, learn only that, implement fast, analyse, repeat.  We explore how he tested the system while building a Pokémon Shorts channel to millions of views, why storytelling is the human edge over AI, and the exact tactics he’s using to launch the book with daily short-form videos and a long-form video essay.  Expect practical tips on just-in-time learning, content cadence, and turning mistakes into momentum. ⏰ Timestamps 00:00 – Why video #35 finally blew up00:27 – Pat’s new book goes traditional – here’s why01:30 – Information overload vs information obesity05:00 – Future-proof skills: rapid learning and storytelling06:05 – The 4 stages of Lean Learning10:22 – Just-in-time vs just-in-case learning16:25 – Daily video habit and seeding the book launch25:00 – Short Pocket Monster: from 300 views to 2.5 billion35:00 – Quantity + value beats perfection every time46:15 – Launch strategy: daily shorts and a video essay54:45 – Where to grab Lean Learning and bonuses💡 Key Takeaways Stop hoarding info – focus on the very next step, then act.Lean Learning cycle: Identify – Learn – Implement – Analyse – Repeat.Quantity creates data and skill speed-ups; value keeps viewers.Storytelling and empathy are human advantages AI can’t replicate.Daily publishing builds momentum and surfaces breakout content.Share the journey early; crowdsource feedback and build hype.🔗 Resources Lean Learning | Pat’s new book with launch bonuses | https://LeanLearningBook.comSave the Cat! | Story structure that hooks audiences | https://savethecat.comShort Pocket Monster YouTube Channel | See the “Should I open it?” series | https://www.youtube.com/shortpocketmonster✅ Action Step Pick one goal you’re stuck on. Write down the single next action, learn only what you need for that step, and do it today. Analyse the result, then repeat – Lean Learning in action.

  6. 05/13/2025

    Video podcasting masterclass with Meredith Marsh | EP4

    Ever ruined a killer interview with the wrong mic? I did - then turned the disaster into a master-class on starting a video podcast from scratch. Episode in a Nutshell After botching my audio, I re-recorded my side of a chat with video-podcasting pro Meredith Marsh. Together we unpack why video podcasts beat plain audio, how Meredith grew to 82k views in 12 months, and the gear - and mind-set - you actually need. Mistakes, distribution hacks, and a tech stack you can set up in minutes all feature in this “learn-with-me” episode. Timestamps 00:00 – Intro: How I Found Meredith’s Channel 01:00 – First Impressions of Meredith’s Video Podcasting Content 02:00 – Meredith’s Publishing Schedule and Consistency 03:30 – Why Meredith Chose Video Podcasting 05:00 – Planning vs. Improvising: How Meredith Prepares Her Episodes 07:00 – The Value of Natural Long-Form Content 08:00 – Is Video Podcasting Actually Worth It? (Stats Reveal All) 10:00 – YouTube Views vs. Audio Podcast Downloads 12:30 – How Meredith Publishes Her Podcast to YouTube and Buzzsprout 14:00 – Buzzsprout Magic Mastering and Workflow Details 17:00 – Should You Upload Audio-Only Podcasts to YouTube? 20:00 – Buzzsprout Setup Simplicity and RSS Feed to YouTube 23:00 – Avoiding Duplicate Audio + Video Uploads to YouTube 24:30 – Final Thoughts on Why Video Podcasting is Powerful 26:00 – Meredith’s Structure for Engaging Video Podcasts 30:00 – The Power of Pointing Out Mistakes in Your Content 31:40 – Meredith’s Video Podcast Tech Stack 34:00 – Camera, Mic, Lighting & Software Breakdown 36:30 – Closing: Final Thoughts + Where to Find Meredith 38:00 – Bonus Tip: Repurposing Long-Form into Short-Form Content Key Takeaways • Record great audio first; viewers forgive shaky video, not hissy sound. • A video podcast = low-lift, long-form content engine - one weekly upload keeps you consistent. • Juicy titles + a clear hook-story-mistake-solution format hold attention. • Skip static “audio-only” uploads on YouTube; use Buzzsprout to push MP3s to Apple/Spotify. • Start with the gear you own; upgrade once recording is effortless. Resources • Meredith Marsh on YouTube — tutorials on Descript, video podcasting, and gear: https://www.youtube.com/@MeredithMarsh • Buzzsprout - easy RSS hosting with “Magic Mastering”: https://www.buzzsprout.com • Canon M50 Mark II - Meredith’s mirrorless workhorse: https://amzn.to/4jUmDm8 • Sony ZV-E10 II - Gideon’s USB-C-friendly camera: https://amzn.to/3YKPwZE • Elgato Stream Deck - fast scene/lighting control : https://amzn.to/42XRb0y Action Step Write three “mistakes” your audience makes, film a 5-minute episode fixing them, and upload it - no gear excuses!

  7. 05/06/2025

    The future of video with Robert Scoble | EP3

    What happens when an AR pioneer, an AI‑powered holodeck, and your next driverless road trip collide? Hit play to hear Robert Scoble predict the future of video. Episode in a Nutshell Tech legend Robert Scoble joins Gideon to map where video is heading next: AI‑edited clips, glasses that drop you into a 3‑D holodeck, and autonomous cars hungry for fresh content. They unpack how creators can ride the wave—without losing their jobs or their free will. (116 words) Timestamps 00:00 Introduction and Podcast Name Change 00:32 Interview with Robert Scoble: Setting the Scene 03:37 The Evolution of Video Technology 04:55 Wearable Technology and Future Trends 12:58 AI in Video Creation and Editing 17:38 The Future of AI-Generated Content 27:05 Trust and Authenticity in AI Content 32:45 Building Trust in AI 35:06 Early Stages of AI Development 36:55 Augmented Reality and Virtual Beings 39:54 The Future of Brain-Computer Interfaces 49:19 Regulation and Ethical Considerations 01:00:36 The Role of Storytellers in the AI Era Key Takeaways Video + AI = mainstream soon. Automatic editing, script‑writing, and even camera moves are weeks - not years - away. Glasses are the next screen. Lightweight AR headsets will turn any room into a holodeck, multiplying demand for immersive video. Cars become cinemas. Driverless vehicles free up eyeballs; creators who format for in‑car viewing will win. Trust is the currency. Expect hiccups: hallucinations, deepfakes, and blurred reality mean transparency tools will matter. Story still rules. Tech changes, but clear, human‑driven storytelling keeps creators valuable. Resources Robert Scoble on X - daily scoops on AR, AI, and creator tech:  https://x.com/Scobleizer Apple Vision Pro - heavyweight headset that sparked the holodeck talk: https://www.apple.com/apple-vision-pro/ Trisha Code AI Channel - example of a 95 % AI‑generated creator brand: https://x.com/trishacode Clova AI Editor - tool Robert mentions for auto‑editing video: https://clovaapp.com/ Elon’s Grok AI - the model steering X’s new feed and, soon, Tesla interiors: https://x.ai Action Step List three ways you could repurpose your next video for AR glasses or in‑car viewers, then batch‑record the footage this week. Get more shows like this one at http://gideonshalwick.com/podcast

  8. 04/29/2025

    Alex Hormozi's Ultimate Growth System | EP2

    Today, I'm diving into my brand new growth strategy for Vubli, my SaaS startup, and sharing some of the results I've been getting. In just 6 days, we hit 16,000 views. I know, right?! I'm here to chat about the journey from building to growth mode and how shifting gears has been a game changer. Picture this: you're in founder mode, building like crazy, enjoying the creative process, but oops... where's the growth? That's where I found myself. So, I decided to switch things up. In this video, you'll learn: - How warm and cold outreach can transform your business.- The power of leveraging video podcasts for content creation.- Why your hook is critical in short-form video success. Did you know that YouTube got us almost 10,000 of those 16,000 views? Crazy, right? What’s your biggest challenge in growing your startup? Drop your thoughts in the comments! TIMECODES: 00:00 - Intro: New Growth Strategy for Vubli.ai 00:22 - Launching My First Video Podcast and Initial Wins 01:01 - What Vubli.ai Does and How I’m Using It 01:32 - Realizing I Neglected Growth: Shifting Out of Founder Mode 02:30 - Lessons From Nathan Barry’s Strategy (and What Was Missing) 06:09 - Filling the Gaps With Alex Hormozi’s $100M Leads 07:40 - The Four Core Growth Activities Explained 08:43 - Building My Outreach System (Warm, Cold, Partner Outreach) 13:28 - Content Creation Strategy: From Long-Form to Short-Form Videos 17:38 - Streamlining Content Production and Hiring Help 22:01 - Early Results: Platform Breakdown (YouTube, TikTok, LinkedIn) 24:00 - First Signs of Sales From Content Alone 25:47 - Next Steps: Scaling Outreach, Content, and Ads 26:00 - Final Thoughts and Thank You!

  9. 04/21/2025

    My first official video podcast | EP1

    Welcome to my very first video podcast since, like, forever! I'm diving back into the world of podcasting after stepping away before the iPhone even hit the scene. Crazy, right? So, why now? Well, I'm all about simplifying my content creation process and sharing my journey with you. Years ago, I was watching this incredible channel and realized podcasts don't need to be an hour long or super fancy. Just engaging content and a solid message. That's what I'm aiming for. - Why I'm ditching my old cameras - How my new setup is a game changer - The influence of Show Your Work by Austin Kleon Fun fact: The podcasting industry skyrocketed with the iPhone's arrival. Timing is everything! So, what do you think about keeping things simple and authentic in content creation?

  • 9 Episodes

About

Think of this as your weekly dose of caffeine for building a creator-led business. I’m Gideon Shalwick - video marketing nerd, SaaS founder (Vubli.ai), and full-time experimenter in public. Each episode is packed with unfiltered lessons from the front lines of entrepreneurship, tools for growing your audience with video, and the occasional Aussie dad-joke. It’s fun. It’s real. And it might just help you grow faster - with fewer faceplants.

Information

  • Creator
    Gideon Shalwick
  • Years Active
    2025
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © 2026 The Future Of Video
  • Show Website
    The Future Of Video