Youth Sports Insider

Hear directly from the youth sports forward-thinkers turning sideline hours into real growth opportunities.

Episodes

  1. 04/30/2025

    Beyond Logos: Building Authentic Sponsorships in Youth Sports with Paul Hutton

    https://YouthSportsInsider.com⁠⁠⁠⁠⁠ ⁠⁠https://coachingyouthhoops.com/⁠ In this powerful episode of Youth Sports Insider, we sit down with Paul Hutton, a leading voice in brand strategy and youth sports development. Paul shares how true sponsorships go far beyond logos on jerseys — they're about authentic community impact, creating lasting memories, and aligning with real values through CSR and ESG initiatives. Whether you're a brand looking to make a difference or a club seeking support, this conversation is packed with insights you won’t want to miss. Listen now and discover a new playbook for youth sports sponsorships! As a bit of background, I have been in an around the professional sport all my life. My family founded Umbro USA and I then went on to play rugby at a professional level.   I now run one of Europe’s oldest PR and Marketing agencies and as you would expect have had many projects and campaigns within the world of sport.   My passion is for Grassroots sports and more so what it means to young people, especially those with challenging circumstance.As an example, here are some of the brands/ organisations I can expand upon:Saracens Rugby Nike Academy The School of Hard Knocks (went on to be a very successful TV series) Umbro (as you would expect)Grassroots rugby and how to activate the funding models through ESG Jonah Lomu – legacy Plus many more…I was previously head of Communications and Innovation for the G20 Global Health and Development where sport was a key medium for success in driving initiatives.   If you think I can support you, please feel free to drop me a line. https://www.linkedin.com/in/paul-hutton-a2184a6/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1 hr
  2. 04/23/2025

    Ep 1 How Brands Can Successfully Invest in Youth Sports

    https://YouthSportsInsider.com⁠⁠ ⁠https://coachingyouthhoops.com/⁠ Is sponsoring youth sports really worth it? Forget about flashy ads – it’s about supporting a vital part of kids' lives. That’s what I learned from Mark Botterill, a seasoned veteran in youth sports, on Youth Sports Insider. Think about it: Are your marketing dollars actually making a difference in communities? Mark introduces the idea of aligning your brand with the mission of youth sports, showing how impactful and rewarding it can be. And there’s so much more insight waiting for you in the episode. Become the smartest insider in the game – listen now. Remember to leave a comment with your biggest takeaways about youth sports sponsorship! Are your brand investments in youth sports yielding the returns you expect? Contrary to popular belief, brand visibility on jerseys is just the tip of the iceberg for sponsorship value. In this episode of Youth Sports Insider, host Bill Flitter, and special guest Mark Botterill, Vice President of Strategy at Augusta Sportswear, dive deep into the real ROI of funding youth sports and debunk common misconceptions. Is your sponsorship strategy truly maximizing its potential? Tune in to learn: Why digital engagement through league management systems trumps traditional signage. The unexpected but vital role of parents' professions in sponsorships. How vendor programs can create sustainable, long-term sponsorships. And there’s plenty more golden nuggets to come! ⭐️⭐️⭐️⭐️⭐️ Let's change the game together! If you enjoyed this episode, please leave us a 5-star review. 📈Get the breakdown and action plan for this and all the episodes =>> https://YouthSportsInsider.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 3m

Ratings & Reviews

5
out of 5
3 Ratings

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Hear directly from the youth sports forward-thinkers turning sideline hours into real growth opportunities.

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