Corporate Sustainability Innovation

Adam Freedgood

In an era of unprecedented economic, regulatory, and societal shifts, staying informed on corporate sustainability is no longer optional – it's essential. "Corporate Sustainability Innovation," brought to you by the sustainability consulting experts at Third Partners, delivers the insights you need to thrive. We break down emerging topics of critical importance for brands and manufacturers, from building resilient sustainable supply chains to optimizing energy efficiency, managing climate change risk, and navigating the complexities of sustainability reporting. Join the Third Partners team as they unpack the latest trends and provide actionable intelligence to drive meaningful change within your organization.

Episodes

  1. The State of Corporate Sustainability 2026

    JAN 29

    The State of Corporate Sustainability 2026

    In this session from Third Partners, we explore the critical shift in corporate sustainability as we navigate the volatile landscape of 2026. For business leaders, the era of ESG and sustainability vanity projects is officially over; sustainability has evolved from a marketing story into a critical operating system where companies are scrutinized on actual performance rather than vague 2030 promises. Drawing on insights from Third Partners co-founder Adam Freedgood, we discuss the growing phenomenon of greenhushing. In response to a federal landscape described as a disaster for science—where climate experts have been labeled "environmental insurrectionists"—leaders are silencing public messaging while working harder than ever to future-proof operations against physical risks like floods and wildfires. We examine the friction between federal deregulation and the gauntlet of state-level mandates and global standards, which effectively position U.S. companies as rule-takers complying with a soup of stakeholder-led directives, including stricter European standards. The discussion also tackles the double-edged sword of Artificial Intelligence. While AI offers efficiency for data analytics and reporting, it poses significant environmental challenges. According to a recent Guardian article, the U.S. is leading a record global surge in gas-fired power driven by AI demands, risking the hard-wiring of decades of pollution to meet energy needs. Finally, we look at the rise of Fractional CSOs as a flexible solution for navigating supply chain complexity and the strategic pivot toward the notion of Shared Value. This episode offers a roadmap for resilience, urging executives to look past the ESG label and focus on operational realities.

    18 min
  2. Creating Shared Value: A Strategic Imperative for Business Leaders

    04/25/2025

    Creating Shared Value: A Strategic Imperative for Business Leaders

    At the current moment of economic, political, and social volatility, business leaders need more effective tools to focus their corporate sustainability strategies. Facing federal regulatory uncertainty and attacks on all kinds of progressive social and environmental goals, companies have a significant opportunity to lead. Yet conventional ESG and sustainability frameworks are overly focused on reporting and insufficient in driving tangible action and positive impact. "Creating Shared Value" (CSV) is a concept that offers a more action-oriented approach. The concept was first introduced in 2006 by Michael Porter of Harvard Business School and Mark Kramer of FSG. It helps companies align business success while addressing pressing societal needs. This approach can provide a fresh path forward when traditional methods feel inadequate.  We wrap up by featuring 3 actual examples of businesses that are integrating shared value principles into their activities. In a short-term (quick win) example, craft breweries throughout North Carolina leveraged their operations and supply chains to provide emergency aid to local communities in the aftermath of Hurricane Helene. In a longer-term business-integrated example, we highlight Dove soap (a Unilever brand). For over 20 years Dove has integrated positive body image and self-esteem into the core of its brand. Recently, they've refreshed their approach to focus on new threats posed by AI generated images in beauty advertising. And finally, an example of a business that has fully integrated shared value into its mission and operations, from raw material sourcing to consumer experience. The story of Kahawa 1893, a coffee brand that sources directly from women farmers in Africa, pays higher prices for specialty coffee, and matches tips from customers to further support the farmers and their communities.

    18 min

About

In an era of unprecedented economic, regulatory, and societal shifts, staying informed on corporate sustainability is no longer optional – it's essential. "Corporate Sustainability Innovation," brought to you by the sustainability consulting experts at Third Partners, delivers the insights you need to thrive. We break down emerging topics of critical importance for brands and manufacturers, from building resilient sustainable supply chains to optimizing energy efficiency, managing climate change risk, and navigating the complexities of sustainability reporting. Join the Third Partners team as they unpack the latest trends and provide actionable intelligence to drive meaningful change within your organization.