Opportunity Minded

Euromonitor International
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Welcome to Opportunity Minded, a series about business growth for forward thinkers like you.   Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results.    Tune in to Opportunity Minded today and get ready to make your next move with confidence.   Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media. www.euromonitor.com

Episodes

  1. Competitive benchmarking: What’s the price of not knowing where you stand?

    JAN 5

    Competitive benchmarking: What’s the price of not knowing where you stand?

    Everyone’s talking about growth, but where and how can companies like yours find it? Enter: competitive benchmarking.  In this episode of Opportunity Minded, you’ll see why this type of assessment is a powerful tool for uncovering performance gaps and building a stronger strategic advantage. Knowing where you stand among your competitors or industry players is the first step towards outperforming them.   Watch now to discover:  What competitor benchmarking is and why it matters in strategic decision-making The five layers of benchmarking analysis that reveal where you’re winning or falling behind How to use gap analysis to uncover opportunities and optimise your go-to-market strategy Practical steps to turn competitor insight into action for immediate impact Plus, join in with a quick game where we reveal which global beauty giant captured the most market share in the last five years and how they did it.  Listen to learn about how competitive benchmarking helps you stay ahead in a dynamic market. You can also watch Opportunity Minded episodes as videos!  Chapters:  00:00:00 - Introduction to competitive benchmarking  00:00:15 - Welcome to Opportunity Minded  00:00:36 - What is competitor benchmarking?  00:01:12 - The five layers of benchmarking  00:02:29 - Importance of competitor benchmarking  00:03:48 - Company trivia game introduction  00:04:55 - First trivia question: highest sales growth  00:06:11 - Second trivia question: market share gains  00:07:45 - Beyond market share in benchmarking  00:08:05 - Key performance indicators (KPIs) in benchmarking  00:09:39 - Customising benchmarking studies  00:11:40 - Selecting peer groups for benchmarking  00:13:48 - Analysing competitor data  00:15:34 - Example: snack brand in China  00:17:38 - Tactical insights from benchmarking  00:19:08 - Frequency of benchmarking  00:19:52 - Common misconceptions about benchmarking  00:20:37 - Advice for undertaking benchmarking  00:20:59 - Conclusion and contact information  In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth? Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media.

    22 min
  2. Opportunity extras: Renovation, innovation or disruption

    11/21/2025

    Opportunity extras: Renovation, innovation or disruption

    Bonus episode! Let’s play degrees of innovation. Innovation isn’t one-size-fits-all. In this extended version of the original game, Euromonitor experts challenge host Jessica with real-world scenarios and explain the reasoning behind the answers. Sharing a simple framework, they help you spot the difference between incremental and transformative change. You’ll hear: • Examples of strategies that work (and fail) • Why not every innovation means a new product launch Tune in for actionable insights in under 10 minutes. Get the full episode here Follow us for more insights:  YouTube: @euromonitor    LinkedIn: euromonitor-international    Insights: https://bit.ly/4mdu1L1 In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth? Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media.

    7 min
  3. Retail channels: Is your brand getting lost in the mix?

    09/19/2025

    Retail channels: Is your brand getting lost in the mix?

    Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space.  Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting.  Chapters:  00:00:04 Introduction to Opportunity Minded  00:01:09 Game time: Opportunity Pyramid round 1  00:04:29 Importance of optimizing channel strategy  00:05:53 Why knowing your customer comes first  00:07:33 Influence of product category on channel choice  00:10:28 Analyzing competitors in channel mix  00:11:45 Role of retail partnerships  00:12:51 Growth opportunities in marketplaces  00:13:57 Brand size and channel strategy  00:14:48 Emerging channels  00:16:37 Game time: Opportunity Pyramid round 2  00:19:15 Connecting pricing and channel strategies  00:21:04 Understanding how to reach consumers  00:22:21 Untangling channel performance data  00:24:57 Navigating future channel shifts  00:28:00 Channel disruptors of the future  00:29:21 Final words of advice  00:30:13 Get in touch  In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth? Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media.

    31 min
  4. Product innovation: What’s the secret behind successful launches?

    08/25/2025

    Product innovation: What’s the secret behind successful launches?

    Product innovation is the engine of relevance and revenue. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale.  New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and in the market.   You’ll learn how to innovate with intent in this episode of Opportunity Minded. Explore the strategic imperatives of product innovation to inform your roadmap.  What’s the difference between renovation, innovation and disruption? And which should you focus on? How do you identify white space opportunities for growth? Are you using the right data to inform your NPD strategy?  Which indicators can signal successful (or failed) launches? Tune in for examples of new innovative products, costly mistakes to avoid, go-to-market tips and recommendations to help you improve your NPD process.  Chapters:   00:00:00 – Introduction  00:00:14 – Meet the guests: Ali Angus and Brianna Makar  00:00:35 – Ideal innovations from Ali and Brianna  00:02:05 – Defining innovation  00:03:07 – Framework: Renovation, Innovation, Disruption  00:04:11 – Real-world examples: Game time  00:07:35 – Is disruption always the goal?  00:08:53 – Importance of consumercentricity  00:10:07 – Predicting future consumer needs  00:11:09 – Translating megatrends into innovation investments  00:13:11 – Broadening the scope beyond your category  00:15:18 – Monitoring product evolution  00:17:59 – Learning from successes and failures  00:18:10 – Tracking product success post-launch  00:19:47 – Insights from failed products  00:21:15 – Identifying white space opportunities  00:22:57 – Data Duel: Top flavours in soft drink launches  00:27:23 – Potential pitfalls in product launches  00:28:30 – Final advice for improving innovation practices  00:29:29 –  Standout new products  00:32:03 – Get in touch and join our community  In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth? Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media.

    34 min
  5. Market penetration: Are you using the right tactics to capture market share?

    07/06/2025

    Market penetration: Are you using the right tactics to capture market share?

    Business growth doesn’t only come from chasing new markets. Sometimes, the real wins are closer than you think—right where you already compete.   Tackle the topic of market penetration in this episode of Opportunity Minded. You’ll gain practical recommendations for your strategy, so you can start to evaluate your performance and explore ways to increase your market share.   The 4 Ps of marketing and how this framework helps you defend or grow your market position Case study of a CPG company that wanted to expand their market share  What roadblocks could be holding you back from gaining traction How to retain your spot as a market leader  Play a quick game with us where you guess how much market share the top brands capture across different categories and countries.  Chapters:   00:00:00 - Introduction and welcome    00:00:24 - Guest introduction: Jonny York    00:00:35 - Increasing personal market share  00:01:22 - Market penetration vs. market entry    00:02:28 - Key questions for business leaders    00:03:09 - Importance of granular data    00:04:04 - Market fragmentation    00:05:25 - The 4 Ps framework    00:06:46 - Case study: Increasing market share in air fresheners  00:07:13 - Product evolution and consumer behaviour    00:10:21 - Pricing strategy and brand equity    00:13:09 - Promotion and marketing channels    00:15:09 – Place as distribution channels and strategy    00:17:06 - Common misconceptions and pitfalls    00:18:58 - Challenges during systemic shocks    00:20:01 - Navigating multiple data sets    00:21:16 - Maintaining market leadership    00:23:17 - Continuous monitoring and market entry cycles    00:24:32 – Game time: More or less    00:31:04 - Final advice on market penetration    00:32:05 - Closing remarks and contact information  In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth? Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media.

    34 min
  6. Market entry: So, you want to enter a new market?

    05/28/2025

    Market entry: So, you want to enter a new market?

    Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.   So, where should you start? With a robust, data-driven plan.  In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.   Three indicators to determine whether you’re ready to enter a new market Five factors of a market entry framework to evaluate and prioritise opportunities  Four missteps that could derail your process Rely on more than your instincts with these practical insights, so you have the right tools to set your business up for success. Stick around for a quick game where our experts go head-to-head in a data duel.  Chapters:   00:00:00 – Introduction   00:00:35 – Personal market entry experiences   00:02:31 – Defining market entry strategy   00:04:06 – Why market entry strategies matter   00:05:50 – Indicators for market entry timing   00:08:12 – Case study: Robotic vacuum manufacturer  00:10:14 – Five key factors in market entry decisions   00:12:24 – Case study: Haier’s market strategy in Southeast Asia   00:14:14 – Common mistakes in market entry   00:19:01 – Data Duel  00:22:31 – Final advice  00:24:00 – Closing remarks and contact information   In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth? Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media.

    26 min
  7. Consumer segmentation: Do you really know your customers?

    04/30/2025

    Consumer segmentation: Do you really know your customers?

    Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis?  In this episode of Opportunity Minded, Jessica sits down with Jana Rude, senior insight manager at Euromonitor International, to help you improve your approach to consumer segmentation.   You’ll discover when and why it’s important to revisit your consumer segments, how this process can directly impact your bottom line and the magic of blending different data for a fuller picture. Jana also shares real-world examples of how businesses should use data to create more effective strategies.   And for a bit of fun, put your skills to the test with a quick quiz where Jana shares stats on two generations—think you can tell one cohort from the next?  This episode is packed with practical insights and ideas to help business leaders unlock growth opportunities through smarter consumer segmentation. Tune in and take your understanding to the next level.  Chapters 00:00:00 – Introduction  00:00:35 – Personal anecdotes on consumer segmentation   00:03:00 – Importance of data-backed consumer segmentation    00:03:31 – Defining consumer segmentation    00:05:07 – Differences between consumer segmentation and audience segmentation    00:06:50 – Building a consumer segment: Types of data    00:08:00 – Data sources for consumer segmentation    00:09:01 – Business impact of consumer segmentation    00:10:12 – Timing for reviewing consumer segments    00:12:02 – Using Euromonitor’s Passport for consumer insights    00:13:01 – Warnings and pitfalls in consumer segmentation    00:14:09 – Importance of big picture data    00:15:24 – Diversity in data sources    00:16:19 – Practical scenarios for consumer segmentation    00:17:00 – Scenario 1: Retailer aligning inventory and marketing    00:18:52 – Scenario 2: Car manufacturer targeting middle class in emerging economies    00:20:57 – Scenario 3: Beverage company and regulatory changes, such as tariffs  00:22:22 – Quiz segment: Guess the generation  00:30:11 – Final advice on consumer segmentation    00:31:11 – Conclusion and where to find more information  In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth? Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media.

    33 min
  8. Welcome to Opportunity Minded

    04/25/2025

    Welcome to Opportunity Minded

    Welcome to Opportunity Minded, a new series about business growth for forward thinkers like you.    Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results for your organisation.    Subscribe to Opportunity Minded today and get ready to make your next move with confidence.   Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media.

    1 min

Trailer

About

Welcome to Opportunity Minded, a series about business growth for forward thinkers like you.   Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results.    Tune in to Opportunity Minded today and get ready to make your next move with confidence.   Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website for more resources and stay connected with us on social media. www.euromonitor.com

Information

  • Creator
    Euromonitor International
  • Years Active
    2025 - 2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2026 Euromonitor International
  • Show Website
    Opportunity Minded