Local Marketing Beat: AI Search, GEO & Multi-Location Marketing

Uberall
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Local Marketing Beat is a podcast for enterprise and multi-location marketers navigating the shift to AI-driven local search, Generative Engine Optimization (GEO), and customer experience at scale. Hosted by Christian Hustle and brought to you by Uberall, each episode features candid conversations with industry leaders, platform experts, and operators shaping how businesses are discovered, recommended, and chosen in a world where AI answers replace traditional search results. We break down how AI search actually works, what signals matter for visibility and trust, and how brands should adapt their local marketing, reputation, and location strategies to stay competitive. Topics include AI search and GEO, Google Business Profiles, reviews and sentiment, local visibility, and real-world examples from enterprise brands. If you’re responsible for local growth, digital strategy, or customer experience across multiple locations, Local Marketing Beat helps you understand what’s changing — and what to do next. New episodes drop regularly. Follow the show and stay ahead of the shift in local discovery.

  1. 1D AGO · VIDEO

    Boosting AI Search Visibility: Why Video Matters for Your Brand

    Not every brand needs to go viral. But every brand needs to be visible. In our latest Local Marketing Beat episode, Cindy Krum breaks down how video is your brand’s “proof of life” online and builds trust across AI search.

    17 sec

  2. FEB 11 · VIDEO

    How Brands Should Use Video Content to Build Trust and Stand Out in AI Search

    This episode dives into how brands can build trust and visibility beyond their websites in the era of AI-powered search. Host Christian Hustle sits down with Cindy Krum, CEO of MobileMoxie, to unpack how AI overviews, video content, and authentic engagement are rewriting the rules of SEO and brand discovery. Explore how video (both long-form and short-form) can help brands appear in AI results, how Google and social platforms rank multimedia content, and why “proof of life” across the web now matters more than backlinks. 👤 Guest Info Cindy Krum – CEO & Founder of MobileMoxiePioneer in mobile-first SEO, AI discoverability, and video-driven brand strategy. 🧭 Key Concepts Covered - Why AI search is the next frontier of SEO - How video content increases brand trust and AI visibility - The shift from websites to brand ecosystems - “Proof of life” signals: real humans, real engagement - How TikTok, YouTube, and Instagram are influencing search behavior - What AI overviews mean for brand mentions and authenticity - The importance of transcripts, engagement, and context in ranking - How to repurpose long-form video into shorts using AI tools - Why low production value content can perform better than polished ads 🕒 Chapters 00:00 Building Brand Trust in the Age of AI Search 02:54 The Evolution of Mobile SEO and AI 05:08 Leveraging Video for Brand Authenticity 08:14 The Impact of TikTok on Brand Discovery 10:37 Creating Trust Across Digital Platforms 12:44 The Role of Video in Modern Marketing 14:59 Navigating AI and Content Creation 18:00 Putting Authentic Video Into Practice 🔗 Resources Get GEO & LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/lo... Meet UB-I: https://get.uberall.com/ub-i/ Cindy Krum on Twitter/X: https://x.com/Suzzicks MobileMoxie: https://mobilemoxie.com

    22 min

  3. JAN 30 · VIDEO

    From Blue Links to LLMs: The End of SEO as We Know It

    In this episode, Christian Hustle sat down with James Hocking from Hocking Digital to unpack how structured data, attribution, and adaptive local SEO can keep your brand ahead in AI-driven discovery. 📍Chapters: 00:00 The rise of AI in Local SEO 02:32 Understanding LLMs and Their Impact on SEO 05:05 The Importance of Schema and Data Structure 08:03 Device and Location Influence on Search Behaviour 10:40 Content Strategy for AI and LLMs 12:54 Internal Linking and Discoverability 15:34 Key Takeaways for Brands in the AI Era 🔑 Key Takeaways: 1. AI models prioritize content quality, freshness, and context over traditional SEO tactics like internal linking. 2. Search results now shift based on where and how users search, making localized and mobile-first strategies essential. 3. Evergreen pieces still build authority, but brand pages need regular updates to stay relevant to AI-driven algorithms. 4. The new SEO is dynamic and data-driven, blending structured content, local insights, and AI-ready optimization. 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/location-performance-optimization Meet UB-I: https://get.uberall.com/ub-i/ Learn more about Get Heard: https://getheard.online/

    23 min

  4. 10/17/2025 · VIDEO

    What Restaurant Brands Get Wrong About Marketing (and How to Fix It)

    In this episode of Local Marketing Beat, host Christian Hustle sits down with restaurant marketing expert and official "Expert Burger Taster", Rev Ciancio, to unpack the biggest mistakes restaurant brands make, and the simple fixes that actually work. From listings management and consistency to the role of AI in restaurant discovery, Rev shares two decades of real-world experience helping restaurants grow visibility, engagement, and loyalty in a crowded digital landscape. If you’re in restaurant marketing, this episode is packed with lessons on how to stay discoverable, build trust, and keep your marketing engine running without overcomplicating it. 🧠 Key Takeaways Why mastering restaurant marketing is an ongoing challenge How AI is changing restaurant discovery and consumer behavior Why listings management is the foundation of visibility The real reason consistency matters more than perfection How to make reputation and reviews work for you Simple frameworks for building engagement and trust online Why social media is retention — not acquisition How to turn weekly newsletters into powerful marketing assets ⏱️ Timestamps 00:00 Introduction to Restaurant Marketing 02:51 The Journey of an Expert Burger Taster 05:45 The Evolution of Restaurant Discovery 08:22 Consumer Behavior in Restaurant Selection 11:34 The Importance of Listings Management 14:18 Challenges in Restaurant Marketing 17:10 Strategies for Visibility and Engagement 20:05 Consistency in Marketing Efforts 24:09 Conclusion and Resources 🔗 Resources Read Uberall's report about the restaurant industry: https://get.uberall.com/lpo-report/ Get free LPO Certification at academy.uberall.com Subscribe to Rev’s weekly LinkedIn newsletter: restaurantsgrow.tv

    25 min

  5. 10/05/2025 · VIDEO

    Unlocking the Power of Autonomous Marketing with AI Agents

    In this episode, Christian Hustle sits down with Gwen Sioson from ActiveCampaign to unpack autonomous marketing, agentic AI and how to develop cross-channel campaigns that drive real revenue. We also explore how UB-I (Uberall’s AI agent) accelerates local discovery, engagement, and conversion for multi-location brands. 📍 Chapters: 00:00 Unlocking AI-driven growth 02:36 What “autonomous marketing” means at ActiveCampaign 06:01 Imagine → Activate → Validate framework 08:39 How UBI + Active Intelligence work together 11:54 Local engagement that turns visits into revenue 14:21 Pro tips: offers, forms, and smart expiration dates 19:09 Unified data and the HQ control center 23:35 Key takeaways and next steps 🔑 Key Takeaways: – Autonomous marketing shortens time-to-value – Data integration is essential for accurate targeting and measurement – Simple tactics like limited-time offers lift conversion – AI agents create and schedule campaigns, then learn from results 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/ Meet UB-I: https://get.uberall.com/ub-i/ Learn more about ActiveCampaign: https://www.activecampaign.com/

    27 min

  6. 09/26/2025 · VIDEO

    Mastering Google Business Profiles & Local Visibility in the AI Era

    Mastering Google Business Profiles & Local Visibility in the AI Era In this episode of Local Marketing Beat, Christian Hustle sits down with Joy Hawkins, founder of Sterling Sky and one of the most respected voices in local SEO. Together, they discuss in detail what it takes to master Google Business Profiles (GBP) and stay visible in an AI-driven search landscape. You’ll learn: ✅ The top 3 GBP factors that drive rankings and conversions ✅ Why reviews, hours, and even your business name matter more than you think ✅ How AI search engines like ChatGPT are changing local discovery ✅ The hidden role of Reddit, awards, and niche content in shaping visibility ✅ Myths and mistakes multi-location brands make—and how to avoid them From practical GBP optimization tips to future-facing AI predictions, Joy shares proven strategies that agencies, SMBs, and enterprise brands can put into action today. Timestamps: 00:00 Introduction & Joy Hawkins’ background 01:28 The shift from Google to AI-driven search 03:02 Engagement tactics: calls, texts, and conversions 04:57 Early results from ChatGPT for local businesses 06:33 How reviews appear in AI Overviews 07:41 Reddit’s growing role in reputation & visibility 08:54 Conversion trends from AI vs Google leads 10:20 Why awards and niche content influence AI rankings 11:41 Balancing informational vs “money” content 11:49 Top 3 factors for GBP rankings (name, hours, reviews) 14:51 Overlooked GBP elements like services 15:36 Data consistency, citations & AI quirks 17:13 Could AI create a GBP competitor? 18:50 Future of local discovery: calls, products, and bookings 19:27 Tracking ROI across Google & AI engines 21:13 The challenge of forecasting AI-driven leads 21:59 Myths & misunderstood tactics (photos, industries) 23:18 Visual industries and the power of photos 24:25 Biggest opportunity now: managing reputation on Reddit 25:50 Where to learn more: Sterling Sky resources & newsletter 🔗 Learn more and level up with Uberall Academy: https://academy.uberall.com 🔗 Discover Location Performance Optimization (LPO): https://get.uberall.com/location-performance-optimization/ 🔗 Sterling Sky: https://sterlingsky.ca #LocalMarketing #GoogleBusinessProfile #LocalSEO #AIsearch #SterlingSky #Uberall

    25 min

  7. 09/15/2025 · VIDEO

    GEO Evolved: Location Performance Optimization for Winning in AI Search

    In this episode of Local Marketing Beat, Christian Hustle sits down with Luma Ghazaleh, Technical Product Manager at Uberall, to unpack how AI search is transforming SEO into Generative Engine Optimization (GEO). Luma explains why AI now acts as a librarian — summarizing, recommending, and citing content — and what this shift means for multi-location brands. They dive into the role of local pages, schema markup, digital footprints and share a real-world case study where GEO optimization delivered double-digit growth in calls and engagement within just 45 days. 🔑 Key Takeaways: - GEO is the new frontier for AI-driven visibility - SEO remains foundational but must evolve - Local pages and schema markup are essential for multi-location brands - High-quality, descriptive content trains AI to recommend your brand - The future of search will prioritize authority and helpfulness 📍 Chapters: 00:00 Introduction to AI Search and GEO 01:29 Transition from SEO to GEO 05:58 Understanding GEO vs SEO 09:05 Common Misconceptions in AI and GEO 11:00 The Importance of Content in AI Search 13:33 Key Platforms for Local Business Optimization 15:32 Role of Locator and Local Pages 17:24 Technical Aspects of Multi-Location Brands 20:22 Case Study: GEO Optimization Success 24:00 Tracking AI Impact on Business 26:03 Recommendations for Multi-Location Brands 28:12 Future of AI Search and Marketing Strategies 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/ Luma's latest articles: Why E-E-A-T Is Going to Become More Powerful in AI Search: https://uberall.com/en-us/resources/blog/why-e-e-a-t-is-critical Can You Influence How Your Business Gets Found in ChatGPT and Other LLMs? https://uberall.com/en-us/resources/blog/how-to-leverage-chatgpt-to-improve-your-visibility Connect with Luma on LinkedIn: https://www.linkedin.com/in/luma-abu-ghazaleh-147a8a8/

    31 min

  8. 09/08/2025 · VIDEO

    From Online Discovery to Booking: Tracking the Offline Journey That Starts Online

    In this episode of Local Marketing Beat, Christian Hustle speaks with Chris Todd, CEO of CallTrackingMetrics, about how call intelligence is reshaping local marketing. Chris explains how businesses can unlock hidden customer insights from calls, connect offline conversations with online journeys, and use that intelligence to drive smarter marketing decisions. From attribution and personalization to AI-powered analytics, he shows how brands can turn every customer call into actionable data. They dive into the impact of AI on call tracking, how to balance automation with the human touch, and why measuring “what really converts” is the key to maximizing ROI in a multi-location world. 🎥 Watch the UB-I Video https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW 🔗 Learn More and Level Up with Uberall Academy https://academy.uberall.com 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:12 – Why Call Tracking Still Matters in a Digital-First World 03:45 – Turning Conversations into Data-Driven Insights 06:21 – Connecting Offline and Online Journeys 09:18 – How AI Is Changing Call Intelligence 12:42 – Attribution: What Really Drives Conversions 15:33 – Balancing Automation with Human Connection 18:05 – Multi-Location Challenges and Opportunities 20:17 – Final Advice: Make Every Call Count 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Chris on LinkedIn https://www.linkedin.com/in/christodd09/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Learn more about CallTrackingMetrics: https://www.calltrackingmetrics.com/ Visit us at: https://www.uberall.com #calltracking #localmarketing #locationmarketing #LPO #attribution #AI #digitalpresence

    21 min
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About

Local Marketing Beat is a podcast for enterprise and multi-location marketers navigating the shift to AI-driven local search, Generative Engine Optimization (GEO), and customer experience at scale. Hosted by Christian Hustle and brought to you by Uberall, each episode features candid conversations with industry leaders, platform experts, and operators shaping how businesses are discovered, recommended, and chosen in a world where AI answers replace traditional search results. We break down how AI search actually works, what signals matter for visibility and trust, and how brands should adapt their local marketing, reputation, and location strategies to stay competitive. Topics include AI search and GEO, Google Business Profiles, reviews and sentiment, local visibility, and real-world examples from enterprise brands. If you’re responsible for local growth, digital strategy, or customer experience across multiple locations, Local Marketing Beat helps you understand what’s changing — and what to do next. New episodes drop regularly. Follow the show and stay ahead of the shift in local discovery.

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