KLIMB Podcast

KLIMB
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KLIMB is a branding and digital agency helping ambitious brands stand out and scale. On this channel, we dive into brand marketing, design, tech, and creativity with the people shaping the most inspiring brands in the industry. Expect candid conversations with CMOs, founders, and brand leaders, behind-the-scenes looks at our work, and actionable insights to build a brand that actually matters. Subscribe if you're ready to grow your brand differently. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. From Apple to Netflix: lessons on storytelling and creative leadership

    12/19/2025

    From Apple to Netflix: lessons on storytelling and creative leadership

    In this episode of the KLIMB Podcast, we meet Samira Musa, Creative Executive at Netflix, who has worked across some of the most dynamic industries — from fashion and Apple to film and streaming. Samira shares her unique journey from retail leadership at Apple to producing and commissioning shows at Netflix. She talks about the art and process of storytelling, how to balance creativity with execution, and what it really means to craft stories that connect with audiences. Beyond her work in entertainment, Samira also opens up about her experience as an executive coach, her passion for helping others grow, and why understanding people is the key to leadership — in business, art, or life. A thoughtful conversation about creativity, empathy, and leadership in the age of storytelling. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    47 min
  2. Brand, Trust & VC: how Keji Mustapha (CMO Partech) rewrites venture marketing | KLIMB Podcast

    12/11/2025

    Brand, Trust & VC: how Keji Mustapha (CMO Partech) rewrites venture marketing | KLIMB Podcast

    This episode explores a different side of venture capital — one built on trust, long-term relationships and the power of brand. Keji Mustapha, CMO at Partech and one of Europe’s most respected voices in VC, shares her journey from early operator roles to leading brand, community and strategic communications at a multi-stage investment firm. She explains why venture marketing cannot be approached like SaaS or consumer marketing, and why VCs must focus on compound trust rather than funnels, performance dashboards or short-term campaigns. Keji breaks down the three pillars of VC brand-building — curation, convening and the “infinite game” — and how Partech uses stories, founder-led content and high-quality experiences to build credibility over years, not quarters. We discuss what a CMO actually does inside a VC, how to measure ROI on brand, and how Partech rebuilt its identity to reflect who they truly are: bold, sharp, independent thinkers. The conversation also dives into leadership, hiring for curiosity and agency, navigating imposter syndrome, and how to bring people along when selling ideas internally. Keji also reflects on working across London, Paris and New York, why relationships can’t be replaced by AI, and what it means to build a tribe that self-selects into your worldview. A candid, high-energy conversation on brand, trust and the future of VC. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    59 min
  3. How to build marketing that actually works – with the CMO of Lemlist | KLIMB Podcast

    12/08/2025

    How to build marketing that actually works – with the CMO of Lemlist | KLIMB Podcast

    This episode dives into what it really takes to build marketing that works in 2025 — marketing that creates demand, builds trust, and compounds over time. Domitille de Saint-Exupéry, CMO at Lemlist, shares her journey from launching a DIY startup on YouTube to leading marketing at one of Europe’s fastest-growing outbound platforms. She explains how these early experiences shaped her conviction for value-first content, community-led growth and long-term brand building. Domitille breaks down a simple but powerful framework every marketer should use: market maturity × budget. This matrix determines whether you should focus on capturing demand, creating demand, or doing both — and how to avoid the “dead zone” where neither marketing nor sales can succeed. We also discuss how to find your “genius zone” as a marketer, why CMOs must stay doers, and how to build expert content even when your team isn’t the target user. The episode also covers TikTok for B2B, employee advocacy, hiring domain experts inside marketing, selling ideas internally, employer branding, and why resilience, curiosity and personal branding matter more than ever. A candid, actionable conversation for founders, marketers and CMOs building modern go-to-market teams. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    58 min
  4. Generalists Are Back. Here Is Why w/ Kevin Branscum from Typeform | KLIMB Podcast

    12/02/2025

    Generalists Are Back. Here Is Why w/ Kevin Branscum from Typeform | KLIMB Podcast

    This episode explores how brand, content and creative operations come together inside a fast-moving SaaS company. Kevin Branscum, Senior Director of Brand Marketing at Typeform, shares his unconventional journey from fashion and luxury marketing to leading brand, creative and content teams in the tech world. He reflects on early agency work, the discipline gained from project management, and how these experiences shaped his approach to strategy, messaging and cross-functional collaboration at scale. We dive into how Typeform operates as a globally remote company, the challenges of building campaigns with distributed teams, and what it takes to rethink brand foundations in a category where AI, AEO and shifting search behaviours redefine how people discover products. Kevin discusses the evolution of Typeform beyond “just forms,” the push toward platform-level experiences, and the importance of balancing innovative features with a clear, cohesive brand narrative. The conversation also covers hiring, generalists vs specialists, measuring the impact of a rebrand, budgeting and resource allocation, influencer marketing, and why strong project management is one of the most underrated skills in modern marketing. Kevin shares candid thoughts on creative leadership, selling ideas internally, the limits of AI in early ideation, and how culture, curiosity and continuous learning shape long-term careers in brand. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    57 min
  5. Back stories from a Global Marketing Leader (North Face, Oakley, Canada Goose...)

    10/30/2025

    Back stories from a Global Marketing Leader (North Face, Oakley, Canada Goose...)

    In this episode of the KLIMB Podcast, we sit down with Hugues-Yo, a marketing leader who has worked with iconic brands like The North Face, Vans, Geox, Oakley, and Canada Goose. From retail marketing to brand transformation, Hugues shares two decades of experience leading global teams and helping companies shift from wholesale to D2C. He explains how to build authentic retail experiences, why creativity and speed define modern marketing, and how AI is changing the way we work. Now working as a fractional CMO, Hugues helps challenger brands grow faster by combining strategy, creativity, and execution. A sharp and inspiring conversation about leadership, transformation, and the future of marketing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    53 min
  6. From Mailchimp to Zapier: lessons on brand systems and creative leadership

    10/23/2025

    From Mailchimp to Zapier: lessons on brand systems and creative leadership

    In this episode of the KLIMB Podcast, we sit down with Joe Montefusco, Brand Design Lead at Zapier (ex-Mailchimp), to explore what it really takes to build a lasting, scalable brand system. From his early days designing for small agencies to leading brand identity work at Mailchimp and Zapier, Joe shares how great brands are built — not just designed. We talk about creative leadership, the value of long-term brand thinking, the challenges of rebranding global companies, and how AI is reshaping the way design teams work. A thoughtful conversation about the intersection of craft, strategy, and creative culture — and why taking risks is the only way to build a brand that lasts. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 7m
  7. Mastering design feedback – with Jonathan Quaade | KLIMB Podcast

    09/11/2025

    Mastering design feedback – with Jonathan Quaade | KLIMB Podcast

    What happens when you go from Pentagram to a product startup?In this episode, Jonathan Quaade shares his journey from design school to agencies, to becoming the founding designer at Workflow. We talk about design, sure—but also about context, feedback, systems, team culture, and why Workflow wants to become the OS for creative teams. We cover: – How Pentagram operates from the inside– What he learned from agency life (and what he left behind)– Why context matters more than taste– How Workflow helps teams clean up the feedback chaos– What it really means to be a founding designer in a startup– And why he never wants to draw with a pencil again A dense and honest episode for designers, builders, and anyone scaling creative work. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    52 min
  8. What it means to build brand & content in B2B – with Bernardo Lemgruber (Pigment) | KLIMB Podcast

    08/25/2025

    What it means to build brand & content in B2B – with Bernardo Lemgruber (Pigment) | KLIMB Podcast

    Bernardo Lemgruber is Head of Content & Creative at Pigment, the planning platform powering better decisions at scale for companies like Klarna, Figma, and Airtable. In this episode, Bernardo shares how he built content and brand teams inside high-growth B2B companies—and why creativity, trust, and emotional connection are just as critical in enterprise. We discuss how to scale storytelling with AI, why B2B brands should borrow from B2C, and what it means to build content that doesn’t just serve SEO, but humans. We also talk about what’s changing in content workflows, how to express trust through design, and how to find balance when you’re a new parent leading brand at a scale-up. A sharp, honest, and thoughtful conversation on modern B2B brand building. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    46 min
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About

KLIMB is a branding and digital agency helping ambitious brands stand out and scale. On this channel, we dive into brand marketing, design, tech, and creativity with the people shaping the most inspiring brands in the industry. Expect candid conversations with CMOs, founders, and brand leaders, behind-the-scenes looks at our work, and actionable insights to build a brand that actually matters. Subscribe if you're ready to grow your brand differently. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    KLIMB
  • Years Active
    2K
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Lénaïc Martins
  • Show Website
    KLIMB Podcast