The Alchemy of Success

Trinity Rose
  • 5.0 (6)
  • Entrepreneurship
  • Updated Bimonthly

A space dedicated to exploring the non-linear and intuitive paths of purpose-driven creators, practitioners & entrepreneurs. Join us to listen to their whispers of wisdom, and often brave & inspiring stories of transformation & resilience. Each episode offers honest conversations about the moments that shape us — the pivots, the resilience, the quiet wins and bold decisions — and what it really means to build a life and business in alignment. Here, vulnerability isn't just encouraged, it's celebrated. Learn more about your host at illumeconsultingstudio.com

  1. Sep 28

    On Intuition in Business: A Panel with Jaycee Gossett, Ali Ofstedal, & Eve Gaines

    In this episode of The Alchemy of Success, hosted by Integrative Business Strategist Trinity Rose, we bring together — Jaycee Gossett of The Class by Taryn Toomey, Ali Ofstedal of Soul Archeology, and Eve Gaines of Rituel — for a panel conversation on the role of intuition in business, embodied decision-making, and somatic leadership. This conversation moves through the mechanics of intuitive knowing: how to tell the difference between an emotional reaction and a genuine intuitive hit, the role of somatic movement in opening intuitive channels, and what to do when making an important business decision and all external evidence points in the opposite direction of your own intuition. The panelists share stories of when they did and did not follow their intuition, the lessons learned, the practices that regulate and refine their channels, and why regulation and opening is not a static state but a practice. In this episode, we explore: Differentiating emotional feelings from intuitive hitsThe role of somatic movement in accessing intuitionUsing data versus intuition in business decisionsPractices to open and trust your intuitive channelsThe importance of regulation and balance in intuitive workStories of following intuition against the dataThe impact of surrender and alignment in successGrounding and energy clearing as daily practice Key Frameworks Differentiating emotional from intuitive signalsUsing somatic movement to access intuitionBalancing data and intuition in decision-makingGrounding and energy clearing techniques Action Points Practice daily movement to open intuitive channelsUse grounding cords to clear energy and discern signalsTake time to reflect before making major decisionsTune into body signals to differentiate fear from intuitionCreate ceremonial spaces to connect with higher self Timestamps / Chapters 00:00 — Introduction to intuition and business 02:05 — Differentiating emotions from intuitive hits 03:58 — The role of somatic movement in accessing intuition 08:01 — Following intuition against data in business 11:52 — Practices to open and trust your intuition 15:47 — Stories of intuition guiding decisions 20:06 — The importance of regulation and balance 24:06 — The journey of surrender and success Host: Trinity Rose | CXO — Brand, Marketing and Business Strategist Website: ⁠illumeconsultingstudio.com⁠ Instagram: ⁠@illumeconsultingstudio⁠ Guests Jaycee Gossett of The Class by Taryn Toomey | theclass.com | @theclass | @jayceegossett Ali Ofstedal of Soul Archeology | aliofstedal.com | @aliofstedal Eve Gaines of Rituel | rituelretreats.com | @rituellife Special Offer Use code THEALCHEMYOFSUCCESS20 for 20% off The Class by Taryn Toomey for three months. Expires October 6th. Eligible for first-time orders only. Produced By Produced by Quentin Self Executive Produced by Alicia Liu Resources: Embodiment Meditation from Ali Ofstedal https://drive.google.com/file/d/1vs-qnzh-PEmJB33Ov5JoD36mx2xzILwh/view

    On Intuition in Business: A Panel with Jaycee Gossett, Ali Ofstedal, & Eve Gaines

  2. Sep 14

    Jeneva Bell & The Alchemy of Ruggable: Resilience, Joy & Letting Go

    In this episode of The Alchemy of Success, Jeneva Bell — founder of Ruggable — Jeneva shares her unfiltered story of building one of the most recognized rug brands in the U.S. from the idea that started in a drab studio apartment with white carpet and a dog who just couldn’t help himself. Our conversation moves through Jeneva’s long arc of entrepreneurship: the failed fragrance line that left her in debt, years of licensing deals that went nowhere, and a powerful mindset shift at 40, as well as the spiritual inner work that became the foundation of how she runs her Business. Jeneva offers a grounded, deeply honest look at what it took to create a thriving, internationally recognized brand even when most people would have long given up. We also cover why joy, she believes, is more powerful than love. In this episode, we explore: Jeneva's early entrepreneurial failure with Flowerbell and the $35,000 lesson in debt and resilienceThe real estate crash in Las Vegas and how a chance meeting in an elevator sparked a new partnershipStarting a company without a product: XC Creative, the Home Shopping Network rep, and the infamous used-shoe pitchThe "aha moment" behind Ruggable's washable, two-piece rug system — dog pee, white carpet, and a duvet coverWhy Ruggable took nearly nine years to gain traction, and the licensing deals that shelved the productThe mindset shift at 40: letting go of ego-driven goals and redefining success beyond traditional markersThe role of spiritual practice — from Buddhism to Eckhart Tolle — in sustaining a founder through darknessWhy joy (not just love) is the highest vibration, and how to actively cultivate it when it feels foreignThe direct-to-consumer breakthrough that finally changed everything for RuggableBuilding and delegating to a world-class team, and the three eras of Ruggable's growthThe alchemy of entrepreneurship: inner work, high vibration, and creating something from thin air. Timestamps / Chapters 00:00 Rapid fire: breakfast, astrology, human design, and the tools for alignment 02:41 Early ventures: Flowerbell, the $35,000 debt, and the price of failure 05:06 From real estate boom to crash: meeting Sarah and watching Joy Mangano on HSN 08:01 Starting a company without a product: XC Creative and the elevator pitch 11:30 The aha moment: white carpet, dog pee, and the duvet-cover concept 13:31 Eight years of struggle: licensing deals, HSN disappointment, and partnership separation 16:01 The 40th birthday reckoning: no kids, no money, no relationship — and the decision to choose joy 18:32 Joy as a survival strategy: horses, lemonade, and the sound of snow 22:24 Balancing action and surrender: the tree meditation and co-creating with the light 26:13 The domino effect of mindset: how letting go of ego-driven goals exceeded all goals 29:02 Spiritual foundations: Buddhism, Eckhart Tolle, trauma, and the long journey inward 33:22 Darkness and light: how trauma disconnects us from joy, and how to find our way back 36:39 Building the team: three eras of Ruggable and the art of delegation 40:36 The direct-to-consumer breakthrough and finding the right VC partner 43:30 The alchemy of success: creating gold from the inside out and breaking your own glass ceiling Guests Jeneva Bell | ruggable.com | @ruggable | @jenevabell Host Info Trinity Rose | CXO — Brand, Marketing and Business Strategist Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio Produced By Produced by Quentin Self Executive Produced by Alicia Liu Resources Mentioned Power Versus Force by David HawkinsThe Passion Test by Janet Bray Attwood and Chris AttwoodThe Identity Code by Larry AckermanA New Earth by Eckhart TolleMany Lives, Many Masters by Brian WeissBhagavad GitaJoy Mangano and Huggable Hangers

    Jeneva Bell & The Alchemy of Ruggable: Resilience, Joy & Letting Go

  3. Apr 27

    Second Act Female Founders — Live from Little Beach House Malibu

    In this bonus episode of The Alchemy of Success, we bring you a live panel conversation recorded at Little Beach House in Malibu, featuring a group of founders in what many would consider their “second act.” This conversation explores the realities of building and rebuilding — career pivots, trusting intuition, setting boundaries, and redefining success beyond traditional markers such as money, status, or external validation. Each founder shares their own path, offering a grounded look at what it takes to navigate entrepreneurship in a way that is both sustainable and self-honoring. Across the panel, themes of inner work, resilience, and non-linear growth emerge — alongside honest reflections on failure, timing, and the decisions that shape both business and life. In this episode, we explore: The role of intuition in career pivots and major business decisionsBalancing analytical thinking with instinct and self-trustSetting and maintaining boundaries as a founderNavigating success, failure, and non-linear growth pathsRedefining success beyond external validation Key Frameworks Boundary SettingTrusting IntuitionNon-Linear Success Action Points Practice saying no to opportunities that aren’t alignedExplore tools like human design to better understand decision-makingPrioritize self-care and resilience as part of long-term success Timestamps / Chapters 00:00 Introduction to the Panel and Founders' Backgrounds 02:23 The Role of Intuition in Career Transitions 10:56 Defining Success: A Personal Journey 16:21 Navigating Boundaries in a Masculine Environment 20:06 The Birth of Lavender & Truffles 23:40 Key Lessons from the Founders' Journeys 29:26 Exploring Human Design and Personal Boundaries 35:40 The Emotional Journey of Founders 39:50 Navigating the Ups and Downs of Entrepreneurship 43:09 Advice for the Next Generation of Founders 50:40 Redefining Success and Failure Guests Meredith Markworth-Pollack ⁠@palmacolectiva⁠ | ⁠palmacolectiva.com⁠ Alicia Liu @lavenderandtruffles | lavenderandtruffles.com Erika Paulson https://www.linkedin.com/in/erika-paulson-18784434a Host Info Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio Produced By The Alchemy of Success Produced by Trinity Rose Executive Produced by Alicia Lui Resources Mentioned Human DesignBoundary Boss by Terri ColeAstrology and inner alchemy practices Sponsored By Lavender & Truffles Premium plant-based ice cream https://lavenderandtruffles.com

    Second Act Female Founders — Live from Little Beach House Malibu

  4. Apr 13

    Sarah McCrum, Author of Love Money, Money Loves You, on Money, Energy, and a Different Relationship to Wealth

    In this episode of The Alchemy of Success, author Sarah McCrum joins me for a conversation that explores our relationship with money through the lenses of energy, intuition, and awareness. We move beyond traditional conversations around money mindset and into a more nuanced understanding of how money operates within both business and life. Sarah shares her perspective on money as an energetic exchange, and how fear, control, and unconscious patterns can shape financial outcomes in ways many founders don’t initially recognize. We also discuss her book Love Money, Money Loves You, and the experiences that led her to write it — including business challenges, personal shifts, and the process of developing a more conscious and grounded relationship with wealth. This conversation offers an alternative way of thinking about money, one that integrates well-being, intuition, and long-term sustainability into how we build and grow. In this episode, we explore: Rethinking money mindset through the lens of energy and awarenessHow fear and control can shape financial decisions and outcomesThe relationship between intuition and wealth creationBuilding a more conscious and sustainable relationship with moneyIntegrating well-being into business and financial growthTimestamps: 00:00 Podcast Intro01:00 Episode Intro05:07 Introduction to Money as Energy08:06 The Journey of Writing Love Money, Money Loves You11:06 Experiencing Business Failure and Channeling Messages14:10 Applying the Book’s Principles in Real Life17:00 Transforming Relationships with Money20:00 The Role of Well-Being in Wealth Creation23:13 Real-Life Success Stories from Coaching25:58 Key Principles for a Healthy Relationship with Money29:16 Understanding Wealth Beyond Money32:05 The Intersection of Money and Spirituality34:57 The Impact of the Book on Readers38:06 Conclusion and Final Thoughts45:30 Season Two Wrap-Up and Future Insights Resources Mentioned:Love Money, Money Loves You by Sarah McCrum GuestSarah McCrum is an author and speaker focused on transforming how individuals and founders relate to money, integrating principles of energy, awareness, and well-being into financial growth and decision-making. Website: sarahmccrum.com IG: @SarahMcCrum Host Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio Produced ByProducer: Quentin SelfExecutive Producer: Alicia Liu SponsorThis episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing.

    Sarah McCrum, Author of Love Money, Money Loves You, on Money, Energy, and a Different Relationship to Wealth

  5. Mar 30

    IN SESSION: Unpacking imposter syndrome & fundraising.

    In this episode of The Alchemy of Success, our guest joins us for an In Session episode where we explore the deeper layers shaping her feelings around self-worth in the fundraising process as a founder. The conversation also touches on the realities of raising capital as a female founder, and how internal patterns can influence investor relationships and decision-making. We move through the challenges she’s faced in raising capital, and how dynamics with investors, men, and even family begin to mirror internal patterns around worthiness, approval, and belonging. The conversation opens up a broader look at how these patterns can shape decision-making, negotiation, and leadership. Through the lenses of astrology, subconscious patterning, and business strategy, we unpack what it looks like to shift those dynamics — from proving to choosing, from overextending to holding clear boundaries, and from external validation to inner authority. This is a nuanced conversation about the intersection of personal history and business — and what becomes available when those two are brought into awareness. In this episode, we explore: The emotional and relational dynamics that can surface when raising capital How patterns with family and early relationships show up in business The role of boundaries in investor and partnership decisions Moving from external validation to internal authority Using astrology as a tool for self-awareness and pattern recognition Timestamps:00:00 Guest Clip00:18 Podcast Intro00:54 Episode Intro03:14 And the session begins09:05 Exploring Worthiness and Imposter Syndrome15:18 Understanding Family Dynamics and Their Impact21:10 The Role of Inner Authority in Self-Worth27:21 Gender Dynamics in Business and Fundraising29:21 Navigating Gender Dynamics in Professional Spaces32:36 Proving Worth: The Intersection of Gender and Relationships34:51 Investors and Personal Connections: The Importance of Vibe37:50 Choosing Your Path: Empowerment in Relationships and Investments41:05 Healing Patterns: Codependency and Boundaries43:26 Setting Healthy Boundaries: A New Approach46:27 The Importance of Self-Awareness in Investor Meetings52:14 Lessons Learned: Growth Through Experience55:43 Outro Resources Mentioned: Cues: Master the Secret Language of Charismatic Communication by Vanessa Van Edwards HOST: Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio IN SESSION CO HOSTS: ⁠Gabrielle Perez ⁠— therapeutic astrologer ⁠Shannon Kim⁠ — Intuitive & Certified hypnotherapist PRODUCED BY Producer: Quentin Self Executive Producer: Alicia Lui SPONSOR This episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing. You can enjoy 20% off your order with code SUCCESS20.

    IN SESSION: Unpacking imposter syndrome & fundraising.

  6. Mar 16

    Rory Reich on Leaving Microsoft and the Path of Inner Alchemy

    In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Rory Reich to explore his path from a long career at Microsoft into the world of coaching, energy medicine, and holistic leadership. Rory reflects on the turning points that led him away from traditional corporate success and toward a more introspective path focused on mindfulness, energy work, and inner alchemy. He shares how his experiences in leadership and coaching gradually opened the door to a deeper exploration of consciousness, healing, and personal transformation. The conversation touches on trust, surrender, and the often unexpected ways people find themselves stepping into a different chapter of life and work. GUEST: Rory Reich Website:.roryreich.comInstagram: @roryreich Book: https://www.amazon.com/dp/1683092414 Radio Show: https://soundcloud.com/rory-reich/sets/the-conscious-coaching-hour HOST Trinity Rose — Integrative Business Strategist and Advisor to early-stage foundersWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudio Produced by Trinity Rose Executive Producer Alicia Lui SPONSORED BY Lavender & TrufflesPlant-based ice cream made with intention and care.https://lavenderandtruffles.com Use code SUCCESS20 for 20% off your order.

    Rory Reich on Leaving Microsoft and the Path of Inner Alchemy

  7. Mar 2

    Alicia Liu (Part Two) on Patience, Funding, and Building a Luxury Vegan Ice Cream Brand

    In Part Two of this conversation, Trinity Rose, Brand, Marketing + Business Strategist, continues her dialogue with Alicia Liu — founder of Lavender & Truffles — to explore the realities of launching and growing a luxury vegan ice cream brand. Alicia shares what it meant to start her company during COVID after being furloughed, and how timing, age, and experience shaped her approach to entrepreneurship. The conversation moves into luxury branding, strategic distribution, fundraising models, and the discipline required to grow a product-based business without compromising financial integrity or brand positioning. They also discuss patience, scarcity psychology in luxury marketing, and the importance of aligning with partners who support long-term vision over short-term acceleration. Timestamps / Chapters 00:00 Guest Clip00:21 Podcast Intro00:57 Episode Intro02:13 Starting a Business in Your 50s09:30 Timing and Opportunity10:59 Luxury Branding in the Ice Cream Category12:28 Patience and Strategic Growth15:10 Scarcity Psychology in Luxury Marketing15:58 Navigating Fundraising While Protecting Vision20:11 Debt-Driven Fundraising Models25:57 The Evolution of Growth Strategy32:44 Challenges in Raising Capital36:49 Entrepreneurship and Personal Growth37:04 Outro Guest Info Alicia Liu — founder of Lavender & Truffles, a luxury vegan ice cream and wellness brand rooted in clean ingredients and intentional growth. Website: lavenderandtruffles.com Instagram: @lavenderandtruffles Host Info Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio Produced By Executive Produced by Alicia Lui Sponsored By Lavender & Truffleshttps://lavenderandtruffles.com Use code SUCCESS20 for 20% off your order.

    Alicia Liu (Part Two) on Patience, Funding, and Building a Luxury Vegan Ice Cream Brand

  8. Feb 16

    Alicia Liu on Fashion, Food, and Building a Luxury Ice Cream Brand

    In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Alicia Liu — founder of Lavender & Truffles — to explore her path from luxury fashion and e-commerce into the food industry and consumer packaged goods. Before launching her plant-based, clean-ingredient wellness brand, Alicia worked across multiple luxury fashion houses and later with brands including Century 21, Miss Sixty, and Amazon Fashion. Alicia shares how her early experiences in fashion shaped her understanding of brand, process, and operations — and how a personal health journey led her to build a company rooted in clean ingredients and wellness. She speaks candidly about the realities of launching and scaling a product-based business, the operational demands of CPG, and the role of community and relationships in navigating entrepreneurship. The conversation also traces her evolving definition of success — from personal ambition to leadership, team support, and long-term alignment. Timestamps / Chapters 00:00 Podcast Intro 03:13 Interview Begins 05:44 From Fashion to Food 08:38 Experiences in High-End Fashion 11:29 Transitioning into Entrepreneurship 14:11 Building an Intimate Lifestyle Brand 16:26 The Evolution of E-commerce in Fashion 19:13 The Shift to Food and Culinary Passion 26:53 An Unconventional Path into Culinary Arts 29:07 Family Influence and Early Culinary Roots 32:06 Work Ethic and the Importance of Process 37:01 The Birth of Lavender & Truffles 40:24 Health Journey and Clean Ingredients 45:32 Navigating the Consumer Packaged Goods Industry 47:30 Community and Relationships in Entrepreneurship 49:07 Redefining Success and Leadership Guest Info Alicia Liu — entrepreneur and founder of Lavender & Truffles, a clean consumer packaged goods brand rooted in wellness and high-quality ingredients. Website: https://lavenderandtruffles.com Instagram: @lavenderandtruffles Host Info Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio Explore Trinity’s Embodied Branding Course: https://www.illumeconsultingstudio.com/embodied-branding The Alchemy of Success Produced By Quentin Self Executive Produced by Alicia Liu Sponsored By Lavender & Truffles Plant-based ice cream made with intention and care. https://lavenderandtruffles.com Use code SUCCESS20 for 20% off your order.

    Alicia Liu on Fashion, Food, and Building a Luxury Ice Cream Brand
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About

A space dedicated to exploring the non-linear and intuitive paths of purpose-driven creators, practitioners & entrepreneurs. Join us to listen to their whispers of wisdom, and often brave & inspiring stories of transformation & resilience. Each episode offers honest conversations about the moments that shape us — the pivots, the resilience, the quiet wins and bold decisions — and what it really means to build a life and business in alignment. Here, vulnerability isn't just encouraged, it's celebrated. Learn more about your host at illumeconsultingstudio.com

Information

  • Creator
    Trinity Rose
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Trinity Rose
  • Show Website
    The Alchemy of Success