The DoneMaker Podcast

Zivko Dodovski
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  • Entrepreneurship
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The DoneMaker Podcast invites guests who are business experts, from marketing to scaling a business, to how to develop a strong leadership team. In every episode, our guests dive deep into business growth strategies, productivity improvements, marketing and social strategies, and personal or leadership development techniques. Your entrepreneurial journey doesn't have to be a lonely one - we're all in this together. New episodes launch every week.

  1. Sep 29

    Sales vs. Retention: Why You Need to Integrate Them Early

    Brendan McAdams is a sales coach, author of Sales Craft, host of Let's Chat Health Tech, and founder of Kiinetics, where he helps health tech companies build long-term relationships with hospitals, health systems, and health plans. In this episode, you'll discover why he tells founders to qualify prospects as hard as prospects qualify them. You'll also learn why closing at any cost quietly kills retention, and how one founder found real traction by pivoting from hospitals to pharma. If you sell complex B2B deals with multiple decision-makers, this is the relationship-first playbook most sales teams skip.In This Episode, You'll Learn:- Why you should talk to buyers before you build, and understand their problem before you pitch- What a stalled pipeline is telling you, and when to re-niche instead of starting over- How qualifying your prospects protects you from expensive, difficult clients- Why bringing account management into the sales cycle builds trust and makes handoffs smooth- How to map the full customer journey, from implementation to multi-year partnership- The value-reminder reports that keep every department aware of the results you deliver- Where AI is gaining ground in healthcare, like revenue cycle management, and where adoption will stay slowWhether you're a small business owner, entrepreneur, or CEO chasing bigger B2B deals, this episode shows that trust and retention drive business growth, not pushy closing tactics. The same principles power organic LinkedIn outreach, B2B lead generation, and a sales pipeline built on relationships instead of ads. It's a must-watch for anyone scaling a business through long-term partnerships.👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/donemaker-referall-call#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #EnterpriseSales #HealthTech #CustomerRetention #AccountManagement #ComplexSales---------------------------------Brendan McAdams's contacts:LinkedIn: https://www.linkedin.com/in/brendanmcadams/Website: https://www.kiinetics.com/---------------------------------ABOUT DONEMAKER:Make easy business decisions by filling your sales funnel with LinkedIn Organic Outreach. No data scraping, no outreach automations, no AI messages. The entire process is done manually + weekly strategy call with a dedicated account rep.

  2. Sep 14

    How To Build A Brand AI Can’t Copy

    Chris Fulmer, CEO of Brand Auditors with 17+ years in brand development and brand strategy, is back for part 2 to show you exactly how AI strips the uniqueness out of a brand one "yes, I agree" at a time. You'll hear the real story of a client whose AI-guided rebrand quietly erased his differentiation, why the "high-converting landing page" AI builds for you is now a low-converting one because everyone has it, and the implicit-learning trap that makes small business owners start sounding like ChatGPT without noticing. If you're a CEO trying to turn a 4-person marketing team into 50 with AI tools, this episode will save you from the failure Chris sees most.In This Episode, You'll Learn: Why loading a small marketing team with AI tools fails in most cases, and the "post 10 times a day" trap behind itHow AI led a real client's rebrand off course, from stripping his USP to picking his color paletteWhat "implicit learning" is and why you're absorbing AI-isms every time you brainstorm with itWhy the AI-generated landing page everyone is using is quietly killing conversionsThe banned-words list, the em-dash problem, and why your brand guidelines now need an AI-usage pageHow to start with ONE process, run two models against each other, and test before you publishWhat a brand actually is (hint: not a logo and fonts) and why Ray-Bans still sell on a 1986 movieHow a brand audit starts with your value proposition, not your colors — and why most websites don't state it at allWhy a brand refresh is a quarterly or annual process, not a 90-day sprint, and why frontline staff must be in the roomThis is essential CEO advice for small business owners and entrepreneurs using AI for content, marketing, and LinkedIn strategy in 2026. On The DoneMaker Podcast we cover B2B lead generation, LinkedIn outreach, and small business growth without paid ads — and Chris makes the case that in a sea of sameness, a human-built brand becomes your biggest edge for organic leads. If you want a sales pipeline that doesn't sound like everyone else's, start here.👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/d...📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast#BrandStrategy #AIMarketing #BrandAudit #ValueProposition #AIContent

  3. Sep 10

    One Podcast Episode = 100 Content Assets (The System)

    One 30-minute podcast = 100 pieces of content — and 0 listeners still gets you almost all the benefit.Michael Mollenhauer, president of 1to1 Network, host of the nationwide "Make It Easy for People to Give You Money" radio show, and fractional CMO, is back for part 2 — and this time he lays out the exact system he sells to attorneys, realtors, and contractors: a custom podcast at the heart of the entire marketing plan. You'll learn why he stopped competing with every other digital agency, how one recording feeds YouTube, LinkedIn, Facebook, Spotify, reels, and blog posts at once, and why the podcast transcript beats blogging for SEO and AEO when page one takes 12–18 months the old way. You'll also hear the one-sentence USP test that most small business owners fail — and the objection-killer he uses on "I'm shy" that works every time.In This Episode, You'll Learn: Why every business owner's pain is the same (no customers, or the wrong ones) and how a podcast cures itHow to turn one episode into ~100 assets for every social platform, podcast channel, and your blogWhy podcast transcripts get you into Google answer results faster than 8–12 months of blog postsThe "which competitor should I go talk to?" line that ends the "I'm shy" objection on the spotHow to plan 3 months of episodes in advance from 15 customer questions — and why you never batch more than 2 a dayWhat platforms actually hold attention for a 20-minute show (Facebook and LinkedIn) vs. short-form (TikTok, X, Instagram)The USP rule: if it doesn't start with "we are the only" or "no one else can," it's not a USPWhy your listener count doesn't matter — the podcast's job is content that displays your USPIf you're a small business owner, entrepreneur, or CEO trying to build a sales pipeline without paid ads, this episode of The DoneMaker Podcast shows you how to make organic content the engine of your B2B lead generation. Michael's approach pairs perfectly with LinkedIn outreach and a clear LinkedIn strategy, one conversation becomes your business development machine. Practical CEO advice on small business growth, entrepreneurial mindset, and getting organic leads that keep coming.👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/d...📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast#PodcastMarketing #UniqueSellingPoint #AnswerEngineOptimization #ContentRepurposing #FractionalCMO

  4. Sep 1

    He replaced a $1,200/mo tool, his VAs, and an entire QA role with Claude (But Drew The Line Here)

    Jason Hunt is back on The DoneMaker Podcast. He's the co-founder of Merged Media and a fractional CMO for emerging brands, and since his last episode, he's rebuilt his agency around AI. Three screens, two Claude sessions running at once, scheduled tasks optimizing Meta campaigns and pulling client reports while he's on stage at conferences. But the real lesson isn't efficiency. You'll discover why Jason measures AI on quality of output, not cost savings (tokens aren't cheap), why his best-performing ads still come from shower thoughts instead of prompts, and exactly where he draws the line on AI-generated testimonials and UGC before it torches customer trust. We also settle the AEO/GEO debate for local SEO, unpack why LinkedIn ads still lose to Meta on lead cost, and get the real reason your radius-targeted ad "reached someone in Boston." If you're a small business owner or CEO building a sales pipeline without paid-ad guesswork, this is the playbook. In This Episode, You'll Learn: - Why Jason optimizes AI for quality of output, not cost, and why he says tokens are expensive but the QA role no longer exists- How a Meta campaign launcher "skill" bakes in ICP, pain points, and ad angles so no new employee ever needs retraining- What his business partner built in-house after a third-party ad connector jumped from $150 to $1,200/month overnight- The exact line on AI testimonials and UGC that makes buyers ask "what else are you lying about?"- Why perceived effort on LinkedIn beats copy-paste AI messaging, and how to use AI to cut 1,000 prospects down to the 100 worth writing by hand- The 50-conversions-a-week rule Meta's algorithm needs, and why optimizing for video views kills your conversions- Why local SEO hasn't changed, why people still Google the map pack, and how published papers and PR feed AI models- The "three-headed monster" of Google Ads, Meta retargeting, and local SEO that gets an accountant chosen over competitors 👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/donemaker-referall-call 📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #AIForBusiness #MetaAds #LocalSEO #FractionalCMO #ClaudeAI #DigitalMarketing---------------------------------Guest Jason Hunt's contacts:Website: merged.ca Newsletter: jayhunt.socialLinkedIn: https://www.linkedin.com/in/socialmediaspeaker/--------------------------------- ABOUT DONEMAKER:Make easy business decisions by filling your sales funnel with LinkedIn Organic Outreach. No data scraping, no outreach automations, no AI messages. The entire process is done manually + weekly strategy call with a dedicated account rep.

  5. Aug 31

    The future of advertising isn't AI. He got 17,000 verified views from ONE backpack in 2 hours.

    17,000 verified views from ONE backpack in 2 hours — this founder is closing the loop between billboards and digital ads. Gastón Corbala — father, builder, tech junkie, and founder of The Backpackster — came out of two years in stealth with a CTO, stabilized hardware, an Intel edge-AI partnership, and a CES booth. In this episode you'll discover why out-of-home advertising has run on assumptions for 100 years, why bot traffic is projected to outnumber human traffic online next year, and how a backpack with a screen turns venues, stadiums, and trade shows into a new revenue stream with zero infrastructure. You'll also hear the unfiltered founder story: manufacturers calling him crazy, losing his father mid-build, and the mindset shift that kept the vision clear. If you're building something nobody understands yet, you'll be behind without this one. In This Episode, You'll Learn: - Why The Backpackster pulled 17,000 verified views at a World Cup activation — from one camera- How a $4,000 backpack ad competes with a $25,000 trade show booth- What "wisdom is crystallized pain" means for founders facing rejection and disbelief- Why you're projecting your pain onto your startup as a "savior" — and how to separate the two- How to build partnerships by knocking on doors until the "you're crazy" turns into "I'm in"- Why Gen Z wants to control what they see, and how physical media wins that shift- The hybrid human-plus-tech future Gastón bets on instead of full automation 👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/donemaker-referall-call 📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/ #DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #OutOfHomeAdvertising #FounderMindset #StartupJourney #CES2027 #FutureOfAdvertising #AdTech--------------------------------- Gaston Corbela's contacts:LinkedIn: https://www.linkedin.com/in/gastoncorbala/Website: https://thebackpackster.com/--------------------------------- ABOUT DONEMAKER:Make easy business decisions by filling your sales funnel with LinkedIn Organic Outreach. No data scraping, no outreach automations, no AI messages. The entire process is done manually + weekly strategy call with a dedicated account rep.Chapters: 0:00 Intro — "Wisdom is crystallized pain"0:53 Meet Gastón Corbala, founder of The Backpackster1:37 Two years in stealth: CTO, stabilized hardware, CES launch3:00 How The Backpackster makes venues money with zero infrastructure9:18 World Cup activation: 17,000 verified views in 2 hours11:22 The Intel partnership and edge AI11:54 Loneliness, loss, and staying clear on the vision17:31 Knocking on doors and building the team20:03 How advertising is changing: OOH, bot traffic, and Gen Z25:55 Why physical experiences win as AI takes over work27:21 Robots vs. people: the hybrid future31:23 What makes a company people want to work for33:58 How to reach Gastón35:02 Closing

  6. Aug 10

    The 4 Pre-Script Questions That Make or Break a Video

    In this episode of The DoneMaker Podcast, Garris Booth, founder of The Booth (animation for marketers who lead with strategy), breaks down exactly how he built a motion design business and the framework he uses to create video that actually moves deals forward. You’ll learn why “About Us” and multi-audience explainers quietly kill engagement, how modular mid-funnel content builds real trust with complicated products, and why AI-generated clips still can’t replace the human craft that makes people take action. If you’re a small business owner or CEO using LinkedIn outreach for B2B leads, this will change how you think about video inside your sales pipeline. In This Episode, You’ll Learn: - Why Garris left pure graphic design after freelancing at Sportsnet and leaned into motion- How he got his first clients by targeting photography reps, then running agency lunch & learns- The four pre-script questions that decide whether a video will work or flop- Why packing the CEO, CTO, and engineer into one video makes almost everyone leave- How to build mid-funnel trust for complex products with short, modular proof pieces your sales team can actually use- How to read YouTube watch stats to spot exactly where prospects get stuck or rewatch- Why starting with FAQs (instead of brand videos) turns content into a compounding asset that keeps working for years- Where AI helps production efficiency — and where it quietly destroys the trust you’re trying to build --------------------------------- Garus Booth's contacts: LinkedIn: https://www.linkedin.com/in/garusbooth/ Website: https://www.bythebooth.com/ --------------------------------- ABOUT DONEMAKER:Make easy business decisions by filling your sales funnel with LinkedIn Organic Outreach. No data scraping, no outreach automations, no AI messages. The entire process is done manually + weekly strategy call with a dedicated account rep. 👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/donemaker-referall-call 📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #VideoMarketing #MotionDesign #SalesFunnel #MidFunnelContent #AIVideo #brandstrategy Chapters: 00:00 ChatGPT hired Jonathan Ive for a reason00:53 Introducing Garris Booth & The Booth01:26 Garris’s journey: graphic design → Sportsnet → motion07:26 How Garris got his first clients (reps, lunch & learns, brand direct)15:02 How to start a video the right way (before the script)19:50 The trap of multi-audience explainer videos26:08 Building trust in the middle of the funnel with complicated products28:38 Modular content + using YouTube analytics to find friction32:55 Why video is a compounding asset (not just an expensive spend)38:50 AI in video: trust, craft, IP, and the sea of similarity50:23 How to connect with Garris / The Booth

    The 4 Pre-Script Questions That Make or Break a Video

  7. Aug 3

    Your Brand Guide Is Missing the Pieces That Matter

    In this episode of The DoneMaker Podcast, I sit down with Elaine Kwak and Fabio Ferreira, co-owners of GoBanana, the Toronto empathy-driven creative agency that helps values-based businesses grow through brand and marketing. You’ll discover why AI only handles execution while real branding solves customer problems with empathy, how a complete brand guide must include voice, tone, and glossary (not just logos and colors), and why sales, marketing, and brand have to live as one ecosystem. If you’re a small business owner or CEO scaling organically, skipping this will keep you burning money on assets that don’t convert. In This Episode, You'll Learn:- Why branding is only half what you put out — and half how people actually perceive you- How a visual or messaging disconnect instantly signals “cheap” instead of “premium”- What customer-language research looks like so your copy matches the words they already use- The non-negotiable pieces of a real brand guide (logo rules, voice, tone, glossary)- Why sales, marketing, and brand form one living ecosystem that either multiplies or kills results- How AI fails at branding by jumping straight to execution without solving the real problemThe single question that decides your focus: Who’s actually paying the bills right now? For small business owners and entrepreneurs running LinkedIn outreach and building organic B2B lead generation systems, this episode shows why a strong brand multiplies every cold message and every sales conversation. Treating brand as a process, not a one-time deliverable, is the kind of CEO advice that compounds into sustainable business growth and a healthier sales pipeline without paid ads.📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #Branding #BrandStrategy #BrandROI #CreativeAgency #Marketing #GoBanana --------------------------------- Guest’s contacts:Elaine: https://www.linkedin.com/in/elaine-hy-kwok/Fabio: https://www.linkedin.com/in/fabfabio/Website: gobanana.net --------------------------------- ABOUT DONEMAKER:Make easy business decisions by filling your sales funnel with LinkedIn Organic Outreach. No data scraping, no outreach automations, no AI messages. The entire process is done manually + weekly strategy call with a dedicated account rep. Chapters:0:00 Why most people get branding completely wrong0:56 Meet Elaine Kwak & Fabio Ferreira (GoBanana)1:38 What branding actually is3:23 Signs your brand is weak or disconnected6:32 How to build messaging for service-based businesses9:07 Keeping your brand consistent on social media12:12 What belongs in a real brand guide16:44 Why sales, marketing & brand must live as one ecosystem20:25 Why AI can execute but can’t create a real brand26:04 How to brand “boring” businesses (accountants & more)29:40 The real ROI of strong branding34:54 Who’s paying the bills — focus vs. chasing everyone37:10 Expanding your brand into new markets the right way43:32 How to work with GoBanana44:27 Final thoughts

  8. Jul 20

    One Test Reveals if It's a Training Problem or a Motivation Problem

    70% of the mistakes on your team aren't training problems; they're broken processes (and training only makes them worse). Marci Araki, Chief Learning Officer at Clearest Course Consulting, spends her days helping companies stop throwing training at problems training can't fix. In this episode, you'll learn her brutal "gun-to-your-head" test for whether someone actually needs training or just motivation, why every workaround on your team is a red flag you're ignoring, and the real reason new software and processes fail to get adopted (hint: it's almost never a knowledge gap). If you're a small business owner or CEO scaling a team, this will change how you onboard, delegate, and build systems. In This Episode, You'll Learn: - Why 70% of workplace mistakes come from the organization, not the individual- The "gun to your head" test that tells you if it's a training issue or a motivation issue- What the 3 real reasons people struggle at their job actually are (and why info is #1)- How to map a "performance gap" before you build a single piece of training- Why workarounds are a signal to fix the process — not write another policy- When training is actively harmful and destroys team trust (Marci's printing-deadline story)- Why being great at your job does NOT make you good at training people Whether you're building your first SOPs, hiring your first employees, or scaling a lean team without paid ads, this episode is a masterclass in creating systems that stick. For entrepreneurs, founders, and CEOs focused on small business growth, LinkedIn outreach, and B2B lead generation, getting your training and processes right is the difference between a team that runs itself and one that runs you. This is essential listening for anyone serious about building a business that scales. 👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/donemaker-referall-call 📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/ #DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #EmployeeTraining #TeamBuilding #ProcessImprovement #LeadershipDevelopment #SOPs #BusinessSystems --------------------------------- ABOUT DONEMAKER: Make easy business decisions by filling your sales funnel with LinkedIn Organic Outreach. No data scraping, no outreach automations, no AI messages. The entire process is done manually + weekly strategy call with a dedicated account rep. Chapters00:00 Cold Open00:56 Intro — Meet Marci Araki (Part 2)01:36 What Is Training (And What It Isn't)02:00 The "Gun to Your Head" Test02:56 Why 70% of Mistakes Aren't a Training Problem03:53 The 3 Reasons People Struggle: Info, Tools, Motivation07:40 Knowledge & Skills — The One Bucket Training Fits09:24 Why Training Won't Fix a Broken Process10:19 How Workarounds Create Inconsistency13:15 When Training Actually Helps: The Performance Gap15:40 The Payroll Example — Find the Cause Before You Train18:20 When Training Becomes Harmful18:41 Marci's Printer Story: How Bad Training Kills Trust21:37 Why Assumptions Are the Real Enemy23:43 Train the Trainers — Presenting Isn't Training26:59 What a Trainer Actually Does28:16 Fixing Passive Training: Set the Expectations31:36 When Nobody Adopts the New Tool (The Copilot Problem)35:12 Governance Without Bureaucracy38:11 Don't Document the Workaround — Fix It40:04 Final Takeaway & How to Reach Marci

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About

The DoneMaker Podcast invites guests who are business experts, from marketing to scaling a business, to how to develop a strong leadership team. In every episode, our guests dive deep into business growth strategies, productivity improvements, marketing and social strategies, and personal or leadership development techniques. Your entrepreneurial journey doesn't have to be a lonely one - we're all in this together. New episodes launch every week.

Information

  • Creator
    Zivko Dodovski
  • Years Active
    2025 - 2026
  • Episodes
    91
  • Rating
    Explicit
  • Copyright
    © Zivko Dodovski
  • Show Website
    The DoneMaker Podcast