Sometimes the thing we’re most afraid of actually happens, and suddenly, we’re left facing a much harder question than “How do I fix this?” Who am I if I don’t have the success I thought proved my worth? In this episode, I’m joined by Marta Sauret Greca, an entrepreneur, author, financial strategist, and mom of seven whose relationship with success and wealth has been shaped by everything from childhood instability and painful experiences as a teenager to building a thriving business and later watching her financial world come crashing down. Marta shares what it was like to experience significant financial success through her marketing agency and then find herself in what she calls a “financial dumpster fire.” She tried to file bankruptcy and couldn’t, she negotiated debts herself, and at one point, a deputy showed up at her home while she was away, and her children answered the door. And yet, looking back, Marta says living through the thing she once considered her worst-case scenario gave her something she didn’t expect: peace. Because she failed, but her children were okay, there was still food on the table, opportunities still came, life continued, and she rebuilt her life back better than before. And somewhere in that process, wealth stopped being something she could measure only by what was sitting in a bank account. We talk about how easily financial success can become tangled up with self-worth, why shame makes our hardest experiences feel even heavier, and what changes when we stop hiding the parts of our story we’re afraid someone else might uncover. Marta also shares the thinking behind her book, Completely Wealthy, and why she believes women need a more holistic conversation about money. One that includes financial strategy, yes, but also mindset, trauma, nervous system regulation, generosity, and the ability to actually feel wealthy instead of spending your life terrified that everything could disappear. Because you can have money and still live from scarcity. And sometimes losing what you thought made you successful is what finally forces you to figure out what wealth means to you. What You’ll Hear • How Marta’s childhood in Italy and her family’s unexpected move to the United States shaped her early relationship with security and achievement • The painful experiences during her teenage years that changed the way she saw herself • Why someone can appear confident on the outside while still carrying deep insecurity underneath • The connection Marta discovered between financial success and her sense of self-worth • What happened when her successful marketing business came crashing down • Why she tried to file bankruptcy and what she had to do when that wasn’t an option • The moment financial problems literally arrived at her front door • Why Marta believes there shouldn’t be shame around bankruptcy, debt or financial struggle • What surviving her own worst-case scenario taught her about failure • Why hiding our mistakes can sometimes give them more power • The difference between having money and actually feeling wealthy • Why Marta believes wealth has to include your emotional, mental and financial life • The inspiration behind Completely Wealthy and the women contributing their expertise to the book • Why generosity is an important part of Marta’s definition of wealth • Marta’s reminder to feel what’s hard without taking yourself, or life, too seriously Resources and Links Connect with Marta: Website: martasauretgreca.com Facebook: https://www.facebook.com/Mtothepowerof7/ Instagram: https://www.instagram.com/martasauretgreca/ Upcoming Book Launch: https://www.eventbrite.com/e/completely-wealthy-book-launch-and-signing-tickets-1987366812635 Connect with Ally: Want help identifying the subconscious pattern beneath the area where you feel stuck? Take the free five-minute Spot the Block assessment at https://spottheblock.app. Ready to explore your patterns with deeper, personalized support? Click here to book your Connection Call. Apply to be coached on the podcast at shiftyourstorypodcast.com. Hang out with me on Instagram and Facebook. Your Next Steps Maybe this episode brought up something you’ve been carrying around: money, success, or the pressure to prove that you’re doing well. Pay attention to what surfaced. Where have you tied your worth to what you earn, what you’ve accomplished, or how your life looks from the outside? And what happens inside you when one of those things feels uncertain? You don’t have to have the perfect answer. Sometimes the first shift is simply noticing the story underneath the stress. If you want support uncovering the subconscious patterns that may be shaping how you show up in your life, relationships, business, or finances, click here to book your Connection Call. 🎙️ The Shift Your Story Podcast © 2026 Ally Rose | All Rights Reserved 💌 Contact: ally@therootedwellnesscollective.com ✨ Want to be coached on the podcast? Apply here 🫶🏾 Let’s connect: Instagram | Facebook | Website Disclaimer: The information shared on this podcast is for educational and informational purposes only. It is not intended to diagnose, treat, or cure any condition, nor does it constitute a therapeutic relationship. All views expressed are my own. You should always consult with your own medical, mental health, legal, and financial professionals before making any decisions.
