The Wellness Practice Playbook

Alex Sidorenkov
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  • MARKETING

Hosted by Alex Sidorenkov If you run a med spa, men’s health clinic, or cash-pay wellness practice and you’re tired of guessing what’ll actually move the needle—this podcast is for you. Each week, join Alex Sidorenkov, CEO of Wellness Clinic Marketing and MD PracticeFlow, as he shares real-world strategies that help anti-aging and wellness practices get more patients, retain them longer, and scale smarter.  After helping dozens of clinics grow through proven marketing, automation, and lead conversion systems, Alex breaks down what works—and what wastes time. Expect no fluff. Just tactical insights on attracting high-quality patients, optimizing your operations, and building a cash-pay practice that runs like a business (not a burnout machine).

Episodes

  1. DEC 15

    GLP-1s, Compliance & Clinical Strategy: Expert Advice for 2026 Success with David Caddell

    GLP-1s are driving explosive growth in cash-pay clinics - but they’re also creating serious legal exposure for the unprepared. In this episode, Alex Sidorenkov sits down with David Caddell, President of EC3Health, to unpack the compliance must-knows every clinic needs before promoting semaglutide or tirzepatide. What’s legal, what’s risky, and how to choose a compounding pharmacyHow to structure your GLP-1 offering for long-term revenueWhy HRT and peptide therapy should follow GLP-1s in the patient journeyIf you’re selling semaglutide or tirzepatide or planning to - don’t miss this. It could protect your business and position you for long-term growth.  _____ This episode of The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

    21 min

  2. SEP 17

    6. Integrating Sexual Wellness Into Cash-Pay Medical Practices with David Hernandez 

    Longevity is the new luxury, and it's not about the car you drive or the watch you wear—it's about the quality of your life. In this episode, we sit down with Dr. David Hernandez, also known as the "Miami Love Doctor." David shares his incredible journey from helping individuals improve their sexual health to training thousands of physicians to do the same. Discover why a personal connection is crucial for patient success, why quick fixes like pills are just a temporary "band-aid," and how comprehensive sexual and hormonal health services are the key to a thriving longevity clinic. David also dives into the innovative procedures he's pioneered, his work with Dr. Charles Runels (the creator of the Vampire Facelift), and the future of regenerative and functional medicine. The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

    39 min

  3. JUL 18

    5. The Untold Sales Playbook for Scaling Your Cash-Pay Clinic with Sales Expert, Mario Maldonado

    Are you a medical wellness practice looking to boost both new patient acquisition and long-term patient retention?  In this episode of The Wellness Practice Playbook, we're joined by Mario Maldonado, a seasoned sales expert with years of experience in the medical field. Mario reveals why adopting a robust medical practice sales strategy is crucial for cash-pay clinics, shifting the perspective from "treating patients" to "marketing medical procedures." Discover the critical difference between a front desk and a dedicated wellness advisor or health consultant, and how a structured sales process can lead to higher conversion rates and lower no-show appointments. Mario shares invaluable insights on everything from establishing rapport and qualifying leads to leveraging CRM technology for efficient lead management. We also discuss the importance of speed-to-lead, team collaboration, and continuously introducing new procedures to keep revenue flowing. Tune in to learn how a specialized sales approach can transform your practice's growth and patient loyalty. The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

    1h 2m

  4. MAY 16

    4. Cracking the Code: A Deep Dive into LegitScript with Gabriella Schmidt

    Navigating the complex world of healthcare advertising can be challenging, especially when it comes to regulations like LegitScript certification.  In this insightful episode, we speak with compliance expert Gabriella Schmidt, Founder of GS Telemedicine Consulting, who sheds light on what LegitScript is, why it's crucial for online advertising for medical practices (including telemedicine), and the common hurdles businesses face during the certification process.  Gabby shares her expertise on how to streamline the application, avoid costly delays, and understand the nuances of domain and subdomain certifications for platforms like Google, Meta, and even Groupon. Learn why proactive guidance is key to a successful LegitScript outcome and gain valuable insights into the medications currently impacting advertising compliance, such as GLP-1s. Gaby also extends a special offer to listeners facing LegitScript challenges. Tune in to this essential conversation for any medical practice aiming to expand its reach online compliantly. For expert help, email Gaby at gaby@jctelemedicine.com or text her at 971-336-6448.  Catch the full episode on our website, Spotify, Apple Podcasts, and YouTube.

    17 min
  5. 3. Innovating the Future: A Conversation with Mark White, CEO of Omniwave

    APR 28

    3. Innovating the Future: A Conversation with Mark White, CEO of Omniwave

    Discover the next evolution in regenerative medicine with Mark White, CEO of OmniWave. Mark shares the groundbreaking technology behind OmniWave, a portable device utilizing focused shockwaves for non-invasive healing and regeneration. Learn how this innovative approach goes beyond traditional regenerative therapies like stem cells and PRP, offering a pain-free solution that stimulates new blood vessel growth, reduces inflammation, and heals damaged tissue in areas from joints to sexual health. Mark discusses the diverse applications of OmniWave, highlighting its success in treating acute and chronic pain, enhancing athletic recovery, and even addressing aesthetic concerns like scar tissue and cellulite. He emphasizes how OmniWave differs from earlier shockwave devices by delivering focused energy deep into the tissue without causing surface pain. For medical practitioners looking to expand their service offerings and increase patient retention, Mark unveils OmniWave as a turnkey business system, complete with marketing blueprints and ongoing support.    Tune in to understand how OmniWave can revolutionize your practice, attract new patients, and provide effective, non-surgical solutions for a wide range of conditions. This episode is essential for medical professionals in sports medicine, sexual health, chiropractic care, and beyond, seeking cutting-edge technology to enhance patient outcomes and drive practice growth. Don't miss out on more valuable insights and expert interviews in our future episodes – subscribe and stay tuned! Catch this full conversation on our website, Spotify, Apple Podcasts, and YouTube.

    26 min
  6. 2. Insider Look: Co-Founder of Leading Med Spa Franchise, Carlton Washington, Talks Marketing Success

    APR 28

    2. Insider Look: Co-Founder of Leading Med Spa Franchise, Carlton Washington, Talks Marketing Success

    In this insightful episode of The Wellness Practice Playbook, we delve into the journey of Carlton Washington, co-founder of the largest medical spa franchise in the medical wellness space, 4EVER YOUNG ANTI-AGING SOLUTIONS. Carlton shares his inspiring story, from opening a single medical practice to scaling it into a thriving franchise, offering valuable lessons for aspiring entrepreneurs. He candidly discusses the misconceptions around needing a medical background to enter the medspa industry, emphasizing his business acumen as the driving force behind his success. Carlton walks us through the pivotal moments, including navigating financial crises, the unexpected challenges of rapid expansion, and the COVID-19 pandemic. He highlights the critical importance of marketing, team unity, and a relentless focus on goals. For those considering venturing into the medical wellness or franchise space, Carlton offers invaluable advice on financial preparedness, the significance of passion beyond profit, and the necessity of following proven processes for sustainable growth. Tune in to hear Carlton's firsthand account of building a successful medical spa franchise and gain actionable insights into entrepreneurship, franchising, and overcoming business challenges. This episode is a must-listen for anyone interested in the medical wellness industry or looking to scale their business through franchising. Catch the full episode on our website, Spotify, Apple Podcasts, and YouTube.

    51 min
  7. 1. Innovations in Bio Tech: CEO Interview with Vince Liguori | Wellness Care Marketing

    APR 22

    1. Innovations in Bio Tech: CEO Interview with Vince Liguori | Wellness Care Marketing

    On this episode, we’re joined by Vince Liguori—a powerhouse in the regenerative medicine and biotech space. As CEO of Ageless Biotech, Vince has helped pioneer cutting-edge biologics targeting osteoarthritis through minimally manipulated fetal tissue therapies. With a track record that includes generating over $30 million in biologic sales, advising on FDA regulatory pathways, and closing a $2.6 billion expansion project in the medical clinic sector, Vince brings rare insight into the future of wellness, biotech, and clinical growth. He’s a seasoned multiline medical distributor and regulatory advisor, with a deep background in stem cell product development, investor relations, and distributor strategy. His academic pedigree includes Marquette, the London School of Economics, Harvard, and the Spanish American Institute—equipping him with both the science and finance chops to move the needle in healthcare innovation. Currently involved in multiple FDA INDs and leading biologics into clinical trials, Vince offers a no-fluff perspective on where stem cell therapies, clinic funding, and biologic-based treatments are really headed.

    40 min
  • 7 Episodes

About

Hosted by Alex Sidorenkov If you run a med spa, men’s health clinic, or cash-pay wellness practice and you’re tired of guessing what’ll actually move the needle—this podcast is for you. Each week, join Alex Sidorenkov, CEO of Wellness Clinic Marketing and MD PracticeFlow, as he shares real-world strategies that help anti-aging and wellness practices get more patients, retain them longer, and scale smarter.  After helping dozens of clinics grow through proven marketing, automation, and lead conversion systems, Alex breaks down what works—and what wastes time. Expect no fluff. Just tactical insights on attracting high-quality patients, optimizing your operations, and building a cash-pay practice that runs like a business (not a burnout machine).

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