Business & Brunch

Alicia Croci

Business & Brunch is the podcast for women who are done playing by the rules and ready to build a business that actually fits their life — not the other way around. Hosted by Alicia Croci — business coach, mom, and self-trust hype woman — each episode blends simple strategy, powerful mindset shifts, and the permission you’ve been craving to take up more space (and make more money doing it). If you’re ready to ditch the hustle, trust yourself deeper, and build a freedom-based business without sacrificing your real life in the process, you're in the right place. Grab your coffee (or a mimosa), open your notes app, and let’s brunch our way to the business and life you actually want. Follow Alicia on Instagram @aliciacroci for even more behind-the-scenes and brunch-fueled business advice. aliciacroci.substack.com

  1. 4D AGO

    If You Feel Disconnect From Your Voice, Here's How To Get Back To It

    Have you been showing up in your business… but it doesn’t feel like you? Maybe you’re rewriting captions over and over. Softening your opinions. Holding back the bold thing you actually want to say because you’re worried how it will land. If you’ve felt disconnected from your voice, it becomes really hard to trust it. And when you don’t trust it, you filter it. In this episode, I’m breaking down what’s actually happening in your brain when visibility feels scary and why this isn’t a strategy problem. It’s a nervous system one. We’re talking about: * Why your brain equates visibility with risk * How fear of rejection and exposure quietly shapes your content * What filtering your voice does to your confidence and authority * How neuroplasticity helps you rebuild trust in yourself * A powerful journal + shadow work prompt to reconnect with your truth If you know you’ve been filtering your voice… I want you to come tell me. Connect with me on Instagram @aliciacroci or on TikTok @itsaliciacroci and let me know what landed. I love hearing what unlocked something for you. And if you’re ready to go deeper into mindset and manifestation work, especially around identity, visibility, and rewiring the way you show up, grab my workbook. That’s where we start doing the deeper reprogramming work. You can find it here:https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167 Your voice is powerful. Now it’s time to actually trust it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

    10 min
  2. FEB 17

    If Last Year Spiritually Skinned You Alive… Then Here's How To Tap into Fire Horse Energy

    Pull up your big girl britches, fix your crown, and get ready to move, because the Year of the Fire Horse is here and she is not interested in watching you play small. If last year felt like it cracked you open, made you question who you even are anymore, or forced you to outgrow a version of yourself that once felt safe, that was not random. The Year of the Snake was about shedding. It was strategic. It was psychological. It asked you to confront illusions, patterns, identities, and business models that were never meant to come with you into your next level. Now we are stepping into the Year of the Horse, specifically Fire Horse energy, and this is where momentum picks up. This is expansion through movement. This is bold leadership. This is visibility. This is the year where the woman you became during the shedding phase is expected to actually step forward and lead. Layer on top of that the February 17 annular Solar Eclipse landing on a new moon, also known as a ring of fire eclipse, and we are working with initiation energy stacked on acceleration energy. New moons plant seeds. Solar eclipses speed up timelines and expose what is misaligned. Together, this combination acts like a catalyst. This is not about astrology running your life. This is about understanding cycles so you can move strategically instead of feeling blindsided. This year is asking you to move. The only question is whether you are going to trust yourself enough to do it. Tune in as I share: • Why the Year of the Snake felt like identity death and how that shedding prepared you for what is unfolding now • What Fire Horse energy actually activates in your business, your leadership, and your visibility • How eclipse and new moon portals accelerate timelines and bring sudden clarity • The difference between reckless action and aligned momentum so you can move powerfully without burning yourself out • Practical ways to channel fire energy into expansion, confidence, and decisive growth • Why this is not the year to hide behind overthinking, perfectionism, or waiting for external validation If you have felt the stirring, the restlessness, the sense that something bigger is asking to come through you, this episode is going to land exactly where it needs to. And if this episode lit something up in you, make sure you subscribe so you do not miss what is coming next, because this year is not the year to dip in and out when it feels convenient. Share this with your friend who has been talking about her next level but keeps hesitating, because we are not gatekeeping momentum over here. Tag me on Instagram @aliciacroci so I can see you listening and cheer you on properly, and if this is your kind of vibe, go leave a glowing review. That is how we get this message into more ears and more hands that are ready to actually move. If you are here, you are not meant to sit still. Let’s go Queen ❤️‍🔥 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

    18 min
  3. FEB 11

    The Secret Reason Moms Plateau in Business And How to Break Through

    Business plateaus are rarely about strategy. If you feel like you are doing everything “right” but the money, momentum, or consistency still feels harder than it should… this episode is for you. In this episode of Business & Brunch, I am breaking down the identity shift from operator mode to Soft Mama CEO, and why so many moms in business get stuck building from survival, proving, or over-responsibility without realizing it. We are talking about: * Why strategy stops working when your identity is capped * How survival mode creates invisible ceilings in business * The difference between being productive versus being available for wealth * What actually changed when I stopped leading my business from force * Why softness is not weakness, it is capacity This conversation is for the mom who wants a business that supports her life, not one that constantly demands more from her nervous system. If you are ready to lead with grounded confidence, regulate your nervous system, and step into a version of success that feels sustainable and powerful, this episode will land. Ready to go all in? Apply to Soft Mama CEO → https://wildlycreativestudio.com/soft-mama-ceo/?utm_source=substack&utm_medium=podcast Soft Mama CEO is a 12-month business + mindset mastermind for women who are done with basic AF advice and strategies that don’t actually work for real-life motherhood + entrepreneurship. This is for the women who are ready to raise their standards, lead boldly, and scale with grounded confidence and spacious, sustainable success. Connect with me on Instagram → @aliciacroci Don’t forget to subscribe and leave me a review if this episode landed for you, it helps other moms find the show too! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

    16 min
  4. FEB 2

    The Email Marketing Strategy That Feels Like Texting Your Bestie with The Copywriting Mama

    If your best ideas are living rent free in your Notes app instead of reaching your people and making you money, this episode is for you. On this week’s episode of Business & Brunch, I’m sitting down with email marketing specialist and single mom Cassidy Handel, aka The Copywriting Mama, to talk about how email marketing can become one of the most powerful connection and sales tools in your business without feeling gross, pushy, or performative. Cassidy built her business in just over two years, created her signature retainer service Inbox Empire, and became known for her very honest, very real approach to helping small business owners actually use their email lists instead of letting them collect digital dust. We’re getting into what really works when it comes to email strategy, list building, and showing up online as yourself, even when you’re worried about being judged. In this episode, we cover: * Why your Notes app content deserves a bigger audience and how to get it there * How to turn high performing social posts into emails that make sales * Why there are basically no rules in email marketing and why that’s a good thing * How to integrate your faith and values into your business without being pushy or awkward * Why cleaning your email list matters more than growing it * Why trying to appeal to everyone guarantees you connect with no one * How to repurpose content between social and email without burning out * The truth about send times, open rates, and what metrics actually matter * The very real danger of pricing yourself out of the people you actually want to help This conversation is such a reminder that your email list should feel like hanging out with your people, not standing on a virtual stage screaming buy my stuff. You get to show up as your full self, humor, faith, opinions and all, and build an email strategy that actually supports your life and your business. Inbox Empire - DFY Email Marketing for Socially Successful Brands: https://thecopywritingmama.com/retainer Connect with Cassidy: Instagram: https://instagram.com/thecopywritingmama Threads: @thecopywritingmama Website: https://thecopywritingmama.com/retainer This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

    36 min
  5. JAN 26

    How Podcast Guesting Increases Your Visibility and Grows Your Business with Candace Dudley

    If social media feels loud, exhausting, and like it’s asking for way more than you want to give right now, this episode is for you. In this week’s episode of Business & Brunch, I’m sitting down with podcast guest coach and mom of three, Candace Dudley, to talk about how podcast guesting can become a powerful visibility strategy without recording 30 reels in 30 days or showing up everywhere online. Candace has produced over 200 podcast episodes, has been a guest on 50+ shows, and has built her business by doing visibility differently. We’re breaking down what actually works when it comes to guesting, pitching, and showing up confidently, even if you feel brand new or not fully “ready.” In this episode, we cover:• Why podcast guesting is an underrated visibility strategy for busy business owners• How to choose niche speaking topics that make hosts say yes• What to do if you want to guest on podcasts but don’t have a website yet• How guesting helps build authority, trust, and long-term visibility through search and backlinks• The mindset shift that makes pitching feel aligned instead of awkward• Why not every guest episode goes live and why that’s not a failure• Candace’s favorite way to pitch podcast hosts and where to do it• How repetition builds confidence in your message and strengthens your content everywhere else This conversation is such a reminder that you don’t have to do business the hard way to grow. You can show up as you are, lead with value, and build visibility in a way that actually supports your life. Grab Candace’s Podcast Guest Tracker:https://candacedudley.myflodesk.com/tracker Join her free Podcast Matchmaking Community for hosts and guests:https://stan.store/CandaceDudley/p/match-making Connect with Candace Instagram: https://www.instagram.com/candacedudley/Threads: https://www.threads.net/@candacedudleyLinkedIn: https://www.linkedin.com/in/candacekdudleyWebsite: https://www.candacedudley.com/Podcast: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

    35 min
  6. JAN 20

    The Identity Shift Required to Manifest a Successful Business and a Rich Life

    If Episode 1 cracked open your manifestation blocks and Episode 2 helped you build a business that actually fits your life as a mom, this episode is where it all locks in. Because here’s the truth no one says out loud enough.Manifestation doesn’t respond to effort.It responds to identity. In this episode, we’re having a real, slightly unhinged, very honest conversation about the identity shift that has to happen before your business growth, money goals, and “rich life” vision can actually land and stay. We’re talking about why you can regulate your nervous system, clean up your workload, visualize the dream life, and still feel like something isn’t clicking.Spoiler alert. It’s usually because you’re still operating from the version of you who survived chaos instead of the one who’s ready to receive stability, ease, and expansion. This episode connects the dots between nervous system safety, subconscious identity, and why your brain will quietly sabotage success if it doesn’t feel familiar yet. Not because you’re broken. Because your brain is literally trying to keep you alive. We’ll unpack:• Why your current identity might be loyal to struggle even when you consciously want ease• How “being productive” can be a trauma response dressed up as ambition• The difference between wanting success and being available for it• What it actually looks like to shift from survival-based identity into leadership energy• How this identity shift supports everything from manifestation to sustainable income growth This is the conversation that bridges intention and embodiment.The moment where you stop trying to become her and realize you’re already practicing being her, just with less self-trust than you deserve. If you’ve been feeling like you’re doing all the “right” things but your life and business haven’t caught up yet, this episode will hit in that quiet, nervous-system-deep way. And yes. This is exactly the work we deepen inside Soft Mama CEO.Season-aware leadership. Identity safety. Regulated ambition.The kind of growth that doesn’t require burning yourself down first. Pour the coffee. Or the wine. Or both.Let’s talk about who you’re becoming. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

    16 min
  7. JAN 12

    Doing Less, Earning More: A Capacity Based Approach for Moms in Business

    If you are a mom with kids under five and running a business, feeling overwhelmed does not mean you are doing something wrong. It means your workload was never designed for nap schedules, interrupted sleep, emotional labor, and being the default parent. In this episode of Business & Brunch, we are breaking down why traditional productivity advice fails moms with young children and how to build a capacity based business that actually supports your life in this season. This conversation is not about doing more or managing your time better. It is about designing your business around reality, not fantasy. Inside this episode, we cover: * Why most productivity advice does not work for moms with kids under five * How to stop planning your business like you have uninterrupted adult hours * What “enough for this season” really looks like when you are building a business and raising young kids * The mindset shift from doing it all to focusing on what actually moves the needle * How to create spaciousness and momentum without shrinking your income goals If you want a business that grows without constant overwhelm, guilt, or burnout, this episode will help you rethink workload, capacity, and leadership in a way that feels grounded and sustainable. This is about building a business that fits your life now, while still honoring where you are going next. 🎧 Press play, take a breath, and let’s talk about doing business in a season that matters. If you are ready to stop forcing your business to fit a season of life it was never designed for, Soft Mama CEO was created for you. This is a 12 month business and mindset mastermind for moms who want to grow sustainable income, lead with grounded confidence, and build a business that supports their nervous system, capacity, and family life. If this episode felt like a deep exhale, you will feel right at home inside Soft Mama CEO. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

    16 min
  8. JAN 5

    2026, the Year of the Horse: How to Remove Manifestation Blocks So You Can Actually Receive

    2026 is not the year to force outcomes or white knuckle your way to success. In astrology and Chinese symbolism, 2026 is the Year of the Horse, an energy rooted in momentum, freedom, stamina, and forward movement that feels natural instead of frantic. And here is the part most people miss. Horse energy only works when your nervous system is regulated enough to hold speed and expansion. In this episode of Business & Brunch, we are talking about how to remove your current manifestation blocks so you can fully receive in 2026, not just in a woo woo way, but in a grounded, neuroscience backed, nervous system informed way. Because manifestation does not start with the universe responding to your desires. It starts with your brain deciding whether expansion feels safe. Inside this episode, we cover: * What the Year of the Horse means energetically and why 2026 rewards alignment over effort * The most common manifestation blocks showing up for moms in business right now * How your nervous system and brain wiring influence what you can receive * Why identity lag can quietly stall momentum even when opportunities are present * The neuroscience behind receiving, regulation, and sustainable success * How to prepare your body and brain to hold more money, ease, and growth this year If you are a mom building a business and you want success that supports your life instead of draining it, this episode will shift how you think about manifestation, capacity, and growth in 2026. This is the foundation for grounded momentum, aligned expansion, and becoming the version of you who can actually receive what she desires. 🎧 Press play, refill your coffee, and let’s talk about riding the energy of 2026 instead of fighting it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

    14 min

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About

Business & Brunch is the podcast for women who are done playing by the rules and ready to build a business that actually fits their life — not the other way around. Hosted by Alicia Croci — business coach, mom, and self-trust hype woman — each episode blends simple strategy, powerful mindset shifts, and the permission you’ve been craving to take up more space (and make more money doing it). If you’re ready to ditch the hustle, trust yourself deeper, and build a freedom-based business without sacrificing your real life in the process, you're in the right place. Grab your coffee (or a mimosa), open your notes app, and let’s brunch our way to the business and life you actually want. Follow Alicia on Instagram @aliciacroci for even more behind-the-scenes and brunch-fueled business advice. aliciacroci.substack.com